Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Fira Gran 2027, held from April 28 to April 30 in Barcelona, is a premier exhibition focused on elderly care, featuring over 80 exhibitors and numerous activities.
Dates
28–30 Apr 2027
City / country
Barcelona, ES
Venue
La Farga de L'Hospitalet
Are you the organiser of this event?
Event overview
Fira Gran is the leading trade show dedicated to elderly care, taking place from April 28 to April 30, 2027, at La Farga de L'Hospitalet in Barcelona. This event will showcase the latest solutions and trends in the sector, with over 80 exhibitors presenting innovations aimed at improving the quality of life for the elderly.
Attendees will have the opportunity to engage in various activities, workshops, and discussions focused on health, safety, and active aging. Fira Gran takes place in.
TL;DR
Fira Gran offers invaluable insights into the latest trends and solutions in elderly care, providing networking opportunities with industry leaders. Attendees include professionals in elderly care, health services, and social work, influencing purchasing decisions.
Exhibiting at Fira Gran provides access to a targeted audience of professionals in elderly care and health services, enhancing visibility and potential ROI. This event focuses on elderly care, featuring over 80 exhibitors showcasing innovations in health, safety, and active aging. Attendees include professionals in elderly care, health services, and social work, influencing purchasing decisions.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Barcelona, ES
La Farga de L'Hospitalet in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: La Farga de L'Hospitalet in Barcelona typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at La Farga de L'Hospitalet for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-28 to 2027-04-30, Fira Gran in Barcelona covering Health and wellness products for seniors, Assistive technologies for elderly care, Safety and security solutions for the gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Barcelona El Prat
to venue
by car
A range of accommodation options near the venue and across key areas.
Urbany Hostel BCN GO!
USD 92–114 / night
2-star hostel captured on Google Hotels for the 28-30 April 2027 window; free Wi-Fi, outdoor pool, air conditioning and parking listed. Dorm and simple private rooms; check whether a private room or a quiet floor suits you.
St Christopher's Barcelona
USD 97–124 / night
Hostel with free Wi-Fi, bar and restaurant, kitchen in some rooms and accessible rooms, captured for the show dates. Central location means a 20-30 minute metro or Rodalies ride to L'Hospitalet.
Generator Barcelona
USD 103–135 / night
Urban hostel with bar, restaurant, laundry and family-friendly rooms, listed for the 2027 show window. Good for younger professionals attending with colleagues rather than for visitors who need step-free access throughout.
AMISTAT City Hostel Barcelona
USD 86–108 / night
2-star hostel with free parking and airport shuttle among listed amenities, captured for the event dates. Confirm the shuttle timetable before relying on it for a morning arrival.
Mid-range 3-star hotels, Plaça Europa and L'Hospitalet
USD 130–184 / night
Hotels in the Fira Gran Via and Plaça Europa cluster, the closest practical base for La Farga de L'Hospitalet. Book early: rates jump when a Fira Gran Via congress runs in the same week.
Mid-range hotels, Eixample and Plaça Espanya
USD 151–205 / night
City-centre base with metro Line 1 and Rodalies links toward L'Hospitalet, plus evening restaurants within walking distance. Journey to the venue is typically 15-30 minutes door to door.
Upper mid-scale 4-star hotels, Fira Gran Via district
USD 194–270 / night
Business-standard rooms a short taxi ride from La Farga, useful for exhibitor teams needing meeting space or quiet rooms during build-up days. Confirm breakfast and parking charges, which are often separate.
Aparthotels and serviced flats, Sants and L'Hospitalet
USD 119–173 / night
A practical option for families attending with an older relative or for four-night stays with a kitchen. Ask specifically about lifts, step-free entry and bathroom grab rails before booking.
