FASTFOOD & CAFÉ & RESTAURANT EXPO - MALMÖ 2026

Venue

name: Malmömässan

address

city: Malmö

street: Mässgatan 6

country: Sweden

postal code: 215 32

map url: https://maps.app.goo.gl/5h6EyauCvSYgCsyp6

facilities

parking

notes: The area offers over 3,000 parking spaces, including charging stations for electric vehicles. About 1,000 spaces are directly at Malmömässan.- - 4 Due to roadworks, access may be limited until summer 2026.- 1

spaces: 3000

status: unknown

currency: SEK

• https://www.malmomassan.se/en/for-visitors-2/
• https://www.malmomassan.se/en/for-visitors/

cloakroom

notes: Staffed cloakrooms are available at Malmömässan.- 4 - 5

status: unknown

• https://www.malmomassan.se/en/for-visitors/
• https://www.malmomassan.se/hitta-till-malmomassan/

• Malmömässan Restaurant
• Nearby restaurants and cafés

prayer rooms

notes: No dedicated prayer rooms are mentioned on the official venue website. Visitors may wish to contact the venue directly for specific requests.

status: unknown

accessibility

notes: Malmömässan is a modern and flexible meeting facility designed to accommodate all visitors. The venue is accessible via multiple transport options including train, bus, and car.-

status: unknown

• https://www.malmomassan.se/en/for-visitors-2/

onsite shuttle

notes: No onsite shuttle service is mentioned. However, the venue is within 300 metres of Hyllie station, and local transport options are plentiful.- 1

status: unknown

charging points

notes: Charging stations for electric vehicles are available in the parking area.-

status: unknown

• https://www.malmomassan.se/en/for-visitors-2/
• https://www.nordicnaturalfood.com/

luggage storage

notes: Luggage storage is not explicitly mentioned on the official venue website for FFCR visitors. External luggage storage services are available in the Malmö area.

status: unknown

parking notes: Over 3,000 parking spaces and electric car charging points in the Hyllie area.- 9

floor plan schematic

google maps place url: https://maps.app.goo.gl/5h6EyauCvSYgCsyp6

official venue page url: https://www.malmomassan.se/en/

Entry & registration

trade only: true

event hours: 22 september 2027, 10:00–18:00; 23 september 2027, 10:00–16:00

ticket notes: Gratis inträde för yrkesverksamma. - 41

setup end date: 2027-09-22T20:00:00

registration url: https://www.ffcr.se/en/entrance-ticket/

setup start date: 2027-09-21T07:00:00

teardown end date: 2027-09-23T22:00:00

teardown start date: 2027-09-23T16:00:00

registration is free: true

Organisers

• Emma Nyberg
• Jessica Karlberg
• Kristoffer Horn
• Pia Roos Börjeson

Programme

• FFCR Innovation Awards

agenda url: https://www.ffcr.se/en/malmo/

agenda status: unknown

• Nordic Natural Food 2027

• Offentliga måltider (Public Meals)

Previous edition

stats

year: 2025

notes: Data from Easyfairs press release: 3,200 unique visitors and nearly 150 exhibitors.- 6

end date: 2025-09-25

start date: 2025-09-24

deals count: 0

edition number: 0

floor area sqm: 0

visitors count: 3200

pavilions count: 0

exhibitors count: 150

visitor countries: 0

exhibitor countries: 0

recap html: <p>FFCR Malmö bjöd på två dagar fyllda av inspiration och affärer. Mässan växer varje år och denna gång var mässgolvet fullt med ett större besökarantal på 3200 unika besökare och närmare 150 utställare. Engagemanget från både utställare och besökare var starkt – redan på plats valde hälften av utställarna att återboka sig till Malmö 2027. Årets scenprogram bjöd på fler talare och fler historier än någonsin. Sandra Mastio var tillbaka som moderator och ledde samtalen kring framgångssagor i branschen. Nyheten för i år var att Vingroupen fanns på plats och skapade ett helt nytt område på mässgolvet. En annan höjdpunkt var tävlingen Beredskapskocken, arrangerad i samarbete med Svenska Kockars Förening. Pizza Champion Cup firade 10-årsjubileum och bjöd på en stor show utöver det vanliga.- 6 </p>

