Dates

    27–28 Jan 2027

    City / country

    Lisburn, Ireland

    Venue

    Eikon Exhibition Centre

    Time

    12 noon – 10:00 PM

    20 Floor Picks

    Matched booths for Fibrus Balmoral SFM Show

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    Event overview

    Overview

    The Balmoral SFM Show returns on Wednesday 27th and Thursday 28th January 2027 at the Eikon Exhibition Centre, bringing together leading machinery brands, agricultural suppliers, farmers, and contractors from across Ireland and the UK.

    TL;DR

    1. 1Dates: January 27-28, 2027
    2. 2Location: Eikon Exhibition Centre, Lisburn
    3. 3Opening Hours: 12 noon - 10pm
    4. 4Free parking available on site
    5. 5Hot food & drinks will be available

    Why visit

    Visitors can explore the latest agricultural machinery, network with industry professionals, and gain insights into new technologies and practices that can enhance their operations.

    Why exhibit

    Exhibitors have the opportunity to showcase their products to a targeted audience, build valuable relationships, and generate leads in a competitive market. The Balmoral SFM Show is a key event for the agricultural community, providing a platform for industry leaders to showcase innovations and connect with farmers and contractors. It plays a crucial role in advancing agricultural practices and technologies.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Farmers looking for the latest machinery and technology
    Agricultural contractors seeking new equipment
    Industry professionals wanting to network and learn
    Students and young farmers exploring career opportunities
    Suppliers and manufacturers showcasing their innovations
    Agricultural service providers connecting with potential clients

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Machinery manufacturers showcasing tractors and harvesters
    Suppliers of agricultural technology and equipment
    Service providers in farm management and consultancy
    Companies offering livestock solutions and feed systems
    Innovative startups in the agri-tech sector
    Contractors looking for reliable machinery and tools

    Product categories

    Key solution areas showcased across the event.

    Tractors and agricultural vehicles
    Harvesting and planting equipment
    Livestock management systems
    Precision farming tools and technology
    Soil cultivation and slurry management equipment
    Energy-efficient machinery and solutions

    Location & Facilities

    Venue

    Open in Google Maps

    Eikon Exhibition Centre

    Balmoral Park, Halftown Road, Lisburn BT27 5RF, Ireland

    Facilities

    Parking

    Free parking available on site.

    Food options

    Hot food & drinks

    On-site dining

    Parking: Free parking available on site.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    12 noon –10:00 PM

    • Adult

      Tickets available at the door.

      £15.00

    • Children under 12

      Tickets available at the door.

      £5.00
    Register

    Who runs the show

    Organisers

    AJS Promotions

    EmailCallWebsite

    How the last edition performed

    Previous edition

    This edition

    2027

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The Balmoral SFM Show returns on Wednesday 27th and Thursday 28th January 2027 at the Eikon Exhibition Centre, bringing together leading machinery brands, agricultural suppliers, farmers, and contractors from across Ireland and the UK. The Balmoral SFM Show is a key event for the agricultural community, providing a platform for industry leaders to showcase innovations and connect with farmers and contractors. It plays a crucial role in advancing agricultural practices and technologies.

    Audience quality

    High-value decision-makers

    Visitors typically include Farmers looking for the latest machinery and technology, Agricultural contractors seeking new equipment, Industry professionals wanting to network and learn, Students and young farmers exploring career opportunities. Dates: January 27-28, 2027. Location: Eikon Exhibition Centre, Lisburn. Opening Hours: 12 noon - 10pm. Free parking available on site. Fibrus Balmoral SFM Show attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors have the opportunity to showcase their products to a targeted audience, build valuable relationships, and generate leads in a competitive market. The Balmoral SFM Show is a key event for the agricultural community, providing a platform for industry leaders to showcase innovations and connect with farmers and contractors. It plays a crucial role in advancing agricultural practices and technologies. Exhibitor categories include Machinery manufacturers showcasing tractors and harvesters, Suppliers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Lisburn, Ireland

    Why it matters

    Attending Fibrus Balmoral SFM Show on 2027-01-27 to 2027-01-28 in Lisburn lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Automotive trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering automotive often plan Fibrus Balmoral SFM Show alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Fibrus Balmoral SFM Show.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Weather

    January 2027

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Ireland.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Lisburn.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Lisburn; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Lisburn; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Plan road/rail access to Eikon Exhibition Centre; confirm travel guidance on the organiser site.

    Ride-hail: Ride-hailing apps are commonly used in Lisburn; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Eikon Exhibition Centre.

    Parking: On-site parking is available at Eikon Exhibition Centre; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Packing: January 2027

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Adult

    GBP 15 / per person

    official

    visitor_ticket

    visitor · Children under 12

    GBP 5 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    $350.00

    Timeline

    Not applicable

    Risks

    Estimated from ticket, hotel/per-diem and visa signals in the listing — confirm live rates.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    $2,200.00

    Timeline

    Not applicable

    Risks

    Estimated exhibit floor budget from stand/travel cost signals — confirm booth pricing with the organiser.

    skip

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Fibrus Balmoral SFM Show
    Official imagery from Fibrus Balmoral SFM Show

    FAQs & glossary

    Answers

    Frequently asked

    What are the opening hours and location for the Balmoral event?
    The Balmoral SFM Show takes place at the Eikon Exhibition Centre, Balmoral Park, Lisburn, on Wednesday 27th and Thursday 28th January 2027. The show is open from 12 noon to 10pm each day.
    What are the ticket prices for admission?
    Tickets are available at the door. Prices are as follows: Adults: £15, Children under 12: £5, Children under 5: FREE.
    Is parking available at the venue?
    Yes, free parking is available on site.
    Will there be food available at the event?
    Yes, hot food and drinks will be available on the day.
    Are children allowed to attend?
    Yes, the shows are family friendly. Children must be accompanied by an adult.

    Glossary

    1
    SFM Show
    Spring Farm Machinery Show, an event showcasing agricultural machinery and technology.
    2
    Exhibitor
    A company or individual that displays products or services at a trade show.
    3
    Visitor
    An attendee who comes to the event to explore products, network, and learn.
    4
    Agricultural Technology
    Innovative tools and systems designed to improve farming efficiency and productivity.
    5
    Networking
    The act of interacting with others to exchange information and develop professional or social contacts.
    6
    Machinery Demonstration
    A live presentation of equipment in action to showcase its capabilities.

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

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