Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Feria de las 2 Ruedas, taking place from May 13 to 16, 2027, at Plaza Mayor Medellín, is the leading event for the motorcycle and light mobility industry in the Americas, featuring over 550 exhibitors and 95,200 visitors.
Dates
13–16 May 2027
City / country
Medellín, CO
Venue
Plaza Mayor Medellín
Time
10:00 AM – 8:00 PM daily
Event overview
Feria de las 2 Ruedas is the premier two-wheel industry event in the Americas, scheduled for May 13 to 16, 2027, at Plaza Mayor Medellín. This event connects key stakeholders in the motorcycle and light mobility sectors, showcasing innovations, products, and services.
With a history of over 18 editions, it has evolved to meet market dynamics, attracting more than 550 exhibitors and over 95,200 visitors. Feria de las 2 Ruedas takes place in Medellín, CO.
TL;DR
Attendees will benefit from networking opportunities with industry leaders and access to the latest innovations in motorcycles and light mobility vehicles. The fair features numerous events, demonstrations, and exhibitions that enhance the visitor experience. With a diverse range of exhibitors, visitors can explore various products and services tailored to their needs.
Exhibiting at Feria de las 2 Ruedas provides unparalleled visibility to a targeted audience of over 95,200 visitors, including key decision-makers and industry professionals. Exhibitors can showcase their latest products, engage in business meetings, and strengthen their market presence in the growing motorcycle sector.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Calle 41 No. 55-35, Medellín, Colombia
Plaza Mayor Medellín in Medellín typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Plaza Mayor Medellín in Medellín typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Plaza Mayor Medellín for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General Admission
3-Day Pass
Who runs the show
Prisma
Organiser
How the last edition performed
Last edition
—
Visitors: 95,200
Exhibitors: 550
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-13 to 2027-05-16, Feria de las 2 Ruedas in Medellín covering Motorcycles and scooters, Light mobility vehicles, Accessories and spare parts, Safety gear and apparel, Electric mobili gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
José María Córdova International Airport
Handles most international arrivals and the majority of domestic traffic. Allow a buffer for the mountain road transfer and confirm whether your hotel offers an airport shuttle
TBA
to venue
Approx. 45-60 minutes by road to Plaza Mayor Medellín, depending on traffic on the airport road and Las Palmas route
by car
Olaya Herrera Airport
Located inside the city and used mainly for domestic regional routes; convenient if you connect from another Colombian city rather than arriving long-haul
TBA
to venue
Approx. 15-25 minutes by taxi to Plaza Mayor Medellín
by car
El Dorado International Airport
Most long-haul itineraries into Colombia connect through Bogotá before a short domestic flight to MDE. Allow at least 2-3 hours for immigration, baggage and connection
TBA
to venue
Not a local transfer; onward BOG-MDE flight of roughly 1 hour plus airport transfer time in Medellín
by car
A range of accommodation options near the venue and across key areas.
Zenia 70 Living & Suites
USD 150–190 / night
Listed for the 13-16 May dates with free Wi-Fi and breakfast plus an excellent location score; a practical base for a small exhibiting team. Rates are approximate USD night bands billed in Colombian pesos and exclude any local taxes.
Hotel Roomzz Laureles
USD 150–190 / night
Free Wi-Fi, air conditioning, breakfast and parking listed; Google Hotels showed it around 38% below its usual rate for the selected dates. Laureles is a quieter district with easy taxi access to Alpujarra.
Autenthico Provenza Home Medellin
USD 150–190 / night
Free Wi-Fi, free parking and airport shuttle listed; a rate around 51% below the usual price appeared for the fair dates. El Poblado puts restaurants and evening meetings within walking distance, with a 20-35 minute taxi ride to Plaza Mayor.
Edificio Atalanta
USD 150–202 / night
Breakfast (paid), free Wi-Fi, paid parking, air conditioning, pet-friendly policy and airport shuttle listed in the Google Hotels capture. Apartment layout suits longer stays and small teams sharing a unit.
Hostal del Cielo - Mirador 360° Medellín
USD 95–122 / night
Appears in the Google Hotels results for the fair dates; check room type, shared bathroom arrangements and breakfast inclusion when booking. Best suited to individual visitors or students on a tight budget.
Get around the city with these convenient transport options.
Airport bus / shared shuttle (MDE to Medellín)
Regular bus and shared-shuttle services link MDE with Medellín; stow luggage and allow extra time on the mountain road. Cheapest option but slower than a private transfer.
Taxi or pre-booked private transfer (MDE to venue)
Use the authorised taxi queue or a pre-booked transfer for door-to-door access to the convention district; travel time depends on traffic on the airport road and the Las Palmas tunnel.
Metro de Medellín (Line A)
The metro is the backbone of urban transit; Line A runs along the Alpujarra corridor with a short walk to the venue. Avoid commuter peak hours if you carry heavy samples or luggage.
