Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
FitCon Utah is an exciting fitness expo scheduled for May 21-22, 2027, at the Mountain America Expo Center in Salt Lake City. This event will feature hundreds of exhibitors showcasing the latest products in health, fitness, and wellness.
Attendees can expect a vibrant atmosphere filled with networking opportunities, product sampling, and engaging activities designed for fitness enthusiasts and professionals alike. FitCon Utah takes place in Salt Lake City, United States.
TL;DR
- 1Dates and Venue: FitCon Utah takes place on May 21-22, 2027, at Mountain America Expo Center, Salt Lake City.
- 2Scale and Focus: This fitness expo showcases the latest products and trends in health and wellness.
- 3Organiser: FitCon Expo LLC manages the event, with details available on their official website.
- 4Buyer Authority: Attendees include fitness enthusiasts, health professionals, and industry leaders.
- 5Entry: Tickets are available for purchase online, with single-day and two-day options.
Why visit
Attending FitCon Utah provides access to the latest innovations in fitness and wellness, networking opportunities with industry leaders, and the chance to sample products from hundreds of exhibitors. Attendees include fitness enthusiasts, health professionals, and industry leaders.
Why exhibit
Exhibiting at FitCon Utah allows brands to connect with thousands of potential customers, showcase their products, and gain valuable exposure in the fitness industry. This fitness expo showcases the latest products and trends in health and wellness. Attendees include fitness enthusiasts, health professionals, and industry leaders.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Fitness enthusiasts looking for the latest trends
Health professionals seeking new products
Personal trainers and coaches
Nutritionists and dietitians
Wellness advocates and influencers
Athletes and competitors
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Strength and cardio equipment manufacturers - racks, plates, dumbbells, treadmills, rowers and functional rigs - seeking gym owners, home-gym buyers, dealers and commercial facility specifiers.
Sports nutrition and supplement brands - protein, creatine, electrolytes, pre-workout, ready-to-drink shakes and weight-management products - targeting retail buyers, gyms, coaches and direct-to-consumer athletes.
Recovery and wellness technology suppliers - compression boots, percussion guns, cryotherapy, sauna, red-light and mobility tools - looking for gyms, clinics, sports teams and recovery-studio operators.
Fitness apparel and footwear labels - training shoes, lifting belts, activewear and accessories - meeting retailers, gyms and creator or influencer partners.
Connected fitness and gym software providers - member management, class booking, wearables, training apps and payment tools - selling to studio owners, boxes and multi-site operators.
Personal training certifiers, coaching businesses and gym franchises - recruiting trainers, members and prospective franchisees from the FitCon audience.
Functional fitness and competition equipment suppliers - rigs, flooring, timing systems and event services - connecting with box owners, coaches and competition promoters.
Sports-medicine and body-composition services - chiropractic, massage, physical therapy, IV hydration and testing providers - positioned for athletes and gym-going consumers.
Product categories
Key solution areas showcased across the event.
Fitness equipment and accessories
Nutritional supplements and health foods
Fitness apparel and footwear
Wellness and lifestyle products
Health technology and apps
Personal training services
Location & Facilities
Venue
Mountain America Expo Center
9575 State St, Sandy, UT 84070
Facilities
Parking
Mountain America Expo Center in Salt Lake City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Mountain America Expo Center in Salt Lake City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Mountain America Expo Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Single Day Pass
25General admission
Two Day Pass
35
Who runs the show
Organisers
FitCon Expo LLC
FitCon Entertainment, LLC
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Salt Lake City, United States
Why it matters
On 2027-05-21 to 2027-05-22, FitCon Utah in Salt Lake City covering Fitness equipment and accessories, Nutritional supplements and health foods, Fitness apparel and footwear, Wellness and gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hilton Garden Inn Salt Lake City/Sandy
midscale
SandyUSD 175–220 / night
Holiday Inn Express & Suites Sandy - South Salt Lake City, an IHG Hotel
budget
SandyUSD 115–145 / night
Hampton Inn Salt Lake City/Sandy
midscale
SandyUSD 175–220 / night
Hyatt House Salt Lake City/Sandy
upscale
SandyUSD 175–236 / night
Local transport
Get around the city with these convenient transport options.
