Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
FIT PERU Y EL MUNDO is a strategic meeting point for tourism professionals aimed at fostering business opportunities and partnerships. The event will take place from 17 to 18 February 2027 in Miraflores, Peru, and is organized by Morochucos Perú.
Attendees will have the chance to network, learn about new trends, and connect with reliable suppliers in a professional environment. FIT PERU Y EL MUNDO takes place in Miraflores, PE.
TL;DR
- 1Dates and Venue: FIT PERU Y EL MUNDO runs from 17 to 18 February 2027 in Miraflores, Peru.
- 2Scale and Focus: This event serves as a strategic meeting point for tourism professionals seeking to grow and connect.
- 3Organiser: The event is organized by Morochucos Perú, focusing on business opportunities in tourism.
- 4Buyer Authority: Attendees include tourism agencies, operators, and professionals looking for partnerships.
- 5Entry: The event features networking opportunities and a business roundtable.
Why visit
Visit FIT PERU Y EL MUNDO to connect with key players in the tourism sector, discover new trends, and strengthen your professional network. Attendees include tourism agencies, operators, and professionals looking for partnerships. The event features networking opportunities and a business roundtable.
Why exhibit
FIT PERU Y EL MUNDO puts exhibitors directly in front of Peru's inbound and outbound travel trade in Miraflores, Lima, on 17-18 February 2027. Attendees include tourism agencies, operators, and professionals looking for partnerships.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Tourism agency representatives seeking new partnerships
Travel operators looking for reliable suppliers
Industry professionals interested in market trends
Business development managers in the tourism sector
Marketing executives from travel companies
Event planners focused on tourism-related events
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Tourism agencies showcasing their services
Travel technology providers offering innovative solutions
Hospitality businesses looking to connect with agencies
Tour operators promoting unique travel experiences
Destination marketing organizations
Local artisans and cultural representatives
Product categories
Key solution areas showcased across the event.
Tourism services and solutions
Travel technology and software
Hospitality and accommodation options
Cultural and adventure tourism experiences
Transport and logistics services for tourism
Food and beverage offerings for travelers
Location & Facilities
Venue
17
Miraflores, PE
Facilities
Parking
17 in Miraflores typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: 17 in Miraflores typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at 17 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Miraflores, PE
Why it matters
On 2027-02-17 to 2027-02-18, FIT PERU Y EL MUNDO in Miraflores covering Tourism services and solutions, Travel technology and software, Hospitality and accommodation options, Cultural and adve gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · PEN
Hotel tiers
A range of accommodation options near the venue and across key areas.
Radisson Hotel Decapolis Miraflores
4-star
MirafloresUSD 150–190 / night
Bills settle in PEN; ask about the IGV exemption for foreign passport holders.
Aloft by Marriott Lima Miraflores
4-star
MirafloresUSD 150–190 / night
Central Miraflores location keeps airport transfers and evening restaurants walkable; confirm breakfast and taxes at booking.
Holiday Inn Lima Miraflores by IHG
4-star
MirafloresUSD 150–190 / night
A practical base for exhibitors who need reliable business facilities and a short ride to the fair venue.
SOUMA Lima, Vignette Collection by IHG
5-star
MirafloresUSD 230–265 / night
Upper-tier option for hosting buyers or holding small meetings; confirm rates, taxes and cancellation terms directly.
Local transport
Get around the city with these convenient transport options.
Authorised airport taxi (LIM to Miraflores)
Estimated costCost TBA
Best forJorge Chavez International Airport (LIM), Callao, to Miraflores
Fixed-price counters inside arrivals are the safest option. Ignore touts offering rides in the public hall, and confirm live fares on arrival.
App-based ride (Uber / Cabify / DiDi where available)
Estimated costCost TBA
Best forLima airport or city centre to Miraflores
App pickup points at LIM are outside the terminal, not at the taxi rank. Confirm current app availability and price in-app before accepting.
Shared airport shuttle bus
Estimated costCost TBA
Best forJorge Chavez International Airport (LIM) to Miraflores hotels
Shared shuttles run to a set list of Miraflores and San Isidro hotels and are cheaper than a private taxi but slower with multiple stops. Confirm current schedule and price.
Metropolitano BRT bus
Estimated costCost TBA
Best forMiraflores and central Lima corridors via the Metropolitano trunk and feeder routes
Miraflores is served by the Metropolitano bus rapid transit network, not by Lima Metro Line 1. Services are busy in commuter peaks, so avoid the 07:00-09:00 window with luggage.
City bus and corredores complementarios
Estimated costCost TBA
Best forMiraflores, San Isidro and central Lima
Blue, green and red corridor buses plus conventional city buses cover Miraflores. Route maps are published by Moovit; check the route number and direction before boarding.
