FIPAN 2027, July 20-23, São Paulo, Brazil, is the premier event for the bakery and confectionery industry.
Dates
20–23 Jul 2027
City / country
São Paulo, Brazil
Venue
Expo Center Norte
Time
1:00 PM – 9:00 PM
Are you the organiser of this event?
Event overview
FIPAN 2027 is the largest trade fair for the bakery and confectionery industry in Latin America, taking place from July 20 to 23 at Expo Center Norte in São Paulo, Brazil.
The event will showcase the latest trends, innovations, and products in the food service sector, providing a platform for networking and business opportunities.
TL;DR
Attendees will gain insights into the latest trends and technologies in the bakery and confectionery sectors, network with industry leaders, and explore new business opportunities. Location: Expo Center Norte, São Paulo, Brazil. Showcasing over 420 exhibitors and expected 58,000 visitors. Networking opportunities with key players in the food service sector.
Exhibitors will have the chance to showcase their products to a targeted audience of industry professionals, gain visibility in the market, and establish valuable connections that can lead to increased sales and partnerships. Showcasing over 420 exhibitors and expected 58,000 visitors. Includes the 7th FIPAN Congress with industry leaders. FIPAN is crucial for the food service industry as it connects suppliers, distributors, and professionals, fostering business.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
4Rua José Bernardo Pinto, 333, Vila Guilherme, São Paulo, SP, Brazil
Entrances & gates
Main Entrance
500 spaces · R$95.00/day
Wheelchair accessible.
Food options
Food Court
On-site diningParking: Parking available at the venue.
Attend
Event days & opening times
General Admission
Valid for all days.
Ticket info
Badge collection
Badges must be collected at the venue.
What's on
7
Sessions
TBA
Event days
TBA
Typical time
Congresso FIPAN
Arena do Pão
Arena do Confeiteiro
Vila Salgados
Fipan Pizza
Arena Gelato
Campeonato Nacional de Panificação
How the last edition performed
Last edition
2026
Visitors: 58,000
Exhibitors: 420
Edition #: 6
This edition
2026
Visitors: 58,000
Exhibitors: 420
Next edition
2028
FIPAN continues to grow, focusing on innovation and industry trends.
Growth over time
Impact
The 2026 edition brought together 58,000+ visitors at Expo Center Norte. FIPAN 2027 is the largest trade fair for the bakery and confectionery industry in Latin America, taking place from July 20 to 23 at Expo Center Norte in São Paulo, Brazil. The event will showcase the latest trends, innovations, and products in the food service sector, providing a platform for networking and business opportunities. FIPAN is crucial for the food service.
Audience quality
Visitors typically include Bakery owners and managers, Confectionery professionals, Food service suppliers, Catering companies. FIPAN 2027 will be held from July 20 to 23. Location: Expo Center Norte, São Paulo, Brazil. Largest bakery and confectionery trade fair in Latin America. Showcasing over 420 exhibitors and expected 58,000 visitors. Documented attendance reached 58,000+ visitors in the reference edition. FIPAN 2027 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors will have the chance to showcase their products to a targeted audience of industry professionals, gain visibility in the market, and establish valuable connections that can lead to increased sales and partnerships. Showcasing over 420 exhibitors and expected 58,000 visitors. Includes the 7th FIPAN Congress with industry leaders. FIPAN is crucial for the food service industry as it connects suppliers, distributors, and professionals, fostering business.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending FIPAN 2027 on 2027-07-20 to 2027-07-23 in São Paulo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Latest updates from across the market.
Buyers who cover bakery, confectionery and food service treat FIPAN as their Brazilian anchor and pair it with one or two peer shows to compare equipment ranges, pricing and distributor coverage across markets.
Pre-show
Confirm exhibitor meetings, product demos and distributor introductions for the São Paulo edition.
Show week
Hall and arena walk-throughs, live demonstrations and supplier negotiations in BRL.
Post-show
Compare quotations and distributor terms gathered at FIPAN against quotes from the peer circuit before committing.