• Vingroupen (Wine Area)
• Beredskapskocken (The Emergency Chef) competition

• Victoria Widell Ahlberg

exhibitor roi: Exhibitor ROI was strong, evidenced by half of the exhibitors rebooking their stands on-site for the 2027 edition- 22 - 32 . This high rebooking rate signals that exhibitors achieved tangible business value and see FFCR Malmö as a critical platform for industry engagement.

impact summary: The 2025 edition of FFCR Malmö reaffirmed its position as southern Sweden's leading restaurant trade fair, drawing 3,200 unique visitors and nearly 150 exhibitors- 22 - 32 . The strong engagement was reflected in half of the exhibitors rebooking on-site for the 2027 edition, underscoring the fair's importance for industry development- 22 - 32 . The event featured a rich stage programme with high-profile speakers, new attractions like the Vingroupen wine area, and popular competitions including Beredskapskocken and the Pizza Champion Cup 10th anniversary- 22 - 32 .

current edition

year: 2027

notes: Based on official website statement of 'Around 150 exhibitors' for the 2027 edition.- 1

end date: 2027-09-23

source url: https://www.ffcr.se/en/malmo/

start date: 2027-09-22

value status: estimate

exhibitors count: 150

estimated exhibitors count: 150

• 150
• 3200
• 150
• 150

audience quality: The fair attracted 3,200 unique visitors, a figure that reflects a highly engaged, professional audience of decision-makers from the restaurant, café, and fast-food sectors- 22 - 32 . The presence of high-profile speakers and the popularity of interactive segments such as the live kitchen and competitions indicate a quality audience eager for inspiration and business development.

• Previous edition
• 2027

next edition outlook

year: 2027

• https://www.mynewsdesk.com/se/easyfairs/pressreleases/ffcr-malmoe-bjoed-paa-tvaa-dagar-fyllda-av-inspiration-och-affaerer-3407056
• https://www.ffcr.se/en/malmo/
• https://www.ffcr-helsinki.com/

summary: The 2027 edition is set to build on the momentum of 2025, with strong exhibitor rebooking rates already secured- 22 - 32 . The fair will leverage the 20th anniversary of FFCR, with a stronger overall programme, more speakers, and enhanced networking opportunities- . With around 150 exhibitors expected- and a continued focus on innovation, sustainability, and digital transformation, the Malmö edition will reaffirm its position as the leading trade fair for southern Sweden's restaurant industry.

end date: 2027-09-23

confidence: High

start date: 2027-09-22

• Expanded programme and more speakers to celebrate the 20th anniversary of FFCR- .
• Increased focus on AI and digital solutions in restaurant operations.
• Greater emphasis on sustainability and plant-based offerings.
• Enhanced networking opportunities through the FFCR Nordic app.

Exhibitors

total: 0

exhibitor analysis quality

total rows: 0

rows with hall: 0

classified rows: 0

rows with booth: 0

unclassified rows: 0

classification coverage pct: 0

Market

region: Sweden and the wider Nordic region (Denmark, Finland, Norway), with a strong focus on the Swedish HoReCa (Hotel, Restaurant, Café) market and its southern hub in Malmö. The event attracts both local and international suppliers and decision-makers, reflecting the cross-border dynamics of the Øresund region.

why it matters: FFCR Malmö is the definitive barometer for the Swedish and Nordic restaurant industry. It provides a concentrated snapshot of emerging trends—from AI and plant-based innovation to sustainability and experiential dining—directly from the suppliers and thought leaders shaping the market. For professionals, attending is not just about seeing new products; it's about understanding the strategic direction of the industry, securing competitive advantages, and building the relationships that drive business growth in a rapidly evolving sector. The high exhibitor rebooking rate (50% on-site for 2027) is a strong indicator of the event's ROI and its central role in the industry's calendar.- 17