Local taxi within Miraflores / San Isidro
Estimated costCost TBA
Best forHotel to venue and evening restaurant trips in the Miraflores and San Isidro districts
Street taxis are not metered in Lima. Use an app or a hotel-arranged car for late-night trips and confirm live fares locally.
Car parking in Miraflores
Estimated costCost TBA
Best forCommercial garages and hotel parking near the fair venue
Confirm venue parking allocation with the organiser and hotel parking with your booking. Parking is limited around the main commercial avenues during business hours.
Weather
Miraflores sits on Lima's coastal desert strip, so February is late austral summer: warm, humid and effectively rain-free. Expect approx. 19-27 C by day with cooler, breezier evenings around 18-20 C, high humidity, morning haze and occasional drizzle rather than heavy rain. UV is strong on clear afternoons. These are climatological bands, not a forecast; check a live forecast in the week before travel. February is also Peru's summer holiday period, so domestic flights and coast hotels fill up.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Peru's main mobile networks are Claro, Movistar and Entel, with 4G coverage through Miraflores and central Lima and 5G in parts of the city. Prepaid SIM cards can be bought at the airport or in Miraflores with identification, and handsets must be IMEI-registered, so an eSIM set up before departure is often simpler for a two-day trade visit. Hotel and venue Wi-Fi is standard, but upload-heavy work on the show floor is better done over mobile data. Electricity is 220 V at 60 Hz with type A and B flat-pin plugs plus some type C; bring a universal adaptor and a backup battery for long show days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language on the show floor
Spanish is the working language of Peruvian tourism businesses, and most exhibitors and buyers will negotiate in Spanish. Senior staff in Lima hotels and DMCs usually speak English, but Spanish rate sheets and a Spanish-speaking team member make contracting far smoother.
Business etiquette and pace
Introductions are courteous and relationship-led: a handshake, exchange of cards and a few minutes of personal conversation before pricing. Avoid launching straight into rates; Peruvians generally read urgency as pressure and prefer a follow-up email within a couple of days.
Daily rhythm and traffic
Lima's working day starts early and traffic peaks between roughly 07:00-09:00 and 18:00-21:00. Build buffer time between meetings and avoid scheduling tight back-to-back transfers across districts; Miraflores to central Lima can take far longer than the map suggests.
Money and tipping
The currency is the Peruvian sol (PEN). Cards are widely accepted in Miraflores hotels and restaurants, but taxis, kiosks and Metropolitano top-ups need cash. A tip of around 10 percent is customary in sit-down restaurants where service is not already included.
Altitude and add-on travel
Lima and Miraflores sit at sea level, so the fair itself poses no altitude issue. If you add Cusco or the Sacred Valley, altitudes exceed 3,300 m and a slow first day with hydration is the standard precaution.
Food, water and health
Miraflores has a dense restaurant scene, including ceviche and Nikkei cuisine. Tap water is not normally drunk by visitors; bottled or filtered water is the norm. February sun on the coast is strong, so sunscreen matters even on hazy days.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Book into Jorge Chavez International Airport (LIM), the gateway for Lima and Miraflores. February falls in Peru's summer holiday period, so international and domestic seats around 17-18 February 2027 tighten earlier than in low season; booking roughly two to three months out usually gives better fare and schedule choice. No origin-to-Lima fare data was captured for this listing, so compare live fares rather than relying on a published band. If you add Cusco, Arequipa or Iquitos, book the domestic leg with buffer time and remember Cusco's altitude when scheduling the first day back.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Miraflores; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near 17: Miraflores: Radisson Hotel Decapolis Miraflores; Miraflores: Aloft by Marriott Lima Miraflores; Miraflores: Holiday Inn Lima Miraflores by IHG.
Ride-hail: Uber, Cabify and DiDi have historically operated in Lima, with coverage strongest in Miraflores, San Isidro and the airport corridor; confirm current availability in the app after arrival. Approximate fares are PEN 10-20 for hops inside Miraflores and PEN 50-85 for the airport run, with surge pricing in commuter peaks. At Jorge Chavez airport, app pickups are staged outside the terminal rather than at the taxi rank, so follow the in-app instructions and match the plate before getting in. Hotel-arranged cars are the safer late-night option.
Public transit: Miraflores is served by Lima's Metropolitano bus rapid transit network and by the blue, green and red corredores complementarios, not by Lima Metro Line 1, which runs on a different axis of the city. Metropolitano journeys cost approx. PEN 2.50-3.50 with a reloadable card bought at station booths, and corridor or conventional buses approx. PEN 1.50-3.00. Buses are frequent but crowded in the 07:00-09:00 and 18:00-21:00 peaks, so use them for daytime meetings and take a taxi with luggage. Route lists are published by metrolima.info and Moovit; confirm current fares and routes locally.