Metrocable (integrated cable car)
Metrocable lines are integrated with the metro fare system and mainly serve hillside neighbourhoods; useful if your accommodation is on the network rather than a direct route to the fairground.
App-based ride (Uber, DiDi or inDrive)
App rides are widely used for intra-city trips and usually beat street-taxis on price transparency; a Google Maps sample route within Medellín showed around 22-27 minutes by road. Expect surge pricing during heavy rain.
Street taxi (Olaya Herrera Airport to venue)
EOH is inside the city, so the transfer is short; agree the fare or insist on the meter before leaving the airport rank.
Weather
Medellín sits at roughly 1,495 m and is mild all year, but May 2027 falls in the first rainy season. Expect warm daytime highs around 24-28 C, cooler evenings near 15-17 C and frequent afternoon or evening showers, sometimes heavy and brief. Morning hours are usually the driest window for walking between hotels and the metro. There is no cold season to plan for, but the altitude means stronger sun and quicker fatigue for first-time visitors. Pack a compact rain jacket, light layers and comfortable shoes for long days inside the Plaza Mayor halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Colombia's main mobile networks (Claro, Movistar and Tigo) cover Medellín well, including the Alpujarra district, with 4G widely available and 5G rolling out in central areas. Pre-paid SIM cards are sold at MDE airport and in city stores; an eSIM bought before departure is the fastest option for a short trade visit. Venue Wi-Fi at Plaza Mayor should be confirmed with the organiser or exhibitor manual for large-file demos and stand connectivity. Colombia uses 110 V / 60 Hz with type A and B plugs, so bring a universal adapter for European and UK devices. Download offline maps and a translation app before show days, and keep a power bank for long hours on the floor.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language and meetings
Spanish is the working language in Medellín. Business greetings are warm and personal: a handshake, direct eye contact and a business card exchange are standard. Paisa business culture values relationship building, so allow time for conversation before moving to prices and volumes.
Altitude and pace
The city sits at roughly 1,495 m, which is modest but can still tire first-time visitors. Hydrate, keep the first day light and avoid scheduling back-to-back evening events right after a long-haul flight.
Safety and getting around
Medellín is far safer than its historical reputation, but normal big-city precautions apply: use app-based or authorised taxis, avoid displaying expensive phones in crowded streets, and stay on well-lit commercial streets at night. Keep a digital copy of your documents.
Money, tipping and hours
The Colombian peso is used everywhere; cards are accepted in hotels and larger shops but carry cash for taxis and small vendors. A tip of around 10% is customary in restaurants and is often already included on the bill, so check before adding more. Business hours typically run from 08:00 to 18:00 with a long midday lunch.
Food and after-hours networking
Meals follow Latin American rhythms, with a lighter lunch and a later dinner. Bandeja paisa, arepas and Colombian coffee are the local staples and useful icebreakers with dealers. Many restaurants in El Poblado and Laureles stay open late, which suits post-show meetings.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
For May 2027, plan around José María Córdova International Airport (MDE) as the main arrival point, with Olaya Herrera (EOH) as a convenient domestic alternative inside the city. Long-haul origins usually connect through Bogotá (BOG) or Panama City (PTY) before the short hop to MDE, so check through-ticket protection and baggage rules rather than buying separate tickets. MDE sits in Rionegro, roughly 45-60 minutes by road from central Medellín depending on traffic, so avoid tight same-day connections and allow a buffer on departure day. Airfares around trade fair dates rise as the event approaches; book early and confirm seat selection, baggage allowance and change conditions. All fare bands in this listing are directional estimates, not live quotes.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: José María Córdova International Airport: Approx. 45-60 minutes by road to Plaza Mayor Medellín, depending on traffic on the airport road and Las Palmas route; Olaya Herrera Airport: Approx. 15-25 minutes by taxi to Plaza Mayor Medellín; El Dorado International Airport: Not a local transfer; onward BOG-MDE flight of roughly 1 hour plus airport transfer time in Medellín. Allow road or rail time to Plaza Mayor Medellín; on-site parking is usually available at major exhibition ven
Hotel → venue: Precinct hotels near Plaza Mayor Medellín: Medellín: Zenia 70 Living & Suites; Laureles: Hotel Roomzz Laureles; Provenza, El Poblado: Autenthico Provenza Home Medellin.
Ride-hail: Uber, DiDi and inDrive are commonly used for city trips in Medellín, with app pricing that is usually clear before you confirm. Expect a short wait in the Alpujarra and El Poblado districts and surge pricing during heavy rain or peak commuter hours. Using the app from inside the venue or hotel lobby is easier than hailing on the main road, and a short walk to a side street often shortens pickup times. Street taxis remain widely available, but agree the fare or check the meter before departure. Confirm the current operating status of each app before travel, as ride-hailing rules in Colombia can change.
