Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The FESPA Digital Printing connects leaders of digital printing to the biggest market innovations. Discover solutions that will transform your business with over 350 brands presenting printers, software, supplies, inks, media, and state-of-the-art equipment.
From visual communication to digital and textile printing, including personalized products, labels, and 3D, the fair is the great innovation center for those who want to lead the segment. Join over 24 thousand influential market.
TL;DR
- 1Dates and Venue: Fespa Brasil Digital Printing runs from March 1-4, 2027, at Expo Center Norte, São Paulo, Brazil.
- 2Scale and Focus: This premier event showcases over 150 exhibitors and 600 brands in the digital printing sector.
- 3Organiser: The event is organised by APS Feiras & Eventos Corporativos and FESPA.
- 4Buyer Authority: Attendees include decision-makers such as owners, CEOs, and directors.
- 5Entry: Free registration is available for visitors; confirm details on the official website.
Why visit
Attending Fespa Brasil Digital Printing offers unique opportunities to discover innovative solutions and connect with key industry players. Visitors can engage with over 150 exhibitors, gain insights into the latest technologies, and network with professionals from various sectors. The event is a must for anyone looking to expand their business and stay ahead in the competitive digital printing landscape. Programme highlight: Ilha da Sublimacao...
Why exhibit
Exhibiting at Fespa Brasil Digital Printing allows companies to showcase their latest products and technologies to a highly qualified audience. With over 30,000 expected visitors, exhibitors can generate valuable leads, enhance brand visibility, and establish strategic partnerships. The event serves as a powerful platform for businesses to connect with decision-makers and drive sales in the digital printing sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Graphic designers seeking innovative printing solutions
Textile manufacturers looking for digital printing technologies
Packaging companies interested in flexible packaging solutions
Signage professionals exploring large format printing options
Retailers searching for promotional printing services
3D printing enthusiasts and professionals
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Digital printing equipment manufacturers
Textile printing solution providers
3D printing technology companies
Software developers for printing workflows
Packaging and labeling solution providers
Visual communication specialists
Product categories
Key solution areas showcased across the event.
Digital printing machines and technologies
Textile printing solutions including sublimation and DTG
3D printing equipment and materials
Signage and display solutions
Packaging and labeling technologies
Software for graphic design and workflow management
Location & Facilities
Venue
Expo Center Norte
Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo, SP - CEP: 02055-000
Facilities
Parking
Expo Center Norte in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Expo Center Norte in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Expo Center Norte for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
APS Feiras & Eventos Corporativos
FESPA
How the last edition performed
Previous edition
Edition recap
FESPA Digital Printing 2025 - Feira da Indústria Gráfica is listed on the official FESPA Brasil site. Confirmed companies 2025 are listed under Exhibitors on the official FESPA Brasil site. No visitor or exhibitor totals were stated in the captured search snippets.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
São Paulo, Brazil
Why it matters
Attending Fespa Brasil Digital Printing on 2027-03-01 to 2027-03-04 in São Paulo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
FESPA Digital Printing 2027 - Feira da Indústria Gráfica
www.fespabrasil.com.br/en
FESPA BRASIL 2027 | TradeShowIntel
tradeshowintel.com/events/fespa-brasil-2027
Printing in Brazil: ISIC 222 | Market Research Report | Euromonitor
www.euromonitor.com/printing-in-brazil-isic-222/report
Brazil Commercial Printing - Market Share Analysis, Industry Trends ...
www.researchandmarkets.com/reports/5938206/brazil-commercial-printing-market-share
Brazil Commercial Printing Market Size, Share, Analysis & Trends
www.mordorintelligence.com/industry-reports/brazil-commercial-printing-market
Plan your trip
Travel & logistics
Local currency · BRL
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Sao Paulo/Guarulhos International Airport
Main international gateway for Sao Paulo and the usual arrival point for overseas exhibitors and visitors.
TBA
to venue
Approx. 30-60 minutes by car outside peak traffic; allow more in rush hour - confirm before travel
by car
Sao Paulo/Congonhas Airport
Closer to the centre and mainly used for domestic connections within Brazil.
