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    FI SOUTH AMERICA 2026

    Fi South America 2026 (FiSA) is Latin America's leading food ingredients trade show, taking place 4-6 August 2026 at São Paulo Expo in São Paulo, Brazil. Organised by Informa Markets as part of the global Fi Global network, the 28th edition expects more than 12,000 participants and over 290 national and international exhibitors, with 64% of visitors being buyers or decision-makers and 89% of visitors coming from South America.; https://www.fi-events.com.br/quero-visitar/)

    Food Processing IndustriesNatural & Organic FoodWine & Spirits Viticulture & Enology BeerCatering & Hospitality IndustriesFood IngredientsHealth Ingredients

    Dates

    4–6 Aug 2026

    City / country

    São Paulo, Brazil

    Venue

    São Paulo Expo Exhibition & Convention Center

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    Event overview

    Overview

    Fi South America 2026 (Food ingredients South America, FiSA) is the region's flagship event for the food and beverage ingredients sector. It runs in person from 4 to 6 August 2026 at São Paulo Expo, Rodovia dos Imigrantes KM 1,5, Vila Água Funda, São Paulo, Brazil, with opening hours of 13:00-20:00 on 4 and 5 August and 13:00-18:00 on 6 August. The 28th edition is positioned as the most complete platform in Latin America for connecting, showcasing products and expanding knowledge across ingredients for the food, beverage and nutraceutical industries. Organisers expect more than 12,000 participants and over 290 national and international exhibitors, with visitors from 50+ countries and 89% of attendees based in South America. The programme includes 70+ hours of content, the technical-scientific Summit Future of Nutrition congress, the Fi Innovation Awards and Startup Innovation Challenge, and a New Product Zone.

    Fi South America is part of the global Fi Global network, which spans 11 countries and brings scientific innovations and trends to Brazil before they reach the wider commercial market. ; https://www. figlobal. com/south-america/useful-info/faqs/; https://www. figlobal.

    com/south-america/en/attend/why-attend/; https://www. fi-events. com. br/es/quienes-somos/)

    TL;DR

    1. 1Fi South America 2026 runs 4-6 August 2026 at São Paulo Expo, São Paulo, Brazil.
    2. 2It is the 28th edition of Latin America's leading food ingredients event, expecting 12,000+ participants and 290+ exhibitors.
    3. 3Visitors come from 50+ countries, with 64% being buyers or decision-makers and 89% based in South America.
    4. 4The programme offers 70+ hours of content, anchored by the Summit Future of Nutrition congress.
    5. 5The event is part of Informa's global Fi Global network, connecting Latin America to worldwide ingredient innovation.

    Why visit

    Attend Fi South America 2026 to source ingredients, technologies and solutions tailored to the South American market from 290+ exhibitors under one roof. The event gives direct access to 12,000+ industry professionals, 64% of whom are buyers or decision-makers, and 50+ countries represented, making it the region's most efficient place to meet qualified suppliers and partners. Visitors can explore current local and global trends across food, health, natural and plant-based ingredients, attend 70+ hours of content including the Summit Future of Nutrition, and connect with the latest innovations through the Fi Innovation Awards and New Product Zone.; https://www.figlobal.com/south-america/exhibit/why-exhibit/)

    Why exhibit

    Exhibiting at Fi South America 2026 places your brand at the heart of Latin America's food and beverage ingredients market. Brazil is the world's 4th largest F&B market, and the show delivers 12,000+ potential customers from 50+ countries, 64% of whom are buyers and decision-makers, with 89% of visitors coming from South America. Exhibitors can showcase innovations to a highly localised audience, network with leading local and global tastemakers, and leverage Informa's global Fi network to build partnerships and expansion opportunities across the region.; https://www.figlobal.com/south-america/exhibit/why-exhibit/)

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Global and local food and beverage manufacturers
    Health, natural and food ingredient industry professionals
    Distributors and importers seeking innovative solutions and strategic partnerships
    Consultancies and sector specialists shaping the industry
    R&D, innovation, marketing and purchasing professionals
    Buyers and decision-makers (64% of visitors)

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Food ingredient manufacturers
    Technology solution providers
    Flavour and colourant producers
    Functional and nutraceutical ingredient companies
    Preservative and emulsifier manufacturers
    Cocoa and chocolate companies
    Startups and sector innovators
    Distributors and commercial representatives
    Laboratories and research centres
    Plant-based ingredient companies

    Product categories

    Key solution areas showcased across the event.

    Health Ingredients
    Natural Ingredients
    Free-From
    Plant Based
    Food Ingredients
    Organic Zone
    New Exhibitors

    Location & Facilities

    Venue

    São Paulo Expo Exhibition & Convention Center

    Rodovia dos Imigrantes, km.1,5, São Paulo, Brazil

    Facilities

    Parking

    São Paulo Expo has one of the largest covered parking lots in Brazil, with 6,500 spaces of which 4,500 are in the garage building with direct covered access to the pavilion via an integrated walkway. Parking is managed by Indigo. Self-service payment machines accept credit cards, debit cards and cash; payment is also possible via the Indigo app. The 15-minute grace period rate is R 90.00 𝑎 𝑛 𝑑 𝑡 ℎ 𝑒 30 − 𝑚 𝑖 𝑛 𝑢 𝑡 𝑒 𝑔 𝑟 𝑎 𝑐 𝑒 𝑝 𝑒 𝑟 𝑖 𝑜 𝑑 𝑟 𝑎 𝑡 𝑒 𝑖 𝑠 𝑅 90.00andthe30−minutegraceperiodrateisR 215.00. Parking rates may vary for social events. A 430-space bicycle rack is free for event visitors (bring your own padlock).

    6,500 spaces · R$90.00/day

    Accessibility

    São Paulo Expo provides complete infrastructure for people with disabilities or reduced mobility, including access ramps, adapted restrooms, preferential accreditation service, and motorised wheelchairs available on-site (subject to availability on a first-come, first-served basis). Hydration points and motorised carts are also available. Fi South America attendees have access to these facilities during the event.

    Cloakroom

    Baggage storage / cloakroom service is available at São Paulo Expo. Rates are checked on-site. Advance reservation may be available through the official partner website for some events.

    Luggage storage

    Luggage storage is offered at São Paulo Expo so visitors can store belongings. Capacity for small travel suitcases. Rates are checked on-site. Advance reservation may be available for some events.

    On-site shuttle

    Free shuttle vans operate between São Paulo Expo and two strategic locations: Santos-Imigrantes Metro Station (Line 2 – Green, Rua Engenheiro Guilherme Winter, s/n, Cursino) and Shopping Plaza Sul (main entrance, Praça Leonor Kaupa, nº 100). Shuttles run from 1 hour before event opening until 1 hour after closing. Departures from the shopping mall at 12:30 and 13:30; returns at 19:30 and 20:30.

