FINE FOOD AUSTRALIA 2026

Venue

name: Melbourne Convention and Exhibition Centre

address

city: Melbourne

street: 1 Convention Centre Pl, South Wharf

country: Australia

latitude: -37.8246679

• Convention Centre Place entrance
• Clarendon Street entrance

longitude: 144.9532761

facilities

parking

notes: 1,060 undercover spaces managed by Wilson Parking, entry off Normanby Road. Hourly: $14 (0-1h), $28 (1-2h), $42 (2-3h), $56 (3-4h). Evening flat $16–20 after 6pm. Early bird rates available. Accessible parking with lift access to Doors 1, 6, 10.

spaces: 1060

status: confirmed

currency: AUD

daily price: 14

• https://www.ticketmaster.com.au/melbourne-convention-and-exhibition-centre-plenary-tickets-south-wharf/venue/155672
• https://www.mcec.com.au/whats-on/2026/08/start-your-own-business-expo

cloakroom

notes: Cloakroom services available at MCEC Customer Service desk at Convention Centre Place for coats, prams, and luggage.

status: confirmed

• https://www.mcec.com.au/whats-on/2026/08/start-your-own-business-expo
• https://childtraumaconference.org/venue/#content

• Shed Café
• Goldfields Café + Bar
• Plenary Lounge

prayer rooms

notes: Designated prayer rooms located in Melbourne Convention Centre.

status: confirmed

• https://www.mcec.com.au/whats-on/2026/08/start-your-own-business-expo
• https://childtraumaconference.org/venue/#content

accessibility

notes: Fully accessible: step-free access, wide corridors, accessible parking with lift access to key entry points, hearing-assistive devices, Braille and tactile signage, high-contrast wayfinding, Changing Places facility with adult change tables and ceiling hoist, guide/assistance dog support, wheelchair seating with companion areas, Hidden Disabilities Sunflower Program.

status: confirmed

• https://www.melbournecb.com.au/newsroom/latest-news/accessibility-in-action-experiences-that-welcome-every-delegate
• https://www.mcec.com.au/whats-on/2026/08/start-your-own-business-expo

onsite shuttle

notes: No dedicated onsite shuttle service identified; MCEC is walkable from Southern Cross Station and served by trams.

status: unknown

charging points

notes: Charging stations at Shed Café, Plenary Lounge, Goldfields Café + Bar, behind Sovereign Room staircase, and near Door 17 staircase. Dedicated charging points for electric mobility scooters and wheelchairs available free of charge.

status: confirmed

• https://www.mcec.com.au/whats-on/2026/08/start-your-own-business-expo
• https://childtraumaconference.org/venue/#content

luggage storage

notes: Luggage storage available at Customer Service desk at Convention Centre Place.

status: confirmed

• https://www.mcec.com.au/whats-on/2026/08/start-your-own-business-expo

parking notes: Wilson Parking offers flexible rates and secure underground parking at the Exhibition Centre with accessible parking and lift access to Door 1, 6 and 10.

floor plan schematic

official venue page url: https://finefoodaustralia.com.au/visit-the-show/

Entry & registration

min age: 15

trade only: true

event hours: Mon 31 Aug 10:00 am - 5:00 pm; Tue 1 Sep 10:00 am - 5:00 pm; Wed 2 Sep 10:00 am - 5:00 pm; Thu 3 Sep 10:00 am - 3:00 pm

ticket notes: Entry into the exhibition floor is free with pre-registration, but separate ticketed events (e.g. breakfasts, masterclasses) require an additional paid ticket booked and paid in advance through the online registration page. Tickets are non-refundable but can be transferred to a colleague with written notice to the organisers; the organiser reserves the right to change, cancel, or reschedule ticketed events without notice.

setup end date: 2026-08-30

registration url: https://finefoodaustralia.com.au/register/

setup start date: 2026-08-28

teardown end date: 2026-09-04

teardown start date: 2026-09-03

registration is free: true

registration deadline: No explicit 2026 registration cut-off date is published on the official site; pre-registration is strongly recommended (registration for the prior 2025 edition closed once the show concluded), and on-site registration/badge printing is available using the QR code from the confirmation email.

badge collection notes: After registering online, visitors receive a confirmation email containing a QR code, which is used to print an individual entry badge onsite. Each visitor must complete an individual registration to generate a personalised badge; colleagues cannot be registered on someone else's behalf. Proof of industry involvement (business card, employee verification on company letterhead, or professional association membership) may be requested at the registration counters or entrance.