Parking: Parking around Miraflores is mostly in commercial garages and hotel basements rather than free street bays, at approx. PEN 6-12 per hour in the commercial core, with limited on-street space during business hours. Venue parking allocation for FIT PERU Y EL MUNDO should be confirmed with the organiser, and hotel guests should check whether parking is included or charged per night. Driving yourself is only practical if you already know Lima traffic; taxis and app-based rides are simpler for a two-day trade visit.
Weather
Plan and pack for the event climate.
Month: February - late austral summer on Lima's coastal desert strip
Temperature: Approx. 19-27 C by day and 18-20 C at night in Miraflores, with high humidity and strong afternoon UV on clear days. These are climatological bands, not a forecast; check a live forecast for show week.
Seasonality: Lima is effectively rain-free in February, with morning haze, high humidity and only occasional drizzle rather than the heavy Andean wet season seen inland. February is also Peru's summer holiday peak, which affects domestic flight availability, coast hotel rates and beach traffic south of Lima.
Packing: Pack light, breathable clothing for warm humid days, a light layer or scarf for the evening coastal breeze, sunglasses, sunscreen and a compact umbrella for drizzle. Bring comfortable shoes for concrete fairground floors, business casual for stand meetings, a universal adaptor for 220 V type A or B sockets, a refillable water bottle and a small amount of Peruvian soles for taxis and the Metropolitano card.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at FIT PERU Y EL MUNDO usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Lock in flights to Lima (LIM)
Day 2
Reserve a Miraflores hotel
Day 3
Plan the airport-to-hotel transfer
Day 4
Build your buyer and exhibitor meeting list
Day 5
Check passport and entry rules
Day 6
Sort connectivity; Prepare your contracting pack
Day 7
Print and back up documents
Day 8
Set up local payment
Day 9
Map venue access
Day 10
Confirm your meeting slots
Day 11
Pack for coastal summer
Day 12
Confirm your trade badge status; Fly in and orient yourself
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at 17
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2FIT PERU Y EL MUNDO registration concourse
17
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
17
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsPEN 190.00
- Per diem × 2PEN 150.00
Estimated totalPEN 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether FIT PERU Y EL MUNDO fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For FIT PERU Y EL MUNDO, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Tourism services and solutions and Travel technology and software solutions and benchmarking suppliers at FIT PERU Y EL MUNDO in Miraflores.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Tourism services and solutions and Travel technology and software products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Miraflores show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is FIT PERU Y EL MUNDO 2027?
The 2027 edition runs 17-18 February 2027 in Miraflores, Lima, Peru. Confirm the exact hall and access gates on the organiser site fitperuyelmundo.com before booking travel, as venue details can be updated closer to the show.
Is FIT PERU Y EL MUNDO a trade-only event or open to the public?
Peruvian FIT-style fairs are built around B2B meetings between tourism suppliers and travel agencies, tour operators and corporate buyers. If you are travelling as a consumer, check the organiser site first for any public or mixed-access sessions before buying flights.
How do I register as a trade visitor?
Registration is handled by the organiser at fitperuyelmundo.com. Expect to provide your company name, role and a business email or credential showing you work in tourism, hospitality, aviation or corporate travel. The current registration window and badge collection rules are published by the organiser.
Who exhibits at a Lima tourism fair like this?
Typical exhibitor profiles are destination promotion bodies and regional tourism boards, hotels and resort groups, DMCs and receptive operators, airlines and ground transport providers, cruise and river operators, and adventure, gastronomy and cultural tourism suppliers from across Peru and partner markets.
What should I bring as an exhibiting supplier?
Spanish-language rate sheets with seasonality, allotment and release terms, commission and payment conditions, product photos and short itineraries, plus a bilingual company profile. Peruvian agency buyers usually want net rates and cancellation policy in the first conversation, not brand brochures.
Which airport serves Miraflores, Lima?
Jorge Chavez International Airport (LIM) in Callao is the commercial gateway for Lima and Miraflores. Plan on roughly 45-75 minutes by road to Miraflores depending on traffic, and allow extra time for the trip back to the airport at rush hour.
How do I get from Lima airport to Miraflores?
Options are an authorised taxi from the counters inside the terminal, an app-based ride (Uber, Cabify or DiDi where available), or a shared airport shuttle. Approximate one-way fares run from around PEN 25-35 per person on a shared shuttle up to PEN 70-100 for an authorised taxi, and must be confirmed live.
Where should I stay for the fair?
