Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
FIAR 2027 is Argentina's premier food fair, bringing together producers, distributors, and buyers in a vibrant space for business and networking. With over 28 years of experience, it serves as a key meeting point for the agri-food sector.
The event features B2B business matchmaking, top-tier conferences, tastings, and exhibitions, making it a unique experience for industry professionals. FIAR takes place in Rosario, AR.
TL;DR
- 1Dates and Venue: FIAR 2027 takes place from April 27 to 30, 2027, in Rosario, Argentina.
- 2Scale and Focus: The leading food fair in Argentina, connecting producers, distributors, and buyers.
- 3Organiser: Managed by the Municipality of Rosario and the Rosario Business Association.
- 4Buyer Authority: Attracts over 40,000 visitors from the agri-food sector.
- 5Entry: Registration is available online for visitors and exhibitors.
Why visit
Visiting FIAR 2027 offers unparalleled networking opportunities with over 300 exhibitors from the agri-food supply chain. Attendees can discover the latest trends and technologies in the food industry, participate in B2B business meetings with international buyers, and attend insightful talks from industry experts.
Why exhibit
Exhibiting at FIAR 2027 provides visibility to over 40,000 professional visitors. It offers a platform for B2B business matchmaking with international buyers, opportunities for networking with distributors and importers, and a chance to position your brand in Argentina's most significant food event.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Food industry producers and distributors
Retail buyers from supermarkets and grocery chains
Food technology and equipment suppliers
Logistics and supply chain professionals
Food safety and quality assurance experts
Consultants and service providers in the food sector
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Food and beverage manufacturers
Dairy product producers
Frozen food suppliers
Machinery and equipment manufacturers
Packaging and labeling companies
Logistics and cold chain service providers
Product categories
Key solution areas showcased across the event.
Processed food and beverages
Dairy products and derivatives
Frozen foods and ice creams
Machinery and equipment for food production
Packaging solutions for food products
Logistics services for the food industry
Location & Facilities
Venue
27
Rosario, AR
Facilities
Parking
27 in Rosario typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: 27 in Rosario typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at 27 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
the Secretariat of Economic Development and Employment of the Municipality of Rosario, wit
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Rosario, AR
Why it matters
On 2027-04-27 to 2027-04-30, FIAR in Rosario covering Processed food and beverages, Dairy products and derivatives, Frozen foods and ice creams, Machinery and equipment for f gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · ARS
Hotel tiers
A range of accommodation options near the venue and across key areas.
Puerto Norte Design Hotel
upscale
Puerto NorteUSD 110–170 / night
4-star hotel listed on Google Travel hotel search for Rosario; amenities include free breakfast, free Wi-Fi, paid parking, pools, hot tub, air conditioning, fitness center and spa. Rate not shown in capture.
American Rosario
upscale
Rosario city centerUSD 90–140 / night
4-star hotel in the Rosario results; free breakfast, free Wi-Fi, paid parking, outdoor pool, air conditioning, fitness center, bar and restaurant. Rate not shown in capture.
Catamarca Suites Land
midscale
RosarioUSD 55–85 / night
3-star hotel in the Rosario results with breakfast, free Wi-Fi, air conditioning and kid-friendly amenities; listing showed an 18% discount versus usual price.
Brava mansa
midscale
RosarioUSD 50–80 / night
Midscale option in the Rosario hotel results; confirm amenities and exact location directly with the property.
Freedom Hostel Rosario
budget
RosarioUSD 20–35 / night
Hostel option with free breakfast, free Wi-Fi, air conditioning, pet-friendly policy, parking, kitchen in some rooms, smoke-free property; flagged as a great price.
Local transport
Get around the city with these convenient transport options.
Airport bus / colectivo
Estimated costCost TBA
Best forRosario - Islas Malvinas International Airport (ROS) to 27
Rome2rio lists bus among the ways to travel between ROS and Rosario. Continue to the venue by local colectivo or taxi.
Taxi / remis
Estimated costCost TBA
Best forROS to central Rosario or Club 27 de Febrero
Taxi is listed among ROS-to-Rosario options; confirm metered or fixed remis rate at the airport desk.
