Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Ferien 2027 is a premier travel exhibition held at BERNEXPO in Bern, Switzerland, from January 28 to 31, 2027. This event brings together over 200 exhibitors, offering a wide range of travel destinations and holiday packages.
Attendees can benefit from personal consultations with travel experts, discover new travel ideas, and book their next vacation on-site. With a focus on providing valuable insights and experiences, Ferien 2027 is a must-visit for travel enthusiasts and families alike.
TL;DR
- 1Sector Focus: A Swiss public holiday and travel fair covering destinations, tour operators, camping and caravaning, outdoor equipment, rail travel and cruise offers - check the official exhibitor list for the 2027 mix.
- 2Audience: Swiss consumers planning 2027 holidays, including families, active travellers, seniors and independent travellers comparing packages and transport.
- 3Tickets: Adult CHF 15 online and CHF 17 at the door; students and seniors CHF 10 online and CHF 12 at the door, based on the current listing.
- 4Organiser and Access: BERNEXPO AG organises the show at its Wankdorf site, reachable by BERNMOBIL tram line 9 and S-Bahn services to Wankdorf; see ferienmesse.ch for the official programme.
Why visit
Ferien 2027 is a consumer holiday and travel fair, so visitors come to compare destinations, tour operators, cruise lines and outdoor equipment in person before booking.
Why exhibit
Gain visibility among thousands of travel enthusiasts and connect with potential customers. Scale and Focus: The event features over 200 exhibitors showcasing travel destinations and holiday offers. Buyer Authority: Travel enthusiasts, families, and adventure seekers will find valuable insights and offers. Meet qualified buyers and partners including Travel agencies offering vacation packages and tours, Destination marketing organizations promoting local attractions, Hotels.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Travel enthusiasts seeking inspiration for their next trip
Families looking for vacation ideas and packages
Adventure seekers interested in unique travel experiences
Students and young adults exploring budget-friendly travel options
Retirees planning leisure travel and holiday experiences
Professionals in the travel industry seeking partnerships
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Travel agencies offering vacation packages and tours
Destination marketing organizations promoting local attractions
Hotels and accommodations showcasing their services
Travel technology companies providing booking solutions
Tour operators specializing in unique travel experiences
Transportation services including airlines and car rentals
Product categories
Key solution areas showcased across the event.
Adventure travel packages and experiences
Cultural and heritage tourism offerings
Family-friendly vacation options
Luxury travel and high-end accommodations
Eco-tourism and sustainable travel solutions
Wellness retreats and health-focused travel
Location & Facilities
Venue
Halls & areas
1Bernexpo Exhibition Grounds, Wankdorf District, Bern
BERNEXPO
BERNEXPO, Mingerstrasse 6, 3000 Bern, Switzerland
Facilities
Parking
BERNEXPO in Bern typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: BERNEXPO in Bern typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at BERNEXPO for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
28 – 31 January 2027:10:00 AM – 6:00 PM daily
Adult
15Students and Seniors
10
Who runs the show
Organisers
BERNEXPO AG
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Bern, Switzerland
Why it matters
Attending Ferien 2027 on 2027-01-28 to 2027-01-31 in Bern lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CHF
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis budget Bern Expo
budget
Bernexpo, about 210 m from the venueApproximate nightly band for 28-31 January 2027, not an official quote. Basic rooms with breakfast, free Wi-Fi and paid parking; the closest budget option to the halls.
Novotel Bern Expo
midscale
Bernexpo, about 200 m from the venueApproximate nightly band; 4-star hotel with restaurant, bar, fitness centre and paid parking. Book early because fair dates push rates up.
Stay KooooK Bern Wankdorf
aparthotel
Wankdorf, about 1 km from the venueApproximate nightly band; apartment-style rooms with kitchens, breakfast and paid parking. Around 10-15 minutes on foot to BERNEXPO.
harry's home hotel & apartments
midscale
Bern, near BernexpoApproximate nightly band; 4-star aparthotel with some kitchen units, restaurant and laundry. Confirm minimum-stay rules for the fair week.
