What are the move-in and move-out times for exhibitors?

Move-in is on Tuesday 07:00–20:00. Move-out is on Thursday 16:00–22:00. For questions, contact Nordic Expo Service at malmo@nordicexposervice.com

How do I register my stand staff?

Log in to MyEasyfairs, select the fair, go to 'Prepare your stand' and then 'Register my stand staff'. All staff must be registered before arriving at the fair

What marketing materials can I get help with?

You can get assistance with personalized marketing materials and publish guest articles. Email materials to jessica.karlberg@easyfairs.com

Is there a lead capture tool available for exhibitors?

Yes, Visit Connect allows you to scan QR codes on visitors' Smart Badges to collect lead information directly on your mobile device

What sponsorship opportunities are available?

There are various sponsorship options (ExpoExtra services) that can be tailored to your needs. Contact the sales team for more information

Are there hotel offers for exhibitors?

Yes, there is a hotel offer specifically for exhibitors. Details are available in the exhibitor checklist

FASTFOOD & CAFÉ & RESTAURANT EXPO MALMÖ 2026

Event overview

Overview

Välkommen till södra Sveriges största mötesplats för restaurangbranschen! Här samlas omkring 150 utställare som visar upp det senaste inom mat, dryck, utrustning och service.

FFCR Malmö (Fastfood & Café och Restaurangexpo) är den ledande restaurangmässan i södra Sverige. Mässan genomförs på Malmömässan i Hyllie och samlar leverantörer och beslutsfattare inom fastfood-, café- och restaurangbranschen.

Under mässdagarna får besökarna en tidig inblick i aktuella trender och produktnyheter inom restaurangbranschen. Utställarna visar upp nya koncept, råvaror, utrustning och tjänster – samtidigt som mässan erbjuder ett brett utbud av exklusiva mässerbjudanden.

TL;DR

1Södra Sveriges ledande mötesplats för restaurangbranschen med cirka 150 utställare
2Renodlad fackmässa endast för yrkesverksamma inom restaurang, café och fast food
3Aktuella trender, produktnyheter och exklusiva mässerbjudanden inom mat, dryck, utrustning och service
4Möjlighet att nätverka med ledande och lokala leverantörer samt beslutsfattare
5Evenemanget äger rum den 22–23 september 2027 på Malmömässan

Why visit

FFCR Malmö är ett måste för dig som vill upptäcka nyheter, nätverka och inspireras inom restaurangbranschen. Här får du en tidig inblick i aktuella trender och produktnyheter, samt tillgång till exklusiva mässerbjudanden. Mässan samlar omkring 150 utställare som visar upp det senaste inom mat, dryck, utrustning och service. Som besökare får du möjlighet att träffa leverantörer, upptäcka nya lösningar och samla inspiration som lyfter din verksamhet. Dessutom erbjuder mässan ett livligt live-kök där välkända kockar och kreatörer bjuder på smakupplevelser. 38

Why exhibit

Bli en del av Nordens ledande mötesplats för restaurangbranschen. Som utställare på FFCR Malmö får du träffa tusentals beslutsfattare och skapa värdefulla kontakter. Mässan riktar sig till en engagerad och köpstark publik inom fastfood, café och restaurang. Du får möjlighet att visa upp dina produkter och tjänster för en professionell målgrupp och ta plats där affärerna händer. FFCR är en renodlad fackmässa, vilket garanterar en miljö med tydligt fokus på affärsutveckling, inköp och nätverkande. 30

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Restaurangägare och -chefer

Caféägare och -chefer

Fast food-operatörer

Inköpsansvariga inom hotell, restaurang och café (HoReCa)

Kockar och kökspersonal

Konsulter inom restaurangbranschen

Representanter från den offentliga sektorn (t.ex. skolmåltider, offentlig servering)

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Livsmedelsleverantörer (råvaror, drycker, färdigrätter)

Tillverkare av köksutrustning och maskiner

Leverantörer av möbler och inredning för restaurang och café

Teknik- och IT-lösningar för restauranger (kassasystem, beställningssystem, leveransplattformar)

Förpacknings- och emballageleverantörer

Distributörer av specialprodukter (ekologiskt, glutenfritt, etc.)