Organisers

• Diversified Communications Australia
• Nikki Witman
• Brittney Smith
• Fine Food Australia Team

Programme

• Fine Food Australia Best New Product Awards
• FSAA Awards of Excellence

• Where the F&K Are We Now?
• Day 1: From Savoury to Sweet: Unlocking the Versatility of Australian Avocados on Menus
• USA Cooking Demo
• Day 1: Atosa Combi Oven – The Next Solution
• Last Call For Old Habits – The Future in a Glass
• The Art of Lamination | Crafted with Flechard Butter | Chef Paul
• Decadence in Every Layer | Capfruit Strawberry Purée | Chef Wei Loon Tan
• Trending Gelato Made Easy in Bravo Trittico | Kulfi Cream & Blondie Brownie | Chef Karthik & Andrea

• Dani Valent
• Sissel Rosengren
• Tony Moss
• Benjamin Cooper
• Toby Redston
• Tara Croker
• Paul Kennedy
• Wei Loon Tan
• Chef Karthik
• Andrea

agenda url: https://finefoodaustralia.com.au/whats-on/the-culinary-kitchen/

• The Culinary Kitchen
• The Artisanal Bakehouse
• Talking Tech & Business

agenda status: partial

• FCSI Asia Pacific Networking Breakfast
• FSAA Foodservice Today & Tomorrow Conference 2026
• 2nd Annual Hostplus ARCA & AFAB Industry Gala
• NAFES Industry Dinner 2026
• FSAA Awards of Excellence 2026

• Talking Trends Education Stage

• USDA (United States Department of Agriculture)

Previous edition

stats

year: 2025

notes: 2025 edition held at ICC Sydney. Over 900 exhibitors and 21,000+ visitors.

end date: 2025-09-11

start date: 2025-09-08

deals count: 0

edition number: 0

floor area sqm: 0

visitors count: 21000

pavilions count: 0

exhibitors count: 926

visitor countries: 0

exhibitor countries: 0

recap html: <h2>Fine Food Australia 2025 Recap</h2><p>Fine Food Australia 2025 has officially wrapped after its return to the harbour city this year – and what a show it was. Taking over the entirety of the ICC's two levels of show halls, the 2025 edition of Fine Food Australia was a feast for all of the senses, bringing together the best of the country's food industry as well as a host of international exhibitors, speakers, and products.</p><p>More than 21,000 visitors descended upon the event, and once they were through the doors, had the opportunity to engage with 926 exhibitors who represented almost every facet of the food industry. The show floor was packed across the four days, and in addition to the business, networking, and conversations that took place, visitors had the opportunity to witness the best of industry via the 115 speakers who hosted 70 presentations across 4 stages, and 60 competitors who duked it out during 4 major competitions.</p><p>To make it easier for people to make the most of the show, this year we launched the new Fine Food Australia App, a planner-style app that gave visitors the power to schedule meetings, navigate the show, and tailor their experience based on their interests. Within this, the Smart Networking Tools enabled users to request 1:1 meetings between buyers and suppliers, designed to make it easy for people to forge meaningful business connections, which is our whole reason for being!</p><p>There were multiple other firsts and great industry happenings to keep people coming back over the four days including the brand-new Hospitality Hub, a dedicated networking space where exhibitors and attendees could step away from the show floor and dive into real business conversations. Other conversations took place on stage, with some of Sydney's biggest names in hospitality sharing insights and opinions into a diverse range of topics.</p>