Local transport
Get around the city with these convenient transport options.
Walking
Estimated costFree
Best forBernexpo and Wankdorf hotel cluster to the exhibition halls
ibis budget Bern Expo and Novotel Bern Expo are about 200-210 m from the halls; Stay KooooK Bern Wankdorf is about 1 km away.
Tram
Estimated costCHF 3.50-6.50 single S-Bahn/tram journey
Best forBern city centre to Bernexpo/Wankdorf on BERNMOBIL line 9
Buy and validate a zone ticket before boarding. Tram line 9 connects the main station area with the Wankdorf/Bernexpo district.
S-Bahn
Estimated costCHF 45–90 taxi or rideshare to the venue district
Best forBern main station to Wankdorf station
S-Bahn services run to Wankdorf station, a short walk from BERNEXPO. Check the departure board for the next service.
Taxi
Estimated costApprox. CHF 45-65 for a taxi; confirm meter or fixed fare before departure
Best forBern Airport (Belp) (BRN) to BERNEXPO
Bern Airport is about 10 km from central Bern, but scheduled flights are limited.
Taxi
Estimated costApprox. CHF 280-360 for a long-distance taxi; the train is usually faster and cheaper
Best forZurich Airport (ZRH) to BERNEXPO
A direct SBB train from Zurich Airport to Bern is the practical option; a taxi for this distance is expensive.
Taxi
Estimated costApprox. CHF 230-300 for a long-distance taxi; confirm the cross-border fare
Best forEuroAirport Basel-Mulhouse-Freiburg (BSL) to BERNEXPO
The cross-border airport serves Switzerland, France and Germany; rail via Basel SBB is usually the better choice.
Taxi
Estimated costApprox. CHF 350-450 for a long-distance taxi; train is recommended
Best forGeneva Airport (GVA) to BERNEXPO
Geneva is the furthest of the main airport options; direct trains to Bern take under two hours.
Parking
Estimated costApprox. CHF 12-20 per day; confirm the current venue tariff
Best forBERNEXPO on-site and nearby parking
Paid parking is available at and around BERNEXPO. Arrive early on weekend show days, when the car parks fill quickly.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Late January in Bern is mid-winter. Expect frosty mornings, daytime temperatures often between -2 and +4 Celsius, and a chance of snow or sleet. The Ferien halls at BERNEXPO are indoors, so weather mainly affects the walk from tram stops and hotels - check a reliable forecast for the show week.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swiss mobile networks (Swisscom, Sunrise, Salt) give strong coverage across Bern, but EU/EEA roaming does not automatically apply in Switzerland, so check your operator's Swiss data rate or buy a local prepaid SIM. Free Wi-Fi is advertised at BERNEXPO and at nearby hotels such as ibis budget and Novotel. Switzerland uses type J power outlets at 230 volts, so bring a suitable adapter for non-Swiss plugs.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Bern is in German-speaking Switzerland. Official signage is in German, the local spoken dialect is Bernese German, and English is widely used at trade fairs and hotels.
Currency and payments
The Swiss franc (CHF) is the local currency. Cards are widely accepted, but a little cash is useful for small stalls, lockers and transit machines.
Punctuality and Sundays
Trains and trams run to the minute, so arrive a few minutes early. Many shops close on Sundays, so buy essentials on Saturday.
Tipping and service
Service is normally included in restaurant bills. Rounding up or leaving a small extra amount is common for good service.
Greetings
A friendly 'Gruetzi' is the usual Bern greeting in shops, hotels and at the fair. A handshake is standard in business settings.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Bern Airport (BRN) has limited scheduled service. Most international visitors should compare fares to Zurich (ZRH), Basel-Mulhouse (BSL) or Geneva (GVA), then book a direct SBB train to Bern and a local tram or S-Bahn to Wankdorf. Allow at least 3-4 hours between landing and the venue on arrival day. Flight prices on this page are broad estimates, not live quotes; confirm schedules and fares directly with airlines or a booking engine.