• AI and Digital Transformation in Restaurants
• Plant-Based and Alternative Proteins
• Sustainability and Circular Economy
• Experiential Dining and Live Events
• Digitalisation and Event Apps

similar event circuit

title: FFCR Nordic Circuit

• FFCR Helsinki
• FFCR Stockholm
• FFCR Gothenburg
• FFCR Malmö

summary: FFCR (Fastfood & Café & Restaurant Expo) is a series of B2B trade fairs organized by Easyfairs across the Nordic region. The circuit includes events in Helsinki, Stockholm, Gothenburg, and Malmö, providing a year-round platform for the HoReCa industry to connect, discover new products, and conduct business.- - 1

• Early Year (Jan–Feb)
• Autumn (Sep)

source note: Event dates and details are sourced from official FFCR websites and press releases. Gothenburg 2026 is included as the most recent edition before Malmö 2027, providing context for the circuit's timeline.

planning window: The FFCR circuit runs from January to September, with events typically held in Helsinki (January), Stockholm (February), Gothenburg (September), and Malmö (September). This allows exhibitors and visitors to plan their participation across multiple markets.

Logistics

visa

required: true

official url: https://www.government.se/government-policy/migration-and-asylum/list-of-foreign-citizens-who-require-visa-for-entry-into-sweden/

ata carnet notes: Sweden accepts ATA Carnets for temporary admission of goods, including exhibition materials. From 1 June 2026, all ATA Carnets issued in Sweden will be digital (eATA).- - 41 The ATA Carnet replaces customs declarations and guarantees for temporary imports.- 44

ata carnet accepted: true

free nationalities notes: Citizens of EU/EEA countries, Switzerland, the United States, Canada, United Kingdom, Australia, Japan, South Korea, and most North, Central and South American countries do not require a visa for stays up to 90 days.- - 11 For a complete list of visa-free nationalities, refer to the Swedish Government's official list of foreign citizens who do not require a visa.

weather notes: September in Malmö is mild: average highs of 17–19°C (63–66°F) and lows of 10–12°C (50–54°F). Rainfall is moderate, with about 4–7 rainy days and 48–56 mm of precipitation expected during the month.-

• Swedish Fika and Culinary Culture
• Sustainability and Ethical Consumption
• Professional and Business-Focused Atmosphere

• Copenhagen Airport (Kastrup)
• Malmö Airport (Sturup)

connectivity notes: Free WiFi is available throughout the venue.- 4 - 5 The FFCR Nordic app provides real-time updates, exhibitor information, and networking tools, enabling visitors to discover exhibitors, book meetings, plan their days, and receive live information.- 37

local currency code: SEK

Visitor persona

visa

notes: Applicants should apply well in advance. An invitation letter from the event organiser or a Swedish business partner is recommended for business visa applications.-

official url: https://www.government.se/government-policy/migration-and-asylum/list-of-foreign-citizens-who-require-visa-for-entry-into-sweden/

estimated cost: 90

processing time: 15 working days

requirement summary: A Schengen visa is required for citizens of many non-EU countries for business visits to Sweden. Visa-exempt nationals can stay for up to 90 days. All travellers must hold a passport valid for at least three months beyond the intended departure date.

hotels

• Hyllie (closest to venue, walkable)
• Malmö Central / Triangeln (good transport links, more dining options)

recommended check in: 21 September 2027 (day before the fair)

recommended check out: 24 September 2027 (day after the fair)

flights

• Nordic countries (direct flights to MMX or CPH)
• Europe (direct flights to CPH, then train to Malmö)
• Intercontinental (via CPH hub)

booking notes: For CPH, book flights to Copenhagen Airport and take the Öresundståg train directly to Malmö Hyllie station (11–12 minutes). For MMX, take the Flygbussarna airport coach to Malmö Central, then continue by train or bus to Hyllie.

destination airport: Copenhagen Airport (CPH) is the primary international gateway; Malmö Airport (MMX) serves domestic and some European routes.

weather

month: September

packing notes: Bring a light jacket or sweater for cooler evenings, and an umbrella or raincoat for possible showers. Comfortable walking shoes are recommended for exploring the exhibition halls.