• USA Country Partnership
• Taste of Australia Pavilions (Expanded)
• Tech Stack Breakfast
• Curated Show Tours (Melbourne Debut)

exhibitor roi: In 2025, exhibitors captured an average of 74 leads each, and the show generated 42,514 total leads across all exhibitors, a 20% increase over the prior year. This gives exhibitors direct access to high-quality prospects with strong conversion potential given the high proportion of decision-makers and purchase-ready attendees in the audience.

impact summary: Fine Food Australia 2025 in Sydney generated 42,514 leads for exhibitors, a 20% increase year on year, from 21,313 qualified trade attendees. The 2024 Melbourne edition marked the show's 40th anniversary with more than 850 exhibitors. The event alternates annually between Sydney and Melbourne, with the 2026 edition returning to Melbourne Convention & Exhibition Centre from 31 August to 3 September.

current edition

year: 2026

end date: 2026-09-03

start date: 2026-08-31

value status: organiser_forecast

visitors count: 25000

exhibitors count: 900

estimated visitors count: 25000

estimated exhibitors count: 900

• 926
• 21000
• 70
• 115
• 60
• 74
• 11
• 46
• 875
• 27000
• 8
• 37
• 850
• 20000
• 670
• 900
• 25000
• 900
• 25000

audience quality: The 2025 Sydney edition reported that 59% of visitors were key decision makers and 71% of attendees were likely to purchase from an exhibitor, indicating a trade audience with strong purchasing authority and buying intent. The event is strictly trade-only, restricting entry to foodservice, hospitality, and retail industry professionals.

• Fine Food Australia 2024 (40th Anniversary)
• Fine Food Australia 2025
• Fine Food Australia 2026

next edition outlook

year: 2026

summary: Fine Food Australia 2026 returns to the Melbourne Convention & Exhibition Centre from 31 August to 3 September 2026, featuring 900+ exhibitors from 30+ countries across 12 product categories, with live cooking demos, expert panels, tastings, industry competitions and awards including the Best New Product Awards and FSAA Awards of Excellence.

end date: 2026-09-03

confidence: High - based on official event website statements naming 2026 dates, venue, and exhibitor scale.

start date: 2026-08-31

• Venue shifts back to Melbourne Convention & Exhibition Centre after the 2025 Sydney edition, as the show alternates cities annually.
• Exhibitor count grows to 900+ suppliers spanning 30+ countries, up from 850+ at the 2024 Melbourne edition.
• Free organiser-provided lead-capture via the official Fine Food App is included in all stand packages at no extra cost.

Exhibitors

total: 645

• NSW
• VIC
• Victoria
• QLD
• Korea
• VICTORIA
• Bangkok
• Western Province
• New South Wales
• Shandong Province
• Sindh
• Osaka
• Tasmania
• Tokyo
• Vic
• TAS
• Queensland
• Western
• South Australia
• Liaoning
• Sichuan
• Modena
• Auckland
• Gujarat
• Nakhon Ratchasima

• Other fine food suppliers
• Tea & herbal infusion suppliers
• Commercial kitchen & foodservice equipment
• Food packaging & disposable supplies
• Spice, seasoning & condiment suppliers
• Beverage & juice suppliers
• Snacks, nuts & dried fruit suppliers
• Bakery & pastry product suppliers
• Seafood & aquaculture suppliers
• Rice, pasta & grain product suppliers
• Cheese & dairy product suppliers
• Fruit & vegetable product suppliers
• Wine, spirits & alcoholic beverage suppliers
• Food ingredients & additives suppliers
• Frozen food & ready-meal suppliers

• Australia
• China
• Thailand
• Taiwan
• Italy
• Japan
• Sri Lanka
• United States
• Republic of (South Korea)
• Singapore
• Vietnam
• Pakistan
• Malaysia
• Spain
• New Zealand
• Indonesia
• Poland
• Philippines
• India
• Canada
• Hong Kong
• Germany
• Jordan
• Greece
• Switzerland
• Turkiye Republic of
• Egypt
• Estonia
• Bulgaria

domain enrich

notes: Domains came from the TSI Pro analysis CSV. Trigger DomainEnrich only if deeper company enrichment is needed.