    Food options

    Food Court (Praça de Alimentação), Anexo Restaurante, Café Bauducco, Rei do Mate, Boali, Spoleto, Johnny Rockets, Anexo Show

    On-site dining

    Who runs the show

    Organisers

    Informa Markets

    Organiser

    Exhibitor Service Center

    Central de atendimento ao expositor

    Carolina Mendes

    Press Office Contact

    Guilherme Kamio

    Press Office Contact

    What's on

    Programme

    3

    Guided Tour

    1

    Networking Meeting

    3

    Event days

    13:00–16:00

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    AN

    Alexandre Novachi

    Diretor de Assuntos Regulatórios & Científicos @ ABIA

    Regulation and scientific affairs

    CA

    Cristiana Ambiel

    Diretora de Ciência e Tecnologia @ GFI

    Science and technology

    FM

    Fernanda Martins

    Senior Nutrition & Health Advocacy Manager Latin America @ Unilever

    Nutrition and health advocacy; technical leadership

    GT

    Guilherme Tavares

    Professor Doutor 'Food Science' @ FEA Unicamp

    Food science

    JI

    Juan Ignacio Montans

    Investiment Promotion Specialist Agribusiness & Food Industry @ Uruguay XXI

    Agribusiness and food industry investment

    MR

    Mario Roberto Maróstica

    Professor Titular @ UNICAMP

    Food science and nutrition

    TC

    Thalita Carmo

    Especialista de Marketing de Categoria @ MasterSense

    Category marketing

    PF

    Patrícia Fernandes Nantes de Castilho

    Gerente Geral de Alimentos @ ANVISA

    Food regulation

    JM

    Joanna Martins

    CEO @ Manioca

    Amazonian ingredients and entrepreneurship

    LB

    Larissa Bueno

    Head de P&D @ Mahta

    Research and development

    LM

    Liliana Mello

    Responsável pela Divisão Biotech @ Vigna Brasil Consultoria em Assuntos Regulatórios

    Biotech and regulatory affairs

    SF

    Sara Faria

    Fundadora @ Solucionária

    Food solutions and entrepreneurship

    ET

    Enric Tardio

    Business Development Manager @ Innova Markets

    Market insights and business development

    CL

    Christine Lopes

    Key Accounts & Business Development Manager LATAM @ Innova Market Insights

    Market insights

    CW

    Charles Wu

    Presidente @ Qingdao Dakang Marine Biotechnology Co., Ltd

    Marine biotechnology

    CP

    Carolina Pimentel

    Diretora de Saúde, Saúde Digital & Qualidade Clínica @ USP

    Health, digital health and clinical quality

    MO

    Mona Oliveira

    PhD | Founder & CEO @ BioLinker

    Biotech entrepreneurship

    DJ

    Dr. Junichi Minami

    Senior Director, Functional Ingredients @ Morinaga Nutritional Foods, Inc.

    Functional ingredients and probiotics

    JH

    Jéssica Herrero João

    Regulatory Affairs LATAM Manager @ Transição Profissional

    Regulatory affairs

    ET

    Elizabeth Torres

    Professora e Cientista de Alimentos @ USP

    Food science

    HN

    Humberto Noronha

    CEO @ ADICEL

    Food industry leadership

    DF

    Dr. Fumiaki Abe

    Fellow, R&D Division @ Morinaga Nutritional Foods, Inc.

    Functional ingredients research

    DP

    Dra. Paula Speranza

    Senior Food Scientist e Founder @ ProVerde Processos Sustentáveis

    Sustainable food processes

    FS

    Fernando Segato

    Professor/Coordenador @ EEL/USP e Plataforma III Ital

    Biotechnology and food science

    VH

    Vanessa Hughes

    Digital and Data Foods LATAM @ Unilever

    Digital and data in food

    DM

    Dra. Marcella Garcez

    Médica Nutróloga @ Rousselot

    GLP-1 and new consumption architecture

    LN

    Lara Natacci

    Vice-Presidente @ SBAN

    Nutrition and food science

    JP

    Juliana Peccin

    Gerente Sr. de Health & Nutrition Science para a América Latina @ Pepsico

    Health and nutrition science

    HC

    Helvio Colino

    Presidente @ ABIAM

    Industry association leadership

    GT

    Gleidson Teixeira

    Founder @ BioInFood

    Bio-based food innovation

    GP

    Glaucia Pastore

    Pesquisadora e Professora Titular @ FEA Unicamp

    Food science research

    GC

    Gislene Cardozo

    Diretora Executiva @ ABIAD

    Industry association leadership

    EM

    Eugenia Muinelo

    Manager, Regulatory Affairs Latin America @ EAS Strategies

    Regulatory affairs

    CK

    Camille Kaufmann

    Diretora de Qualidade e Segurança Alimentar do Cone Sul do Brasil @ Danone

    Quality and food safety

    AL

    Arthur Lorenzetti

    VP de Nutrição Especializada @ Danone Brasil

    Specialised nutrition

    DD

    Dr. Durval Ribas Filho

    Presidente @ Associação Brasileira de Nutrologia ABRAN

    Nutrology

    JN

    Johannes Newton do Prado

    Diretor de P&D @ Polpa Brasil

    Research and development

    AT

    Augusto Terra

    Fundador @ Food Ventures

    Food venture capital

    TF

    Tônia Franca

    Senior Financial Partner @ Davos

    Financial education and corporate strategy

    TM

    Thaiane Marques da Silva

    Fundadora e CEO @ Weecaps

    Entrepreneurship and innovation

    BD

    Bárbara de Andrade Beitum

    Founder & CEO @ Conví Foods

    Entrepreneurship and food innovation

    NP

    Natasha Pádua

    Founder & CEO @ Upcycling Solutions

    Upcycling and sustainability

    EG

    Elaine Guaraldo

    Sócia/Diretora @ Vigna Brasil Consultoria em Assuntos Regulatórios

    Technical leadership and regulatory affairs

    KM

    Katherine Manetti

    Fundadora @ Domine a Consultoria de Alimentos e da Apis Food Solution

    Food consultancy and digital entrepreneurship

    LB

    Latoya Brum

    Fundadora @ Domine a Consultoria de Alimentos e da Apis Food Solution

    Food consultancy and digital entrepreneurship

    EE

    Eloisa Espinosa

    CEO & Fundadora @ E.L.Ō Connecting Food & People

    Career maturity and transition

    PC

    Priscila Carollo Moncayo

    Gerente Sênior de Desenvolvimento de Produtos @ Avon & Natura

    Product development and technical leadership

    CF

    Claudia Fernandes

    Senior Regulatory Manager @ Givaudan T&W

    Regulatory management

    CO

    Caroline Oliveira

    Gerente de Marketing Latam @ Döhler Group

    Marketing

    IS

    Isabela Silvestre

    Gerente Jr de P&D Inovação @ Kerry

    R&D innovation

    TM

    Tatiana Marques

    Gerente de Metabolic Health @ Nestlé Brasil

    GLP-1 and new consumption architecture

    Painel: GLP-1 e a nova arquitetura de consumo

    Panel
    Summit Future of Nutrition

    Tuesday, Aug 4, 2026

    Time TBA

    Painel: Ciência e estratégia: o protagonismo da liderança técnica

    Panel
    13:00

    Women's Networking Meeting – full-day programme

    Networking Meeting
    RUA G-40
    14:20 – 15:00

    Investindo com Propósito: Da Organização Financeira Pessoal à Estratégia Corporativa

    Talk
    16:00

    Innovation Tour – Natural Ingredients: El Futuro de las Fibras: Innovación, tendencias y aplicaciones

    Guided Tour
    CALLE D-70

    Wednesday, Aug 5, 2026

    16:00

    Innovation Tour – Food Ingredients: Oportunidades globales en el sector de ingredientes funcionales

    Guided Tour
    CALLE D-70

    Thursday, Aug 6, 2026

    16:00

    Innovation Tour – Health Ingredients: La Nueva Ecuación del Bienestar – Cómo la salud física y emocional están remodelando la innovación en ingredientes

    Guided Tour
    CALLE D-70

    Topic tracks

    Summit Future of Nutrition – Pillar 1: Tendências: Novo Perfil de Consumo E Reformulação Na Era GLP-1Summit Future of Nutrition – Pillar 2: Regulação Como Estratégia de Inovação E Acesso a MercadoSummit Future of Nutrition – Pillar 3: Tecnologias Aplicadas Que Estão Mudando O Jogo | IA + Biotecnologia ViávelSummit Future of Nutrition – Pillar 4: Nutrição Funcional E Personalizada: O Papel Dos Ingredientes Na Conexão Entre Alimento E SaúdeNatural Ingredients TrackFood Ingredients TrackHealth Ingredients TrackWomen's Networking MeetingSpot RegulatórioInnovation Tour

    Co-located seminars

    Summit Future of Nutrition 2026

    Paid

    Women's Networking Meeting 2026

    Paid

    Awards

    Fi Innovation Awards

    Annual

    Recognises companies behind the development of ingredients and products that drive innovation in the food, beverage and supplement industries. Winners announced at Fi South America 2026 across categories covering most innovative ingredient, most innovative health ingredient and most innovative product.