Visa
Entry rules depend on nationality: EU/EEA and many other visa-exempt nationals can enter Switzerland for short business visits without a visa, while other passport holders need a Schengen short-stay visa before travel. Check the official ch.ch visa pages for your nationality and purpose of visit.
Processing: Varies by nationality; apply several weeks before travel.
Apply well ahead of the 28-31 January 2027 show dates if a Schengen visa is needed, and carry a trade-fair invitation plus hotel booking. Rules and fees are set by the Swiss authorities - confirm on ch.ch before booking travel.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Bern; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near BERNEXPO: Bernexpo, about 210 m from the venue: ibis budget Bern Expo; Bernexpo, about 200 m from the venue: Novotel Bern Expo; Wankdorf, about 1 km from the venue: Stay KooooK Bern Wankdorf.
Ride-hail: Ride-hailing coverage in Bern is more limited than in London or Berlin; check app availability before relying on it. Taxis can be ordered by phone or picked up at Bern station, and demand is highest when the halls close.
Public transit: BERNMOBIL tram line 9 serves the Bernexpo/Wankdorf area, and S-Bahn trains stop at Wankdorf station, a short walk from the halls. Buy a zone ticket from machines or the app and validate it before boarding; confirm current line and timetable details with BERNMOBIL.
Parking: BERNEXPO operates paid parking on and around the site; tariffs are set by the venue and are typically charged per day. Confirm current rates, entrances and hall access on the BERNEXPO or Ferien website before driving, and arrive early on weekend show days.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Typical late-January range in Bern is about -4 Celsius to +4 Celsius, with frosty nights and cold days; check a current forecast before travelling.
Seasonality: Mid-winter is generally the drier part of the year in Bern, but snow, sleet or cold rain can occur. Daylight is short, and untreated pavements can be slippery in the morning.
Packing: Pack a warm insulated coat, layers, gloves, a hat, a scarf and waterproof shoes with good grip for the walk from tram stops or nearby hotels. Add an umbrella or hood for snow and rain showers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Ferien 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm opening hours, hall layout and ticket type on ferienmesse.ch; buy the CHF 15 adult online ticket if you are sure of your date.
T-2
Mark the destination, camping, outdoor and rail exhibitors you want to visit on the BERNEXPO hall plan.
T-3
Book a hotel in the Bernexpo/Wankdorf cluster (ibis budget, Novotel or Stay KooooK) or check tram line 9 from central Bern.
T-4
If flying, compare Zurich, Basel-Mulhouse and Geneva arrivals, then book an SBB train to Bern and allow a buffer for the onward tram.
T-5
Check whether you need a Schengen visa and prepare hotel and ticket confirmations for the application.
T-6
Check the late-January forecast and pack warm layers, gloves, a hat and waterproof shoes.
T-7
Download the BERNMOBIL and SBB apps and load a mobile ticket or note the ticket-machine locations.
T-8
Bring a reusable bag for brochures and a notebook for package quotes and operator contact details.
T-9
Prepare questions for tour operators: 2027 prices, cancellation terms, family-room options and transfers.
T-10
Set a CHF budget and compare package holidays against independent flight-plus-hotel bookings.
T-11
Check whether any stage talks, destination presentations or workshops need separate registration.
T-12
Confirm your return journey and leave extra time if snow or freezing conditions are forecast.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at BERNEXPO
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Ferien 2027 registration concourse
BERNEXPO
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
BERNEXPO
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCHF 190.00
- Per diem × 2CHF 150.00
Estimated totalCHF 340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Adult
CHF 15 / per person
organiser_published
visitor_ticket
visitor · Students and Seniors
CHF 10 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Adult | CHF 15 / per person | organiser_published | |
| visitor_ticket | visitor | Students and Seniors | CHF 10 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Ferien 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You are actively choosing a 2027 holiday destination or comparing several operators before booking.
Best for
Holidaymakers and travel planners comparing destinations, tour operators, cruise lines and outdoor gear in person at BERNEXPO.