status: not_started

• 3seasons-fruit.com
• acefilters.com.au
• corniche.com.sg
• adabi.com
• le5stagioni.com
• ffa.ajinomoto.com
• akbar.com
• alcaruno.it
• alkotofaldanya.com.jo
• allpress.com
• aofruits.com
• alphaoriental.com.au
• baililvye.com
• amossweets.com
• anchorpackaging.com.au
• andaluciatrade.es
• andrewkohn.com.au
• barkersprofessional.co.nz
• angelfood.co.nz
• clevermama.com.cn
• ideabottles.com
• kailaipak.com
• lenkinpack.com
• anko.com.tw
• antoniuscaviar.com
• aoi-brewery.jp
• aramfood.co.kr
• arkadiabeverages.com.au
• macchinearoma.com
• gelco.com.au
• hyfunfoods.com
• ashgrovecheese.com.au
• at.or.kr
• k-foodtrade.or.kr
• aumatcha.com.au
• auntyjenny.au
• aurafoodthailand.com
• ausfine.com
• ausalmond.com.au
• abpatlas.com.au
• austculinary.com.au
• francemacaron.com
• australianmustardoil.com
• avitrispices.in
• befoods.com.au
• bscommercialkitchens.com
• baaeco.com
• pizzabae.com.au
• bahaghariph.com
• baa.asn.au
• bakehouse-australia.com
• ajbaker.com.au
• baristagroup.com.au
• begafoodservice.com.au
• hdzyfd.com
• exhibitors.theafricafoodshow.com
• bellei.it
• berjayacke.com
• pili-nicer.parsu.edu.ph
• betagro.com
• beyondpayments.com.au
• bijiashanfoods.com
• bioeorganic.com.au
• biopak.com
• birchandwaite.com
• birko.com.au
• bixiopoderi.it
• blithailand.com
• bluenergy.au
• bluehillshoney.com
• boc.com.au
• bonarea.com
• botista.com.au
• bromicrefrigeration.com.au
• brullen.com.au
• budeli.world
• bulla.com.au
• bwtaustralia.com.au
• hkasiangrocery.com
• calfarmdemo.org
• campofrioschoolofham.com
• export.ca
• canopycocoa.com.au
• cantinediverona.it
• carlyleeng.com.au
• casadellapasta.com.au
• casafolino.com
• cedarhospitality.com
• cbllk.com
• nutrinutscoco.com
• cnnbcy.com
• charterspaper.com.au
• cheesebuddy.com.au
• chimthai.asia
• china-bestfood.com
• chocamama.com
• teadayone.com
• chuahahseng.com
• usa.citterio.com
• sakejapannishi.wixsite.com

available domain count: 644

exhibitor analysis quality

total rows: 645

rows with hall: 0

classified rows: 645

rows with booth: 0

unclassified rows: 0

classification coverage pct: 100

Market

region: Australia and Asia-Pacific, with strong international participation from the United States, China, Italy, Japan, and Southeast Asian nations. The Australian foodservice and hospitality market recorded $66.27 billion in turnover for the year ending June 2025, a 2.5% year-on-year increase. The United States is Australia's second-largest supplier of imported consumer-oriented food products, with exports valued at USD $1.5 billion in 2025.

why it matters: Fine Food Australia 2026 is the nation's premier B2B platform for the foodservice, hospitality and retail sectors, reflecting strong international trade interest and industry transformation. The event's new Country Partner program—with the United States as inaugural partner—underscores growing bilateral trade, with US food exports to Australia at USD $1.5 billion in 2025 and Australian beef exports to the US at USD $5.1 billion. The show addresses key industry pressures: rising costs, shifting consumer expectations toward sustainability and functional health, and the accelerating adoption of AI and digital tools across operations. With 900+ exhibitors and 25,000+ expected visitors, it serves as the most efficient annual sourcing opportunity for Australia's entire food and beverage supply chain.

