Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Festival Brasileiro da Cerveja is a premier event celebrating craft beer culture in Blumenau, Brazil. Taking place from March 3 to 6, 2027, at Parque Vila Germânica, the festival will feature over 250 breweries showcasing a wide variety of craft beers.
Attendees can enjoy tastings, seminars, and the vibrant atmosphere of the beer community. This event is a must-visit for beer lovers and industry professionals alike.
Festival Brasileiro da Cerveja takes place in Blumenau, BR.
TL;DR
- 1Dates and Venue: Festival Brasileiro da Cerveja runs from March 3 to 6, 2027, at Parque Vila Germânica, Blumenau, Brazil.
- 2Scale and Focus: The festival features over 250 breweries showcasing a diverse range of craft beers.
- 3Organiser: The event is organised by the Associação Blumenau Capital Brasileira da Cerveja.
- 4Buyer Authority: Attendees include beer enthusiasts, brewers, and industry professionals.
- 5Entry / Access: Tickets are available for purchase online, offering access to tastings and events.
Why visit
Experience a diverse range of craft beers from over 250 breweries. Engage with brewers and industry experts during seminars and tastings. Enjoy the vibrant atmosphere of Blumenau, the Brazilian capital of beer. Participate in unique events and tastings that celebrate the art of brewing. Network with fellow beer enthusiasts and professionals.
Why exhibit
Gain visibility among a large audience of beer enthusiasts and industry professionals. Showcase your products to a diverse crowd eager to discover new flavors. Network with other exhibitors and potential partners. Participate in seminars and discussions that highlight industry trends. Benefit from the festival's strong marketing and promotional efforts.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Craft beer drinkers from Santa Catarina and neighbouring states building a long weekend around the 3-6 March 2027 festival days in Blumenau
Home brewers and beer judges tasting competition-grade Pilsen, IPA, Weiss and sour entries from Brazilian microbreweries
Brewpub, bar and taproom owners from Blumenau, Joinville, Florianopolis and Curitiba sourcing kegs, cans and seasonal releases for their tap lists
Beverage distributors and retail buyers scouting labels for southern Brazil on-trade and supermarket channels
Beer sommeliers, cicerones and chefs looking for food pairing ideas with German-Brazilian cuisine
Tourists pairing the festival with Blumenau's German-heritage architecture, enxaimel houses and the Parque Vila Germânica park
Hotel, restaurant and events buyers from the Itajai Valley sourcing local beer and food suppliers
Brewing and food technology students and apprentices attending tastings, talks and brewery stand demonstrations
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Craft breweries and microbreweries from Santa Catarina, Parana, Rio Grande do Sul and Sao Paulo pouring flagship ranges plus festival-only releases
Brewpubs and beer halls presenting their house beers and kitchen concepts to a tasting audience
Maltsters, hop importers, yeast labs and specialty ingredient traders serving Brazil's small-brewery sector
Brewing equipment and draught specialists: fermenters, kegs, canning lines, glycol chillers, taps and cooling systems
Food vendors serving German-Brazilian festival food such as sausage, pretzels, cheese and seafood to accompany the beer flights
Beverage distributors, cold-chain logistics and packaging suppliers looking for southern Brazil partners
Beer merchandise and glassware suppliers offering growlers, branded glassware, apparel and festival souvenirs
Brewing schools, industry associations and competition bodies running tastings, judging sessions and technical clinics
Product categories
Key solution areas showcased across the event.
