Food and Hospitality Malaysia (FHM) 2027 runs 21-24 September 2027 at the Kuala Lumpur Convention Centre, returning for its 19th biennial edition.
Malaysia's trade-only food and hospitality showcase expects more than 25,000 buyers and 1,500 participating brands across 20,000 sqm and 11 halls, with free pre-registration open until 19 September 2027.
TL;DR
121-24 September 2027 at the Kuala Lumpur Convention Centre, Malaysia.
219th biennial edition; trade-only and strictly business attire.
3Free entry for pre-registered trade visitors until 19 September 2027; RM100 after.
4Organiser target: 25,000+ buyers, 1,500+ brands and 20,000 sqm across 11 halls.
5FHM 2025 drew 25,800 visitors and 365 exhibitors across 17,000 sqm.
Why visit
FHM packs the food and hospitality supply chain into 11 halls at KLCC, so a buyer can compare ingredients, equipment, packaging and technology in one trip. The 2027 edition adds culinary competitions, a pastry innovation programme and a one-day conference, while free pre-registration keeps the cost of entry low for qualified trade visitors.
Why exhibit
FHM puts a brand in front of Malaysian distributors, hotel and restaurant groups and regional buyers who attend specifically to source. The organisers target 25,000+ trade professionals and 1,500+ brands, and the co-located Culinaire Malaysia adds chef and operator traffic. Exhibiting works best for suppliers ready with a local partner, halal documentation and a follow-up plan.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Hotel, resort and serviced-apartment procurement teams sourcing FF&E, amenities and housekeeping supplies.
Restaurant, cafe and cloud-kitchen owners comparing ingredients, coffee, packaging and kitchen equipment.
Food and beverage distributors, importers and wholesalers building a Malaysian or ASEAN portfolio.
Chefs, pastry chefs and culinary educators attending competitions, demonstrations and supplier briefings.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Food, beverage and ingredient producers seeking Malaysian distributors and halal-market entry.
Commercial kitchen, refrigeration, laundry and hotel-supplies manufacturers.
Hospitality technology, PMS, payment, automation and smart-room solution providers.
Bakery, pastry, coffee and tea brands targeting cafes, hotels and specialist retailers.
Kuala Lumpur Convention Centre, Jalan Pinang, KLCC, 50450 Bandar Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Entrances & gates
Hall 7 visitor registration, Level 3
Hall 7
Main trade visitor entry for FHM 2027.
Facilities
Parking
Two options: KLCC basement car park via the Jalan Pinang ramp, or Suria KLCC car park with a walk to Concourse level.
Food options
Suria KLCC food court, KLCC Convention Centre cafes
On-site dining
Parking: Enter the basement car park via the first left after Mandarin Oriental Hotel from Jalan Pinang, or park at Suria KLCC and walk to the Concourse level.
Gate: Visitor registration is at the Visitor Registration Counter, Hall 7, Level 3. Bring a registration QR and matching business ID.
Attend
Entry & tickets
Trade-only
Free registration
Event days & opening times
DayOpening hours
21 – 23 September 2027:10:00 AM – 6:00 PM
24 September 2027:10:00 AM – 5:00 PM
Trade visitor pre-registration
Free when registered online by 19 September 2027.
Late or on-site trade registration
Applies after 19 September 2027; cash not accepted.
MYR 100.00
Culinaire Malaysia general admission
Additional charge for the co-located culinary competition.
Bring your registration QR or confirmation and matching business ID to the Visitor Registration Counter, Hall 7, Level 3.
Ticket notes
Free admission applies only to pre-registered trade visitors who register by 19 September 2027. After that date registration costs RM100 online or on site. Business attire is enforced.
FHM 2025 ran from 23 to 26 September 2025 at the Kuala Lumpur Convention Centre, with 365 exhibitors from 18 countries and regions and 25,800 trade visitors from 30 countries and regions across 17,000 sqm.
New this edition
1
Culinaire Malaysia
The culinary competition runs as part of FHM 2027 with paid spectator admission.
FHM concentrates Malaysian hotel, restaurant and distribution buyers into four days at KLCC. For a supplier, the value is not raw footfall but the density of qualified operators and importers who can place stock, sign distribution and specify equipment for multiple properties.
Audience quality
High-value decision-makers
The audience is trade-only and screened by registration, with buyers drawn from hotels, restaurant groups, catering, retail and distribution. The 2025 edition reported 25,800 visitors from 30 countries, and the organiser targets 50 visitor countries for 2027, which supports regional rather than purely local reach.
Exhibitor outcomes
Real business growth
ROI depends on pre-booked meetings and a Malaysian channel partner. Budget for a 9-18 sqm shell stand, samples, halal documentation and a follow-up sequence; use the show to qualify distributors and hotel groups rather than to close retail sales on the floor.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Southeast Asia
Why it matters
Malaysia's food service and hotel sector is investing in halal supply chains, kitchen automation and sustainable packaging. FHM is the country's biennial meeting point for distributors, hotel groups and restaurant chains, giving suppliers a concentrated route into ASEAN buyers while giving operators a single floor for sourcing, menu innovation and technology.