Ride-hailing (Uber)
Estimated costCost TBA
Best forROS airport pickup to city addresses
Uber lists Rosario Islas Malvinas Airport pickup with transfers; check the in-app quote on arrival and keep a remis backup.
City bus (colectivo)
Estimated costCost TBA
Best forRosario urban network to the venue district
Rosario Bus SA and the municipal mobility portal publish colectivo routes and schedules; Moovit and Wikiroutes map the network.
Taxi / remis
Estimated costCost TBA
Best forHotel districts to Club 27 de Febrero, Valparaiso 2565-2551
Use for show mornings or late returns; ask the hotel to book a trusted car.
Parking
Estimated costCost TBA
Best forPaid garages near Valparaiso 2565-2551
Parkopedia, ParkMe and Parkitoworld list paid garages and street parking across Rosario; availability near the venue may be limited.
Walking
Estimated costFree
Best forLocal hotels to Club 27 de Febrero
Only walk if your hotel is close; use a map and ask the hotel about the route at night.
Weather
Late April is autumn in Rosario. Expect mild afternoons and cooler evenings along the Parana riverfront, with passing rain fronts. Typical highs are around 18-24 C and lows around 9-14 C, with roughly 80-120 mm of rain across the month. Pack a light jacket, a compact umbrella and comfortable shoes; check a forecast closer to 27-30 April 2027.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Argentina uses 220V, 50Hz, with type I sockets and some type C; bring a universal adapter. International eSIMs may work if your carrier has an Argentina roaming agreement; local SIMs typically require passport ID. Hotel Wi-Fi is common, but venue Wi-Fi may be congested, so download maps, tickets and translations before arrival and confirm roaming costs with your operator.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Currency and payments
The host currency is the Argentine peso (ARS). Cards are widely used in hotels and restaurants, but keep some cash for colectivos, small shops and tips; confirm card surcharges.
Greetings and language
Spanish is the main language. A handshake is common in business settings; use a morning greeting in Spanish. Carry a translation app for venue and transport conversations.
Meal times
Lunch typically runs from 13:00 to 15:00 and dinner from 21:00 onward. Plan sit-down meals around the 27-30 April show schedule, and check whether venue cafes close between sessions.
Tipping
Restaurants usually expect around 10% tip; check whether service is included. Tip small amounts for hotel porters and housekeeping.
Getting around at night
Use remis or ride-hailing after dark rather than walking long distances; ask your hotel to book a trusted car and share the driver details.
Transport card
Rosario colectivos use a local transport card or cash; confirm the current card name, top-up points and fare with the municipal mobility office or your hotel.
Business follow-up
Bring bilingual cards and be ready to follow up by email or messaging app, which are widely used for business communication in Argentina.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Rosario is served by Rosario - Islas Malvinas International Airport (ROS). Long-haul origins such as London, New York and Tokyo usually require a connection through a South American hub before reaching ROS. Compare through-fares, allow a buffer before the 27 April 2027 opening, and confirm baggage and entry rules. No reliable fare data was captured for these routes; book on live airline or agent sites.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Rosario; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near 27: Puerto Norte: Puerto Norte Design Hotel; Rosario city center: American Rosario; Rosario: Catamarca Suites Land.
Ride-hail: Uber lists Rosario Islas Malvinas Airport (ROS) pickup and transfers, but availability in Rosario can vary by time and area. Have a remis fallback, especially for early airport runs or late returns from the venue. Approx. short city trips ARS 5,000-12,000 and airport trips ARS 20,000-35,000; check the in-app quote before confirming.
Public transit: Rosario's urban bus network, known as colectivos, is run by operators such as Rosario Bus SA. Routes, stops and schedules are mapped on Moovit, Wikiroutes and the municipal Comollego service. Single rides are paid with a local transport card or cash; confirm the current fare, card name and top-up points locally. For the venue at Valparaiso 2565-2551, check the exact stop and walking route on a map before travelling.
