Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Feria de los Mayores de Extremadura is a key social event held over four days, bringing together seniors from the region and Portugal, along with businesses and public organizations.
The fair features a variety of activities such as musical performances, theater, workshops, and sports championships, aimed at promoting an active lifestyle and social interaction among the elderly.
Feria de los Mayores de Extremadura takes place in Badajoz, ES.
TL;DR
- 1Dates and Venue: Feria de los Mayores de Extremadura runs from 25-28 February 2027 at IFEBA, Badajoz, Spain.
- 2Scale and Focus: This event attracts over 500,000 visitors and showcases services for the elderly.
- 3Organiser: The event is organized by IFEBA, with more than 25 years of experience.
- 4Buyer Authority: Attendees include seniors from the region and Portugal, along with service providers.
- 5Entry: Admission is free for all visitors.
Why visit
Visitors can enjoy a range of activities designed for seniors, including workshops, performances, and health-related talks. This event attracts over 500,000 visitors and showcases services for the elderly. Attendees include seniors from the region and Portugal, along with service providers. Admission is free for all visitors.
Why exhibit
Exhibitors can connect with a growing market focused on senior services, showcasing products that enhance quality of life. This event attracts over 500,000 visitors and showcases services for the elderly. Attendees include seniors from the region and Portugal, along with service providers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Older adults (roughly 60+) from Badajoz, Extremadura and the Portuguese border region researching care, health, leisure and active-ageing options
Family members and caregivers comparing home help, telecare and residential care for a parent or relative
Geriatricians, nurses, physiotherapists and primary-care staff who refer older patients to support services
Directors and staff of day centres, residential homes and home-assistance (ayuda a domicilio) providers
Social workers and municipal social-services teams handling dependency (dependencia) assessments and benefits
Mobility, hearing and vision specialists sourcing assistive products for older clients
Retirees' associations, senior clubs and day-trip organisers planning group visits to the fair
Financial, insurance and legal advisers working on retirement, pensions and inheritance planning
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers and distributors of mobility aids, walkers, wheelchairs, scooters, stairlifts and bathroom adaptation kit
Telecare and remote-monitoring technology providers selling alarms, sensors and smart-home safety systems
Residential care home groups, day-centre operators and home-assistance (ayuda a domicilio) companies recruiting clients
Health and personal-care brands in orthopaedics, hearing aids, optics, pharmacy, nutrition and skin care for older adults
Insurance, pension, banking and legal advisory firms targeting retirees and their families
Travel, leisure, culture and active-ageing operators running senior trips, thermal spa breaks and social programmes
Public agencies, municipal social services and NGOs presenting dependency support and healthy-ageing programmes
Rehabilitation, fitness and physiotherapy suppliers with equipment designed for older users
Product categories
Key solution areas showcased across the event.
Mobility and accessibility equipment: walkers, wheelchairs, scooters, stairlifts, ramps and adapted bathrooms
Telecare, remote monitoring, fall-detection sensors and smart-home safety devices
Home care, day-centre places and residential care home services
Health and personal care: orthopaedics, hearing aids, vision, pharmacy, nutrition and skin care
Financial, insurance, pension and inheritance-planning advisory for retirees
Travel, leisure, culture and active-ageing programmes, including thermal and rural breaks
Assistive technology and communication devices for people with reduced dexterity, hearing or sight
Retirement housing, sheltered and assisted-living accommodation options
Location & Facilities
Venue
IFEBA
Av. de Elvas, s/n, 06006 Badajoz
Facilities
Parking
IFEBA in Badajoz typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: IFEBA in Badajoz typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at IFEBA for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Badajoz, ES
Why it matters
On 2027-02-25 to 2027-02-28, Feria de los Mayores de Extremadura in Badajoz covering Health and wellness services for seniors, Assistance and care solutions for the elderly, Financial and legal services fo gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel ILUNION Golf Badajoz
USD 115–150 / night
Rated 4.2 in the Google Hotels capture for the 25-28 February 2027 dates. Free Wi-Fi, free parking, outdoor pool, air conditioning, restaurant and bar; breakfast is chargeable. Good choice if you arrive by car.