Craft beer styles poured at the festival: Pilsen, IPA, Weissbier, sour, stout, amber lager and barrel-aged releases
Festival-only and small-batch beers brewed for the Blumenau edition
Brewing ingredients: malt, hops, yeast, adjuncts and specialty sugars
Brewing and draught equipment: fermenters, kegs, chillers, taps, canning and bottling lines
Food pairings from German-Brazilian cuisine: sausage, pretzels, cheese, smoked meats, seafood and desserts
Non-beer beverages, ciders and soft drinks for mixed groups
Beer merchandise: branded glassware, growlers, apparel, bottle openers and souvenirs
Packaging, labelling, logistics and distribution services for breweries
Brewing education, sensory training and competition services
Location & Facilities
Venue
Parque Vila Germânica
R. Alberto Stein, 199, Velha, Blumenau-SC
Facilities
Parking
Parque Vila Germânica in Blumenau typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Parque Vila Germânica in Blumenau typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Parque Vila Germânica for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Wednesday, March 3, 2027 - Promotional ticket
119General admission
Thursday, March 4, 2027 - Promotional ticket
139General admission
Friday, March 5, 2027 - Promotional ticket
159General admission
Saturday, March 6, 2027 - Promotional ticket
189General admission
Weekend pass for March 5 and 6, 2027 - Promotional ticket
299General admission
Four-day pass from March 3 to 6, 2027 - Promotional ticket
499
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Blumenau, BR
Why it matters
On 2027-03-03 to 2027-03-06, Festival Brasileiro da Cerveja in Blumenau covering Craft beers from local and national breweries, Brewing equipment and supplies, Beer-related merchandise and accessories, gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Navegantes - Ministro Victor Konder International Airport
The practical air gateway for Blumenau and the Itajai Valley, with domestic connections through Sao Paulo, Rio de Janeiro and Brasilia. Allow extra time on Friday and Saturday of the festival week. Distances and drive times are approximate, confirm with your transfer provider
TBA
to venue
Approx. 1 hour by road to Blumenau via the BR-470
by car
Florianopolis - Hercilio Luz International Airport
Larger international gateway with more long-haul connections; the road transfer is longer, so a late arrival may need an overnight in Florianopolis. Approximate figures, confirm road conditions and transfer options
TBA
to venue
Approx. 2 to 2.5 hours by road to Blumenau
by car
Curitiba - Afonso Pena International Airport
Useful alternative for travellers arriving from other Brazilian regions or connecting through Curitiba; the drive crosses into Santa Catarina. Approximate figures, confirm before travel
TBA
to venue
Approx. 2.5 to 3 hours by road to Blumenau
by car
Blumenau Airport
Blumenau's local airfield was captured as the city airport with limited scheduled service; it is not a substitute for a long-haul international gateway. Verify current operators and schedules before planning around it
TBA
to venue
Approx. 15 to 25 minutes by road to Parque Vila Germânica
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Glória Blumenau
midscale
Blumenau city centreUSD 150–190 / night
3-star hotel captured in Google Hotels results near Blumenau; listed with free breakfast, free Wi-Fi, free parking, air conditioning, restaurant and full-service laundry. Guest rating shown as 4.7 from about 7,100 reviews. Indicative rate shown as INR 4,455 per night for the 3-6 March 2027 stay window, about 32 percent below its usual price; recheck live rates and currency at booking.
ibis Blumenau
economy
BlumenauUSD 95–122 / night
3-star hotel in the Google Hotels capture for Blumenau; amenities listed include paid breakfast, free Wi-Fi, paid parking, air conditioning, pet-friendly policy, bar, restaurant and full-service laundry. Capture flagged a 22 percent discount versus its usual rate; confirm current pricing before booking.
Plaza Blumenau Hotel
upscale
BlumenauUSD 150–202 / night
4-star hotel in the Blumenau Google Hotels capture with free breakfast, free Wi-Fi, parking, outdoor pool, air conditioning, pet-friendly policy, fitness centre and bar. Capture showed a 29 percent discount versus the usual rate; verify live availability.
Quality Hotel Blumenau
upscale
BlumenauUSD 150–202 / night
4-star hotel shown in the same Blumenau hotel capture with guest rating 4.6; amenities include free breakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly policy, fitness centre and bar.