Public transit: Medellín's integrated system combines Metro lines A and B, the Metrocable cable lines and feeder buses, all accessed with a rechargeable Cívica card. Line A runs along the Alpujarra corridor and Exposiciones station is the closest stop to Plaza Mayor, with a short walk to the halls. For hotels in El Poblado, metro from Poblado station towards Niquía reaches the venue side of the city without traffic delays. Fares are low in absolute terms (around COP 3,200-4,500 per integrated ride) and the network is busy at commuter peaks, so travel slightly earlier when carrying display materials. MDE airport sits outside the city and is not served by metro, so plan a bus, shuttle or taxi for the airport leg and metro for in-city travel.
Parking: Plaza Mayor Medellín operates on-site parking for cars and can usually accommodate delivery vehicles during setup and dismantling windows; confirm access rules, height limits and daily or hourly rates with the venue or your exhibitor manual. Central Alpujarra streets fill early on show days, so arriving before the halls open gives the best chance of a space. For hotels, Underground and hotel-garage parking in El Poblado and Laureles is common but not always free, so confirm whether your rate includes parking and whether an SUV or van fits the garage height limit.
Plan and pack for the event climate.
Month: May 2027
Temperature: Daytime highs typically 24-28 C and nights around 15-17 C at Medellín's roughly 1,495 m altitude. This is an approximate climatological band for May, not a forecast; check a live forecast in the week before travel.
Seasonality: May marks the first rainy season of the year in Medellín, with frequent afternoon and evening showers that can be heavy but short. Mornings are usually the driest window for walking or metro trips, and the Plaza Mayor halls are indoor, so rain mainly affects transfers and evening plans. Build a little slack into taxi times during downpours.
Packing: Pack light layers for warm days and cooler evenings, a compact rain jacket or umbrella, and comfortable walking shoes for long hours in the halls. Bring a universal adapter for Colombian 110 V type A/B sockets, a power bank, sun protection for the high-altitude daylight and a light sweater for air-conditioned meeting rooms. Business casual is the norm on the floor, with slightly more formal dress for distributor dinners in El Poblado or Laureles. Add a small daypack for catalogues and a waterproof cover for electronics during afternoon showers.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Feria de las 2 Ruedas usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
D-14: Book flights into MDE (Rionegro) or EOH (city) and allow a 45-60 minute road transfer to the Alpujarra district on arrival day.
D-13: Reserve accommodation in El Poblado, Laureles or near Alpujarra, and confirm breakfast, airport shuttle and cancellation terms before paying.
D-12: Draft a target list of brands, parts suppliers and workshop equipment vendors to visit, grouped by hall so you can walk the floor efficiently.
D-11: Prepare a buyer profile sheet with your business type, annual volumes, current brands carried and payment terms, in Spanish where possible.
D-10: Check Colombian entry requirements for your nationality via the Cancillería and confirm passport validity of at least six months.
D-9: Arrange travel insurance covering medical care, motorcycle-related activities and baggage, and save the policy number offline.; D-8: Buy or top up a Cívica card plan for Metro Line A and map the Exposiciones station walk to Plaza Mayor.
D-7: Download ride-hailing apps used in Medellín and confirm card or cash payment options before you land.
D-6: Pack light layers, a rain jacket and comfortable shoes for large indoor halls; Medellín days are warm and May evenings are wet.
D-5: Book any dealer or distributor meetings in advance and share your agenda with booth contacts, noting the 13-16 May window.
D-4: Set a budget split across parts, gear and equipment, leaving room for freight, import duties and local taxes on purchases.
D-3: Prepare digital and printed copies of your business registration and tax ID for supplier onboarding at the show.
D-14: Confirm the 13-16 May 2027 dates, opening hours and hall plan on feria2ruedas.com, and check whether trade buyers need pre-registration for a badge.; D-2: Confirm transfer times for show days and plan to arrive 30-45 minutes before the halls open for security and badge checks.
Registration and hall orientation at Plaza Mayor Medellín
Supplier meetings and product demos
Final negotiations and follow-up
Feria de las 2 Ruedas registration concourse
Plaza Mayor Medellín
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Plaza Mayor Medellín
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General Admission
COP 44000 / per person
visitor_ticket
visitor · 3-Day Pass
COP 110000 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General Admission | COP 44000 / per person | organiser_published | |
| visitor_ticket | visitor | 3-Day Pass | COP 110000 / per person | organiser_published |
Decision
Use this quick check to decide whether Feria de las 2 Ruedas fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Feria de las 2 Ruedas, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Motorcycles and scooters and Light mobility vehicles solutions and benchmarking suppliers at Feria de las 2 Ruedas in Medellín.
Min. budget
$110,554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Motorcycles and scooters and Light mobility vehicles products who need qualified meetings with the event's trade audience.
Min. budget
$497,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Medellín show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Trust footer
4
References
1
Publishers
0
Date checked
Feria de las 2 Ruedas
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