Timeline
1-3 weeks before 28 January 2027 to plan transport and hotel in Bern.
Risks
Weekend crowds at a consumer travel fair can slow down talks with tour operators; arrive early.
exhibit
You want direct consumer leads and brochure-level awareness in the Swiss market.
Best for
Tourism boards, tour operators, cruise lines, hotel groups and outdoor equipment brands targeting Swiss consumers.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, materials and travel planning with the organiser.
Risks
Stand pricing and hall allocation are not published in the captured sources; confirm directly with the Ferien team.
skip
Your products or services do not match the holiday and travel audience Ferien attracts.
Best for
B2B-only suppliers with no consumer travel offer and no Swiss market interest.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Ferien 2027 held?
Ferien 2027 runs from 28 to 31 January 2027 at BERNEXPO in Bern, Switzerland (Mingerstrasse 6, 3000 Bern).
How do I get to BERNEXPO from Bern city centre?
Take a tram or S-Bahn to the Wankdorf/Bernexpo stop and walk to the halls; the journey is short and covered by standard Bern city tickets. Confirm current lines and timetables with BERNMOBIL before travel.
Which hotels are closest to Ferien at BERNEXPO?
ibis budget Bern Expo and Novotel Bern Expo are roughly 200-210 m from the halls, and Stay KooooK Bern Wankdorf is about 1 km away. Book well ahead for the 28-31 January 2027 dates.
Do I need a visa to attend Ferien 2027 in Bern?
It depends on your nationality. Many visitors, including EU/EEA citizens, can enter Switzerland for a short business or leisure visit without a visa; others need a Schengen short-stay visa. Check the official ch.ch visa pages for your case.
What is the weather like in Bern in late January?
Expect mid-winter conditions: cold days, frosty mornings and a chance of rain or snow. The exhibition halls are indoors, so pack warm layers and waterproof shoes for the walk from transport stops or nearby hotels.
What kind of travel products can I see at Ferien?
Ferien is a consumer holiday and travel fair: destinations, tour operators, cruise and long-haul travel, Swiss regional tourism and outdoor or active holiday equipment are the core of the offer. Confirm the current exhibitor list on the organiser website.
Glossary
- Ferienmesse
- German for holiday fair; the public travel exhibition held at BERNEXPO in Bern.
- BERNEXPO
- Bern's exhibition and congress complex in the Wankdorf district, served by tram and S-Bahn.
- Wankdorf
- Eastern Bern district that contains BERNEXPO, the Wankdorf stadium and Wankdorf station.
- BERNMOBIL
- Bern's municipal public transport operator, running the city's trams and buses.
- SBB
- Schweizerische Bundesbahnen, the Swiss Federal Railways, which operates the national rail network and trains to Bern.
- CHF
- ISO currency code for the Swiss franc, the currency used in Bern and across Switzerland.
- Reisebuero
- German for travel agency; a common exhibitor type at Swiss consumer travel fairs.
- Ferienwohnung
- German for holiday apartment, a self-catering accommodation type often promoted at holiday fairs.
- Caravaning
- Holiday travel using a caravan, motorhome or camper van, including campsite and vehicle-accessory products.
- Bergbahn
- Mountain railway, funicular or cable car, a common transport feature in Swiss Alpine holiday destinations.
- Kurtaxe
- Local visitor tax charged in some Swiss destinations, usually collected by the accommodation provider.
- Schengen area
- The border-free travel area that Switzerland belongs to; short-stay visas follow Schengen rules.
- Half-Fare Card
- A Swiss rail discount card that gives the holder 50 percent off standard SBB tickets for a year.
1
2
3
4
5
6
7
8
9
10
11
12
13
Also known as
Alternate names and search phrases for this event.
- Ferien 2027 Bern 2027
- Ferien Bern 2027
- Bern Switzerland
- Travel & Tourism Bern 2027
- Adventure travel packages and experiences
- Cultural and heritage tourism offerings
- Family-friendly vacation options
- Luxury travel and high-end accommodations
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.