Peer events are long-established sector fairs; confirm exact dates and hall plans on each organiser website before booking travel.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
São Paulo/Guarulhos International Airport
Primary international gateway for São Paulo. EMTU runs an hourly bus to Tietê Bus Terminal taking about 21 minutes, with tickets from R$ 6 to R$ 45; the terminal is adjacent to Expo Center Norte.
approx. 25 km
to venue
approx. 30 to 45 min by taxi in normal traffic
by car
Closest airport to Expo Center Norte, mainly serving domestic routes with quick taxi and app-based transfers.
approx. 15 km
to venue
approx. 25 to 40 min by taxi depending on traffic
by car
A range of accommodation options near the venue and across key areas.
Novotel São Paulo Center Norte
4.5
Closest upscale property to Expo Center Norte, eco-certified, promotional rates seen for the show period.
ibis budget SP Centro São João
Economy chain property with spa and pet-friendly policies, listed among Expo Center Norte hotels.
Daher Center Hotel
Midscale property with parking and free Wi-Fi.
Hotel Dan Inn Planalto São Paulo
4.2
Parking and free Wi-Fi.
Hotel Euro Suite São Paulo by Nacional Inn
4.1
Parking and free Wi-Fi.
Travel Inn Express Hotels Brás
4.0
Convenient for the Tietê bus terminal and quick taxi access to the venue.
ibis São Paulo Tatuapé
Pet-friendly with free parking, on the metro corridor east of the centre.
Hotel América do Sul - Buenas Hotéis
4.0
Free cancellation and parking.
Get around the city with these convenient transport options.
EMTU bus from GRU airport to Tietê Bus Terminal
Hourly service taking about 21 minutes; the Tietê bus terminal is adjacent to the Expo Center Norte complex.
Metro Blue Line to Portuguesa-Tietê or Carandiru, then taxi
Both stations sit just over 2 km from Expo Center Norte, so a short taxi or ride-hail completes the trip.
Taxi or ride-hail from central São Paulo
Allow 20 to 30 minutes outside peak traffic, and longer during morning and evening rush on Marginal Tietê.
On-site parking at Expo Center Norte
The complex offers ample paid parking with direct access from Marginal Tietê, next to the Tietê bus terminal.
taxi
approx. 30 to 45 min by taxi in normal traffic; Primary international gateway for São Paulo. EMTU runs an hourly bus to Tietê Bus Terminal taking about 21 minutes, with tickets from R$ 6 to R$ 45; the terminal is adjacent to Expo Center Norte.
taxi
approx. 25 to 40 min by taxi depending on traffic; Closest airport to Expo Center Norte, mainly serving domestic routes with quick taxi and app-based transfers.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
EU/Schengen, UK, Irish, Mercosur and associated states, plus most Latin American and Caribbean, Japanese and South African passport holders enter Brazil visa-free for business and tourism stays of up to 90 days. US, Canadian and Australian citizens require a Brazilian e-Visa; travellers from India, China and other non-waiver countries need a consular business visa.
Brazil recognises ATA Carnets for goods temporarily imported for trade fairs and exhibitions. List every item — demo ovens, mixers, packaging samples, stand graphics, display refrigeration — on the carnet before departure, and have your Brazilian freight forwarder arrange bonded-warehouse clearance for Expo Center Norte three to four weeks ahead.
Official visa pageWeather
July is mid-winter in São Paulo and the driest month of the year. Expect mild, largely sunny days between 20 and 24 °C and cool nights from 11 to 14 °C, with passing cold fronts that push early-morning temperatures to around 8–10 °C and bring two or three days of grey drizzle. Rainfall is light — roughly 30–40 mm spread across 6–8 days — and humidity is far lower than in the summer months. Pack layered business-casual clothing, a light jacket or wool coat for evenings and comfortable walking shoes, because the Expo Center Norte pavilions and the arena circuit involve long distances on hard floors.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Brazil.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and service charges
Restaurant bills in São Paulo normally include a 10% service charge; adding a little extra is appreciated but never expected. For taxis and ride-hail, round up or tip small change. Hotel and bar staff respond well to a modest gratuity for exceptional service.
