Foreign business visitors generally need a B-1 business visitor visa (or combined B-1/B-2) to attend a US trade show or convention; nationals of Visa Waiver Program countries can travel on an approved ESTA instead, and Canadian citizens are generally visa-exempt for temporary business.
Estimated cost: USD 185 standard nonimmigrant visa (MRV) application fee per applicant for B-1/B-2; ESTA carries a separate government fee - confirm current amounts on travel.state.gov and esta.cbp.dhs.gov, as these are labeled approximate government fees.
Processing: ESTA is usually approved within 72 hours. A B-1/B-2 visa requires an interview and appointment waits vary by consulate, so apply at least 8-12 weeks before the 13-14 November 2026 show dates.
Attending a professional convention counts as permitted temporary business activity. Carry your Franchise Expo West registration confirmation, any invitation letter from MFV Expositions or Comexposium, and hotel details for the port-of-entry interview. Apply early if you need a B-1/B-2 visa, since interview slots in some countries are booked several weeks out.
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