    Ingrediente Mais InovadorIngrediente Mais Inovador Em SaudabilidadeProduto Mais Inovador
    source

    Startup Innovation Challenge

    Annual

    Recognises early-stage companies and startups developing transformative products in the food and beverage sector, with a dedicated health-and-wellness product category. Held alongside the Fi Innovation Awards at Fi South America 2026.

    Produto Mais Inovador Em Saudabilidade
    source

    Government supporters

    ANVISA (Agência Nacional de Vigilância Sanitária)

    Regulatory body; participates in Summit Future of Nutrition

    Ministério da Agricultura e Pecuária (MAPA)

    Government ministry; participates in Summit Future of Nutrition

    How the last edition performed

    Previous edition

    Current edition

    2026 · 250,000 visitors · 7,000 exhibitors

    Forecast — not final

    Growth over time

    Edition recap

    The 27th edition of Food ingredients South America (FiSA) was held from 26 to 28 August 2025 at São Paulo Expo, organised by Informa Markets. The event exceeded the organiser's forecast of 11,000 visitors, attracting more than 12,000 professionals and 296 national and international exhibitors from around 50 countries, with Chinese companies accounting for approximately 40% of all exhibitors. The programme offered 70 hours of content and 12 experiences centred on content, innovation, networking and business.

    The Summit Future of Nutrition featured a keynote by Professor Hisanori Kato of Kagawa Nutrition University, Japan, who presented a holistic view of precision nutrition integrating genomics, microbiome, lifestyle and epigenetics. A highly anticipated panel discussed how GLP-1 medications are revolutionising nutrition and brand relevance, led by Christine Lopes of Innova Markets.

    The event consolidated its position as the leading platform for the food and beverage ingredients industry in South America, connecting professionals, regulatory bodies and industry associations. During the opening, remarks were delivered by Marco Basso (President, Informa Markets), Julien Bonvallet (Global Director, Food Ingredients and Vita Foods brand), Estanislau Steck (Superintendent, Ministry of Agriculture and Livestock – MAPA, São Paulo State), Patrícia Fernandes Nantes de Castilho (General Manager of Food, ANVISA), Alexandre Novachi (Director, ABIA) and Hélvio Collino (President, ABIAM).

    Clélia Iwaki, Business Director at Informa Markets Brazil, commented: “Inovar e acompanhar a evolução do setor de alimentação é um desafio crescente, pois esse processo se torna cada vez mais ágil, complexo e diversificado. A proposta da FiSA é sempre estar alinhada com as tendências de mercado.” Diane Coelho, Business Manager for FiSA at Informa Markets, added: “A indústria de alimentos e bebidas enfrenta o desafio de inovar em meio a um consumidor cada vez mais exigente.”

    The next edition, FiSA 2026, is scheduled for 4–6 August 2026 at São Paulo Expo, in Pavilions 3 and 4.

    New this edition

    • 1

      Circuito Health & Wellness

      New for 2026: developed in partnership with Safer Food consultancy, this initiative offers personalised itineraries and technical support for R&D, innovation, marketing, purchasing and regulatory professionals seeking health-oriented ingredients, organised around three routes: proteins, fibres and creatine.

      Source
    • 2

      Spot Regulatório

      New regulatory spot held in partnership with Regularium, dedicated to updates on food and supplement regulation, labelling changes and approval of new ingredients.

      Source
    • 3

      Women's Networking Meeting

      Exclusive meeting for women in the food and beverage ingredients industry, inspired by Fi Europe's traditional edition, structured around quality connections and networking, career and leadership, and business, innovation and entrepreneurship.

      Source
    • 4

      Innovation Tour

      Guided tour held daily at 16:00 on CALLE D-70, combining strategic content with visits to exhibitors presenting solutions aligned with each day's theme: Natural Ingredients (4 Aug), Food Ingredients (5 Aug) and Health Ingredients (6 Aug).

      Source
    • 5

      Pavilions 3 and 4 at São Paulo Expo

      The 2026 edition occupies a new space within São Paulo Expo, using Pavilions 3 and 4.

      Source

    Next edition outlook

    2027-08-03 – 2027-08-05
    confirmed

    Fi South America 2027 will take place 3–5 August 2027 at São Paulo Expo, São Paulo, Brazil. The landmark edition will feature the first-ever co-location with Vitafoods South America, marking the return of Vitafoods to the region in a brand-new format. The co-located show will bring together the full nutraceutical value chain with Latin America's leading food ingredients event, creating a single destination for ingredient suppliers, manufacturers, finished product specialists and private label partners. The Latin American functional foods market is forecast to reach US$25.8 billion by 2030, with an estimated CAGR of 6.9% between 2024 and 2030, driving demand for a combined platform that reflects the convergence of food science and nutrition.

    Co-location with Vitafoods South America for the first time, marking Vitafoods' return to the region in a new format Expanded scope covering both food ingredients and nutraceuticals across the full value chain Broader audience including finished-product specialists and private label partners alongside ingredient buyers and R&D professionals Dates shifted to 3–5 August 2027 at São Paulo Expo, São Paulo, Brazil

    Impact

    A bigger and stronger platform

    Fi South America 2025 exceeded organiser expectations, attracting 12,130 participants against a forecast of 11,000 and reinforcing its position as the most important gathering for the food and beverage ingredients industry in South America. The 27th edition, held 26–28 August 2025 at São Paulo Expo, brought together 296 exhibiting companies representing 850 national and international brands from 10 countries, occupying 6,902.60 m² — the largest edition in seven years with 13% exhibitor growth. Across three days, the event delivered more than 70 hours of content and 12 experiences focused on content, innovation, networking and business. The programme addressed ingredient innovations, regulatory challenges, the impact of new technologies, scientific findings and emerging consumer behaviours, with artificial intelligence and GLP-1 medications as central themes. The new Arena FiSA, a central space within the exhibition pavilion, hosted the Summit Future of Nutrition, the Women's Networking Meeting and the Fi Awards 2025 ceremony, drawing positive feedback for the upgraded congress environment.

    Audience quality

    High-value decision-makers

    Post-show survey data from the 2025 edition confirm a highly qualified audience. 82% of visitors intend to return in the next edition, 83% consider participation in FiSA important to their business, and 73% attended specifically to learn about market trends. By department, 45% of visitors worked in research and development, innovation, marketing or purchasing; 24% in sales and distribution; 11% in administrative or financial roles; 8% in quality control, regulatory affairs, legal or hygiene; 7% in operations, production, industrial or packaging; and 5% in consulting, training or education. Top products of interest included natural and organic ingredients, flavours and spices, functional ingredients and nutraceuticals, plant-based protein, and sugars and sweeteners. The event attracted visitors from 40 countries, with strong representation from across South America.