• Sustainability, Ethical Sourcing & Transparency
• Plant-Based, Alternative Proteins & Functional Foods
• Technology as Operational Backbone
• Hybrid Dining & Delivery Models
• Native Ingredients & Australian Provenance
• Functional Health & Clean-Label Products

similar event circuit

title: Foodservice & Hospitality Trade Show Circuit – Australia & Asia-Pacific 2026

• Restaurant & Foodservice Show 2026
• Hospitality Expo 2026
• foodpro 2026
• Good Food & Wine Show Perth 2026
• Fine Food Australia 2026
• NoVacancy Hotel + Accommodation Industry Expo 2026
• Gulfood 2026
• Food Taipei Mega Shows 2026

summary: Fine Food Australia sits within a dense calendar of regional and international foodservice, hospitality and food processing events. Key touchpoints include the Restaurant & Foodservice Show (Sydney, May), foodpro (Melbourne, July), Hospitality Expo (Perth, June/July), NoVacancy (Sydney, September), and major regional shows like Gulfood (Dubai, January) and Food Taipei (June). These events collectively cover the full supply chain from food processing and manufacturing to hospitality operations and accommodation.

• May – July 2026 (Pre-Fine Food)
• August – September 2026 (Fine Food & Post-Show)
• International Comparables

source note: Event dates sourced from official organisers and industry publications. All 2026 editions confirmed.

planning window: June 2026 – September 2026

Logistics

visa

official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/visitor-600/business-visitor-stream

ata carnet notes: Australia is a signatory to the ATA Carnet convention and the Australian Border Force accepts ATA Carnets for temporary importation of commercial samples, professional equipment, and goods for display or use at events, fairs and exhibitions such as Fine Food Australia. Carnets are valid for 12 months from issue, must be obtained before goods are imported, and goods must be exported before the carnet expires; carnets cannot be used for goods intended for sale, and holders must present the carnet along with a Bill of Lading/Air Waybill and passport at the port of entry/exit. In Australia the National Guaranteeing Organisation issuing/guaranteeing carnets has historically been the Australian Chamber of Commerce and Industry network (formerly via VECCI); carnets must be obtained from a World Chambers Federation member Chamber of Commerce in the exhibitor's home country.

ata carnet accepted: true

free nationalities notes: Australia does not have blanket visa-free entry for any nationality; all foreign nationals (except New Zealand passport holders travelling on a Resident Return status) require a valid visa or electronic travel authority before arrival, ranging from the free eVisitor and low-cost ETA for eligible passport holders to a full Visitor visa (subclass 600) Business Visitor stream application for others. Fine Food Australia's own FAQ confirms all international visitors need to apply for a business visa themselves.

weather notes: August is late winter in Melbourne. Daytime highs 13–15°C, overnight lows 6–7°C. Average rainfall ~50–60 mm across 10–14 days; pack layers, waterproof jacket, and comfortable closed-toe shoes. Melbourne weather is famously variable — be prepared for sun, rain, and cold in a single day.

• First Peoples Acknowledgement
• Tipping Etiquette
• Business Dress Code
• GST Tax Refund (TRS)
• Cash-Free Venue

• Melbourne Airport
• Avalon Airport
• Essendon Fields Airport

connectivity notes: MCEC is well-connected: Southern Cross Station is the nearest train hub (10-min walk or 2 tram stops). Tram routes 96, 109, and 12 stop at Clarendon Street entrance (stop 124A Casino/MCEC). Free Tram Zone covers central Melbourne but does not include MCEC — a myki card is required for travel beyond the CBD. SkyBus from Melbourne Airport to Southern Cross Station runs 4am–1am daily. Bike parking available at South Wharf Promenade and Convention Centre Place.

local currency code: AUD

Visitor persona

visa

notes: Organisers recommend confirming visa requirements with a travel agency or Australian Consulate and allowing at least six weeks before travelling. Exhibitors requiring an invitation letter must contact the Event Coordinator, and letters are only issued after full stand payment and only for staff working the stand, never for general visitors.