TBA
to venue
Approx. 25-50 minutes by car depending on traffic - confirm before travel
by car
Viracopos International Airport
Secondary international and cargo airport; convenient only if your flight or freight routing uses it.
TBA
to venue
Approx. 1.5-2.5 hours by road - confirm before travel
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Vila Guilherme / Expo Center Norte (basic 3-star near venue)USD 40–70 / night
Simple 3-star options near the venue; room quality and breakfast vary, confirm before travel
Mid-range
Bairro do Limão / Santana / Center Norte (4-star convenience)USD 70–130 / night
Typical 4-star hotels around Center Norte with easy venue access; confirm before travel
Premium
Jardins / Itaim Bibi / Berrini (upscale central districts)USD 130–250 / night
Higher-end city hotels for comfort and dining, longer commutes to the venue; confirm before travel
Local transport
Get around the city with these convenient transport options.
Taxi / ride-hailing
Estimated costBRL 150–250
Best forGRU Airport to Expo Center Norte
App-based pickup points at GRU terminals; heavy traffic in peaks, confirm before travel
Airport bus
Estimated costBRL 40–60
Best forGRU to central São Paulo / northern hotel corridor
Coach services connect to city points; check the closest stop to Expo Center Norte and show-day timetable
Metro + local bus
Estimated costBRL 10–20
Best forMetro Line 1 (Blue) to Carandiru or Portuguesa-Tietê, then SPTrans bus to Expo Center Norte
Use Bilhete Único or contactless payment; allow buffer time in peaks, confirm before travel
Taxi / ride-hailing
Estimated costBRL 80–160
Best forCGH (Congonhas) to Expo Center Norte
Approx. 25–50 minutes depending on traffic; confirm before travel
Taxi / ride-hailing
Estimated costBRL 300–450
Best forVCP (Viracopos) to Expo Center Norte
Approx. 1.5–2.5 hours by road; confirm before travel
Taxi / ride-hailing
Estimated costBRL 40–80
Best forCampo de Marte (RTE) to Expo Center Norte
Short city transfer for executive/domestic flights; confirm before travel
taxi
Estimated costBRL 80–160 taxi or rideshare to the venue district
Best forSao Paulo/Guarulhos International Airport (GRU) to Expo Center Norte
Approx. 30-60 minutes by car outside peak traffic; allow more in rush hour - confirm before travel; Main international gateway for Sao Paulo and the usual arrival point for overseas exhibitors and visitors.
taxi
Estimated costBRL 80–160 taxi or rideshare to the venue district
Best forSao Paulo/Congonhas Airport (CGH) to Expo Center Norte
Approx. 25-50 minutes by car depending on traffic - confirm before travel; Closer to the centre and mainly used for domestic connections within Brazil.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
March 2027 falls in Sao Paulo's transition from summer to autumn: warm, humid days with a real chance of afternoon and evening showers. Published Sao Paulo weather and what-to-pack guides for March report daytime highs broadly in the mid-to-high 20s Celsius with cooler nights, plus recurring rain risk, so plan for both sunshine and wet pavements across the four show days. Treat the ranges as typical bands and check the live forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Brazilian mobile networks Vivo, Claro and TIM provide nationwide 4G and growing 5G coverage across Sao Paulo, and international roaming usually works for short business trips. Buying a local prepaid SIM typically requires a CPF (Brazilian tax number), so an international eSIM or a roaming plan is often the simpler option for a four-day visit; confirm current activation rules with the carrier. Expo Center Norte and most nearby hotels provide Wi-Fi, but venue networks can slow at peak show hours, so download the floor plan and any exhibitor apps in advance.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Portuguese is the official language of Brazil. English is common in business meetings but less so in taxis and small shops, so keep key addresses and venue names written in Portuguese.
Business etiquette
Handshakes are standard on introduction and Brazilians often move to first names quickly. Meetings usually open with brief small talk, and visitors are expected to be punctual even when the meeting itself runs on local time.
Meals and tipping
Lunch is the main business meal and typically runs from about 12:00 to 14:00, while dinner is later. A service charge of around 10% is usually added to restaurant bills.
Money
The currency is the Brazilian real (BRL). Cards are widely accepted in hotels, restaurants and taxis, but carry a small amount of cash for small vendors and tipping.