Hotel Badajoz Center
USD 105–140 / night
Rated 4.3 in the same capture and flagged as good value for a four-star. Free Wi-Fi, paid parking, outdoor pool, fitness centre, restaurant and bar; breakfast is chargeable.
Hotel Rio Badajoz
USD 80–110 / night
Rated 3.9 and described as good value with a pool. Free Wi-Fi, free parking, outdoor pool, air conditioning, restaurant and room service; breakfast is chargeable.
Condedu
USD 60–85 / night
Rated 3.7 and the budget end of the Badajoz options captured for these dates. Breakfast, free Wi-Fi, parking, air conditioning and restaurant; pet-friendly and kid-friendly.
Local transport
Get around the city with these convenient transport options.
Urban bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forBadajoz city bus network (Tubasa) to the fairground area
Badajoz urban lines are listed by the Ayuntamiento de Badajoz; Moovit covers real-time Badajoz transit.
Taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forCity centre to IFEBA fairground
A Google Maps route capture from Badajoz city to the fairground area showed about 8 minutes and 1.7 km via C. Jacobo Rodriguez Pereira, so taxi cost should stay low.
taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forBadajoz Airport
taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forSeville Airport
Weather
Winter conditions in Badajoz: mild but changeable, with rain possible. Automated weather retrieval failed for this run, so no official temperature figures are quoted; check AEMET or a local forecast before the 25-28 February 2027 dates.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to ES.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Local language
Spanish is the working language in Badajoz; Extremadura's border position means Portuguese is also widely understood among visitors from across the frontier.
Border city context
Badajoz sits on the Portuguese border, so cross-border visitors from the Alentejo region are a normal part of local fair audiences.
Registration and access
Confirm registration and venue access with the organiser before travelling to Badajoz, and arrive early on the first show day for orientation and security screening.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
The flight search captures for 25 February 2027 from Madrid, Barcelona, Valencia and Seville to BJZ returned only search-page shells (sign-in prompts and navigation), so no usable fares or schedules were recorded. Book directly with carriers or compare on Google Flights, and allow extra time for a possible Madrid or Seville connection plus onward road transfer to Badajoz.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Badajoz; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near IFEBA: Hotel ILUNION Golf Badajoz; Hotel Badajoz Center; Hotel Rio Badajoz.
Ride-hail: Ride-hailing apps are commonly used in Badajoz; confirm local availability before travel.
Public transit: Badajoz urban buses are operated under the Tubasa network; the city council publishes the current urban bus lines and Moovit and busmaps maintain Badajoz route maps. Confirm which line serves the IFEBA fairground before travelling, as the capture did not return a specific venue route.
Parking: On-site parking is available at IFEBA; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Late February in Badajoz is still winter: expect cool mornings and mild afternoons, with daytime highs commonly in the mid-teens Celsius. The weather source for this run failed, so treat this as a planning range and re-check a forecast close to 25-28 February 2027.
Seasonality: Late February falls in Badajoz's wetter winter half, so short rain spells are possible across the four show days; the automated weather lookup did not return data for this run, so confirm with a local forecast before travel.
Packing: Pack layers for cool mornings and mild afternoons, a compact umbrella or rain shell, and comfortable shoes for walking the fairground halls and outdoor areas. Evening temperatures drop quickly in Extremadura in February.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Feria de los Mayores de Extremadura usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14-10 days before
Re-check the 25-28 February 2027 dates, opening hours and gate times on feriadelosmayores.es, and confirm whether pre-registration or a badge is needed, especially for organised group visits from senior clubs.
10-7 days before
Book a room in Badajoz early because late February is a busy city weekend. Four-star options used by fair visitors include Hotel ILUNION Golf Badajoz (free parking, outdoor pool) and Hotel Badajoz Center; Hotel Rio Badajoz and Condedu cover the mid-range and budget tiers.
7-3 days before
Fix your travel plan: Badajoz Airport (BJZ) is the closest gateway, while Madrid, Seville and Lisbon are common connecting points for road or rail into Extremadura. Confirm the final bus or train leg before booking.
3-1 days before
Check the AEMET forecast for late February in Badajoz (mild but changeable, rain possible) and pack layers plus a rain jacket. Download the Tubasa urban bus map and note the IFEBA parking options if you drive.