official url: https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/visitor-600/business-visitor-stream

estimated cost: 250

processing time: Varies by nationality and visa type; eVisitor/ETA often processed within days, Business Visitor subclass 600 varies - check the Department of Home Affairs processing time guide tool.

requirement summary: All non-Australian, non-New Zealand passport holders need a valid visa or electronic travel authority before arriving in Australia to attend Fine Food Australia 2026, whether as a trade visitor or exhibitor. Eligible passport holders can obtain the free eVisitor or low-cost ETA online; others must apply for the Visitor visa (subclass 600) Business Visitor stream (AUD 250 base fee). The organiser explicitly states it does not issue visa invitation letters to visitors, only to paying exhibitor stand staff.

hotels

• South Wharf (direct access to MCEC)
• Southbank (10–15 min walk or tram)
• Docklands (10–15 min walk or tram)
• Melbourne CBD (15–20 min tram or train)

recommended check in: Sunday 30 August 2026

recommended check out: Thursday 3 September 2026 (after show closes at 3pm) or Friday 4 September

flights

partner url: https://www.skybus.com.au

• Asia-Pacific: Singapore, Hong Kong, Tokyo, Shanghai, Kuala Lumpur
• Middle East: Dubai, Doha, Abu Dhabi
• North America: Los Angeles, San Francisco, Vancouver
• Europe: London, Frankfurt, Paris (via Middle East or Asia)

booking notes: Book flights early for August — Melbourne's winter is a popular conference season. MEL is the primary gateway; AVV offers budget options but is further from the city. Allow 3+ hours for international arrivals and customs.

destination airport: Melbourne Airport (MEL)

weather

month: August

packing notes: Layers: thermal base, sweaters, windbreaker/waterproof jacket, scarf, gloves. Comfortable waterproof shoes or boots. Business attire with a warm coat. Umbrella essential.

temperature range: 6–15°C (43–59°F)

rain or seasonality: Rainy; 50–60 mm average, 10–14 rain days. Late winter, cold and cloudy, occasional frost overnight.

transport

parking: Wilson Parking at MCEC: 1,060 spaces, $14–56 AUD/hourly, $17 earlybird, $16–20 evening/weekend. Book online to secure spot. Accessible parking with lift access to Doors 1, 6, 10.

ride hail: Uber, Didi, Ola available. Drop-off at Convention Centre Place entrance. Estimated $15–30 AUD from CBD, $35–45 AUD from Melbourne Airport.

hotel to venue: Most South Wharf/Southbank hotels are within 5–15 min walk. Trams 96, 109, 12 stop directly at MCEC. Free Tram Zone ends before MCEC — myki required.

public transit: myki smartcard required for trams/trains outside Free Tram Zone. Purchase at airport, Southern Cross Station, or convenience stores. Daily cap ~$10.60 AUD.

airport to venue: SkyBus ($19.75 AUD) from Melbourne Airport (MEL) to Southern Cross Station (29 min), then tram 96/109/12 to MCEC (stop 124A) or 10-min walk. Taxi/rideshare ~$50–60 AUD (21–25 min). Avalon Airport (AVV) via SkyBus to Southern Cross then tram.

• Confirm event pass and badge details
• Confirm visa and travel documents
• Book flights and hotel
• Shortlist target exhibitors/sessions
• Prepare meeting calendar

itinerary builder

• Melbourne Convention and Exhibition Centre
• MCG (Melbourne Cricket Ground)

Exhibitor persona

compliance

notes: Stand rules and safety guidelines are provided in the exhibitor manual upon contract confirmation.

insurance required: Public liability insurance is typically required; check with organiser for specific coverage amounts.

electrical or safety rules: All electrical equipment must comply with Australian standards; submit forms to organiser.