City awareness
Sao Paulo is a large metropolis. Keep valuables discreet in crowded areas and on the metro, use app-based or pre-booked transport after dark, and save your hotel's address card in case you need to show it to a driver.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: GRU
Book early for the 1-4 March 2027 show window, as early March is a busy period in Sao Paulo and fares rise closer to the date. GRU (Guarulhos) handles most long-haul arrivals while CGH (Congonhas) serves many domestic connections, so compare through-fares that avoid a tight same-day domestic transfer. Allow buffer time for immigration and baggage on arrival, confirm airline rules for any printing samples or demo equipment you carry, and check entry requirements for your passport before ticketing.
Visa
Brazil offers a business visa (VIVIS) and, for certain nationalities including U.S., Canadian and Australian citizens, an electronic visitor visa (e-Visa). Business travellers should confirm their specific category on the Brazilian government visa pages before travelling.
Estimated cost: Not yet confirmed
Processing: Varies by nationality; apply several weeks before travel.
Reference pages: Brazilian Ministry of External Relations Business (VIVIS) visa page, e-Visa page, and the U.S. Embassy notice on new visitor visa requirements for U.S. citizens travelling to Brazil. Requirements and processing vary by nationality.
OfficialHotels
Find a stay near the venue with options for every budget.
Areas to stay
Bairro do Limão / Santana / Center Norte (4-star convenience) · Jardins / Itaim Bibi / Berrini (upscale central districts) · Vila Guilherme / Expo Center Norte (basic 3-star near venue)
budget
BRL 40-70/night
mid range
BRL 70-130/night
premium
BRL 130-250/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Sao Paulo/Guarulhos International Airport (GRU): Approx. 30-60 minutes by car outside peak traffic; allow more in rush hour - confirm before travel; Sao Paulo/Congonhas Airport (CGH): Approx. 25-50 minutes by car depending on traffic - confirm before travel; Viracopos International Airport (VCP): Approx. 1.5-2.5 hours by road - confirm before travel. Allow road or rail time to Expo Center Norte; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Expo Center Norte: Vila Guilherme / Expo Center Norte (basic 3-star near venue): Vila Guilherme / Expo Center Norte (basic 3-star near venue); Bairro do Limão / Santana / Center Norte (4-star convenience): Bairro do Limão / Santana / Center Norte (4-star convenience); Jardins / Itaim Bibi / Berrini (upscale central districts): Jardins / Itaim Bibi / Berrini (upscale central districts).
Ride-hail: Uber and the Brazilian app 99 are both widely used across Sao Paulo and serve GRU, Congonhas and Expo Center Norte. Expect dynamic pricing to rise during the morning and evening peaks and immediately after the show halls close, so budget for a higher fare at those times or wait for demand to ease. Riders usually meet at designated app pick-up zones rather than the taxi rank, so check the app's suggested meeting point at the venue before requesting a car.
Public transit: Expo Center Norte sits in Vila Guilherme on the city's northern side. Sao Paulo Metro Line 1 (Blue) is the usual rail route toward the district, with Carandiru and Portuguesa-Tiete among the nearest stations, followed by a short local bus or taxi leg along Avenida Otto Baumgart. SPTrans buses and the rechargeable Bilhete Unico card cover metro and bus trips, and Moovit publishes live routing to the venue. Allow extra time on show mornings when trains and buses are busiest.
Parking: Expo Center Norte has on-site car and coach parking adjoining the halls, with rates set by the venue and normally charged per entry. Car parks fill quickly during large exhibitions, so arrive early on the opening day and keep your entry ticket with you. Confirm current rates, gate opening times and hall access with the venue or organiser before driving to the site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Typical March daytime highs in the mid-to-high 20s Celsius with warm, humid afternoons and cooler nights broadly in the high teens to around 20 C. Treat this as a seasonal band, not a forecast - check the live Sao Paulo forecast in the week before travel.
Seasonality: March sits at the change from Sao Paulo's summer to autumn, a period known for frequent afternoon and evening showers and high humidity. Rain can arrive quickly and pass within an hour, so plan for wet pavements and occasional delays in road transfers during a storm.