Get around the city with these convenient transport options.
metro (airport)
Line 9 Sud links both terminals with the Fira and L'Hospitalet district; a special airport ticket applies. Cheaper per trip only if you use the wider integrated fare card for non-airport journeys. Confirm live fares on the TMB planner.
airport coach (Aerobus)
Frequent express coach to Plaça Espanya, useful with luggage; from there metro Line 1 or Rodalies continues toward L'Hospitalet. Buy on the app or at the stop and keep the ticket for inspection.
suburban rail (Rodalies)
Rodalies R2 services connect the airport with Sants and continue through L'Hospitalet; the venue is then a short walk, bus or taxi from the station. Check the platform change at Sants if your train terminates there.
taxi (airport)
Official ranks sit outside each terminal; the airport surcharge and luggage are itemised on the meter. A 20-35 minute ride depending on traffic on the C-31 and Gran Via.
accessible taxi
Adapted taxis with ramps are limited in number, so reserve one by phone or app before landing if you travel with a wheelchair. Expect a longer wait at peak arrival banks.
metro and urban bus (city)
Metro Line 1 runs to L'Hospitalet, and local buses serve the Rambla de Just Oliveras area near the venue. Allow 15-25 minutes plus the walk to the hall entrance.
night bus (Nitbus)
Nitbus services run through the night with lower frequency than daytime metro; check the last metro time and the night line that stops nearest your hotel.
taxi (city hop)
Useful for evening returns or when carrying demonstration products; licensed black-and-yellow taxis meter the fare and accept cards in most vehicles.
Weather
Late April in Barcelona is spring shoulder season: daytime highs typically around 18-21 C and nights near 11-13 C, with a real chance of a passing shower. Halls are climate-controlled, so a light removable layer works better than a heavy coat; coastal humidity can make evenings feel cooler than the thermometer suggests. These are climatological bands, not a forecast - check a short-range forecast in the final week before 28-30 April 2027.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spain applies EU roaming rules, so EU visitors can usually use their home data allowance; travellers from outside the EU should price an eSIM or a local prepaid SIM before arrival. Mobile coverage is strong across Barcelona and L'Hospitalet, including the Plaça Europa district. Wi-Fi in the halls and at exhibitor stands varies by venue and stand, so download the exhibitor directory and your tickets before entering the building, and carry a power bank for long show days.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Barcelona is bilingual: Catalan and Spanish are both official, signs at the fairground are usually in Catalan first, and most exhibitors switch easily between the two. English is common on international stands but less so with local care-service providers, so bring a Spanish or Catalan speaker for detailed service questions if you have one.
Meal times
Lunch is typically 14:00-15:30 and dinner rarely starts before 21:00. For show days, plan a proper sit-down lunch after the mid-morning rush and expect many restaurants near the venue to be quiet at 13:00 and full at 14:30.
Greetings and dress
A handshake is standard in business settings; friends and colleagues often exchange two cheek kisses. Dress is business casual, and comfortable shoes matter more than formality given the distances inside the halls.
Tipping
Tipping is modest: rounding up or leaving 5-10 percent in a restaurant is normal, and it is not expected at bar counters or in taxis beyond small change.
Sunday and the 1 May holiday
Many shops close on Sunday, and 1 May is a Spanish public holiday falling immediately after the fair. Expect reduced retail hours and different transport timetables on 1 May 2027 if you extend your stay.
Pace of the day
The traditional long midday break is largely gone from business life, but small shops and some local services still close around 14:00-16:00. Exhibition halls run continuously through the day, so schedule meetings in the morning where possible.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BCN
Captured searches use 28 April 2027 as the outbound date with return on 2 May 2027; book a day earlier if you want a buffer before the first show morning. Short-haul routes such as London LHR show nonstop options of about 2 hr 15 min, while Tokyo, Singapore and Sydney itineraries are all connecting and take roughly 15-33 hours, so allow recovery time before the 28 April opening. Book early: the 1 May public holiday immediately after the fair pushes leisure demand up over that weekend, and Barcelona fares rise when the Fira Gran Via calendar is busy.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Barcelona El Prat (BCN). Allow road or rail time to La Farga de L'Hospitalet; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near La Farga de L'Hospitalet: Barcelona city centre: Urbany Hostel BCN GO!; Barcelona city centre: St Christopher's Barcelona; Barcelona city centre: Generator Barcelona.