    Exhibitor outcomes

    Real business growth

    Exhibitor satisfaction at the 2025 edition was strong: 85% of exhibitors were satisfied with the quality of visits, 94% with the number of attendees at the event, and 92% with the overall event. Qualitatively, exhibitors reported heavy booth traffic from the first day and a high volume of qualified leads. Evelyn Padilha of Denver Marketing at USDEC noted that the stand was 'very full' from day one with visits from important food-sector clients. Julia Andrade of Aplinova, attending for the fifth year, called it 'our best year, both in terms of product innovations and the movement of the public and clients'. Tamiris Monteiro of Caldic described the event as 'packed' with 'a lot of business activity'. Several exhibitors highlighted the international reach of the audience, with visitors from Argentina, Peru, Bolivia, Chile and Colombia, in addition to Brazil. Rogério Matos of Super Foods reported that turnover increased fivefold compared to 2021 following their first participation, and planned to expand their space in the next edition.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    South America – Brazil

    Why it matters

    Fi South America is the largest and most qualified gathering point for the food and beverage ingredients chain in South America. For buyers, R&D, regulatory and procurement professionals, it concentrates global ingredient suppliers, scientific content and regulatory updates in a single three-day window, making it the most efficient place in the region to source new ingredients and anticipate trends. For exhibitors, Brazil is the gateway to Latin America: the Brazilian food industry generated R 1.388 trillion in 2025 (10.9% of GDP) and is projected to grow 2–2.5% in real sales in 2026, while the local ingredient and additive market is valued at approximately USD 18–22 billion. The 2026 edition brought together more than 290 exhibitors from 15–20 countries and over 12,000 participants, with 27 hours of technical content covering GLP-1 reformulation, regulation, AI and biotechnology, and personalised nutrition. Its integration into the Fi Global network allows global innovations to reach Brazil before they hit the commercial market. The 2027 co-location with Vitafoods South America will further expand the platform into nutraceuticals, reflecting the convergence of food and health.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    GLP-1 medications reshape food and beverage formulation

    GLP-1-based therapies for obesity and diabetes are changing eating habits, reducing overall food intake and driving demand for protein, fibre and nutrient-dense products. Brands are reformulating portfolios to align with this new consumption architecture, creating opportunities for ingredients that support satiety, muscle maintenance and metabolic health. The 2026 Fi South America Summit dedicated its first pillar to this theme.

    Source
    02

    Protein demand accelerates across categories

    Protein has become a priority for 80% of consumers, driving launches in bakery, snacks, beverages and supplements. Brazilian ingredient suppliers are responding with plant proteins, protein mixes for pão de queijo and pancakes, and high-performance nutrition solutions. The Innovation Tour at FiSA 2026 devoted a day to protein and digestive health.

    Source
    03

    Clean label and natural ingredients from Brazilian biodiversity

    Clean-label and natural ingredient segments in Brazil are growing at 8–10% annually, outpacing the overall market's 5–7% growth. Brazilian biodiversity ingredients such as annatto, turmeric, acerola, vanilla and Amazonian extracts are increasingly used in beverages, snacks and confectionery. Regulatory pressure from ANVISA's updated labelling requirements is accelerating the shift away from artificial additives.

    Source
    04

    Regulation as a competitive strategy

    ANVISA's 2026–2027 regulatory agenda includes quantitative ingredient declaration (DQI), labelling of irradiated foods and ingredient specification updates. The Mercosur–EU agreement will require regulatory adaptation and open opportunities for higher-value food and ingredient exports. The Spot Regulatório at FiSA 2026, held with Regularium, addressed these changes directly.

    Source
    05

    AI and biotechnology transform ingredient development

    Artificial intelligence and applied biotechnology are revolutionising ingredient discovery, formulation and production. The third pillar of the Summit Future of Nutrition explored viable AI and biotech applications, while Brazilian companies invest in fermentation-derived enzymes, probiotics and functional sweeteners to reduce import dependency.

    Source
    06

    Personalised and functional nutrition

    Consumers increasingly seek targeted health benefits such as gut health, immunity, weight management and emotional wellbeing. The fourth Summit pillar focused on functional and personalised nutrition, highlighting ingredients that connect food and health. The global wellness market's growth is driving demand for products with specific, science-backed functionality.

    Source

    Market news

    Latest updates from across the market.

    Fi South America 2026 expects over 12,000 participants and 290+ exhibitors from 15 countries

    Read

    Brazilian food industry grows 8% in 2025 and projects 2–2.5% real growth in 2026

    Read

    28th FiSA opens in São Paulo with representatives from 20 countries

    Read

    Vitafoods South America to co-locate with Fi South America in 2027

    Read

    Brazil's food industry processes 62% of agricultural output and exports to 190 countries

    Read

    Vitafoods South America to co-locate with Fi South America in 2027

    Read

    Global and regional food ingredients circuit – 12-month planning window

    September 2026 – August 2027

    Fi South America sits within Informa Markets' Fi Global network, which spans Europe, Asia, North America, South America, Africa, India and the Middle East. The most relevant comparable events for professionals planning a 12-month circuit are Fi Europe (Frankfurt, November 2026), Fi Asia Indonesia (Jakarta, September 2026), Vitafoods Europe (Barcelona, May 2026), SupplySide West/Global (Las Vegas, October 2026), and the inaugural Vitafoods South America co-located with Fi South America 2027 (São Paulo, August 2027). Regional alternatives include NIS – Nutri Ingredients Summit (São Paulo, April 2027) for the Brazilian nutraceutical and functional ingredients audience. Together these events cover the full global ingredient and nutraceutical value chain, with FiSA and the 2027 Vitafoods co-location serving as the primary South American touchpoints.

    16–18 Sep 2026

    Fi Asia Indonesia 2026

    Jakarta, Indonesia

    Held at Jakarta International Expo (JIExpo). Best suited for exhibitors and buyers with an Asia-Pacific focus.

    website
    28–30 Oct 2026

    SupplySide West / SupplySide Global 2026

    Las Vegas, United States

    Held at Mandalay Bay Convention Center. Attracts 20,000+ professionals and 1,500+ exhibitors. Ideal for companies targeting the US natural products market.

    website
    17–19 Nov 2026

    Fi Europe 2026

    Frankfurt, Germany

    Held at Messe Frankfurt. Includes Fi Europe Conference, Innovation Hub and a new Pet Food area. Best for companies with European market ambitions.

    website
    14–15 Apr 2027

    NIS – Nutri Ingredients Summit 2027

    São Paulo, Brazil

    The 2026 edition was the largest in its history, with 2027 announced for 14–15 April. A useful complement to FiSA for companies focused specifically on the Brazilian nutraceutical segment.

    website
    3–5 Aug 2027

    Fi South America 2027 (co-located with Vitafoods South America)

    São Paulo, Brazil

    Held at São Paulo Expo. The co-location creates a single destination covering ingredient suppliers, manufacturers, finished-product specialists and private label partners. Expected to be the landmark edition for the region.

    website

    Q4 2026 (Oct–Nov)

    SupplySide West / SupplySide Global 2026Fi Europe 2026

    Two major global events within four weeks. Companies planning a global circuit may combine Las Vegas in late October with Frankfurt in mid-November.

    Q1–Q2 2027 (Apr–Aug)

    NIS – Nutri Ingredients Summit 2027Fi South America 2027 / Vitafoods South America 2027

    Brazilian-focused events four months apart. NIS in April offers a nutraceutical-specific audience; FiSA + Vitafoods in August is the larger, broader platform.

    Event dates and details sourced from official Fi Global, Vitafoods Global, SupplySide West and NIS pages. Fi South America 2027 dates confirmed from the official event website. Vitafoods South America co-location confirmed from Informa Markets announcement and Vitafoods Global page.