Day before
Write a short list of the product categories and talks you want to see, then group them by hall so you are not walking the whole fairground twice. If you are coming with someone who uses a walker or wheelchair, check accessibility and entrance points on the venue site.
On arrival
Allow around 8 minutes by taxi from the Badajoz city centre to the IFEBA fairground area, or take an urban bus line serving the venue. Keep some extra time for registration, cloakroom and moving between halls.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at IFEBA
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Feria de los Mayores de Extremadura registration concourse
IFEBA
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
IFEBA
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Feria de los Mayores de Extremadura fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Feria de los Mayores de Extremadura, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Health and wellness services for seniors and Assistance and care solutions for t solutions and benchmarking suppliers at Feria de los Mayores de Extremadura in Badajoz.
Min. budget
$417.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Health and wellness services for seniors and Assistance and care solutions for t products who need qualified meetings with the event's trade audience.
Min. budget
$2,037.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Badajoz show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the Feria de los Mayores in Badajoz?
The edition covered here runs 25-28 February 2027 in Badajoz, Spain. Check the official site feriadelosmayores.es for gate times and the exact fairground entrance before travelling.
How do I reach Badajoz for the fair?
Badajoz Airport (BJZ) is the local gateway with car and bus transfer pages published by Aena. Many visitors connect through Madrid or Seville by air or rail and then continue by road; central hotels are about 8 minutes and 1.7 km from the fairground area by car.
What should I pack for a late-February visit to Badajoz?
Expect cool mornings, mild afternoons and possible rain. Bring layers, a compact umbrella and comfortable shoes for walking between halls and outdoor areas.
Is the Feria de los Mayores aimed at the public or trade visitors?
The event brings together seniors, family caregivers and providers of senior-focused services and products. Exhibitors cover health and wellness, assistance and care, financial and legal services, mobility and leisure activities for older adults.
Glossary
- Persona mayor
- Spanish term for an older adult, usually applied to people aged 65 and over. It is the core audience label used by fairs such as this one in Badajoz.
- Teleasistencia
- Telecare: a remote alarm and monitoring service that lets an older person call for help from home via a pendant or wrist device connected to a response centre.
- Dependencia
- Dependency, meaning the permanent loss of autonomy that qualifies a person in Spain for publicly supported care. Assessments follow the national SAAD system created under Ley 39/2006.
- Grado de dependencia
- The dependency level (Grade I moderate, Grade II severe, Grade III high dependency) that determines which Spanish public care benefits and hours of support a person can receive.
- Ayuda a domicilio
- Home-help service: personal care, cleaning, meal preparation and companionship delivered in the older person's own home, often funded partly by the municipality.
- Centro de día
- Day centre: a facility where older or dependent people spend daytime hours with supervised activities, meals and therapy, returning home in the evening.
- Residencia de mayores
- Residential care home for older adults, offering permanent or temporary stays with nursing, meals and daily-living support.
- Productos de apoyo
- Assistive products (the Spanish equivalent of the ISO 9999 category): devices such as walkers, grab rails, adapted cutlery and shower chairs that compensate for reduced mobility or dexterity.
- Adaptación del hogar
- Home adaptation: physical changes such as walk-in showers, ramps, stairlifts and widened doorways that make a house safer and more usable for someone with reduced mobility.
- Ortopedia técnica
- Technical orthopaedics: braces, insoles, prosthetics and mobility aids supplied by specialised retailers and often partly reimbursed by Spanish health insurance.
- Envejecimiento activo
- Active ageing: the policy and lifestyle approach that keeps older people physically, socially and mentally engaged, which drives much of the leisure, fitness and travel content at senior fairs.
- IFEBA
- Institución Ferial de Badajoz, the city's exhibition centre and the fairground district where large trade and consumer events in Badajoz are held.
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Also known as
Alternate names and search phrases for this event.
- Feria de los Mayores de Extremadura 2027
- Feria de los Mayores de Extremadura Badajoz 2027
- Feria 2027
- Feria Badajoz 2027
- Mayores 2027
- Mayores Badajoz 2027
- Badajoz ES
- Health and wellness services for seniors
- Assistance and care solutions for the elderly
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.