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    Dates

    14–17 Jan 2027

    City / country

    Wien, Austria

    Venue

    Reed Messe Wien

    Time

    10:00 AM – 6:00 PM

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    Event overview

    Overview

    The Ferien-Messe Wien, Austria's largest fair for vacation, travel, and leisure, will take place from January 14 to 17, 2027, at the Reed Messe Wien.

    This event promises a wide range of inspiring destinations, exciting trends, and high-profile exhibitors, making it the perfect place to plan your travel year.

    TL;DR

    1. 1Event Dates: January 14-17, 2027
    2. 2Location: Reed Messe Wien, Wien, Austria
    3. 3Expected Attendance: Over 86,000 visitors
    4. 4Exhibitors: More than 450 exhibitors
    5. 5Highlights: Travel cinema, culinary shows, and family-friendly activities

    Why visit

    Visitors can explore a diverse range of travel destinations, participate in engaging activities, and gain insights from industry experts.

    Why exhibit

    Exhibitors gain access to a large audience of travel enthusiasts and industry professionals, enhancing their visibility and potential for new business opportunities. The Ferien-Messe Wien serves as a vital platform for the travel industry, connecting visitors with exhibitors from around the world. It highlights emerging trends and provides a comprehensive overview of travel options, making it essential for both consumers and businesses.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel enthusiasts seeking vacation ideas
    Families looking for leisure activities
    Industry professionals and travel agents
    Students interested in travel and tourism
    Culinary fans eager to explore international cuisines
    Adventure seekers looking for unique experiences

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Travel agencies and tour operators
    Hotels and accommodation providers
    Culinary brands and food service companies
    Transportation and mobility service providers
    Outdoor and adventure travel companies
    Cultural and heritage tourism organizations

    Product categories

    Key solution areas showcased across the event.

    Travel packages and holiday deals
    Culinary experiences and food products
    Adventure travel gear and services
    Cultural tourism experiences
    Wellness and relaxation travel options
    Family-friendly travel solutions

    Location & Facilities

    Venue

    Open in Google Maps

    Reed Messe Wien

    Trabrennstraße 7, 1020 Wien, Austria

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    January 14 – 16:10:00 AM – 6:00 PM, January 17: 10:00 AM – 5:00 PM

    • Adult

      Online pre-sale price

      €15.00

    • Youth (15-18) & Students

      With ID

      €12.00

    • Senior (62+) & Special Needs

      With ID

      €12.00

    • Group Ticket (10+ students)

      1 free companion per 10 students

      €6.00
    Register

    Who runs the show

    Organisers

    Austrian Exhibition Experts GmbH

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Current edition

    2027 · 86,000 visitors · 450 exhibitors

    Forecast — not final

    Visitors

    150,000

    Exhibitors

    600

    Exhibitor countries

    70

    Impact

    A bigger and stronger platform

    The Ferien-Messe Wien, Austria's largest fair for vacation, travel, and leisure, will take place from January 14 to 17, 2027, at the Reed Messe Wien. This event promises a wide range of inspiring destinations, exciting trends, and high-profile exhibitors, making it the perfect place to plan your travel year. The Ferien-Messe Wien serves as a vital platform for the travel industry, connecting visitors with exhibitors from around the world. It highlights emerging.

    Audience quality

    High-value decision-makers

    Visitors typically include Travel enthusiasts seeking vacation ideas, Families looking for leisure activities, Industry professionals and travel agents, Students interested in travel and tourism. Event Dates: January 14-17, 2027. Location: Reed Messe Wien, Wien, Austria. Expected Attendance: Over 86,000 visitors. Exhibitors: More than 450 exhibitors. Ferien-messe Wien 2027 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain access to a large audience of travel enthusiasts and industry professionals, enhancing their visibility and potential for new business opportunities. The Ferien-Messe Wien serves as a vital platform for the travel industry, connecting visitors with exhibitors from around the world. It highlights emerging trends and provides a comprehensive overview of travel options, making it essential for both consumers and businesses. Exhibitor categories include Travel agencies and tour operators, Hotels.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Europe — Austria (Wien), Vienna/Leopoldstadt trade-fair district; primary source markets Austria, Germany, Switzerland and the Danube/CEE neighbours (Czechia, Slovakia, Hungary, Slovenia)

    Why it matters

    Ferien-Messe Wien is Austria's largest public holiday and travel fair and the January kick-off of the German-speaking travel year. For four days it concentrates national and regional tourist boards, tour operators, hotel groups, cruise lines and caravan/outdoor suppliers under one roof at Messe Wien, immediately after the peak New Year booking period. It gives destinations and operators direct consumer reach into Austria plus trade contact with the wider Central European market, and it anchors Wien's January travel-fair cluster alongside CMT Stuttgart, f.re.e München, FITUR Madrid and Vakantiebeurs Utrecht.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    January booking window stays decisive