temperature range: Highs 17–19°C (63–66°F), lows 10–12°C (50–54°F)

rain or seasonality: Moderate rainfall, 4–7 rainy days, 48–56 mm precipitation expected

transport

parking: Over 3,000 parking spaces in the Hyllie area, including ~1,000 directly at Malmömässan. Charging stations for electric vehicles available.- 17

ride hail: Uber and Bolt operate in Malmö. Estimated fare from city centre to venue: ~SEK 150–250.

hotel to venue: From Hyllie hotels: 2–5 minutes walk. From city centre hotels: Take Pågatåg or Öresundståg to Hyllie station (3–6 minutes), or bus lines 6, 8, or 33.

public transit: Hyllie station is 300 metres from the venue. Frequent trains from Copenhagen (every 20 minutes), Triangeln (3 min), and Malmö Central (6 min). Local buses 6, 8, and 33 stop at Hyllie Stationstorg.

airport to venue: From Copenhagen Airport (CPH): Take the Öresundståg train directly to Hyllie station (11–12 minutes, ~SEK 120). From Malmö Airport (MMX): Take Flygbussarna airport coach to Malmö Central (~30 minutes, ~SEK 120), then train or bus to Hyllie.

• Confirm event pass and badge details
• Confirm visa and travel documents
• Book flights and hotel
• Shortlist target exhibitors/sessions
• Prepare meeting calendar

itinerary builder

• Emporia Shopping Centre
• Turning Torso
• Malmö Castle (Malmöhus)
• Öresund Bridge
• Lilla Torg

Exhibitor persona

compliance

insurance required: Not specified on official website. Exhibitors should confirm with the organiser.

electrical or safety rules: Standard electrical outlet (230 V) is included. Additional electrical or safety requirements should be confirmed with Nordic Expo Service.

lead capture

notes: Exhibitors receive a consolidated list of all leads who touched their reader, downloadable from MyEasyfairs after the fair. Visit Connect allows scanning QR codes on visitor badges to take notes and answer preset questions.- 33 - 34

• Smart Badge Reader (wireless sensor)
• Visit Connect (QR code scanning via event app)

• https://www.ffcr.se/en/easygo/
• https://www.ffcr.se/faq-for-utstallare/

provider name: Easyfairs

compliance notes: Visitors who interact with the Smart Badge reader receive a visit summary via email at the end of the day; exhibitors receive all leads collected.- 33

availability status: unknown

badge scanner available: true

recommended followup sla: 24-48 hours after the fair to capitalise on lead momentum.

• Confirm booth package and payment deadlines
• Submit stand design and contractor forms
• Book staff travel and accommodation
• Prepare freight and customs documents
• Prepare lead capture, collateral, and follow-up workflow

freight shipping

notes: For questions regarding move-in, move-out, and freight, contact Nordic Expo Service at malmo@nordicexposervice.com- 1 .

partner url: https://www.nordicexposervice.com/kontakt/

deadline summary: Contact Nordic Expo Service for shipping deadlines and coordination.

official handler: Nordic Expo Service

Planning

exhibitor

lead capture

notes: Exhibitors receive a consolidated list of all leads who touched their reader, downloadable from MyEasyfairs after the fair. Visit Connect allows scanning QR codes on visitor badges to take notes and answer preset questions.- 33 - 34

compliance notes: Visitors who interact with the Smart Badge reader receive a visit summary via email at the end of the day; exhibitors receive all leads collected.- 33

recommended followup sla: 24-48 hours after the fair to capitalise on lead momentum.

• Emporia Shopping Centre
• Turning Torso
• Malmö Castle (Malmöhus)
• Öresund Bridge
• Lilla Torg

best visit day: Day 1 (22 September)

• Live Kitchen
• Exhibitor Booths
• Wine Area (Vingroupen)

• Download the FFCR Nordic app
• Register in advance
• Plan your visit using public transport
• Network strategically

best visit day reasoning: Day 1 typically has the highest energy, full exhibitor presence, and the most comprehensive programme including live demonstrations and competitions. It offers the best opportunity to meet all key contacts and experience the fair at its peak.

