Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Fiera dell'Alto Adriatico, taking place from January 18 to 21, 2027 in Caorle, Italy, is the premier trade show for the Ho.Re.Ca sector, featuring over 140 exhibitors and numerous events.
Dates
18–21 Jan 2027
City / country
Caorle, IT
Venue
Palaexpomar
Time
10:00 AM – 6:00 PM daily
Event overview
The Fiera dell'Alto Adriatico is a significant event for the Ho. Re.
Ca industry in northeastern Italy, showcasing innovations and trends in hospitality and catering. This year's edition promises to bring together over 140 exhibitors, providing a unique opportunity for networking and discovering the latest market developments.
The event will take place at Palaexpomar in Caorle, offering a platform for professionals to engage and explore new solutions. FIERA DELL'ALTO ADRIATICO takes place in.
TL;DR
Caorle in mid-January suits Ho.Re.Ca buyers who want a compact Italian coastal setting: the show floor brings together food and beverage producers, restaurant and kitchen equipment suppliers, hospitality tech vendors and interior fit-out specialists in one venue. Attendees include hotel managers, restaurant owners, and hospitality professionals.
Exhibiting at Fiera dell'Alto Adriatico provides unparalleled visibility to key decision-makers in the hospitality industry. This exhibition is a key event for the Ho.Re.Ca sector in northeastern Italy, featuring over 140 exhibitors. Attendees include hotel managers, restaurant owners, and hospitality professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Viale Aldo Moro 21, 30021 Caorle (VE), Italy
Palaexpomar in Caorle typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Palaexpomar in Caorle typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Palaexpomar for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
How the last edition performed
Exhibitors
140
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-01-18 to 2027-01-21, FIERA DELL'ALTO ADRIATICO in Caorle covering Food and beverage products, Catering equipment and supplies, Restaurant furniture and decor, Hospitality technology solu gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Unico Hotel Caorle
USD 230–265 / night
Google Hotels listing shows free breakfast, free Wi-Fi, free parking, pools, hot tub and spa.
The One Hotel & Apartments
USD 230–265 / night
Rated 4.5 in Google Hotels capture; free breakfast, free Wi-Fi, free parking, outdoor pool and hot tub.
Hotel Elite
USD 150–190 / night
Rated 4.7 from 776 reviews in capture; free breakfast, free Wi-Fi, free parking, indoor pool, hot tub, pet-friendly.
International Beach
USD 150–190 / night
Rated 4.4 in capture; free breakfast, free Wi-Fi, free parking, outdoor pool, beach access, bar.
Hotel Nettuno
USD 95–122 / night
Rated 4.6 in capture; free breakfast, free Wi-Fi, free parking, restaurant, bar, beach access, kid-friendly.
Hotel Sanremo
USD 95–122 / night
Capture shows breakfast, free Wi-Fi, parking, pool, beach access and bar.
Hotel Angelo
USD 95–122 / night
Rated 4.8 in capture; free breakfast, free Wi-Fi, free parking, bar, kid-friendly, smoke-free property.
Get around the city with these convenient transport options.
Bus
Bus (urban)
Taxi
Car
taxi
Approx. 50-60 min by car or ATVO bus; Primary international gateway for Caorle. ATVO bus links VCE to Caorle; capture lists approx. EUR 9 one way. Confirm timetable before travel.
taxi
Approx. 2 h by car or train plus bus; Larger airport with more long-haul options, but onward transfer to Caorle is longer. Confirm rail and bus connections.
taxi
Approx. 60-70 min by car; Secondary Venice-area airport; fewer direct buses to Caorle, so check connections or book a transfer.
taxi
Approx. 1 h 15 min by car; Alternative northern Adriatic gateway; limited direct public transport to Caorle, so plan a car or transfer.
Weather
Mid-January in Caorle on the northern Adriatic is winter: expect cold, damp days and a higher chance of rain than in summer, with a bora wind chill near the lagoon and beachfront. Pair indoor show days with warm layers and a waterproof outer shell.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to IT.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Italian is the working language in Caorle; the tourist portal publishes English pages for visitors, but carry key venue and hotel details in Italian for taxis and local buses.
Local currency and payments
Italy uses the euro (EUR); card payment is common in Caorle hotels and restaurants, but keep some cash for small bars and parking meters.