Industry trends
Key trends shaping this market and its wider industry.
01
Halal supply-chain assurance
Malaysian hotels, retailers and exporters increasingly ask suppliers for documented halal certification and traceable ingredients.
What it changes: A supplier without halal paperwork loses access to a large share of Malaysian hotel and retail buyers.
02
Kitchen automation and smart hotel systems
Labour shortages are pushing operators toward combi ovens, automated prep equipment, PMS integrations and energy monitoring.
What it changes: Equipment and technology exhibitors can position ROI around labour savings rather than hardware alone.
03
Sustainable packaging and waste reduction
Single-use plastic restrictions and hotel ESG targets are shifting sourcing toward biodegradable packaging, refill systems and waste-reduction services.
What it changes: Sustainability claims need certification and cost-in-use evidence to survive procurement review.
Regional food and hospitality buying circuit
Plan 6-9 months ahead for space, visas and sample freight.
FHM sits in a biennial ASEAN circuit that also includes Singapore, the Gulf and China, so buyers often combine two shows in one planning cycle.
21–24 Apr 2026
FHA-Food & Beverage 2026
Singapore, Singapore
Dates are indicative; confirm the final calendar with the organiser.
Many business visitors from ASEAN, Europe and major markets enter Malaysia visa-free for short stays; check the Immigration Department list for your passport before booking.
Confirm carnet acceptance with the freight forwarder and Malaysian customs before shipping exhibition goods.
September is hot and humid, typically 24-32C with high humidity and short afternoon thunderstorms. Carry an umbrella and keep outdoor walks short.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Malaysian mobile data is cheap and fast; buy a local eSIM or prepaid SIM at KLIA. KLCC venues generally have Wi-Fi, but do not rely on it for live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress is enforced
FHM refuses entry to visitors in shorts, sleeveless tops, slippers or open footwear. Wear a suit or smart business attire and closed shoes.
Halal and dining etiquette
Malaysia is a Muslim-majority country. Use your right hand for greetings and food, and check halal status before proposing a restaurant for a client dinner.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: Kuala Lumpur International Airport (KUL)
Book 6-10 weeks ahead; September is not peak, but FHM week fills KLCC-area hotels.
Visa-free short stays apply to many nationalities; business visitors should confirm their passport against the Malaysian Immigration Department list before travel.
Estimated cost: USD 0-60 for an eVisa where required
Processing: 3-10 working days for an eVisa
Bring a return ticket, hotel booking and a business invitation letter if asked at immigration.
Get to the venue and around the city with these options.
Airport → venue: KLIA Ekspres to KL Sentral (28 min, RM55), then LRT Kelana Jaya Line to KLCC; taxi or Grab 50-70 min depending on traffic.
Hotel → venue: Walk from KLCC and Bukit Bintang hotels; use the LRT from KL Sentral or Kampung Baru.
Ride-hail: Grab is the dominant ride-hail app; use designated pick-up points at Suria KLCC.
Public transit: LRT Kelana Jaya Line stops at KLCC; buses serve Jalan Pinang and Jalan Ampang.
Parking: KLCC basement car park via Jalan Pinang, or Suria KLCC car park.
Weather
Plan and pack for the event climate.
Month: September
Temperature: 24-32C
Seasonality: Hot and humid with short afternoon thunderstorms.
Packing: Light business attire, umbrella, comfortable closed shoes and a light layer for air-conditioned halls.
Plan your trip
Planning
Best day to visit: Day 2 (22 September 2027)
The first morning is busiest at registration; Day 2 gives a calmer floor, full supplier teams and a better chance of substantive meetings.
T-14
Register online and book flights — Registration is free until 19 September 2027; use the official foodandhotel.com form.
T-10
Book a refundable KLCC-area hotel — Prices rise during exhibition week; KLCC and Bukit Bintang are walkable.
T-7
Build a target exhibitor list and meeting schedule — Prioritise 8-12 suppliers; leave two unscheduled hall blocks.
T-3
Prepare business cards, buyer ID and digital QR — Business attire is enforced; bring closed shoes and a light layer.
T-1
Check LRT or Grab route and arrive early — Registration opens at 10:00; Hall 7, Level 3 is the visitor entrance.
Sample visitor itinerary
Route-optimised day
09:30
Arrive at KLCC, clear registration and collect badge
Hall 7, Level 3
10:15
Walk the food and beverage halls with a priority supplier list
Exhibition halls
13:00
Lunch and informal catch-up with a distributor
Suria KLCC food court
14:30
Attend a Culinaire Malaysia session or chef demonstration
Competition area
16:00
Second supplier meetings and collect samples
Exhibition halls
Side trips
2
Petronas Twin Towers and KLCC Park
Landmark
5-10 minutes on foot from KLCC
Iconic skyline view and a green walk after a long day on the exhibition floor.