Costs

calculator

currency: USD

per diem usd: 80

booth sqm max: 0

booth sqm min: 0

visa cost usd: 90

• From Copenhagen (CPH)
• From Stockholm (ARN)

nights default: 2

booth sqm default: 9

insurance cost usd: 0

shell per sqm low usd: 0

shell per sqm high usd: 0

hotel mid per night usd: 150

hotel budget per night usd: 100

hotel premium per night usd: 200

booth prices

notes: Exhibitor pricing is not published on the official event website; interested parties are directed to contact Easyfairs directly or use the 'Book a stand' link.

standard booth sqm: 0

raw space per sqm low: 0

raw space per sqm high: 0

shell scheme per sqm low: 0

shell scheme per sqm high: 0

Decision tools

quiz result config

mode: visit_exhibit_skip

intro: Answer the questions below to get a data-driven recommendation on whether you should visit FFCR Malmö as a professional, exhibit at the fair, or skip it for now. The quiz weighs your role, objectives, budget, and decision-making needs.

• Visit FFCR Malmö
• Exhibit at FFCR Malmö
• Skip FFCR Malmö for now

tie label: It's a close call!

tie description: Your scores for visiting and exhibiting are very similar. Consider your primary goal: if you want to source products, visit; if you want to sell to a professional audience, exhibit. You can also attend as a visitor and explore the possibility of exhibiting next time.

Partners

• Nordic Expo Service
• EasyGo
• FFCR Nordic App

Media

• FASTFOOD & CAFÉ & RESTAURANT EXPO - MALMÖ 2026 logo
• FASTFOOD & CAFÉ & RESTAURANT EXPO - MALMÖ 2026 OG image
• FASTFOOD & CAFÉ & RESTAURANT EXPO - MALMÖ 2026 hero image
• FASTFOOD & CAFÉ & RESTAURANT EXPO - MALMÖ 2026 OG image
• FASTFOOD & CAFÉ & RESTAURANT EXPO - MALMÖ 2026 hero image

og image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6a7ccde962581b9bdb8d037c/og_1787856263.png

event logo url: https://cdn.tradeshowintel.com/assets/event_logos/6a7ccde962581b9bdb8d037c_1786607439.png

hero image url: https://cdn.tradeshowintel.com/assets/tsi_pro/6a7ccde962581b9bdb8d037c/hero_1787856262.png

Answers

• Victoria Widell Ahlberg

Sources

• FFCR Malmö – officiell evenemangssida
• Entrance ticket – FFCR
• Malmömässan – officiell webbplats
• Hitta till Malmömässan
• FAQ for exhibitors
• EasyGo – lead capture
• For exhibitors – Malmömässan
• How to get here & Parking
• Hotels
• Sweden´s largest restaurant expo | FFCR
• FAQ för utställare | FFCR
• Contact us | FFCR
• Book a stand | FFCR
• About us | FFCR
• FFCR Malmö bjöd på två dagar fyllda av inspiration och affärer
• Nästa vecka samlas restaurangbranschen på FFCR Malmö – större än någonsin
• Sweden´s largest restaurant expo | FFCR
• FFCR Malmö bjöd på två dagar fyllda av inspiration och affärer
• FFCR Stockholm 2026 slår alla rekord
• FFCR Helsinki
• Innovation Awards | FFCR
• Media Kit | FFCR
• FAQ for visitors | FFCR
• Årets Beredskapskock korad på FFCR Malmö
• For visitors | Malmömässan
• Find Your Way to Malmömässan | Easyfairs
• FFCR Celebrates 20 Years as the Meeting Place for the HoReCa Industry
• September Weather in Malmö Sweden
• List of third countries whose nationals must be in possession of visas when entering Sweden
• Going to Sweden? – Embassy of Sweden
• General Schengen Visa Information – Sweden Abroad
• ATA carnet (eATA) kör igång 1 juni 2026 – Tullverket
• Temporary admission – Swedish Customs
• FFCR Malmö Restaurangmässa 2027 | Alla Mässor
• FFCR Stockholm 2027 | Mynewsdesk
• Global Exhibition | 2027 Fastfood & Cafe & Restaurant Expo
• Nästa stopp för Sveriges största restaurangmässa - FFCR Malmö