Tjänsteleverantörer inom marknadsföring, konsultation och utbildning för restaurangbranschen

Product categories

Key solution areas showcased across the event.

Mat (livsmedel, råvaror, halvfabrikat)

Dryck (inklusive vin och sprit)

Utrustning (köksutrustning och maskiner)

Service (tjänster för restaurangbranschen)

Möbler och inredning

Förpackningar och emballage

Kläder (personaluniformer mm.)

Tekniska lösningar (kassasystem, beställningssystem, leveransplattformar)

Location & Facilities

Venue

Open in Google Maps

Malmömässan

Mässgatan 6, 215 32 Malmö, Sweden

Facilities

Food options

Malmömässan Restaurant, Nearby restaurants and cafés

On-site dining

Parking: Over 3,000 parking spaces and electric car charging points in the Hyllie area

Attend

Entry & tickets

Trade-only

Free registration

Event days & opening times

DayOpening hours

22 september 2027,10:00 AM – 6:00 PM

23 september 2027,10:00 AM – 4:00 PM

Ticket info

Ticket notes

Gratis inträde för yrkesverksamma.

Build-up & tear-down

Setup starts21 Sep 2027

Setup ends22 Sep 2027

Teardown starts23 Sep 2027

Teardown ends23 Sep 2027

Who runs the show

Organisers

Emma Nyberg

Project Manager

Website

Jessica Karlberg

Event Marketeer

Email Website

Kristoffer Horn

Senior Sales Executive

Website

Pia Roos Börjeson

Senior Sales Executive

Website

What's on

Programme

Co-located events

Nordic Natural Food 2027

Separate ticket

Co-located seminars

Offentliga måltider (Public Meals)

Paid

Awards

FFCR Innovation Awards

Annual

A competition that shines a spotlight on the most innovative products in the HoReCa industry. The competition is divided into four categories – beverages, food, non-food, sustainability – and the Visitor's Choice of the Year (voted for on-site). Winners are announced by an expert jury during an award ceremony at the event.

Beverage Innovation of the YearFood Innovation of the YearNon-Food Innovation of the YearSustainability Innovation of the YearVisitor's Choice of the Year

source

How the last edition performed

Previous edition

Current edition

2027 · 150 exhibitors

Based on official website statement of 'Around 150 exhibitors' for the 2027 edition

Forecast — not final

Visitors

3,200

Exhibitors

150

Growth over time

Edition recap

FFCR Malmö bjöd på två dagar fyllda av inspiration och affärer. Mässan växer varje år och denna gång var mässgolvet fullt med ett större besökarantal på 3200 unika besökare och närmare 150 utställare. Engagemanget från både utställare och besökare var starkt – redan på plats valde hälften av utställarna att återboka sig till Malmö 2027. Årets scenprogram bjöd på fler talare och fler historier än någonsin. Sandra Mastio var tillbaka som moderator och ledde samtalen kring framgångssagor i branschen. Nyheten för i år var att Vingroupen fanns på plats och skapade ett helt nytt område på mässgolvet. En annan höjdpunkt var tävlingen Beredskapskocken, arrangerad i samarbete med Svenska Kockars Förening. Pizza Champion Cup firade 10-årsjubileum och bjöd på en stor show utöver det vanliga

New this edition

1
Vingroupen (Wine Area)
A new wine area where visitors could taste wines, gain inspiration, and deepen their knowledge
Source
2
Beredskapskocken (The Emergency Chef) competition
A cooking competition arranged in collaboration with Svenska Kockars Förening, becoming a popular segment
Source

Testimonials

Tack till alla utställare, partners och besökare som gjorde mässan i Malmö till två härliga dagar. Det betyder mycket att vi skapat en plats där branschen tillsammans kan mötas för att göra affärer, bygga relationer och inspirera varandra till fortsatt utveckling.
Victoria Widell Ahlberg · Project Manager · FFCR · 2025

Next edition outlook

2027-09-22 – 2027-09-23

High

The 2027 edition is set to build on the momentum of 2025, with strong exhibitor rebooking rates already secured . The fair will leverage the 20th anniversary of FFCR, with a stronger overall programme, more speakers, and enhanced networking opportunities- . With around 150 exhibitors expected- and a continued focus on innovation, sustainability, and digital transformation, the Malmö edition will reaffirm its position as the leading trade fair for southern Sweden's restaurant industry.