Commuter rail (UTA FrontRunner)
Estimated costUSD 12-28 airport or regional rail single journey
Best forSandy Expo Station to Mountain America Expo Center area
Sandy Expo Station is the named rail stop indexed for the venue; UTA publishes schedules and maps online.
Bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forLocal bus routes serving Mountain America Expo Center, Sandy
Moovit lists bus and rail options to the expo center; check UTA schedules for show-week service levels.
Shuttle
Estimated costPrivate shuttle - confirm quote with operator
Best forSLC airport to Sandy
Prime Time Shuttle publishes a dedicated SLC Airport to Sandy service page.
Car / taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forSLC airport to Mountain America Expo Center
Visit Salt Lake publishes driving directions and transportation notes for the venue.
taxi
Estimated costApprox. USD taxi/rideshare from SLC to venue (estimate; confirm before travel)
Best forSalt Lake City International Airport (SLC) to Mountain America Expo Center
Weather
Late May in Sandy, Utah is usually mild to warm by day and cool after sunset. For exhibit build-up and show days, plan for roughly 18-24 C (65-75 F) afternoons and 7-11 C (45-52 F) mornings. These are climatological planning bands, not a forecast; check a local forecast 7-10 days before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Utah business settings are generally business casual; fitness and active-nutrition exhibitors often dress in branded athletic wear on the show floor.
Tipping and payment
Prices are quoted in US dollars (USD). Tipping 15-20% is expected at sit-down restaurants and for taxi/rideshare drivers.
Local context
Sandy is a suburb south of Salt Lake City at the foot of the Wasatch Range. Alcohol laws in Utah are stricter than most US states: beer on tap is limited to lower-strength brews and spirits are served only in licensed venues.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights captures were run for 21 May 2027 departures. New York JFK-SLC nonstops ran about 5.5 hours; London LHR-SLC required one stop (AMS, DEN, ATL or JFK). Price trackers flagged JFK fares as high and LHR fares as typical at capture time - recheck closer to the show and compare SLC against connections via Denver or Las Vegas.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Salt Lake City; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Mountain America Expo Center: Sandy: Hilton Garden Inn Salt Lake City/Sandy; Sandy: Holiday Inn Express & Suites Sandy - South Salt Lake City, an IHG Hotel; Sandy: Hampton Inn Salt Lake City/Sandy.
Ride-hail: Ride-hailing apps are commonly used in Salt Lake City; confirm local availability before travel.
Public transit: Utah Transit Authority (UTA) operates the region's bus and FrontRunner commuter rail network. Sandy Expo Station is the rail stop indexed for Mountain America Expo Center, and Moovit lists bus-plus-rail itineraries to the hall from across Salt Lake City. Fares are distance-based; budget roughly USD 2.50 per single ride and confirm current pricing on rideuta.com before travel.
Parking: On-site parking is available at Mountain America Expo Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Typical May range: 7-11 C at night (45-52 F) and 18-24 C by day (65-75 F), with warmer late-May afternoons possible.
Seasonality: Spring showers and brief thunderstorms remain possible in May, but multi-day washouts are uncommon and valley-floor snow is unlikely. The show is indoors, so wet sidewalks and cool evenings are the main practical concerns.
Packing: Pack layers: a light jacket or hoodie for cool mornings and air-conditioned halls, short sleeves for warm afternoons, comfortable training shoes for the expo floor, a refillable bottle, sunscreen and a compact rain shell. Bring gym clothes if you plan to demo equipment or join a session.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at FitCon Utah usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm dates, venue and schedule
T-2
Buy tickets
T-3
Book a Sandy hotel
T-4
Plan the airport transfer
T-5
Set your show agenda
T-6
Check weather and pack
T-7
Prepare credentials and payment
T-8
Arrive early and use transit or parking
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Mountain America Expo Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2FitCon Utah registration concourse
Mountain America Expo Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Mountain America Expo Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 25 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 25 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether FitCon Utah fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For FitCon Utah, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fitness equipment and accessories and Nutritional supplements and health foods solutions and benchmarking suppliers at FitCon Utah in Salt Lake City.
Min. budget
$657.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fitness equipment and accessories and Nutritional supplements and health foods products who need qualified meetings with the event's trade audience.
Min. budget
$2,956.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Salt Lake City show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is FitCon 2027?