Greetings and working language
Brazilian business culture is warm and informal: a firm handshake, direct eye contact and first names after the introduction are standard. Portuguese is the working language of the show floor and of Congresso FIPAN sessions; larger ingredient, equipment and export-oriented stands keep English-speaking commercial staff on hand, so ask for the export or international desk.
Timing, traffic and meals
Lunch between 12:30 and 14:00 is the main meal and a key networking window. São Paulo traffic on Marginal Tietê and the city's radial expressways is heavy from 07:30–10:00 and 17:00–20:00, so allow 60–90 minutes for cross-city transfers and arrive at Expo Center Norte before the morning peak. Business dress at the fair is smart casual to business formal.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: GRU
Fly into GRU for long-haul international arrivals, or CGH if you connect domestically. July is high season in São Paulo, so book early and compare routings through Miami, Lima or Lisbon. Allow 30 to 45 minutes by taxi from GRU to Expo Center Norte, or use the hourly EMTU bus to Tietê Bus Terminal beside the venue.
Brazil waives visas for EU/Schengen, UK, Irish, Mercosur and most Latin American passport holders, who can attend FIPAN 2027 and hold business meetings for up to 90 days on a normal passport. US, Canadian and Australian citizens require a Brazilian e-Visa, applied for online at a published fee of about USD 80.90 and usually decided within five business days. Travellers from India, China and other non-waiver countries need a consular VITEM IV business visa, normally issued in 10–20 business days, so start 6–8 weeks before departure. Carry your FIPAN registration or exhibitor invitation letter, hotel booking near Expo Center Norte and onward-flight details for immigration at GRU or CGH.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Attending a trade fair, negotiating contracts and holding business meetings are permitted on visa-free entry; paid local employment is not. Carry your FIPAN registration confirmation and hotel booking for immigration. Apply through Brazil's official e-visa platform and print the approval — airlines check it at check-in. Attach your FIPAN badge confirmation or an exhibitor invitation letter as proo
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: São Paulo/Guarulhos International Airport (GRU): approx. 30 to 45 min by taxi in normal traffic; São Paulo/Congonhas Airport (CGH): approx. 25 to 40 min by taxi depending on traffic. Allow road or rail time to Expo Center Norte; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Expo Center Norte: Center Norte / Vila Guilherme: Novotel São Paulo Center Norte; Centro: ibis budget SP Centro São João; Centro: Daher Center Hotel.
Ride-hail: Ride-hailing apps are commonly used in São Paulo; confirm local availability before travel.
Public transit: São Paulo's metro reaches within about 2 km of Expo Center Norte: use the Blue Line stations Portuguesa-Tietê and Carandiru and finish with a short taxi. The Tietê bus terminal is adjacent to the venue and receives the hourly EMTU airport bus from GRU. Expo Center Norte also sits directly beside Marginal Tietê for expressway access and has paid on-site parking.
Parking: On-site parking is available at Expo Center Norte; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: July 2027
Temperature: 20–24 °C daytime highs and 11–14 °C overnight; winter cold fronts can drop early mornings to 8–10 °C.
Seasonality: July is São Paulo's driest month: roughly 30–40 mm of rain over 6–8 days, low humidity and long spells of clear winter sun between brief cold fronts.
Packing: Pack layered business casual — shirt or polo for the halls plus a light jacket or wool coat for cool evenings — and a compact umbrella for the occasional winter drizzle. Comfortable walking shoes are essential for long days across the Expo Center Norte pavilions and arenas, alongside a refillable water bottle and a Type N plug adapter for São Paulo's 127 V outlets.
