Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
FHC - Food & Hospitality China is one of the most influential professional exhibitions in China's food and beverage industry. Scheduled for 10-12 November 2026 at SNIEC in Shanghai, this event connects international brands with local enterprises, facilitating trade opportunities.
The show will host over 1,288 exhibitors and attract more than 173,000 professional visitors, covering various sectors in the food and beverage industry. FHC - Food & Hospitality China takes place in Shanghai, China.
TL;DR
- 1Dates and Venue: FHC - Food & Hospitality China runs from 10-12 November 2026 at SNIEC, Shanghai, China.
- 2Scale and Focus: The show features over 1,288 exhibitors and attracts more than 173,000 professional visitors from the food and beverage industry.
- 3Organiser: The event is organised by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.
- 4Buyer Authority: Attendees include importers, distributors, supermarkets, hotels, and catering chains.
- 5Entry: Free registration is available for trade visitors.
Why visit
Attendees can network with industry leaders, discover new products, and explore the latest trends in food and hospitality. The event provides a platform for sourcing and connecting with key suppliers in the food and beverage sector. With a diverse range of exhibitors, visitors can find innovative solutions and products that cater to their business needs.
Why exhibit
Exhibiting at FHC - Food & Hospitality China offers companies the chance to showcase their products to a targeted audience of industry professionals. It provides an opportunity to generate leads, enhance brand visibility, and engage directly with potential buyers. Participating in this event allows exhibitors to tap into the growing Chinese market and establish valuable connections with key stakeholders in the food and beverage industry.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Importers and distributors sourcing ambient, chilled and frozen food lines for mainland retail, e-commerce and foodservice channels
Supermarket, hypermarket and convenience store category buyers looking for private-label and exclusive-brand food and beverage ranges
Hotel group procurement and F&B directors comparing bakery, dairy, meat, seafood and beverage supply
Restaurant, cafe and QSR operators and chain development managers scouting menu ingredients, coffee and kitchen equipment
Catering and banqueting companies for airlines, hospitals, schools and event venues
Food e-commerce, community group-buy and live-commerce platform category managers
Bakery, pastry and confectionery production managers evaluating ingredients, ovens and display equipment
Wine, spirits and beverage importers, sommeliers and on-trade buyers
Hospitality technology and food packaging buyers supporting foodservice and retail operations
Trading companies, agents and food-safety consultants serving China market entry
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Food manufacturers and brand owners across ambient, chilled and frozen categories seeking mainland importers and distributors
Beverage producers: bottled water, juices, soft drinks, tea, coffee and functional drinks
Dairy, cheese, butter and chilled ingredient suppliers targeting hotel and bakery channels
Meat, poultry and seafood exporters and processors looking for Chinese import and cold-chain partners
Bakery, pastry and confectionery ingredient and equipment suppliers, including oven and display-case makers
Coffee, tea and bar equipment brands serving cafe chains and hotel outlets
Hospitality equipment and tableware suppliers: kitchen, refrigeration, laundry, buffet and front-of-house lines
Food packaging, labelling and processing technology providers
Wine, spirits and sake producers and national pavilions seeking on-trade and retail distribution
Foodservice service providers: cold chain, certification, testing, traceability and market-entry consultancies
Product categories
Key solution areas showcased across the event.
Meat and poultry products
Dairy products and alternatives
Beverages including coffee and tea
Bakery and dessert items
Catering supplies and raw materials
Food processing and packaging solutions
Location & Facilities
Venue
SNIEC
Shanghai, China
Facilities
Parking
SNIEC in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: SNIEC in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at SNIEC for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Shanghai, China
Why it matters
Attending FHC - Food & Hospitality China on 2026-11-10 to 2026-11-12 in Shanghai lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CNY
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Shanghai Pudong International Airport
PVG is the closest long-haul gateway to SNIEC. The Maglev runs to Longyang Road in about 8 minutes, and metro Line 2 continues toward the fairground district. Taxi ranks and Didi pick-up zones are signposted in both terminals
Approx. 30-40 km by road to SNIEC, Pudong
to venue
Approx. 40-60 minutes by road outside peak hours
by car
Shanghai Hongqiao International Airport
SHA is convenient for domestic and regional flights and sits next to Hongqiao Railway Station. Metro Line 2 connects toward the Pudong fairground district, though the cross-city ride is longer than from PVG
Approx. 25-35 km by road to SNIEC, Pudong
to venue
Approx. 45-70 minutes by road depending on river crossings and traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Home Inn Shanghai Pudong Airport Chenyang Road
budget
Pudong Airport corridor3.5
Simple airport-corridor option with free Wi-Fi, useful for late PVG arrivals or early departures. Add a 30-50 minute road transfer to SNIEC. Rate band is an approximate nightly range for 10-12 Nov 2026, roughly CNY 290-470; reconfirm in CNY at booking.