FitCon 2027 is scheduled for 21-22 May 2027 at Mountain America Expo Center in Sandy, Utah, in the Salt Lake City metro. Check fitcon.com for any updates to dates, venue access or show hours.
What are the FitCon 2027 ticket prices?
Captured pricing lists a Single Day Pass at USD 25 and a Two Day Pass at USD 35. Confirm current prices, fees and availability on fitcon.com before purchase.
What can I see on the FitCon expo floor?
The expo mix covers strength and cardio equipment, sports nutrition and supplements, recovery tools, apparel and footwear, connected fitness and gym software, coaching and certification providers, and wellness services. The organiser publishes the current exhibitor list on fitcon.com.
Who attends FitCon?
The audience spans fitness consumers, gym owners and operators, personal trainers and coaches, retail buyers for nutrition and apparel, recovery and sports-medicine providers, and equipment dealers.
How do I get to Mountain America Expo Center from Salt Lake City International Airport?
SLC is the primary commercial airport. A taxi or rideshare is the most direct option; UTA bus and FrontRunner services connect the valley, with Sandy Expo Station indexed for the venue. Approx. local bus or light-rail single rides are USD 2.50-6, and airport or regional rail is USD 12-28; confirm live UTA fares and schedules on rideuta.com.
Is parking available at Mountain America Expo Center?
Venue transport notes list on-site parking at Mountain America Expo Center. Confirm daily rates, entry gates and show-week access on the venue or FitCon site.
Where should I stay near FitCon?
Sandy hotels within roughly 2.5 km of the expo center include Holiday Inn Express & Suites Sandy, Hampton Inn Salt Lake City/Sandy and Hilton Garden Inn Salt Lake City/Sandy. Captured nightly ranges run about USD 115-145 for budget and USD 175-236 for midscale or upscale rooms. Rates are approximate and should be confirmed for May 2027.
How do I exhibit or sponsor at FitCon?
Exhibitor and sponsor enquiries are handled through the official FitCon website. Check fitcon.com for the current exhibitor prospectus, availability and booth rules.
Can I see the FitCon schedule before I travel?
The captured schedule URL is fitcon.com/schedule. Session times and competition schedules were not available in the captured material, so recheck the page close to the show.
Glossary
- Functional fitness
- Training that uses movements resembling everyday tasks, such as squatting, lifting, carrying and pulling, usually with kettlebells, sleds, rigs and bodyweight circuits.
- Strength training
- Progressive resistance work using barbells, dumbbells, machines, bands or bodyweight to improve force production, muscle mass and bone density.
- Hypertrophy
- The increase in muscle size that follows repeated resistance training with sufficient volume, mechanical tension and recovery.
- Powerlifting
- A strength sport built around three lifts: the squat, bench press and deadlift, scored by bodyweight and weight lifted.
- Olympic weightlifting
- A sport comprising the snatch and the clean and jerk, where athletes lift a barbell from the platform to overhead in one continuous or two-stage movement.
- Body composition
- The split between lean mass, fat mass and water in the body, often assessed with scales, calipers, DEXA or bioelectrical impedance.
- Macro tracking
- Logging daily protein, carbohydrate and fat intake against a target, commonly used by athletes and gym-goers for body-composition or performance goals.
- Recovery modality
- A tool or service intended to speed post-training recovery, including compression boots, percussion guns, cryotherapy, sauna, massage and red-light therapy.
- Mobility work
- Controlled range-of-motion drills for joints and soft tissue, used to improve movement quality, reduce stiffness and support lifting technique.
- Connected fitness
- Exercise equipment, wearables and apps that capture workouts, stream classes or sync training data to a member or coach dashboard.
- Gym management software
- Platforms for member billing, class booking, access control, CRM, retention campaigns and reporting used by gyms, studios and boxes.
- Personal training certification
- A credential such as CPT that shows a coach has completed recognised training in anatomy, programme design, client screening and professional practice.
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Also known as
Alternate names and search phrases for this event.
- FitCon Utah 2027
- FitCon Utah Salt Lake City 2027
- Salt Lake City United States
- Fitness Expo Salt Lake City 2027
- Fitness equipment and accessories
- Nutritional supplements and health foods
- Fitness apparel and footwear
- Wellness and lifestyle products
- Fitness Expo Expo Salt Lake City
- digital transformation expo
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.