    Plan your trip

    Travel & logistics

    Local currency · BRL

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    CGH

    São Paulo/Congonhas Airport

    Best option for domestic flights. App-based transport and accredited taxis available. Closest airport to São Paulo Expo.

    approximately 10 km

    to venue

    approximately 15 minutes

    by car

    GRU

    São Paulo/Guarulhos International Airport

    Main international gateway for São Paulo. Both app-based transport and accredited taxi services are available. Traffic conditions can significantly affect travel time, especially during peak hours.

    approximately 36 km

    to venue

    approximately 60 minutes

    by car

    VCP

    Viracopos International Airport

    Campinas airport serving some international and domestic flights. Less convenient than GRU or CGH for the venue. Best suited for travellers whose origin routes only serve VCP.

    approximately 99 km

    to venue

    approximately 90 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Jabaquara / Vila Guarani / Saúde

    USD 30–60 / night

    Simple hotels and pousadas within 1–3 km of São Paulo Expo. Examples include Hotel Casa Ocarina (850 m from the venue, ~US$77/night), Hotel metrosul (1.2 km, ~US$35/night) and Hotel Jabaquara Imigrantes (1.4 km, ~US$37/night). Prices are indicative for August 2026 based on booking platform listings and may vary by availability.

    Mid-range
    Moema / Ibirapuera / Chácara Santo Antônio

    USD 70–130 / night

    Business-class hotels with convenient access to the venue and city centre. Examples include Wyndham São Paulo Ibirapuera Convention Plaza (Moema) and Intercity São Paulo Ibirapuera. Prices are indicative for August 2026 based on booking platform listings.

    Premium
    Jardins / Itaim Bibi / Vila Olímpia

    USD 150–350 / night

    Upscale and luxury hotels in São Paulo's main business and dining districts. Examples include Hotel Fasano, Palácio Tangará, Hotel Emiliano, Tivoli Mofarrej, JW Marriott and Grand Hyatt São Paulo. Prices are indicative for August 2026 based on booking platform listings and may exceed US$350 for suites during peak periods.

    Local transport

    Get around the city with these convenient transport options.

    Free shuttle van – Santos-Imigrantes Metro Station

    Estimated costFree
    Best forSantos-Imigrantes Metro Station (Line 2 – Green), Rua Engenheiro Guilherme Winter, s/n – Cursino, to São Paulo Expo and back

    Operates from 1 hour before event opening until 1 hour after closing. This is the most convenient option for visitors arriving by metro on Line 2 (Green).

    Free shuttle van – Shopping Plaza Sul

    Estimated costFree
    Best forShopping Plaza Sul, main entrance, Praça Leonor Kaupa, nº 100, to São Paulo Expo and back

    Operates from 1 hour before event opening until 1 hour after closing. Departures at 12:30 and 13:30; returns at 19:30 and 20:30. Convenient for visitors driving to the shopping mall and using its parking with free shuttle to the event.

    Metro (Subway)

    Estimated costR 5.40 𝑝 𝑒 𝑟 𝑡 𝑟 𝑖 𝑝 ( 2026 𝑓 𝑎 𝑟 𝑒 )
    Best forLine 1 – Blue to Jabaquara station (approximately 850–900 m from venue) or Line 2 – Green to Santos-Imigrantes station (free shuttle connection)

    S a ~ oPaulometrofareincreasedtoR 5.40 effective 6 January 2026. The integrated Bilhete Único fare is R 9.38. Jabaquara station is the closest metro stop at approximately 850–900 m from the venue. Santos-Imigrantes station on Line 2 (Green) has a free shuttle connection.

    Bus

    Estimated costR 5.30 per trip (2026 fare)
    Best forMultiple SPTrans lines stop near São Paulo Expo, including 359, 576C-10, 605A-10, 5164-41 and 475R-10

    Bus fare in São Paulo increased to R 5.30 effective 6 January 2026. Useful lines include 605A/10 (Centro Paralímpico – Metrô Jabaquara) and 5164/41 (Vila Guarani – Metrô Conceição).

    Taxi / Ride-hailing app

    Estimated costCongonhas Airport to venue: approximately R 20–40 (UberX); Guarulhos Airport to venue: approximately R 155 – 225; 𝐽 𝑎 𝑏 𝑎 𝑞 𝑢 𝑎 𝑟 𝑎 ℎ 𝑜 𝑡 𝑒 𝑙 𝑠 𝑡 𝑜 𝑣 𝑒 𝑛 𝑢 𝑒: 𝑎 𝑝 𝑝 𝑟 𝑜 𝑥 𝑖 𝑚 𝑎 𝑡 𝑒 𝑙 𝑦 𝑅 155–225;Jabaquarahotelstovenue:approximatelyR 15–25
    Best forDoor-to-door service to São Paulo Expo, Rodovia dos Imigrantes, KM 1,5 – Vila Água Funda

    Uber, 99 and other ride-hailing apps operate throughout São Paulo. São Paulo Expo has official marked boarding and drop-off points on site. Accredited taxis are also available at the venue. Use only reputable apps or accredited taxis and reject unofficial transport offers.

    Car with parking

    Estimated costParking rates set by São Paulo Expo; 15-minute grace period rate R$ 100.00
    Best forRodovia dos Imigrantes, KM 1,5 – Vila Água Funda, São Paulo – SP

    São Paulo Expo has 6,500 parking spaces, of which 4,500 are in the garage building with direct covered access to the pavilion via an exclusive walkway. Parking is managed by Indigo; self-service payment machines accept credit, debit and cash, and payment is also possible via the Indigo app. A 430-space bicycle rack is free for event visitors. The venue is outside the municipal vehicle restriction (rodízio) perimeter.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visitor Visa (VIVIS) – BusinessNationals not covered by Brazil's visa-exemption agreements, travelling for business meetings, trade fairs, corporate events, seeking commercial opportunities or signing contracts$80.0010 business days from delivery of complete documentation to the consulate
    Electronic Visitor Visa (e-Visa)Citizens of Australia, Canada and the United States$80.90Approximately 10 business days
    Visa-exempt entry (no visa required)Citizens of countries with which Brazil holds visa-exemption agreements, including most South American nations, EU member states, the United Kingdom, Japan, South Korea, South Africa, Turkey, Russia, and others—

    Brazil maintains visa-exemption agreements with over 100 countries. Citizens of the following countries and special administrative regions, holding passports with a minimum validity of 6 months, do not need a visa to enter Brazil for visit purposes and stays of up to 90 days unless otherwise stated: Albania, Andorra, Antigua and Barbuda, Argentina, Armenia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bolivia, Bosnia and Herzegovina, Botswana, Bulgaria, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic (60 days), Ecuador, El Salvador, Estonia, Fiji, Finland, France, Georgia, Germany, Greece, Grenada, Guatemala, Guyana, Honduras, Hong Kong, Hungary, Iceland, Indonesia (30 days), Ireland, Israel, Italy, Jamaica, Japan, Kazakhstan (30 days), Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Malaysia, Malta, Mexico, Moldova, Monaco, Mongolia, Montenegro, Morocco, Namibia, Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Serbia, Seychelles, Singapore (30 days), Slovakia, Slovenia, South Africa, South Korea, Spain, Suriname, Sweden, Switzerland, Thailand, Trinidad and Tobago, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vatican and Venezuela (60 days). Citizens of Australia, Canada and the United States must hold a valid e-Visa. Chinese citizens holding PRC ordinary passports are exempt for stays of up to 30 days per year as of 11 May 2026.