Batu Caves
Cultural Day Trip
About 45-60 minutes by car or KTM from central Kuala Lumpur
A dramatic limestone cave temple and a half-day break from the show.
Networking spots
2
SkyBar at Traders Hotel
Rooftop bar
Twin Towers views and a convenient KLCC location for post-show drinks; book ahead.
Jalan Alor food street
Street food
Bukit Bintang hawker street, good for a casual group dinner after the halls close.
First-timer guide
Follow-up playbook
Send a same-day thank-you noting the specific product and price discussed.
Qualify the lead by budget, decision role and timeline within 48 hours.
Share samples, halal documents and a formal quotation within five working days.
Log the lead in the CRM with country, category and next action.
Review the pipeline after two weeks and book a follow-up call or visit.
FHM buyers usually return home with several supplier options; speed and documentation quality separate a real distributor conversation from a brochure exchange.
Budget
Costs & budget
Shell scheme
MYR 650–950 / m²
Raw space
MYR 450–650 / m²
Standard booth
9 m²
Indicative Malaysian exhibition rates converted at about MYR 4.4 to USD 1; confirm with Informa Markets Malaysia.
Use a mobile badge-scanning app with CSV export; keep a paper backup.
FAQs & glossary
Answers
Frequently asked
When is Food and Hospitality Malaysia 2027?
FHM 2027 runs from 21 to 24 September 2027 at the Kuala Lumpur Convention Centre. Doors open 10:00 a.m. to 6:00 p.m. on 21-23 September and 10:00 a.m. to 5:00 p.m. on 24 September. The biennial show is the 19th edition and remains trade-only.
Where is FHM 2027 held?
FHM 2027 takes place at the Kuala Lumpur Convention Centre (KLCC), Jalan Pinang, KLCC, 50450 Bandar Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia. The venue sits in the KLCC precinct and is served by the LRT Kelana Jaya Line at KLCC station, making it easy to reach from most Kuala Lumpur hotels.
Is FHM 2027 free to attend?
Admission is free for trade visitors who pre-register online by 19 September 2027. After that date, online and on-site registration costs RM100 per person. Culinaire Malaysia, the co-located culinary competition, charges RM15 for general admission and RM10 for students. Cash is not accepted; payment is by FPX, card, e-wallet or DuitNow QR on site.
Is Food and Hospitality Malaysia trade-only?
Yes. FHM is a trade-only exhibition for food, beverage and hospitality professionals; the public cannot buy retail goods on the floor. Visitors should bring a business ID and registration QR to the Visitor Registration Counter in Hall 7, Level 3. Business attire is enforced, and shorts, sleeveless tops, slippers and open footwear are refused entry.
Who should exhibit at FHM 2027?
FHM suits suppliers of food and beverages, hotel and restaurant equipment, hospitality technology, bakery and pastry ingredients, coffee and tea, housekeeping supplies, packaging and sustainability solutions. Exhibitors reach Malaysian distributors, hotel groups, restaurant chains and regional buyers. The organiser expects more than 1,500 participating brands and companies across 20,000 sqm and 11 halls.
What product categories are at FHM 2027?
The show covers food and beverage, hospitality equipment and supplies, technology and innovation, bakery, pastry and confectionery, coffee, tea and beverages, housekeeping and facility management, sustainability and eco solutions, retail and specialty foods, HoReCa solutions, meat, seafood and poultry, frozen food and refrigeration, and tableware.
How many visitors did FHM 2025 attract?
The 2025 edition drew about 25,800 trade visitors from 30 countries and regions, with 365 exhibitors from 18 countries and regions across 17,000 sqm at the Kuala Lumpur Convention Centre. FHM 2025 ran from 23 to 26 September 2025. The 2027 organiser target is 25,000+ trade professionals, 1,500+ brands and 20,000 sqm.
How do I register for FHM 2027?
Register online at foodandhotel.com before 19 September 2027 to secure free trade admission. Bring your registration QR or confirmation and a matching business ID to the Visitor Registration Counter at Hall 7, Level 3. On-site registration is available at RM100 after 21 September. Badges are personal and non-transferable, and all tickets are non-refundable.
Glossary
1
HoReCa
Hotel, restaurant and cafe operators, the core buyer group for food service equipment, supplies and ingredients at FHM.
2
Shell scheme
A pre-built exhibition stand with walls, carpet and basic lighting, usually priced per square metre and available in a standard 9 sqm size.
3
Raw space
Bare exhibition floor area that an exhibitor designs and builds itself, normally sold in larger blocks from 36 sqm upwards.
4
Trade visitor
A professional working in food, beverage or hospitality who attends to source, specify or buy, rather than a member of the public.
5
Culinaire Malaysia
A culinary competition held alongside FHM, with chef entries and paid spectator admission separate from the free trade exhibition.
6
Halal certification
Malaysian recognition that a food, ingredient or premises meets Islamic dietary rules, a key sourcing requirement for hotels and retailers.
Also known as
Alternate names and search phrases for this event.