Miraflores is the practical base, with 4-star options such as Radisson Hotel Decapolis Miraflores, Aloft by Marriott Lima Miraflores and Holiday Inn Lima Miraflores, and 5-star options such as SOUMA Lima, Vignette Collection by IHG. February is Peruvian summer holiday season, so book early and confirm the tourist IGV treatment at check-in.
What currency is used and can I pay by card?
Peru uses the sol (PEN). Hotels, larger restaurants and the airport accept major cards, but carry small notes for taxis, kiosks and the Metropolitano card top-up. Ask your hotel whether your stay qualifies for the IGV exemption available to foreign tourists with a passport.
Do I need a visa to attend from abroad?
Entry rules depend on nationality. Many visitors from the Americas, the EU and other markets enter Peru visa-free for short tourism or business visits, while other nationalities need a consular visa. Check the current rules with a Peruvian consulate or Migraciones before booking, and ensure your passport is valid well beyond your return date.
What is the weather like in Miraflores in February?
February is late austral summer on Lima's coastal desert: warm, humid and effectively rain-free, with daytime temperatures around 19-27 C and a coastal breeze in Miraflores. Heavy rain is rare in Lima, though drizzle and morning haze are possible.
Can I combine the fair with Cusco or Machu Picchu?
Many trade visitors add a few days in the Andes. Lima flights to Cusco take about an hour, and Cusco sits above 3,300 m, so allow acclimatisation time. Book domestic legs and Machu Picchu entry well ahead if you are adding them around the 17-18 February show dates.
Glossary
- FIT (Feria Internacional de Turismo)
- The Spanish-language label used across Latin America for an international tourism trade fair where destinations, hotels, operators and transport suppliers meet travel agencies and tour operators. FIT PERU Y EL MUNDO follows this format in Lima.
- DMC (Destination Management Company)
- A local ground-handling company that designs and operates itineraries, transfers and excursions in a destination for overseas tour operators and corporate clients. Peruvian DMCs are a core exhibitor and buyer group at Lima tourism fairs.
- Receptive operator (operador receptivo)
- A Peru-based operator that receives inbound travellers and provides ground services, guides and accommodation blocks. Receptive operators contract directly with foreign tour operators and with airlines.
- Tour operator vs travel agency
- A tour operator assembles and sells packages, often with contracted allotments and net rates, while a retail travel agency sells those packages to the end consumer. Both attend FIT-style fairs, but their buying questions differ.
- Allotment
- A pre-agreed block of hotel rooms, seats or service slots held by an operator for a season. Allotment size, release dates and cancellation terms are standard negotiation points with Peruvian hotels.
- Net rate
- The confidential price a supplier gives an operator before the operator adds its margin. Net rates, plus commission and payment terms, are typically the first thing exchanged at a tourism trade fair.
- FAM trip
- A familiarisation trip in which a destination or supplier hosts travel agents or operators so they can experience the product first hand. Peruvian exhibitors often follow up fair contacts with FAM itineraries to Cusco, the Sacred Valley or Arequipa.
- MINCETUR
- Peru's Ministry of Foreign Trade and Tourism, the national authority for tourism policy and formal registration of tourism service providers. Its rules shape what Peruvian operators can sell and how they are licensed.
- PROMPERU
- The Commission for the Promotion of Peru for Exports and Tourism, the national promotion agency that markets Peru as a destination abroad and typically appears in destination-marketing activity around Peruvian tourism fairs.
- APAVIT
- The Peruvian association of travel agencies and tourism companies, a trade body representing retail agencies. Its members are a natural buyer segment for exhibitors selling Peru product.
- CANATUR
- Peru's national chamber of tourism, an umbrella body for tourism guilds and companies that engages with government on sector policy and represents the private side of the industry.
- IGV (Impuesto General a las Ventas)
- Peru's general sales tax, charged at 18 percent on most goods and services. Accommodation rates quoted to foreign tourists can be quoted net of IGV under the tourist exemption; confirm how each hotel applies it before comparing rates.
- High season in Peru
- The Andean dry season roughly from May to September, with Inti Raymi in June and the Inca Trail permitting calendar driving demand. Suppliers quote different net rates and allotment rules for high and low season.
- B2B appointment schedule
- Pre-booked meeting slots between exhibitors and buyers, common at Latin American tourism fairs. Bringing a priority buyer list and confirmed slots is more productive than working the aisles cold.
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Also known as
Alternate names and search phrases for this event.
- FIT PERU Y EL MUNDO 2027
- FIT PERU 2027
- FIT Peru Miraflores 2027
- FIT Peru Lima 2027
- Feria Internacional de Turismo Peru 2027
- FIT Peru exhibitors 2027
- FIT Peru registration trade visitor
- Lima tourism fair February 2027
- FIT Peru tour operators buyers
- Miraflores travel trade event 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.