    Brazil has not accepted the ATA Carnet since 1 January 2022. The ATA Carnet system was suspended by Brazil's customs authority and is no longer valid as a customs document for temporary import and export operations in the country. Exhibitors bringing machinery, equipment or samples for Fi South America 2026 must use Brazil's Temporary Admission Regime (Admissão Temporária) instead. This special customs regime allows full or partial suspension of federal import taxes for goods provisionally imported for a defined period. For accompanied luggage, the traveller may handle the temporary admission application directly. For shipped cargo, a Brazilian organisation typically handles the import procedure and assumes responsibility through a Termo de Responsabilidade (statement of liability). The temporary admission regime is commonly used for trade shows, fairs and exhibitions. Failure to comply with re-export requirements results in loss of tax suspension and liability for full import taxes plus fines and interest.

    Official visa page

    Weather

    August is one of the driest and clearest months in São Paulo. Typical daytime highs reach about 25°C (76°F) and overnight lows about 12°C (54°F). August averages only around 5.3 days with measurable precipitation, making it a comfortable month for walking and outdoor transit. The venue is at an elevation of approximately 760 m, which contributes to cooler evenings.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    São Paulo Expo is well connected by multiple transport modes. It is located approximately 850–900 m from Jabaquara subway station (Line 1 – Blue) and has easy access from Santos-Imigrantes station (Line 2 – Green), with free shuttle vans connecting both the Santos-Imigrantes metro station and Shopping Plaza Sul to the venue. The venue is 10 minutes from the Mário Covas Ring Road (Rodoanel) and is situated outside the municipal vehicle restriction zone (rodízio). Accredited taxis and ride-hailing apps operate with marked pickup/drop-off points. The venue is also easily reachable from major hotels in the Moema, Ibirapuera, Chácara Santo Antônio, Jardins and Vila Olímpia districts.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Punctuality and the concept of 'Brazilian time'

    In São Paulo, being on time for business meetings is appreciated, though Brazilians also understand that traffic can cause delays. It is common in Brazilian culture to be up to 30 minutes late for appointments. Do not appear impatient if you are kept waiting — relationship-building is considered more important than strict adherence to schedules.

    Greetings and personal space

    Handshakes are common, along with greetings such as 'Tudo bem?' ('Is everything fine?'), 'Como vai?' ('How are you?') or 'Oi' ('Hello'). You will be expected to shake hands with everyone in a group both when saying hello and goodbye. Handshakes in Brazil tend to last longer and be more enthusiastic than in North America. Brazilians often invite colleagues to family events or to their homes, as spending time building a personal relationship is considered important to foster a business one.

    Language and business materials

    Portuguese is the predominant language in São Paulo, and little English is spoken. A translator who speaks Portuguese, Spanish and English will likely be necessary in your booth. Graphics and collateral literature should be printed in Portuguese, but it is acceptable for business cards to be printed in English only.

    Business dress and hospitality

    Suits are still the most common attire, although neckties are becoming scarce on Brazilian trade show floors. Casual dress is increasingly popular, but wearing sneakers is not appropriate. Brazilian women tend to be fashion conscious but avoid short skirts or plunging necklines. Large exhibits usually feature bars with seating areas and high bistro tables; small exhibits typically offer light snacks, hot and cold beverages, and sweet treats. Alcohol is frequently served in booths, and no permits are required to serve alcohol to attendees on the trade show floor.

    Tipping and dining

    A 10% service charge is typically included in restaurant bills in Brazil. You are not expected to add an additional tip, though you may if you wish. Tipping is not mandatory by law but is socially expected in most establishments. The Brazilian dinner hour is not until after 8 p.m., and meals can stretch on for several hours. Business lunches are common and often serve as relationship-building opportunities.

    Gift-giving etiquette

    During a first meeting with a company, it can be customary to give a gift, usually promotional items without great material value. Expensive gifts can be misunderstood as bribes and are not welcome. Goods exclusive to your country of origin are always welcome. Avoid offering scarves or flowers. Gifts should be offered to all people present, but you should first offer a gift to the person who holds the highest position in the hierarchy.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: GRU (São Paulo/Guarulhos International Airport)

    Book flights arriving at GRU for international travel or CGH for domestic connections. GRU is approximately 36 km from São Paulo Expo with a drive time of about 60 minutes depending on traffic. CGH is approximately 10 km away with a drive time of about 15 minutes. Both airports offer app-based transport and accredited taxi services. Allow extra time during peak traffic hours.

    Visa

    Visa requirements for Brazil depend on nationality. Citizens of Australia, Canada and the United States require an electronic visitor visa (e-Visa) applied for online at https://brazil.vfsevisa.com before travel. Citizens of most European, South American and several other countries are visa-exempt for short stays. Other nationalities must apply for a Visitor Visa (VIVIS) at a Brazilian embassy or consulate. The VIVIS covers business purposes including participation in corporate fairs and events and allows stays of up to 90 days.

    Processing: 10 business days (VIVIS and e-Visa); apply at least 3 months in advance for VIVIS due to high demand

    Applicants should check their specific nationality requirements on the official Brazilian government visa portal. Business travellers must provide a notarised invitation letter from the Brazilian event organiser or sponsor and a cover letter from their employer. The consulate does not issue emergency or express visas. Brazilian nationals cannot apply for an e-Visa and must travel with a Brazilian passport.

    OfficialPartner

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-08-03

    Check-out (recommended)

    2026-08-07

    Areas to stay

    Jabaquara / Vila Guarani (closest to venue, 0.5–3 km) · Moema (10–15 min by car, well-served by restaurants and hotels) · Ibirapuera / Chácara Santo Antônio (10–20 min, business district) · Jardins / Itaim Bibi / Vila Olímpia (20–40 min, upscale dining and nightlife)

    Budget

    US$30–60 per night

    Mid-range

    US$70–130 per night

    Premium

    US$150–350+ per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: approximately 10 km — approximately 15 minutes — Best option for domestic flights. App-based transport and accredited taxis available. Closest airport to São Paulo Expo.

    Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue.

    Ride-hail: Door-to-door service to São Paulo Expo, Rodovia dos Imigrantes, KM 1,5 – Vila Água Funda — Uber, 99 and other ride-hailing apps operate throughout São Paulo. São Paulo Expo has official marked boarding and drop-off points on site. Accredited taxis are also available at the venue. Use only reputable apps or accredited taxis and reject unofficial transport offers. — Congonhas Airport to venue: approximately R 20–40 (UberX); Guarulhos Airport to venue: approximately R 155 – 225; 𝐽 𝑎 𝑏 𝑎 𝑞 𝑢 𝑎 𝑟 𝑎 ℎ 𝑜 𝑡 𝑒 𝑙 𝑠 𝑡 𝑜 𝑣 𝑒 𝑛 𝑢 𝑒: 𝑎 𝑝 𝑝 𝑟 𝑜 𝑥 𝑖 𝑚 𝑎 𝑡 𝑒 𝑙 𝑦 𝑅 155–225;Jabaquarahotelstovenue:approximatelyR 15–25