Packing: Pack light business wear for four show days, breathable fabrics for warm afternoons, and a layer for cooler evenings and air-conditioned halls. Bring a compact umbrella or light rain jacket, comfortable closed shoes for walking between halls and stands, and a small bag that keeps documents and devices dry in a downpour. Add sunscreen for the midday sun and a spare charger for long days on the floor.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Fespa Brasil Digital Printing usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1-3
Complete free online visitor registration via the organiser's registration page and save your confirmation.
Day 1-3
Check Brazil visa requirements for your nationality (business VIVIS or e-Visa) on the official Brazilian government pages and start any application.
Day 4-6
Book flights into Sao Paulo/Guarulhos (GRU) and confirm ground transfer options to Expo Center Norte.
Day 4-6
Reserve accommodation in the Expo Center Norte / Vila Guilherme area or along the Paulista business corridor for 1-4 March 2027.
Day 7-10
Review the exhibitor directory and exhibitor news to shortlist machinery, inks, substrates and textile printing suppliers to visit.
Day 7-10
Request meetings or press and press-room slots in advance with the wide-format press, ink and textile decoration suppliers core to your buying list, and note hall/stand numbers once the floor plan is published.
Day 11-14
Check March weather guides for Sao Paulo and pack workwear, rain gear and comfortable shoes for four show days.
Day 11-14
Create a shortlist of technical questions for suppliers (printhead life, ink cost per square metre, substrate compatibility, service coverage in Brazil) and set up a lead-capture method such as a scanning app or business cards.
Day 11-14
Download offline maps for Vila Guilherme and the Expo Center Norte block, save the venue address in Portuguese, and pre-load local ride-hailing apps before departure.
Networking spots
2Fespa Brasil Digital Printing registration concourse
Organiser B2B lounge (if offered)
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsR$80.00
- Per diem × 2R$150.00
Estimated totalR$230.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Fespa Brasil Digital Printing fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
Glossary
- Wide-format printing
- Digital inkjet printing onto large-format substrates such as vinyl, banner mesh, board and textiles, used for signage, displays, vehicle graphics and building wraps.
- UV-curable ink
- Ink that is cured almost instantly by ultraviolet light, letting presses print on rigid and heat-sensitive substrates and deliver same-day finishing.
- Latex printing
- Water-based inkjet technology used for indoor and outdoor graphics, chosen where solvent odour or VOC levels are a concern.
- Dye-sublimation
- A heat-transfer process in which printed ink turns to gas and bonds into polyester fabric or coated surfaces, common in soft signage and textile decoration.
- DTF (direct-to-film)
- A textile-decoration method where a design is printed onto a transfer film and then heat-pressed onto garments, popular for short runs and mixed fabric types.
- Screen printing
- Pushing ink through a stencil mesh, the traditional process for garments, decals and industrial graphics where ink laydown and durability matter.
- Substrate
- The material that is printed: examples include self-adhesive vinyl, banner mesh, foam board, canvas, rigid PVC and printable textile.
- RIP (raster image processor)
- Software that converts artwork into a printer's native language and controls colour profiles, ink limits and output size before a job is sent to press.
- Flatbed printer
- A printer with a fixed horizontal bed that holds rigid boards or objects rather than feeding a flexible roll, used for direct-to-board and direct-to-object work.
- Roll-to-roll printer
- A press that feeds flexible media from one roll to another, the workhorse format for banners, vinyl and printable textiles.
- Inkjet printhead
- The component that ejects microscopic ink droplets; printhead design drives resolution, production speed and the range of substrates a press can handle.
- Colour management
- Using device profiles and standards to keep colour consistent across printers, substrates, ink sets and finishing steps.
- Finishing
- Post-print operations such as laminating, mounting, cutting, welding, eyeleting and sewing that turn printed output into a finished graphic or textile product.
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Also known as
Alternate names and search phrases for this event.
- Fespa Brasil Digital Printing
- Fespa Brasil
- Fespa Brasil 2027
- Fespa Brasil São Paulo 2027
- Fespa Brasil São Paulo
- FESPA São Paulo 2027
- digital printing exhibition São Paulo
- digital printing trade fair Brazil
- Latin America digital printing expo
- visual communication expo São Paulo
9 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.