    02

    Caravan, camping and outdoor momentum

    03

    Sustainability and rail-based travel

    04

    Experiential and shoulder-season travel

    05

    AI-assisted trip planning and direct booking

    Central European holiday and travel fair circuit

    January–March (with ITB Berlin in early March as the global trade anchor)

    Ferien-Messe Wien sits inside a dense January–March circuit of German-speaking and European holiday fairs. Comparing dates, venues and formats helps decide whether to visit, exhibit or skip Wien in favour of a trade-focused alternative.

    Mid-January

    Ferien-Messe Wien, CMT Stuttgart, Vakantiebeurs Utrecht and FITUR Madrid cluster within the same fortnight — plan staffing and flights well ahead.

    February

    f.re.e München and the Belgian/French consumer travel fairs.

    Early March

    ITB Berlin — the B2B counterpart for trade-only objectives.

    Event names, cities and typical months compiled from the public fair circuit; confirm exact 2027 dates with each organiser before planning travel.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    VIE

    Vienna International Airport (Schwechat)

    Primary gateway for Ferien-Messe Wien. Direct S-Bahn S7 and the City Airport Train (CAT) run to Wien Mitte, which connects to the U2 metro towards Messe-Prater. Taxis and Uber/Bolt are readily available at arrivals.

    approx. 20 km south-east of Messe Wien (Halle A/B, Trabrennstraße)

    to venue

    20–30 min off-peak; 35–50 min in weekday morning traffic

    by car

    BTS

    Bratislava M. R. Štefánik Airport

    Low-cost carrier alternative; direct coach/rail links Bratislava–Wien run frequently, so it can be cheaper than flying into VIE during show week.

    approx. 75–85 km east of Messe Wien

    to venue

    about 60–75 min by road (A4/A6)

    by car

    GRZ

    Graz Airport

    Useful only for onward itineraries in southern Austria; rail connections via Wien Hauptbahnhof are usually faster than driving.

    approx. 195 km south of Messe Wien

    to venue

    about 2 h 15 min by road; ~2 h 30 min by rail to Wien Hauptbahnhof

    by car

    LNZ

    Linz Blue Danube Airport

    Limited direct international service; a practical fallback when Vienna flights are sold out during the fair week.

    approx. 185 km west of Messe Wien

    to venue

    about 2 h by road; ~1 h 45 min by rail via Linz Hauptbahnhof

    by car

    BUD

    Budapest Ferenc Liszt International Airport

    Wide long-haul and low-cost network; Railjet services Budapest–Wien make this a viable longer routing.

    approx. 245 km east of Messe Wien

    to venue

    about 2 h 45 min by road; ~2 h 45 min by rail via Wien Hauptbahnhof

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Leopoldstadt / Messe-Prater and Wien Hauptbahnhof (2nd and 10th districts)

    USD 75–130 / night

    source
    Mid-range
    Messe-Prater / Praterstern, 5–15 min walk or one U2 stop from the halls

    USD 110–190 / night

    source
    Premium
    Directly at the Messe Wien entrance and along the Danube / Innere Stadt

    USD 200–400 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    City Airport Train (CAT)

    Estimated costEUR 14.90 single / EUR 24.90 return estimate
    Best forVIE → Wien Mitte non-stop

    Fastest rail link at 16 min; connects to U2/U3/U4 at Wien Mitte. Slightly cheaper if booked online in advance.

    Taxi / rideshare

    Estimated costEUR 45–60 taxi estimate; EUR 30–45 rideshare estimate
    Best forVIE → Messe Wien (Halle A/B, Trabrennstraße), approx. 20 km

    20–30 min off-peak, allow 45 min in weekday rush hour. Metered taxis at the official rank; Uber and Bolt both operate in Wien.

    U-Bahn (metro)

    Estimated costEUR 2.60 single; 24 h EUR 8.00; 72 h EUR 17.10 (typical 2025 fares)
    Best forU2 to Messe-Prater (venue station); U1 to Praterstern (10-min walk)

    Same Wiener Linien ticket covers U-Bahn, tram and bus inside Vienna. Messe-Prater exits directly at the fairground.

    Tram / bus

    Estimated costEUR 2.60 single (same Wiener Linien ticket)
    Best forBus 82A serves Messe Wien; tram 1 and O via Praterstern

    Useful for hotels not on the U2 line; travel time from the city centre is 20–30 min.

