Trade showB2C
FIRAUTO & S2R 2026
FIRAUTO & S2R 2026 takes place on 20-22 November 2026 at IFA - Fira Alicant in Alicante, Spain. It combines the 56th New and Used Car Fair with the 24th Motorcycle Fair, featuring vehicles, brands, and accessories for automotive enthusiasts and buyers.
AutomotiveMotorcycles
100+
Exhibitors
15,000+
Attendees
Dates
Nov 20 – 22, 2026
City / country
Alicante, Spain
Venue
IFA - Fira Alicant
Type
B2C · Annual
Official Website
Are you the organiser of this event?
- Exhibiting at FIRAUTO & S2R 2026 offers direct access to thousands of automotive consumers and industry professionals in the province of Alicante.
- The fair showcases new and used vehicles, motorcycles, and accessories, providing a unique platform to increase sales, build brand loyalty, and generate strategic alliances.
- Exhibitors can position their brand against competitors and connect with qualified buyers actively looking for vehicles and related services.
Audience at a Glance
Who Exhibits
Exhibitor Profile
5 categories represented
- Car dealerships
- Motorcycle dealerships
- Vehicle manufacturers
- Automotive parts and accessories
- Vehicle financing and insurance
Who Attends
Visitor Profile
5 audience types
- Car buyers
- Motorcycle enthusiasts
- Automotive professionals
- General public
- Families
Industries & Sectors
AutomotiveMotorcycles
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
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