Holiday Inn Express Shanghai Jing An Xikang Road by IHG
midscale
Jing'an (Puxi)4.0
Midscale base in central Jing'an with metro access toward Longyang Road and Huamu Road. Good for evening dining and client dinners, but budget 40-60 minutes each way to SNIEC. Approximate nightly band roughly CNY 580-900.
voco Shanghai Hongqiao Hub, an IHG Hotel
upscale
Hongqiao transport hub4.0
Upscale option beside Hongqiao airport and railway station, practical for multi-city China itineraries. Cross-river travel to SNIEC is the trade-off. Approximate nightly band roughly CNY 720-1,120.
Sheraton Shanghai Waigaoqiao Hotel
upscale
Waigaoqiao, Pudong4.1
Pudong-side upscale property with pool and business facilities, closer to the fairground side of the river than Puxi hotels. Confirm the current transfer time to SNIEC before booking. Approximate nightly band roughly CNY 800-1,260.
Local transport
Get around the city with these convenient transport options.
maglev + metro
Estimated costApprox. CNY 50 Maglev single (about CNY 40 with a same-day air ticket), plus CNY 3-6 metro add-on; confirm at the ticket desk
Best forPVG Terminal 1/2 to Longyang Road, then metro onward
The Maglev covers the airport leg in about 8 minutes; metro lines continue toward the SNIEC district. Fastest rail option when traffic is heavy.
metro
Estimated costApprox. CNY 7-9 single metro journey
Best forPVG to SNIEC area via Line 2 to Longyang Road, or Line 2 plus Line 7 to Huamu Road
Cheapest route with one or two changes. Allow 60-75 minutes with luggage and avoid the 07:30-09:30 crush if you are carrying samples.
taxi
Estimated costApprox. CNY 160-210 metered taxi including airport pick-up surcharge
Best forPVG airport to SNIEC and the Pudong hotel corridor
Allow 40-60 minutes outside peak hours. Keep the Chinese venue name and hall number ready for the driver.
taxi
Estimated costApprox. CNY 120-160 metered taxi
Best forSHA Hongqiao airport to SNIEC and the Pudong hotel corridor
Cross-river trips from Puxi can slow sharply in morning and evening peaks; add 20-30 minutes at those times.
ride-hail
Estimated costApprox. CNY 60-110 for a Pudong cross-town trip; Approx. CNY 130-190 from PVG
Best forDidi or Amap car from central Shanghai hotels to SNIEC
Use the designated ride-hail pick-up zones at SNIEC and match the plate number before getting in. English-language support varies by app.
metro
Estimated costApprox. CNY 3-6 single journey per person
Best forJing'an or Hongqiao hotels to SNIEC via Line 2 or Line 7
Line 7 stops at Huamu Road beside the fairground; Line 2 stops at Longyang Road with a short taxi or bus link. Contactless metro QR in Alipay works at the gates.
parking
Estimated costApprox. CNY 10-20 per hour with a daily cap; confirm the current tariff at the gate
Best forSNIEC on-site car parks
Car parks fill early on the opening morning. If you arrive after 09:00, metro or a driver drop-off is usually quicker.
airport bus
Estimated costApprox. CNY 20-30 per person one way
Best forPVG airport shuttle lines to central Shanghai hubs
Slower than rail but useful for late arrivals after metro services thin out. Confirm the line and last departure time at the airport bus desk.
Weather
Mid-November is late autumn in Shanghai, with mild days and noticeably cooler evenings. Expect daytime highs around 17-21 C and overnight lows around 9-13 C, with a real chance of rain spells and damp wind near the river. A light jacket over business attire, a compact umbrella and comfortable shoes for long hall walks cover most days; add a warmer layer for evening transfers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Local SIM cards and tourist eSIM plans are sold at PVG and SHA arrivals, and passport registration is required. Google, WhatsApp, Instagram and many Western news sites are not directly reachable on mainland networks, so install and test any VPN or roaming plan you depend on before departure. SNIEC offers venue and exhibitor Wi-Fi in the halls; confirm the current network name and access method at the organiser service desk rather than relying on a public network for payments.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business cards and introductions
Exchange cards with both hands and take a moment to read the card before putting it away. A simplified Chinese side alongside English is standard with mainland suppliers and hotel groups.