    Public transit: Line 1 – Blue to Jabaquara station (approximately 850–900 m from venue) or Line 2 – Green to Santos-Imigrantes station (free shuttle connection) — S a ~ oPaulometrofareincreasedtoR 5.40 effective 6 January 2026. The integrated Bilhete Único fare is R 9.38. Jabaquara station is the closest metro stop at approximately 850–900 m from the venue. Santos-Imigrantes station on Line 2 (Green) has a free shuttle connection. — R 5.40 𝑝 𝑒 𝑟 𝑡 𝑟 𝑖 𝑝 ( 2026 𝑓 𝑎 𝑟 𝑒 ); Multiple SPTrans lines stop near São Paulo Expo, including 359, 576C-10, 605A-10, 5164-41 and 475R-10 — Bus fare in São Paulo increased to R 5.30 effective 6 January 2026. Useful lines include 605A/10 (Centro Paralímpico – Metrô Jabaquara) and 5164/41 (Vila Guarani – Metrô Conceição). — R 5.30 per trip (2026 fare); Rodovia dos Imigrantes, KM 1,5 – Vila Água Funda, São Paulo – SP — São Paulo Expo has 6,500 parking spaces, of which 4,500 are in the garage building with direct covered access to the pavilion via an exclusive walkway. Parking is managed by Indigo; self-service payment machines accept credit, debit and cash, and payment is also possible via the Indigo app. A 430-space bicycle rack is free for event visitors. The venue is outside the municipal vehicle restriction (rodízio) perimeter. — Parking rates set by São Paulo Expo; 15-minute grace period rate R$ 100.00

    Parking: São Paulo Expo has one of the largest covered parking lots in Brazil, with 6,500 spaces of which 4,500 are in the garage building with direct covered access to the pavilion via an integrated walkway. Parking is managed by Indigo. Self-service payment machines accept credit cards, debit cards and cash; payment is also possible via the Indigo app. The 15-minute grace period rate is R 90.00 𝑎 𝑛 𝑑 𝑡 ℎ 𝑒 30 − 𝑚 𝑖 𝑛 𝑢 𝑡 𝑒 𝑔 𝑟 𝑎 𝑐 𝑒 𝑝 𝑒 𝑟 𝑖 𝑜 𝑑 𝑟 𝑎 𝑡 𝑒 𝑖 𝑠 𝑅 90.00andthe30−minutegraceperiodrateisR 215.00. Parking rates may vary for social events. A 430-space bicycle rack is free for event visitors (bring your own padlock).

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: 12°C to 25°C (54°F to 76°F)

    Seasonality: August is one of the driest months in São Paulo, with an average of only 5.3 days of measurable precipitation. The month experiences essentially constant cloud cover, with the sky overcast or mostly cloudy about 34% of the time. The clearest day is around August 27.

    Packing: Light layers are recommended. Daytime can be pleasantly warm but evenings cool down significantly. Bring a light jacket or sweater for the evening. Comfortable walking shoes are essential for navigating the exhibition halls. A compact umbrella may be useful for occasional light rain.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 12:00Take the free shuttle from Santos-Imigrantes Metro Station or Shopping Plaza Sul (departures at 12:30 and 13:30)
    2. 13:00Doors open; collect badge and enter the exhibition halls
    3. 13:30–17:30Walk the show floor, attend technical sessions and meet exhibitors
    4. 16:00Join the Innovation Tour guided visit (departs at 16:00 from CALLE D-70)
    5. 17:30–20:00Continue networking and scheduled meetings (Tuesday and Wednesday until 20:00; Thursday closes at 18:00)
    6. 19:30 / 20:30Return shuttle to Shopping Plaza Sul and Santos-Imigrantes Metro Station

    Plan your trip

    Planning

    Best day to visit: Tuesday 4 August 2026

    Opening day offers the first look at new products and exhibitor launches, the Women's Networking Meeting and the Natural Ingredients track of the Summit, making it the richest single day for networking and content.

    T-90

    Register online and verify professional credentials — Complete registration via the official portal and upload proof of industry role (business card, CNPJ or equivalent). Trade-only event — entry may be refused without valid professional documentation.

    T-60

    Book flights and accommodation — August is peak travel season in São Paulo. Book flights into GRU (international) or CGH (domestic) and hotels early. Official hotel partner AD Turismo offers discounted rates.

    T-45

    Apply for visa if required — Citizens of Australia, Canada and the United States require an e-Visa (approx. US80.90, ~10 business days). Other nationalities should check visa requirements. Apply at least 3 months in advance for VIVIS.

    T-30

    Purchase event ticket — Online tickets: full price R 242.00; solidary half-price R 121.00; 𝑠 𝑒 𝑛 𝑖 𝑜 𝑟 ℎ 𝑎 𝑙 𝑓 − 𝑝 𝑟 𝑖 𝑐 𝑒 𝑅 121.00;seniorhalf−priceR 121.00. On-site prices are higher (R 484.00 full price). Buy online to avoid queues.

    T-14

    Plan your agenda and download the event app — Review the Summit Future of Nutrition programme, Innovation Tour times (16:00 daily at CALLE D-70) and exhibitor list. Prioritise booths and sessions aligned with your sourcing objectives.

    T-7

    Arrange airport transfers and local transport — Free shuttle vans connect Santos-Imigrantes Metro Station and Shopping Plaza Sul to São Paulo Expo from 1 hour before opening until 1 hour after closing. Uber and 99 operate throughout São Paulo.

    T-1

    Pack appropriate attire and business materials — Tank tops, shorts and flip-flops are prohibited. Bring light layers — August evenings can be cool (around 12°C). Business cards and collateral should ideally be in Portuguese.

    Sample visitor itinerary

    Route-optimised day
    12:00

    Take the free shuttle from Santos-Imigrantes Metro Station or Shopping Plaza Sul (departures at 12:30 and 13:30)

    Santos-Imigrantes Metro Station / Shopping Plaza Sul
    13:00

    Doors open; collect badge and enter the exhibition halls

    São Paulo Expo
    13:30–17:30

    Walk the show floor, attend technical sessions and meet exhibitors

    São Paulo Expo exhibition halls
    16:00

    Join the Innovation Tour guided visit (departs at 16:00 from CALLE D-70)

    CALLE D-70
    17:30–20:00

    Continue networking and scheduled meetings (Tuesday and Wednesday until 20:00; Thursday closes at 18:00)

    São Paulo Expo
    19:30 / 20:30

    Return shuttle to Shopping Plaza Sul and Santos-Imigrantes Metro Station

    São Paulo Expo shuttle boarding point

    Side trips

    5

    Ibirapuera Park

    Urban Park and Cultural Complex

    approximately 6 km / 15–20 minutes by car

    São Paulo's largest and most famous park, home to museums, monuments and lakes. Ideal for a morning run or a relaxed afternoon between show days.

    São Paulo Museum of Art (MASP)

    Art Museum

    approximately 10 km / 25–30 minutes by car

    Iconic modernist building on Avenida Paulista housing one of Latin America's most important art collections, including works by Portinari, Di Cavalcanti and international masters.

    Mercado Municipal de São Paulo

    Historic Food Market

    approximately 9 km / 25 minutes by car

    A vibrant market famous for its stained-glass windows and traditional Brazilian foods, including the iconic mortadella sandwich and pastel de bacalhau.

    Avenida Paulista

    Cultural and Commercial Avenue

    approximately 10 km / 25–30 minutes by car

    São Paulo's main cultural artery, lined with museums, theatres, shopping centres and restaurants. On Sundays the avenue is closed to cars and becomes a pedestrian and cycling space.

    Pinacoteca de São Paulo

    Art Museum

    approximately 12 km / 30 minutes by car

    One of Brazil's oldest and most important art museums, housed in a historic building in the Luz district, with a strong collection of Brazilian art from the 19th century onward.

    Networking spots

    3

    Show floor bars and bistro areas

    In-venue networking

    Large exhibits at São Paulo Expo typically feature bars with seating areas and high bistro tables, where exhibitors offer beer, wine and caipirinhas to attendees. No permits are required to serve alcohol on the trade show floor.

    Moema and Ibirapuera restaurant district

    Evening dining and networking

    A concentration of restaurants and bars within 15–20 minutes of São Paulo Expo, popular for business dinners after the show closes.