Plan your trip
Best day to visit: Day 2 — Wednesday 21 July 2027
Day two lands after the opening-day rush but before Friday's early departures, and it carries the densest programme: Congresso FIPAN tracks run at full schedule, Arena do Pão and Arena do Confeiteiro host competition heats and live classes, and supplier teams are still fully staffed for technical conversations. Opening day draws the largest general-public and press crowds, while the final afternoon sees stands packing down and decision-makers leaving early. If supplier time is your priority, work the equipment aisles on day two and keep the following morning for follow-up meetings and contract details.
Confirm passport validity and check Brazil entry requirements for your nationality — Passports are normally required to be valid for at least six months beyond travel; visa rules depend on nationality, so verify with the Brazilian consulate before booking.
Book flights into GRU for the July 2027 show dates — GRU is about 25 km from Expo Center Norte and 30 to 45 minutes away by taxi; July is high season so compare fares early.
Reserve a hotel in Vila Guilherme, Centro, Brás or Tatuapé — Vila Guilherme and the Center Norte complex are closest to the venue; downtown three-star hotels cost less but need 15 to 25 minutes by taxi.
Complete visitor registration and download your badge — Registration and badge collection details are published at fipan.com.br.
Download the hall plan and the programme of arenas and congress sessions — Arena do Pão, Arena do Confeiteiro, Vila Salgados, Fipan Pizza, Arena Gelato and the FIPAN Congress run across the show days.
Request meetings with target exhibitors — Around 420 exhibitors took part in the 2026 edition, so pre-book meetings to protect time on the floor.
Shortlist congress sessions and arena demonstrations to attend — Build a timetable covering the sectors you buy for: panificação, confeitaria, pizza, café, food service or sorvetes.
Plan local transport between your hotel and Expo Center Norte — Metro Blue Line stations Portuguesa-Tietê and Carandiru are just over 2 km from the venue; taxis and ride-hail complete the trip.
Prepare meeting documents, sample requests and business cards — Portuguese-language one-pagers help with local suppliers and distributors.
Arrange travel insurance and a payment method that works in Brazil — Cards are widely accepted in São Paulo; carry some Brazilian reais for taxis and small purchases.
Collect your badge at Expo Center Norte and confirm hall locations — Allow extra time on the first day for security screening and orientation.
Collect your badge at the Expo Center Norte main entrance and walk the flour, ingredient and bakery-equipment aisles while the halls are still quiet, marking millers, oven, mixer and refrigeration stands for a second, deeper pass.
Expo Center Norte exhibition pavilionsBooked supplier meetings and live equipment demonstrations: ovens, spiral mixers, dough dividers, proofers, refrigeration and packaging lines, plus premix, filling and ingredient suppliers for bakery and confectionery production.
Equipment and ingredient aisles, main pavilionLunch and informal networking in the venue food court and Vila Salgados, then the Arena do Pão stage for live bread-baking demonstrations and the Campeonato Nacional de Panificação heats.
Vila Salgados, Arena do Pão and venue food courtSecond pass through Arena do Confeiteiro, Fipan Pizza and Arena Gelato for confectionery, pizza and gelato trends, followed by closing meetings and contact exchanges as the halls thin out.
Confectionery, pizza and gelato arenasSantos and the historic coffee port
Campos do Jordão
Congresso FIPAN auditorium and coffee-break lounge
Where bakery, confectionery and food-service operators gather between sessions; the coffee breaks between morning and afternoon tracks concentrate owners, technical directors and buyers in one room.
Arena do Pão stage
Live baking demonstrations and the Campeonato Nacional de Panificação draw milling, ingredient and oven-equipment teams who are easy to approach between heats.
Vila Salgados and food-service arena
Savory snack, frying and street-food specialists network here over samples — a natural meeting point for Brazilian regional distributors and food-service buyers.
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General Admission
BRL 140 / per person
visa_fee
visitor · Entry visa
USD 80.9 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General Admission | BRL 140 / per person | official | |
| visa_fee | visitor | Entry visa | USD 80.9 / per application | official |
Decision
Use this quick check to decide whether FIPAN 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Trust footer
4
References
1
Publishers
0
Date checked
FIPAN
Display a free company card at your booth, or share your professional card on the show floor.