Ride-hail: Barcelona has both licensed taxis (black and yellow, metered, card accepted in most cars) and app-based private hire (VTC) services such as Cabify and Bolt. App availability and wait times vary by district, and coverage around L'Hospitalet is thinner than in the city centre, so book a return ride before the halls close if you are not using the metro. For wheelchair users, an adapted taxi booked by phone is usually more reliable than an app.
Public transit: Barcelona's metro and bus network is run by TMB, with Rodalies for suburban rail and FGC for the Catalan lines. For this fair the useful pattern is metro Line 1 or Rodalies toward L'Hospitalet de Llobregat, then a short walk or local bus to La Farga de L'Hospitalet. Single tickets cost a few euros; a 10-ride integrated card brings the per-journey price down if you travel daily, and the airport metro requires a special ticket. Check first and last metro times before evening networking, and use the TMB planner to match the stop to the entrance the organiser publishes.
Parking: La Farga de L'Hospitalet has on-site parking beside the halls, with capacity and daily rates set by the venue rather than the organiser. Arrive before the mid-morning peak, keep the ticket with you, and note the gate closest to the hall you are visiting. If the car park is full, the surrounding Plaça Europa and Fira Gran Via area has additional paid car parks a short walk away - confirm evening closing times before leaving the car overnight.
Plan and pack for the event climate.
Month: April 2027 - late spring shoulder season in Barcelona, with the fair running 28-30 April
Temperature: Typical late-April conditions are daytime highs around 18-21 C and nights near 11-13 C, comfortable for walking between hotels and the fairground; these are climatological bands, so check a short-range forecast in the week before travel.
Seasonality: Spring in Barcelona brings a genuine chance of passing showers, more often in April than in May or June. Keep a compact umbrella or light rain jacket in your day bag for the 28-30 April window, and expect humid evenings near the coast.
Packing: Pack comfortable walking shoes for the halls, a light removable layer for air-conditioned exhibition space, a compact umbrella for spring showers, and business casual clothes for meetings. Bring a power bank and a refillable water bottle for long days, and a warmer layer for evenings in L'Hospitalet or by the sea.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Fira Gran usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
book the hotel and confirm in writing that the room has the bathroom and lift access you need; reserve airport transfer or buy the airport metro/train ticket plan if you arrive at Barcelona El Prat (BCN)
list the questions you want answered - dependency assessment, home-help hours, telecare costs, care-home waiting lists - and which stands can answer them; if you are attending for a relative, collect their dependency resolution, medication list and key reports to compare services accurately
download the TMB planner and an offline map of L'Hospitalet and Plaça Europa; check the short-range Barcelona forecast and pack a light layer, comfortable shoes and a compact umbrella
print or download the exhibitor directory and mark a route through the halls that covers your top ten stands
confirm flight or train times, and allow 20-35 minutes for the BCN to La Farga transfer with luggage
check visa or passport validity if you are travelling from outside the Schengen area, and carry the same document you used to book; charge devices, download the ride-hailing app you intend to use, and set an alarm that leaves buffer time for badge or registration queues
confirm the 28-30 April 2027 dates, opening hours and the entrance you will use at La Farga de L'Hospitalet on firagran.com; check whether the fair requires pre-registration or an invitation, and save the confirmation on your phone
Registration and hall orientation at La Farga de L'Hospitalet
Supplier meetings and product demos
Final negotiations and follow-up
Fira Gran registration concourse
La Farga de L'Hospitalet
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
La Farga de L'Hospitalet
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Fira Gran fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Fira Gran, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Health and wellness products for seniors and Assistive technologies for elderly solutions and benchmarking suppliers at Fira Gran in Barcelona.
Min. budget
$639.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Health and wellness products for seniors and Assistive technologies for elderly products who need qualified meetings with the event's trade audience.
Min. budget
$2,875.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Barcelona show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
3 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.