    Avenida Paulista and Jardins

    City-centre networking

    São Paulo's main business and dining districts, with a wide choice of upscale restaurants, bars and hotels suitable for client entertainment.

    Budget

    Costs & budget

    Booth pricing for Fi South America 2026 is not published publicly on official figlobal.com or fi-events.com.br pages. The official Book a Stand page directs exhibitors to enquire for a bespoke offer. The Exhibitor Packages page lists four stand assembly types (Comfort, Deluxe, Ni Pavilion, Basic) plus Tasting and Sustainability experience assemblies with detailed included services, but no prices. Pricing is provided individually after enquiry.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 4 nights$180.00
    • Per diem × 4$200.00
    • Visa$185.00
    • Flight — International round trip (economy)$900.00
    Estimated total$1,465.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Visitor ticket (online full price)

    visitor · standard

    BRL 242 / per person

    official

    Visitor ticket (online half-price)

    visitor · solidary or senior

    BRL 121 / per person

    official

    Visitor ticket (on-site full price)

    visitor · standard

    BRL 484 / per person

    official

    Parking (car, event day)

    both · standard

    BRL 100 / per day

    official

    Hotel (budget)

    visitor · budget

    USD 30–60 / per night

    estimate

    Hotel (mid-range)

    visitor · mid-range

    USD 70–130 / per night

    estimate

    Hotel (premium)

    visitor · premium

    USD 150–350 / per night

    estimate

    Visa (VIVIS, USA physical visa fee)

    visitor · standard

    USD 185 / per person

    official

    Visa (e-Visa, Australia/Canada/USA)

    visitor · standard

    USD 80.9 / per person

    official

    Per diem (meals and incidentals)

    both · standard

    USD 124 / per day

    estimate

    Exhibitor civil liability insurance (Essential Plan)

    exhibitor · essential

    BRL 998 / per booth

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer eight questions to see whether Fi South America 2026 is best for you as a visitor, an exhibitor, or a skip. The result reflects your objectives, budget, timeline and readiness against the profile of South America's leading food ingredients event.

    QUESTION 1 OF 8

    What is your primary objective for Fi South America 2026?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are a qualified industry professional seeking to source ingredients, discover trends or evaluate the Latin American F&B market, with a budget of US$2,000–5,000 for travel, accommodation and incidentals, and you can commit 2–3 days on site during 4–6 August 2026.

    Best for

    Food, beverage and supplement manufacturers, brand owners, R&D professionals, regulatory affairs specialists, procurement and innovation teams seeking new ingredients, supplier connections and market intelligence for Latin America. Ideal for first-time market explorers and professionals who want to evaluate the show before committing to exhibiting.

    Min. budget

    $2,500.00

    Timeline

    3–6 months for tickets, flights and accommodation; no stand build required

    Risks

    August is peak travel season in Brazil — hotel rates in São Paulo can rise significantly closer to the event

    International visitors from Australia, Canada and USA require an e-Visa (approximately US$80.90, ~10 business days processing)

    The venue is approximately 10 km from Congonhas Airport but 36 km from Guarulhos International; traffic can extend transfer times

    The show is trade-only — entry can be refused without proof of industry role

    exhibit

    Your company sells ingredients, technologies or services to food and beverage manufacturers, you have a clear Latin American growth strategy, a budget of at least US$8,000–15,000 for the full exhibiting package, and more than 6 months to plan stand design, logistics and travel.

    Best for

    Ingredient suppliers, distributors, technology providers and flavour houses targeting Brazil and the wider South American food and beverage industry. Best for companies with a proven trade show programme, an established product portfolio and the budget to invest in stand design, logistics and international travel.

    Min. budget

    $8,000.00

    Timeline

    6+ months for stand design, booth booking, logistics, visa processing and travel arrangements

    Risks

    Total exhibitor investment includes booth cost, stand build, travel, accommodation, shipping and local logistics — budget overruns are common without careful planning

    Brazil no longer accepts ATA Carnet for temporary imports — exhibitors must use the Temporary Admission Regime, which requires a local Brazilian representative and can involve significant customs administration

    Portuguese is the dominant language — English-language collateral and signage alone may limit engagement with local visitors

    Competition from 290+ exhibitors makes stand differentiation and pre-show marketing essential to generate qualified traffic

    skip

    You are not a food and beverage industry professional, have no budget for meaningful participation, cannot travel to Brazil in August 2026, or are at an early exploratory stage where a local or regional event would provide better value. Revisit when your market focus or resources change — the 2027 edition with Vitafoods South America co-location may offer a different value proposition.

    Best for

    Professionals outside the food and beverage ingredients value chain (e.g., general business services, unrelated industries), companies with no Latin American market interest, organisations with strict budget constraints below US$2,000, and individuals without the international travel capacity or trade show readiness to participate meaningfully.

    Timeline

    Not applicable

    Risks

    Attending without a clear sourcing or selling objective results in low return on travel time and cost

    The event is trade-only and restricted to industry professionals — non-industry attendees may be refused entry

    August travel to São Paulo involves significant cost, jet lag and logistical complexity that may not be justified without a clear business case

    Book with

    Partners

    ABIA (Associação Brasileira da Indústria de Alimentos)

    Industry Association

    Brazilian Food Industry Association; provides market data and industry insights referenced at Fi South America 2026.

    Visit partner Confidence: confirmed

    Referenced in official press release and Summit programme

    ABIAM (Associação Brasileira da Indústria e Comércio de Ingredientes e Aditivos para Alimentos)

    Industry Association

    Brazilian Association of the Food Ingredients and Additives Industry; partner in the Fi Innovation Awards and participant in the Summit Future of Nutrition.

    Visit partner Confidence: confirmed

    Referenced in official post-show coverage

    ABRAN (Associação Brasileira de Nutrologia)

    Medical/Professional Association

    Brazilian Association of Nutrology; participates in the Summit Future of Nutrition programme.

    Visit partner Confidence: confirmed

    Referenced in official post-show coverage

    Regularium

    Regulatory Partner

    Partnership for the Spot Regulatório session covering updates on food and supplement regulation and approval of new ingredients.

    Visit partner Confidence: confirmed

    Referenced in official event press release

    2PRÓ COMUNICAÇÃO

    Official Press Office

    Official press office for Fi South America, providing media support, press releases and exhibitor visibility services.

    Visit partner Confidence: confirmed

    Official press office page

    Recommended providers

    Visa

    VFS Global

    Official online portal for the Brazil e-Visa, operated by VFS Global on behalf of the Brazilian government. Available exclusively to citizens of the United States, Canada and Australia. Applications cannot be submitted in person for these nationalities.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    FiSA
    The Portuguese-language acronym for Food ingredients South America, the region's flagship food and beverage ingredients event held annually in São Paulo (Source:
    2
    Fi Global
    Informa's international portfolio of food ingredients events and digital solutions, connecting buyers and suppliers across 11 countries, including Fi Europe, Fi Asia and Fi South America (Source:
    3
    Summit Future of Nutrition
    The technical-scientific congress co-located with Fi South America 2026 that connects market, applied science and regulation, organised around four strategic pillars for R&D, regulatory, technical marketing and strategy leaders (Source:
    4
    New Product Zone
    A dedicated show area at Fi South America that gathers finalists of the Fi Innovation Awards and Startup Innovation Challenge to showcase the most disruptive market innovations (Source:
    5
    Nutraceuticals
    Food-derived products positioned between nutrition and pharmaceuticals; Fi South America serves professionals from the food, beverage and nutraceutical industries (Source:
    6
    Plant-based
    Products and ingredients derived from plants rather than animals; plant-based protein is one of the most sought-after product categories at Fi South America (Source:

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card