Language on the show floor
Mandarin (Putonghua) is the working language, with Shanghainese among local staff. Hotel and exhibition teams usually speak English; taxi drivers and smaller suppliers often do not, so keep addresses and product terms in Chinese on your phone.
Tipping and payment
Tipping is not customary in Shanghai and can cause awkwardness. Mobile payment through Alipay or WeChat Pay is near-universal, so link an international card before arrival and keep a small amount of cash for smaller vendors.
Food and beverage etiquette at a food show
Sampling is expected at FHC, but ask before photographing a stand or tasting an alcoholic product, and avoid pressing suppliers for samples to take away during busy periods. Business banquets often involve shared dishes and toasts; a light touch with alcohol is acceptable.
Metro and public behaviour
Bags go through security screening at every metro station. Queue for the doors, keep your voice low in carriages and stand to the right on escalators. Peak-hour trains are extremely crowded, so travel off-peak if you are carrying samples.
Dietary and religious needs
Halal, vegetarian and allergen requests are increasingly understood in Shanghai hotels, but confirm in writing. At the show, check ingredient and allergen sheets rather than relying on a verbal description.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: PVG
Captured round-trip economy samples for 10 Nov 2026 departures with 14 Nov returns: Singapore SIN about CNY 1,854; Tokyo NRT about CNY 2,455; Sydney SYD about CNY 4,664 with one stop via Hong Kong; London LHR about CNY 5,497 via Abu Dhabi; New York JFK about CNY 6,032 via Istanbul; Dubai DXB about CNY 7,397 nonstop. Treat these as shopping snapshots rather than quotes - compare 9-13 Nov and 10-14 Nov date pairs, check baggage allowances and layover times, and reconfirm the fare in CNY at the moment of booking. PVG offers the widest long-haul choice; SHA is useful for domestic connections.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shanghai Pudong International Airport (PVG): Approx. 40-60 minutes by road outside peak hours; Shanghai Hongqiao International Airport (SHA): Approx. 45-70 minutes by road depending on river crossings and traffic. Allow road or rail time to SNIEC; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near SNIEC: Pudong Airport corridor: Home Inn Shanghai Pudong Airport Chenyang Road; Jing'an (Puxi): Holiday Inn Express Shanghai Jing An Xikang Road by IHG; Hongqiao transport hub: voco Shanghai Hongqiao Hub, an IHG Hotel.
Ride-hail: Didi is the dominant ride-hail app in Shanghai, with Amap also offering car services. English-language interfaces exist but coverage and driver messaging can be patchy, so save your hotel and SNIEC in Chinese in the app before you travel. Match the licence plate before entering, use the designated pick-up zones at the fairground, and expect surge pricing in rain or at the evening hall-closing peak. Metered street taxis remain a reliable fallback, and printed address cards help with older drivers.
Public transit: Shanghai's metro is the practical backbone for the show. Line 7 stops at Huamu Road next to SNIEC, while Line 2 connects Longyang Road, Hongqiao and the city centre with a short taxi or bus link to the halls. Single journeys cost a few CNY and are paid with a metro QR code in Alipay or WeChat, or with the Shanghai Public Transport Card. From Pudong airport, the Maglev plus metro combination is the fastest rail option. Services run from early morning until late evening, but check the last train times for your hotel before a late dinner.
Parking: SNIEC has on-site car parks serving the halls, with hourly charges and daily caps that vary by car park - confirm the current tariff at the gate rather than budgeting from older rates. Spaces fill quickly on the opening morning, so arrive before 08:30 or use metro Line 7 to Huamu Road. Ride-hail and taxi drop-off points are separated from parking entries; follow the hall signage rather than stopping on the approach road.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 17-21 C daytime highs and 9-13 C overnight lows in mid-November Shanghai
Seasonality: Late autumn brings a mix of clear, mild days and occasional rain spells, with cooler, damper evenings as the month progresses. Halls and metro carriages are climate-controlled, so layering matters more than a heavy coat.