Expanded programme and more speakers to celebrate the 20th anniversary of FFCR- . Increased focus on AI and digital solutions in restaurant operations. Greater emphasis on sustainability and plant-based offerings. Enhanced networking opportunities through the FFCR Nordic app.

Impact

A bigger and stronger platform

The 2025 edition of FFCR Malmö reaffirmed its position as southern Sweden's leading restaurant trade fair, drawing 3,200 unique visitors and nearly 150 exhibitors . The strong engagement was reflected in half of the exhibitors rebooking on-site for the 2027 edition, underscoring the fair's importance for industry development . The event featured a rich stage programme with high-profile speakers, new attractions like the Vingroupen wine area, and popular competitions including Beredskapskocken and the Pizza Champion Cup 10th anniversary .

Audience quality

High-value decision-makers

The fair attracted 3,200 unique visitors, a figure that reflects a highly engaged, professional audience of decision-makers from the restaurant, café, and fast-food sectors . The presence of high-profile speakers and the popularity of interactive segments such as the live kitchen and competitions indicate a quality audience eager for inspiration and business development.

Exhibitor outcomes

Real business growth

Exhibitor ROI was strong, evidenced by half of the exhibitors rebooking their stands on-site for the 2027 edition . This high rebooking rate signals that exhibitors achieved tangible business value and see FFCR Malmö as a critical platform for industry engagement.

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Sweden and the wider Nordic region (Denmark, Finland, Norway), with a strong focus on the Swedish HoReCa (Hotel, Restaurant, Café) market and its southern hub in Malmö. The event attracts both local and international suppliers and decision-makers, reflecting the cross-border dynamics of the Øresund region.

Why it matters

FFCR Malmö is the definitive barometer for the Swedish and Nordic restaurant industry. It provides a concentrated snapshot of emerging trends—from AI and plant-based innovation to sustainability and experiential dining—directly from the suppliers and thought leaders shaping the market. For professionals, attending is not just about seeing new products; it's about understanding the strategic direction of the industry, securing competitive advantages, and building the relationships that drive business growth in a rapidly evolving sector. The high exhibitor rebooking rate (50% on-site for 2027) is a strong indicator of the event's ROI and its central role in the industry's calendar

Industry trends

Key trends shaping this market and its wider industry.

AI and Digital Transformation in Restaurants

AI is increasingly being adopted as a support tool in daily restaurant operations. FFCR has explored the topic, highlighting its growing relevance for efficiency, customer experience, and innovation

Source

Plant-Based and Alternative Proteins

Plant-based options are becoming mainstream, with dedicated segments and a growing number of exhibitors focusing on organic, natural, and plant-based food. The co-located Nordic Natural Food event exemplifies this trend

Source

Sustainability and Circular Economy

Sustainability is a core focus, with the fair highlighting sustainable solutions, plant-based alternatives, and eco-friendly packaging. The Malmömässan restaurant itself emphasises locally sourced ingredients and sustainability

Source

Experiential Dining and Live Events

Consumers are seeking unique dining experiences. FFCR's live kitchen, chef competitions (e.g., Beredskapskocken, Pizza Champion Cup), and stage concepts provide immersive, engaging content that mirrors this trend

Source

Digitalisation and Event Apps

Digital tools are transforming the industry. The FFCR Nordic app facilitates networking, scheduling, and real-time updates, enhancing the event experience for both visitors and exhibitors

Source

Market news

Latest updates from across the market.

FFCR Malmö 2025 Wraps with Record Attendance and Strong Rebooking

The 2025 edition of FFCR Malmö attracted 3,200 unique visitors and nearly 150 exhibitors. Half of the exhibitors rebooked on-site for the 2027 edition, underscoring the fair's importance for industry development

Read

FFCR Celebrates 20 Years as the HoReCa Industry Meeting Place

In 2027, FFCR will celebrate its 20th anniversary. The anniversary year will feature a stronger programme with timely content, meetings, and inspiration for the entire industry

Read

FFCR Stockholm 2026 Breaks Records, 83% Rebook for 2027

FFCR Stockholm 2026 attracted a record number of visitors and saw 83% of exhibitors rebook their stands for the 2027 edition, indicating strong industry momentum and confidence in the FFCR platform.