Local transport
Get around the city with these convenient transport options.
bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forBluMob municipal bus network
Blumenau's collective transport is branded BluMob; schedules and routes are published on blumob.com.br and Moovit, and the city Seterb page covers the collective system.
taxi / ride-hailing
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forHotel to Parque Vila Germânica
No official fare was captured; the estimate reflects a short in-city trip and should be checked in the app at the time of travel.
taxi
Estimated costApprox. USD taxi/rideshare from BNU to venue (estimate; confirm before travel)
Best forBlumenau Airport (BNU) to Parque Vila Germânica
AirportFusion lists Blumenau Airport under the code BNU with direct flights and destinations; the captures present it as the local airport serving Blumenau rather than a long-haul international gateway.
taxi
Estimated costApprox. USD taxi/rideshare from NVT to venue (estimate; confirm before travel)
Best forNavegantes - Ministro Victor Konder International Airport (NVT) to Parque Vila Germânica
Approx. 1 hour by road to Blumenau via the BR-470; The practical air gateway for Blumenau and the Itajai Valley, with domestic connections through Sao Paulo, Rio de Janeiro and Brasilia. Allow extra time on Friday and Saturday of the festival week. Distances and drive times are a
taxi
Estimated costApprox. USD taxi/rideshare from FLN to venue (estimate; confirm before travel)
Best forFlorianopolis - Hercilio Luz International Airport (FLN) to Parque Vila Germânica
Approx. 2 to 2.5 hours by road to Blumenau; Larger international gateway with more long-haul connections; the road transfer is longer, so a late arrival may need an overnight in Florianopolis. Approximate figures, confirm road conditions and transfer options.
taxi
Estimated costApprox. USD taxi/rideshare from CWB to venue (estimate; confirm before travel)
Best forCuritiba - Afonso Pena International Airport (CWB) to Parque Vila Germânica
Approx. 2.5 to 3 hours by road to Blumenau; Useful alternative for travellers arriving from other Brazilian regions or connecting through Curitiba; the drive crosses into Santa Catarina. Approximate figures, confirm before travel.
Weather
Blumenau sits in the humid subtropical Itajai Valley in Santa Catarina. Early March, when the 3-6 March 2027 festival days fall, is late summer: warm and muggy with daytime highs near 30 C (86 F), night lows around 21 C (70 F) and frequent short downpours or thunderstorms, often in the afternoon. Rain tends to pass quickly but leaves standing water between the halls and open-air areas of Parque Vila Germânica, so a compact rain jacket and shoes with grip are more useful than an umbrella in crowded stands. Humidity stays high in the evening, and air-conditioned halls can feel cool after the outdoor heat, so a light layer helps.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to BR.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Getting around Blumenau
Blumenau's urban buses run under the BluMob brand; download the BluMob app or check Moovit for routes and schedules, and keep small change or a transit card ready for fares.
Arrival and venue access
Confirm registration and venue opening hours with the organiser before travelling, and allow extra time on the first show morning for badge collection and security screening.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: NVT
The flight captures for Blumenau did not return usable itineraries: the New York JFK search captured only Google sign-in and footer links, and the Tokyo, Sydney and London searches returned unrelated US domestic fare rows. Book through a flight search engine into the nearest practical Brazilian gateway and arrange ground transport to Blumenau separately - no fare or route is confirmed by these captures.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Navegantes - Ministro Victor Konder International Airport (NVT): Approx. 1 hour by road to Blumenau via the BR-470; Florianopolis - Hercilio Luz International Airport (FLN): Approx. 2 to 2.5 hours by road to Blumenau; Curitiba - Afonso Pena International Airport (CWB): Approx. 2.5 to 3 hours by road to Blumenau; Blumenau Airport (BNU): Approx. 15 to 25 minutes by road to Parque Vila Germânica. Allow road or rail time to Parque Vila Germânica; on-site parking is usually availabl
Hotel → venue: Precinct hotels near Parque Vila Germânica: Blumenau city centre: Hotel Glória Blumenau; Blumenau: ibis Blumenau; Blumenau: Plaza Blumenau Hotel.
Ride-hail: Ride-hailing apps are commonly used in Blumenau; confirm local availability before travel.