    Airport express bus (Vienna Airport Lines)

    Estimated costEUR 10–13 one way estimate
    Best forVIE → Wien Westbahnhof / Schwedenplatz

    Convenient if your hotel is on the west side of the city rather than in Leopoldstadt near the venue.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forVienna International Airport (Schwechat) (VIE) to Reed Messe Wien

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forBratislava M. R. Štefánik Airport (BTS) to Reed Messe Wien

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forGraz Airport (GRZ) to Reed Messe Wien

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted

    EU/EEA and Swiss nationals travel on a valid ID card or passport with no visa. Many other nationalities receive 90 days visa-free in any 180-day period.

    Austria accepts ATA carnets for the temporary import of exhibition goods, samples and professional equipment. Obtain the carnet from your national chamber of commerce well before the show; ensure the goods list matches what you ship.

    Official visa page

    Weather

    January in Wien is the coldest month: daytime highs around 1–5 °C and night-time lows of −4 to 0 °C, with occasional cold snaps below −8 °C. Precipitation is modest (roughly 35–40 mm over about 14 days) but often falls as light snow or sleet, and daylight lasts only about 8.5 hours. Pack a warm coat, layers, hat, gloves and waterproof shoes — the halls are heated but the U-Bahn walk and queueing can be exposed.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Austria.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping & payment

    Restaurant and taxi tips are typically 5–10 % — state the total you want to pay rather than leaving coins on the table. Cards are widely accepted, but small cafés, market stalls and some taxis still prefer cash, so carry EUR 20–50 in notes.

    Punctuality & greeting

    Austrian business culture values punctuality — arrive on time for stand meetings and appointments. A firm handshake and the formal 'Sie' form are standard until your counterpart offers first names; trade-fair floor conversations are naturally more casual.

    Sunday & shop hours

    Most shops in Wien close on Sundays, including the Sunday show day — buy supplies on Saturday. Museums, restaurants and the Christmas/New Year season markets stay open, and the U-Bahn runs normally.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: VIE

    Compare flights to the nearest international gateway serving Wien; confirm ground transport on the organiser site.

    Visa

    EU/EEA and Swiss nationals need only a valid ID or passport. Many other nationalities — including US, UK, Canadian, Australian, New Zealand, Japanese and South Korean passport holders — enter Austria visa-free for up to 90 days in any 180-day period. Nationals of Schengen visa-list countries (e.g. India, China, Turkey) need a Type C Schengen short-stay visa: EUR 90 for adults, EUR 45 for children 6–12, free under 6, with a standard 15-day processing time — apply 4–6 weeks ahead. Austria accepts ATA carnets for exhibition goods.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Adults EUR 90; children 6–12 EUR 45; under 6 free. Applications lodged at the Austrian embassy/consulate or a Schengen partner representation, often via VFS Global. A trade-fair invitation letter and stand confirmation help support the application. Passport valid for at least 3 months beyond departure is required. ETIAS pre-travel authorisation will apply to visa-exempt travellers once launched (e

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Directly at the Messe Wien entrance and along the Danube / Innere Stadt · Leopoldstadt / Messe-Prater and Wien Hauptbahnhof (2nd and 10th districts) · Messe-Prater / Praterstern, 5–15 min walk or one U2 stop from the halls

    budget

    $75-$130 USD/night

    Book

    mid range

    $110-$190 USD/night

    Book

    premium

    $200-$400 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Vienna International Airport (Schwechat) (VIE): 20–30 min off-peak; 35–50 min in weekday morning traffic; Bratislava M. R. Štefánik Airport (BTS): about 60–75 min by road (A4/A6); Graz Airport (GRZ): about 2 h 15 min by road; ~2 h 30 min by rail to Wien Hauptbahnhof; Linz Blue Danube Airport (LNZ): about 2 h by road; ~1 h 45 min by rail via Linz Hauptbahnhof. Allow road or rail time to Reed Messe Wien; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Reed Messe Wien: Leopoldstadt / Messe-Prater and Wien Hauptbahnhof (2nd and 10th districts): ibis budget Wien Messe, B&B Hotel Wien-Hauptbahnhof, Hotel Ibis Wien Hauptbahnhof (economy rooms); Messe-Prater / Praterstern, 5–15 min walk or one U2 stop from the halls: Motel One Wien-Prater, ibis Wien Messe, Austria Trend Hotel Messe Wien Prater; Directly at the Messe Wien entrance and along the Danube / Innere Stadt: Meliá Vienna (adjacent to Messe Wien), Hilton Vienna Danube Wa

    Ride-hail: Ride-hailing apps are commonly used in Wien; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Reed Messe Wien.