Read

FFCR Nordic Circuit

The FFCR circuit runs from January to September, with events typically held in Helsinki (January), Stockholm (February), Gothenburg (September), and Malmö (September). This allows exhibitors and visitors to plan their participation across multiple markets.

FFCR (Fastfood & Café & Restaurant Expo) is a series of B2B trade fairs organized by Easyfairs across the Nordic region. The circuit includes events in Helsinki, Stockholm, Gothenburg, and Malmö, providing a year-round platform for the HoReCa industry to connect, discover new products, and conduct business

22–23 Sep 2027

FFCR Helsinki

Helsinki, Finland

Celebrates FFCR's 20th anniversary with an expanded programme

website

22–23 Sep 2027

FFCR Stockholm

Stockholm, Sweden

20th anniversary edition with a strong line-up of exhibitors and celebrity chefs

website

22–23 Sep 2027

FFCR Malmö

Malmö, Sweden

Features around 150 exhibitors and a strong focus on the south Swedish and Danish markets

website

Early Year (Jan–Feb)

FFCR HelsinkiFFCR Stockholm

Kick-off the year with the anniversary edition in Helsinki and the largest Swedish fair in Stockholm.

Autumn (Sep)

FFCR GothenburgFFCR Malmö

Two major Swedish fairs in September, with Malmö co-located with Nordic Natural Food.

Event dates and details are sourced from official FFCR websites and press releases. Gothenburg 2026 is included as the most recent edition before Malmö 2027, providing context for the circuit's timeline.

Plan your trip

Travel & logistics

Local currency · SEK

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

CPH

Copenhagen Airport (Kastrup)

Direct Öresundståg train from the airport to Malmö Hyllie station takes approximately 11 minutes – the first stop in Sweden

~25 km

to venue

~25 minutes by car

by car

MMX

Malmö Airport (Sturup)

Airport shuttle buses run to central Malmö, from where you can take a bus or the City Tunnel to Malmömässan

~30 km

to venue

~30 minutes by car or taxi

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Premium

Hyllie (adjacent to venue)

USD 150–200 / night

Quality Hotel View (302 rooms) and Best Western Malmö Arena Hotel (395 rooms) are located directly opposite or adjacent to Malmömässan. BW offers a 12% discount for event participants via a special booking link

Mid-range

Triangeln / City centre

USD 120–170 / night

Scandic Triangeln is located in central Malmö, just 3 minutes by train from Hyllie station. Modern rooms with city views

Local transport

Get around the city with these convenient transport options.

Train

Estimated costSEK 35–120

Best forÖresundståg / Pågatåg to Hyllie station

Hyllie station is 300 metres from the venue. Copenhagen Airport to Hyllie: 11–12 minutes. Malmö Central to Hyllie: 6 minutes. Triangeln to Hyllie: 3 minutes

Bus

Estimated costSEK 25–40

Best forLocal lines 6, 8, 33 to Hyllie; regional lines 170 (Lund) and 346 (Trelleborg) to Hyllie Station Square

Line 6 also stops at Hyllie Vattenpark, directly at the venue

Car / Taxi

Estimated costTaxi ~SEK 200–400 from city centre

Best forInre Ringvägen, Hyllie

Over 3,000 parking spaces in the area, with ~1,000 directly at Malmömässan. Charging points for electric vehicles available

Ride-hail (Uber / Bolt)

Estimated costSEK 150–250

Best forFrom Malmö city centre to venue

Ride-hail services operate in Malmö.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen Business Visa (short-stay, type C)	Citizens of non-EU/EEA countries not exempt from the Schengen visa requirement, including those listed on the Swedish Government's official list (e.g., Afghanistan, Algeria, China, India, Russia, etc.).	$90.00	15 working days (plus appointment wait)

Citizens of EU/EEA countries, Switzerland, the United States, Canada, United Kingdom, Australia, Japan, South Korea, and most North, Central and South American countries do not require a visa for stays up to 90 days For a complete list of visa-free nationalities, refer to the Swedish Government's official list of foreign citizens who do not require a visa.