Parking: Paid garages and street parking are listed across Rosario by services such as Parkopedia, ParkMe and Parkitoworld. Parking near Club 27 de Febrero may be limited on show days, so arrive early and confirm the event-day tariff. Do not assume on-site parking; check with the organiser or venue before driving.
Weather
Plan and pack for the event climate.
Month: April 2027 (autumn in Rosario)
Temperature: Typical afternoon highs 18-24 C; nights 9-14 C. Confirm forecast before travel.
Seasonality: April is an autumn month with passing fronts and short heavy showers; typical monthly rain is around 80-120 mm. Carry a compact umbrella.
Packing: Light layers, a water-resistant jacket, compact umbrella, comfortable walking shoes, power adapter for type I or C sockets, and a copy of your passport and hotel address.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at FIAR usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Book flights to Rosario (ROS) or a connection through a South American hub, allowing a buffer before 27 April.
Day 2
Reserve a hotel with free cancellation in Puerto Norte or central Rosario and save the address in Spanish.
Day 3
Arrange travel insurance and store the policy and emergency numbers offline.
Day 4
Confirm registration and badge collection details on fiar.com.ar; note required ID.
Day 5
Download Moovit, a ride-hailing app and offline maps for Rosario.
Day 6
Check the forecast for 27-30 April and pack layers, a compact umbrella and comfortable shoes.; Plan the ROS airport to hotel route and save a remis or taxi contact.
Day 7
Tell your bank you are travelling and get some ARS cash for colectivos and small purchases.
Day 8
Confirm the venue address, Club 27 de Febrero, Valparaiso 2565-2551, S2003 Rosario, with your hotel.
Day 9
Charge devices and pack a type I or C power adapter and a copy of your passport.
Day 10
Check passport validity and confirm Argentine entry rules for your nationality.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at 27
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2FIAR registration concourse
27
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
27
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsARS 190.00
- Per diem × 2ARS 150.00
Estimated totalARS 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether FIAR fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For FIAR, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Processed food and beverages and Dairy products and derivatives solutions and benchmarking suppliers at FIAR in Rosario.
Min. budget
$490.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Processed food and beverages and Dairy products and derivatives products who need qualified meetings with the event's trade audience.
Min. budget
$2,205.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Rosario show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Glossary
- FIAR
- Acronym used in the official domain fiar.com.ar for this Rosario event; use it for schedule, registration and venue searches.
- Club 27 de Febrero
- Venue named in captures at Valparaiso 2565-2551, S2003 Rosario, Santa Fe, Argentina.
- ROS
- IATA code for Rosario - Islas Malvinas International Airport, the city airport serving Rosario.
- Colectivo
- Rosario's urban bus service; routes and stops are mapped by Moovit, Wikiroutes and the municipal Comollego service.
- Remis
- A pre-booked Argentine car service, often with a fixed fare; useful for airport and venue transfers.
- Taxi
- City taxi, metered or fixed by agreement; confirm the fare before departure.
- Ride-hailing
- App-based car service such as Uber; Rosario coverage can vary, so keep a remis backup.
- ARS
- Argentine peso, the host currency for fares, meals, hotel extras and tips.
- Transport card
- Stored-value card used on Rosario colectivos; confirm the current card name and top-up points locally.
- Boleto
- Bus ticket or fare paid for a colectivo ride in Rosario.
- Puerto Norte
- Rosario riverfront district named in hotel captures; a base for upscale stays.
- Microcentro
- Rosario's central business and hotel district; useful when comparing a hotel location to the venue.
- Parana River
- River along Rosario's eastern edge; the riverfront can be breezier and cooler in autumn.
- S2003
- Postal code in the venue address for Club 27 de Febrero.
- Badge
- Event access credential; collect it according to organiser instructions and carry photo ID.
- Islas Malvinas
- The name used for Rosario's international airport, often shown as ROS.
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Also known as
Alternate names and search phrases for this event.
- FIAR 2027
- FIAR Rosario 2027
- Rosario AR
- Conference Rosario 2027
- Processed food and beverages
- Dairy products and derivatives
- Frozen foods and ice creams
- Machinery and equipment for food production
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.