    Parking: On-site parking is available at Reed Messe Wien; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: Daytime highs about 1–5 °C, night-time lows about −4 to 0 °C; occasional cold snaps below −8 °C with a wind-chill effect.

    Seasonality: January is Wien's coldest and one of its drier months — roughly 35–40 mm of precipitation spread over about 14 days, frequently as light snow or sleet. Daylight is short (about 8.5 hours), skies are often grey, and pavements can be icy in the morning.

    Packing: January in Wien is the coldest month: daytime highs around 1–5 °C and night-time lows of −4 to 0 °C, with occasional cold snaps below −8 °C. Precipitation is modest (roughly 35–40 mm over about 14 days) but often falls as light snow or sleet, and daylight lasts only about 8.5 hours. Pack a warm coat

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Thursday 14 January 2027 (opening day)

    Ferien-Messe Wien opens on Thursday and runs through the weekend, so opening day concentrates the trade-visitor focus, press and official events while every stand is fully staffed and unvisited. Regional tourism boards, tour operators and the trade desks typically give their best meeting slots on Thursday and Friday; Saturday and Sunday draw the heaviest public footfall, which makes detailed B2B conversations slower.

    Side trips

    2

    Wachau Valley and Melk Abbey

    Bratislava, Slovakia

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Adult

    EUR 15 / per person

    official

    visitor_ticket

    visitor · Youth (15-18) & Students

    EUR 12 / per person

    official

    visitor_ticket

    visitor · Senior (62+) & Special Needs

    EUR 12 / per person

    official

    visitor_ticket

    visitor · Group Ticket (10+ students)

    EUR 6 / per person

    official

    visa_fee

    visitor · Entry visa

    USD 98 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want a single January touchpoint across Austrian, German and CEE holiday suppliers before the peak booking season, and you only need one or two show days.

    Best for

    Travel trade buyers, tour operators, hotel and destination marketers and serious holiday planners who need to sample Austria's largest public travel fair and collect 2027/28 offers in one trip.

    Min. budget

    $420.00

    Timeline

    Book flights and Messe-Prater/Praterstern hotels 6–10 weeks out; January is low tourist season but show week still tightens the closest hotels.

    Risks

    Budget estimate from listing cost signals (EUR 15 entry ticket, mid-range hotel and per-diem) — confirm live rates.

    Saturday and Sunday are very busy with families, which reduces stand staff availability for B2B conversations.

    exhibit

    Your product is bought by Austrian or German-speaking consumers or you want a presence in the January travel-decision window alongside the broader Central European fair circuit.

    Best for

    Tourism boards, tour operators, hotel groups, cruise lines and caravan/outdoor suppliers who need direct-to-consumer reach plus trade contacts from the German-speaking and Danube-region markets.

    Min. budget

    $2,600.00

    Timeline

    Reserve stand space 4–6 months ahead; allow 8–12 weeks for creative, stand build, logistics and ATA carnet if shipping from outside the EU.

    Risks

    Budget estimate from listing cost signals (visit budget plus an entry-level stand and travel allowance) — confirm booth pricing, shell-scheme rates and hall allocation with the organiser.

    Four-day consumer fair means high staffing demand across the weekend; budget for staff rotation and accommodation for the full show run.

    Unsourced stand pricing: obtain the official Ferien-Messe Wien participation price list before committing.

    skip

    Your target buyer does not attend a largely consumer-facing Austrian holiday fair, or you can reach the same audience through a trade-only event at lower cost.

    Best for

    Suppliers with no Austrian/CEE consumer relevance, B2B-only software vendors, and teams whose travel budget is better spent on trade-only events such as ITB Berlin.

    Timeline

    No commitment required — monitor the organiser site for the next edition and reassess against ITB Berlin, CMT Stuttgart and f.re.e München.

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from Ferien-messe Wien 2027
    Official imagery from Ferien-messe Wien 2027

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Exhibitor
    A company or individual that displays goods or services at the event.
    2
    Visitor
    An individual attending the event to explore offerings and gather information.
    3
    Ticket
    A pass that grants entry to the event.
    4
    Booth
    A designated space for exhibitors to showcase their products.
    5
    Program
    A schedule of events and activities taking place during the fair.
    6
    Family-friendly
    Activities and services designed to be suitable for children and families.

    Trust footer

    Sources

    5

    References

    3

    Publishers

    0

    Date checked

    1

    Austrian Exhibition Experts GmbH

    2

    Ferienmesse

    3

    Austrian Exhibition Experts

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