lead capture

notes: Included free with every stand package; no extra cost. Exhibitors download the 'Fine Food AU' app (Google Play/Apple App Store) or use the Brella web app, log in with a unique invitation link/join code, and scan a visitor's badge QR code to auto-capture their profile as a 'Prospect'. Captured data includes name, email, phone, company, job title, region, scanning stand member, notes, and scan timestamp. The Stand Coordinator gets separate App Portal access to view full lead details, export all captured leads as a CSV, and monitor engagement/meeting metrics; mobile app users see only a limited preview. All leads scanned by staff under one company are collated into a single exportable list. Access instructions: https://finefoodaustralia.com.au/about-the-show/exhibitor-app-instructions/

• mobile app QR/badge scanning
• web app (browser-based) scanning

• https://finefoodaustralia.com.au/about-the-show/exhibitor-app-instructions/
• https://finefoodaustralia.com.au/exhibit/
• https://finefoodaustralia.com.au/registration-terms-conditions/
• https://exhibitorservices.finefoodaustralia.com.au/

provider name: Official Fine Food App (powered by Brella)

compliance notes: Visitors must register and agree to the organiser's privacy policy, which discloses that exhibitors/sponsors scanning a visitor's badge onsite may use the registration details as described in that policy, and that the visitor's data may be shared with the specific exhibitor who performed the scan for follow-up purposes.

availability status: unknown

badge scanner available: true

recommended followup sla: Contact captured leads within 24–48 hours of each show day, prioritizing hot/high-intent leads within 24 hours, with full follow-up completed within 5 business days of the show close.

• Confirm booth package and payment deadlines
• Submit stand design and contractor forms
• Book staff travel and accommodation
• Prepare freight and customs documents
• Prepare lead capture, collateral, and follow-up workflow

freight shipping

notes: GEL Events is the appointed official freight and logistics contractor.

deadline summary: Contact GEL Events for specific freight deadlines and delivery windows.

• Customs documentation for international shipments
• Delivery schedule and loading dock access forms

official handler: GEL Events

Planning

exhibitor

lead capture

notes: Included free with every stand package; no extra cost. Exhibitors download the 'Fine Food AU' app (Google Play/Apple App Store) or use the Brella web app, log in with a unique invitation link/join code, and scan a visitor's badge QR code to auto-capture their profile as a 'Prospect'. Captured data includes name, email, phone, company, job title, region, scanning stand member, notes, and scan timestamp. The Stand Coordinator gets separate App Portal access to view full lead details, export all captured leads as a CSV, and monitor engagement/meeting metrics; mobile app users see only a limited preview. All leads scanned by staff under one company are collated into a single exportable list. Access instructions: https://finefoodaustralia.com.au/about-the-show/exhibitor-app-instructions/

compliance notes: Visitors must register and agree to the organiser's privacy policy, which discloses that exhibitors/sponsors scanning a visitor's badge onsite may use the registration details as described in that policy, and that the visitor's data may be shared with the specific exhibitor who performed the scan for follow-up purposes.

recommended followup sla: Contact captured leads within 24–48 hours of each show day, prioritizing hot/high-intent leads within 24 hours, with full follow-up completed within 5 business days of the show close.

• South Wharf Promenade & DFO South Wharf
• Crown Melbourne (Casino & Entertainment Complex)
• Melbourne Cricket Ground (MCG)
• Federation Square & NGV (National Gallery of Victoria)

best visit day: 2026-09-01

• USA Pavilion
• Flavours of NSW / state pavilions
• Culinary Kitchen
• South Wharf hotel precinct (incl. Novotel Melbourne South Wharf)
• Victorian Exporter Breakfast
• FSAA Foodservice Today & Tomorrow Conference 2026
• FCSI Asia Pacific Networking Breakfast
• FSAA Foodservice Today & Tomorrow Conference 2026
• 2nd Annual Hostplus ARCA & AFAB Industry Gala
• NAFES Industry Dinner 2026
• FSAA: 2026 Awards of Excellence

• Plan Your Transport from the Airport
• Get a myki Card for Public Transport
• Dress for Unpredictable Weather
• Arrive Early & Use the Show App
• Know Your Entrances
• Use Cloakroom & Luggage Storage
• Stay Charged
• Network & Take Breaks

• Sourcing
• Education
• Networking
• Logistics

best visit day reasoning: Tuesday 1 September offers a balanced mix of full show floor access, the Victorian Exporter Breakfast networking event (7:30–9:30am), and a full day of education sessions, making it the most efficient single day for trade buyers to combine sourcing, learning, and high-value international networking.