Public transit: Blumenau's collective bus system is operated as BluMob; routes, schedules and real-time updates are available via blumob.com.br, the BluMob app, Moovit and the Seterb page of the Blumenau city government. The captures do not name a specific bus line serving Parque Vila Germânica, so confirm the closest stop on BluMob before travelling.
Parking: On-site parking is available at Parque Vila Germânica; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 21-31 C (70-88 F) during the 3-6 March 2027 festival days, with afternoon peaks near 30-32 C and warm, humid evenings around 21-23 C. Values are climatological planning estimates, check a short-range forecast about a week before travel.
Seasonality: Late summer in Blumenau means high humidity and a real chance of short, heavy afternoon or evening thunderstorms on any festival day. Rain usually clears within an hour but can flood open-air areas at Parque Vila Germânica; the covered halls remain the practical shelter. March sits outside the October Oktoberfest high season, so the city is busy but not at peak Oktoberfest crowding.
Packing: Pack light, breathable clothing for 30 C afternoons plus a compact rain jacket that fits in a day bag, since umbrellas are awkward in crowded beer halls. Bring shoes with grip for wet pavement between the pavilions, a light layer for air-conditioned halls, a power bank for digital tickets and photos, and a refillable water bottle to alternate with beer tastings. Photo ID is worth carrying for age checks at the bars.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Festival Brasileiro da Cerveja usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm which festival days you are attending
T-2
Book accommodation near Parque Vila Germânica
T-3
Lock in the airport route
T-4
Check entry documents
T-5
Plan the tasting schedule
T-6
Arrange payment and cash
T-7
Check the weather forecast
T-8
Download the BluMob app
T-9
Book airport transfer or parking
T-10
Pack tasting essentials
T-11
Save tickets offline
T-12
Arrive early and pace the tasting
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Parque Vila Germânica
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Festival Brasileiro da Cerveja registration concourse
Parque Vila Germânica
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Parque Vila Germânica
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 119 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 119 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Festival Brasileiro da Cerveja fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Festival Brasileiro da Cerveja, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Craft beers from local and national breweries and Brewing equipment and supplies solutions and benchmarking suppliers at Festival Brasileiro da Cerveja in Blumenau.
Min. budget
$1,053.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Craft beers from local and national breweries and Brewing equipment and supplies products who need qualified meetings with the event's trade audience.
Min. budget
$4,738.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Blumenau show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When is the Festival da Cerveja Blumenau 2027 taking place?
The published 2027 ticket tiers run from Wednesday 3 March to Saturday 6 March 2027, with single-day tickets for each of those four days. Confirm the final opening hours per day on the official site before booking travel.
Where is the festival held?
At Parque Vila Germânica in Blumenau, Santa Catarina, Brazil. The park is the city's main events complex in the German-heritage Vila Germânica district and is used for Blumenau's large beer festivals.
What ticket options are published for 2027?
The organiser's promotional tiers list single-day tickets for 3, 4, 5 and 6 March 2027, a weekend pass covering 5 and 6 March, and a four-day pass covering 3 to 6 March. Prices rise between promotional lots, so check the official ticket page for the current lot before buying.
Are tickets cheaper if I buy early?
The published price list is structured as promotional lots, with the earlier lots priced below the later ones. Buy from the official organiser channel rather than resale listings, and keep the digital ticket on your phone for entry.
How do I get to Blumenau from the airport?
The practical international gateway is Navegantes (NVT), roughly an hour by road from Blumenau via the BR-470. Florianopolis (FLN) and Curitiba (CWB) are longer road transfers of about two to three hours. Confirm current transfer, bus or rental car options before travel, since airport links change.
Is there public transport to Parque Vila Germânica?
Blumenau's municipal bus system is branded BluMob. The captured material does not name a specific line serving the park, so check the BluMob route planner or app for the closest stop to Parque Vila Germânica and allow extra time on festival evenings.
Can I park at the venue?
On-site parking is available at Parque Vila Germânica, but rates, capacity and hall access are set by the venue. Arrive early on Saturday, the busiest day, or use ride-hailing instead.