Coastal town etiquette
Caorle's historic centre is compact and pedestrian-friendly; dress warmly for January evenings near the waterfront, and note that many beach bars operate reduced winter hours.
Air quality
Open-Meteo forecast for the Caorle area shows US AQI around 44 with PM2.5 near 6.5 ug/m3, which is generally good; sensitive travellers should still check local advisories in winter.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: VCE
Google Flights capture routes US origins to Venice Marco Polo (VCE) with one stop; carriers shown on the page include Ryanair, Wizz Air, Volotea, easyJet, Eurowings and Norwegian. Fares are dated samples not tied to the January 2027 show window, so reprice for 18 Jan 2027 arrival and 21 Jan 2027 departure before booking.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Caorle; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Palaexpomar: Caorle: Unico Hotel Caorle; Caorle: The One Hotel & Apartments; Caorle: Hotel Elite.
Ride-hail: Ride-hailing apps are commonly used in Caorle; confirm local availability before travel.
Public transit: Caorle has no rail station; arrivals come by ATVO bus (routes and timetables published by ATVO), and Moovit lists local transit within Caorle. The Caorle tourist portal getting-around guide covers urban services and the town's walkable centre.
Parking: On-site parking is available at Palaexpomar; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2027
Temperature: January daytime highs typically around 7-10 C and night lows near 0-3 C on the Caorle coast; check a live forecast before travel.
Seasonality: January is a wetter, windier month than summer in the Veneto coastal plain, with frontal rain and bora gusts off the Adriatic.
Packing: Pack a warm coat, layers, scarf and gloves, a waterproof jacket and shoes for wet pavements; add an umbrella for the walk between hotels and Palaexpomar.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at FIERA DELL'ALTO ADRIATICO usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm show dates and Palaexpomar venue details against the organiser listing; book refundable Caorle hotel rooms early, since the January 2027 window shows 183 properties in the Google Hotels capture.
Download the Palaexpomar floor plan when available and mark exhibitors in food and beverage, commercial kitchen equipment, hospitality technology and interior fit-out; set a meeting shortlist.
Price flights into Venice Marco Polo (VCE) for 18 January arrival and 21 January departure; compare with Bologna (BLQ) and Treviso (TSF) if VCE fares are high.
Check passport validity (at least three months beyond return) and, if you need a Schengen visa, start the application and request an invitation letter from the organiser if required.
Book the ATVO bus or arrange a transfer from VCE to Caorle; capture lists a Caorle to Venice Airport bus from EUR 9 one way.
Reserve a hotel with free cancellation; compare Caorle seafront and historic centre locations for walkability to Palaexpomar and evening dining.
Confirm your registration and download the badge; check if the organiser offers a matchmaking app or meeting scheduler for Palaexpomar exhibitors.
Register for the fair and shortlist exhibitors by product family: food and beverage, kitchen equipment, hospitality tech and interior fit-out.
Book any exhibitor meetings and prepare a one-page sourcing brief with your budget, volume and certification requirements.
Check the Comune di Caorle parking PDF or reserve at Green Park Caorle if you plan to drive to Palaexpomar.
Download offline maps and save local taxi numbers; Caorle has no rail station, so plan the final leg by ATVO bus or taxi.
Pack winter layers, waterproof jacket and shoes for the northern Adriatic January forecast of 7-10 C highs and rain risk.
Reconfirm meeting times with exhibitors and print your badge, hotel confirmation and transfer details for the Caorle stay.
Recheck the live weather and air-quality forecast for Caorle, confirm your hotel check-in time and plan the walk or short taxi to the venue district.
Registration and hall orientation at Palaexpomar
Supplier meetings and product demos
Final negotiations and follow-up
FIERA DELL'ALTO ADRIATICO registration concourse
Palaexpomar
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Palaexpomar
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether FIERA DELL'ALTO ADRIATICO fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For FIERA DELL'ALTO ADRIATICO, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Food and beverage products and Catering equipment and supplies solutions and benchmarking suppliers at FIERA DELL'ALTO ADRIATICO in Caorle.
Min. budget
$629.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Food and beverage products and Catering equipment and supplies products who need qualified meetings with the event's trade audience.
Min. budget
$2,830.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Caorle show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
3
References
1
Publishers
0
Date checked
Fiera dell'Alto Adriatico
Display a free company card at your booth, or share your professional card on the show floor.