Costs

calculator

currency: USD

per diem usd: 0

booth sqm max: 36

booth sqm min: 6

visa cost usd: 14

nights default: 3

booth sqm default: 9

insurance cost usd: 0

shell per sqm low usd: 70

shell per sqm high usd: 81

hotel mid per night usd: 107

hotel budget per night usd: 90

hotel premium per night usd: 139

booth prices

notes: Official stand pricing is not published on the event website; contact sales team directly. Third-party pavilion pricing indicates shell scheme rates of $70–$81/sqm (9 sqm booth) with early bird discounts. Raw space pricing quoted by a third-party at 4,800 CNY/sqm (~$680 USD/sqm) may reflect different market conditions or pavilion configurations.

source: Third-party pavilion organizers and government trade programs

currency: USD

standard booth sqm: 9

raw space per sqm low: 0

raw space per sqm high: 0

shell scheme per sqm low: 70

shell scheme per sqm high: 81

Decision tools

quiz result config

mode: visit_exhibit_skip

intro: Answer each question with your closest fit. Your recommendation updates live, weighing buyer/category fit, budget, timeline, travel friction, booth readiness, and ROI confidence for Fine Food Australia 2026.

• Yes — visit as a trade buyer.
• Yes — exhibit at the show.
• No — not this edition.

tie label: Close call — compare the paths.

tie description: Your answers split fairly evenly between visiting, exhibiting, or skipping. Compare the visit and exhibit costs, timelines, and risks below before deciding.

Partners

• GEL Events

Media

• Fine Food Australia 2026 Logo (Vertical)
• Fine Food Australia Desktop Logo
• Fine Food Australia Homepage Main Headline Banner
• Fine Food Australia Homepage Tagline Banner
• Sponsors & Partners Banner
• Exhibit Page Image 1
• Exhibit Page Image 10
• Exhibit Page Image 11
• Exhibit Page Image 12
• Exhibit Page Image 13
• Exhibit Page Image 14
• Diversified Communications Australia Logo

og image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6a4c98de2e9c0e79c43f647d/og_1785396824.png

event logo url: https://cdn.tradeshowintel.com/assets/event_logos/6a4c98de2e9c0e79c43f647d_1783935341.png

hero image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6a4c98de2e9c0e79c43f647d/hero_1785396823.png

Sources

• Industry News
• Export Connect Workshop
• Sustainability
• Talking Trends Stage
• Industry Celebration Night
• Best New Product Awards - Fine Food Australia
• What's On - Fine Food Australia
• Home - Fine Food
• Exhibit - Fine Food Australia
• Meat & Livestock Australia - Fine Food Australia 2026
• New year, New leads - Fine Food Australia (LinkedIn)
• Fine Food Australia, September 2023
• Fine Food Australia wrapped up
• Big turnout for Fine Food Australia 2022
• Fine Food Australia reinforces the power of face-to-face
• Fine Food Australia Announces the United States as Inaugural Country Partner for 2026
• Visit - Fine Food Australia
• FAQs - Fine Food Australia
• SUSTA - Fine Food Australia 2026
• Victorian Exporter Breakfast - Global Victoria
• Home - Fine Food Australia
• Fine Food Australia 2026
• Novotel Melbourne South Wharf hotel pricing
• Australia ETA Guide 2026
• Australian Dollar — Quote, Historical Data
• Key Dates & Times - Fine Food Australia Exhibitor Manual
• Fine Food Australia Exhibitor Manual: Home
• Loading Dock Access - Fine Food Australia Exhibitor Manual
• Freight and Deliveries - Fine Food Australia Exhibitor Manual