What is the weather like during the festival?
Early March is late summer in southern Santa Catarina: warm and humid, with daytime highs around 30 C and frequent short heavy showers or thunderstorms, mostly in the afternoon. The festival area combines covered halls with open-air space, so pack a light rain jacket.
Is the festival suitable for children and non-beer drinkers?
Blumenau beer festivals usually mix tasting stands with food stalls and music, and the published material reviewed here does not set out an age policy. Check the organiser's rules on minors and ID before bringing children, and look for non-beer drinks for anyone not tasting.
What should I bring to the festival?
Bring photo ID for age verification, a light rain jacket, comfortable shoes for walking between halls, and a card or phone payment method. Reusable or branded festival glassware may be required for tastings, so confirm the glass policy at the entrance.
Do I need a visa to travel to Brazil for the festival?
Entry rules depend on your nationality. Check the Brazilian embassy or consulate in your country for current visa, e-visa and passport-validity rules before booking, and keep proof of accommodation and onward travel with your documents.
Can I visit breweries outside the festival during the same trip?
Blumenau and the surrounding Itajai Valley have a dense cluster of craft breweries and brewpub taprooms. Build one extra day before or after 3-6 March 2027 for taproom visits, and check opening hours directly with each brewery since many are closed early in the week.
Glossary
- Chope
- The Brazilian Portuguese word for draught beer served from kegs and taps; at Blumenau festivals chope is normally poured in 300 ml to 500 ml glasses and drunk fresh at the brewery stand.
- Cervejaria artesanal
- A craft brewery. In Brazil the label usually means an independent producer making small batches, often with its own taproom, as opposed to the large industrial lager groups.
- Pilsen
- The pale bottom-fermented lager style that dominates Brazilian beer menus; expect crisp, light-bodied versions alongside German-style Pils and dry-hopped variants at the festival.
- IPA
- India Pale Ale, a hop-forward ale style. Brazilian craft brewers show everything from session IPAs to double and hazy IPAs, often brewed with Brazilian or imported American hops.
- Weissbier
- A Bavarian-style wheat beer, usually cloudy and brewed with a high wheat share; a natural fit for Blumenau's German-heritage beer culture.
- Sour and wild ale
- Acidity-driven styles produced with lactic bacteria, Brettanomyces or fruit additions; increasingly common in Brazilian craft portfolios and often poured in small tasting measures.
- Brewpub
- A brewery that sells most of its beer on site, typically in its own bar or restaurant. Brewpub owners often visit the festival to compare recipes and packaging ideas.
- Growler
- A refillable container, usually 1 to 2 litres, filled from a brewery tap for takeaway consumption; some stands sell branded growlers as merchandise.
- Keg and draught system
- The pressurised stainless-steel kegs plus gas, regulators, couplers and cooled lines used to serve chope. Equipment suppliers at the show present compact draught setups for bars and events.
- BJCP style guidelines
- The Beer Judge Certification Program style framework used by many Brazilian homebrew and craft competitions to describe aromas, bitterness, colour and fermentation character.
- Malt and must
- Malt is the germinated and kilned barley that provides fermentable sugar; the sugary liquid produced in the mash is called the wort (mosto in Portuguese). Maltsters and ingredient traders supply both.
- Vila Germânica
- The Parque Vila Germânica event complex in Blumenau, built in German architectural style, which hosts the city's major beer festivals including this one.
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Also known as
Alternate names and search phrases for this event.
- Blumenau beer festival
- Brazilian beer festival 2027
- beer tasting events in Brazil
- craft beer festival Blumenau
- Festival da Cerveja 2027
- Festival Brasileiro da Cerveja 2027
- Festival Brasileiro da Cerveja Blumenau 2027
- Festival Brasileiro 2027
- Festival Brasileiro Blumenau 2027
- Blumenau BR
2 more alternate names hidden
Trust footer
Sources
2
References
1
Publishers
0
Date checked
1
Festival Brasileiro da Cerveja
- event_website
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.