Packing: Pack a light jacket or knit over business attire, a compact umbrella, comfortable shoes for long hall walks, and a warmer outer layer for evening transfers. A scarf and a spare pair of socks help on wet days, and a refillable bottle is useful between meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at FHC - Food & Hospitality China usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Register for an FHC trade badge on the organiser site
T-2
Lock flights into PVG or SHA and a hotel on the Line 2 or Line 7 corridor
T-3
Confirm China entry documents for your nationality
T-4
Assemble a hall plan from the exhibitor list
T-5
Install the apps you will rely on in Shanghai
T-6
Request meetings and send your buying profile
T-7
Print bilingual business cards and a one-page company profile
T-8
Prepare for sampling and documentation
T-9
Pack for 10-20 C late-autumn days
T-10
Test the route from your hotel to SNIEC
T-11
Arrive at opening, collect your badge and pick up the official show guide
T-12
Write up meetings while details are fresh
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at SNIEC
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2FHC - Food & Hospitality China registration concourse
SNIEC
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
SNIEC
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCN¥190.00
- Per diem × 2CN¥150.00
Estimated totalCN¥340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether FHC - Food & Hospitality China fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is FHC - Food & Hospitality China 2026 taking place?
The 2026 edition runs 10-12 November 2026 in Shanghai, China. Check en.fhcchina.com for the confirmed hall allocation and visitor registration before you travel.
Which airports should international buyers fly into for the Shanghai show?
Shanghai Pudong International Airport (PVG) is the main international gateway and has direct rail service into the city; Shanghai Hongqiao International Airport (SHA) is the second option, paired with the Hongqiao high-speed rail station.
What is the weather like in Shanghai in November?
Expect late-autumn conditions with daytime highs around 18-23 C and overnight lows around 10-13 C, plus occasional rain. A light jacket and umbrella cover most show days.
What hotel areas suit FHC visitors?
Jing'an and Hongqiao in Puxi and the Pudong riverside and airport corridor all appeared in the hotel capture for the show dates. Puxi hotels need a cross-town transfer or metro ride to the fairground; Pudong-side options shorten the morning trip.
How do visitors register for FHC - Food & Hospitality China?
Registration and admission details are published on the official site, en.fhcchina.com. Confirm the badge process and any trade-only admission rules before booking travel.
Glossary
- HORECA
- The hotel, restaurant and cafe channel. At FHC it marks the buyers whose needs (case sizes, menu specifications, supply frequency) differ sharply from supermarket retail.
- Foodservice
- Food supplied for out-of-home consumption - restaurants, hotels, catering, canteens and chain kitchens - rather than for retail shelves.
- Cold chain
- The temperature-controlled path from producer to buyer. Chilled and frozen exhibits at FHC are judged on whether the supplier can hold the chain intact into Chinese ports and distribution centres.
- Ambient, chilled and frozen
- The three storage classes used to sort food ranges by temperature. Shelf-stable ambient goods travel cheapest, while chilled and frozen lines need reefer logistics and cold-store capacity.
- Private label and OEM
- Product made under a retailer's or distributor's own brand. Buyers use the show to compare recipes, packaging formats and minimum order quantities before commissioning a label.
- MOQ
- Minimum order quantity. A frequent negotiating point at FHC, especially for first shipments from overseas producers into China.
- QSR
- Quick service restaurant - chain fast food and takeaway formats. These buyers generally need standardised specifications, national distribution and stable pricing.
- Bakery and pastry equipment
- Ovens, provers, mixers, sheeters, blast chillers and display cases. FHC groups these so bakery operators can compare installation requirements alongside ingredient sourcing.
- Specialty coffee chain
- The bean-to-cup supply chain covering green beans, roasting, grinding, brewing equipment and barista training - a recurring buying category at FHC.
- On-trade
- Alcohol and beverage sold to be consumed on the premises, such as hotel bars, restaurants and banqueting. Wine and spirits exhibitors at FHC use the term to separate this channel from retail.
- HACCP and FSSC 22000
- Food-safety management certifications. Chinese importers and hotel procurement teams often ask exhibitors for these documents during due diligence.
- Chinese label compliance
- Imported food must carry a compliant Chinese-language back label before retail sale. Suppliers are usually asked about label artwork and registration status during first meetings.
- National pavilion
- A country or region exhibiting as a group under one umbrella stand. Pavilions are a practical first stop for buyers comparing many producers from a single origin.
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Also known as
Alternate names and search phrases for this event.
- FHC 2026
- Food and Hospitality China 2026
- FHC - Food & Hospitality China 2026
- FHC - Food & Hospitality China Shanghai 2026
- FHC Shanghai 2026
- Food 2026
- Food Shanghai 2026
- Shanghai China
- Food & Beverage Trade Show Shanghai 2026
- Food and Beverage
Trust footer
Sources
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References
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Publishers
0
Date checked
1
FHC
- event_website
- event_website
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.