Sweden accepts ATA Carnets for temporary admission of goods, including exhibition materials. From 1 June 2026, all ATA Carnets issued in Sweden will be digital (eATA) The ATA Carnet replaces customs declarations and guarantees for temporary imports

Official visa page

Weather

September in Malmö is mild: average highs of 17–19°C (63–66°F) and lows of 10–12°C (50–54°F). Rainfall is moderate, with about 4–7 rainy days and 48–56 mm of precipitation expected during the month

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Free WiFi is available throughout the venue. The FFCR Nordic app provides real-time updates, exhibitor information, and networking tools, enabling visitors to discover exhibitors, book meetings, plan their days, and receive live information

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Swedish Fika and Culinary Culture

Sweden has a strong coffee and pastry culture (fika). Visitors can expect to see a wide range of coffee, tea, and pastry offerings at the fair. The live kitchen and tasting areas reflect the Swedish appreciation for quality ingredients and culinary craftsmanship.

Sustainability and Ethical Consumption

Sustainability is a key value in Swedish society. The fair highlights organic, plant-based, and locally sourced products, aligning with consumer demand for ethical and environmentally friendly food options. Malmömässan's restaurant serves well-prepared dishes with a focus on local ingredients and sustainability

Professional and Business-Focused Atmosphere

As a dedicated trade fair, FFCR maintains a professional, business-oriented environment. Networking is direct and purposeful, with a focus on B2B relationships, procurement, and industry collaboration. The fair is described as 'the industry's most business-driven meeting place'

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Copenhagen Airport (CPH) is the primary international gateway; Malmö Airport (MMX) serves domestic and some European routes.

For CPH, book flights to Copenhagen Airport and take the Öresundståg train directly to Malmö Hyllie station (11–12 minutes). For MMX, take the Flygbussarna airport coach to Malmö Central, then continue by train or bus to Hyllie.

Visa

A Schengen visa is required for citizens of many non-EU countries for business visits to Sweden. Visa-exempt nationals can stay for up to 90 days. All travellers must hold a passport valid for at least three months beyond the intended departure date.

Estimated cost: Not yet confirmed

Processing: 15 working days

Applicants should apply well in advance. An invitation letter from the event organiser or a Swedish business partner is recommended for business visa applications

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Hyllie (closest to venue, walkable) · Malmö Central / Triangeln (good transport links, more dining options)

Premium

SEK 1,200–2,000 per night (approx. $115–190 USD)

Book

Mid-range

SEK 800–1,500 per night (approx. $75–140 USD)

premium

Not yet confirmed

Transport

Get to the venue and around the city with these options.

Airport → venue: From Copenhagen Airport (CPH): Take the Öresundståg train directly to Hyllie station (11–12 minutes, ~SEK 120). From Malmö Airport (MMX): Take Flygbussarna airport coach to Malmö Central (~30 minutes, ~SEK 120), then train or bus to Hyllie.

Hotel → venue: From Hyllie hotels: 2–5 minutes walk. From city centre hotels: Take Pågatåg or Öresundståg to Hyllie station (3–6 minutes), or bus lines 6, 8, or 33.

Ride-hail: Uber and Bolt operate in Malmö. Estimated fare from city centre to venue: ~SEK 150–250.

Public transit: Hyllie station is 300 metres from the venue. Frequent trains from Copenhagen (every 20 minutes), Triangeln (3 min), and Malmö Central (6 min). Local buses 6, 8, and 33 stop at Hyllie Stationstorg.

Parking: Over 3,000 parking spaces in the Hyllie area, including ~1,000 directly at Malmömässan. Charging stations for electric vehicles available

Weather

Plan and pack for the event climate.

Month: September

Temperature: Highs 17–19°C (63–66°F), lows 10–12°C (50–54°F)

Seasonality: Moderate rainfall, 4–7 rainy days, 48–56 mm precipitation expected

Packing: Bring a light jacket or sweater for cooler evenings, and an umbrella or raincoat for possible showers. Comfortable walking shoes are recommended for exploring the exhibition halls.

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:30Arrive at Malmömässan, collect badge, and orient yourself using the floor plan and app.
10:00Fair opens. Visit priority exhibitors and attend the live kitchen demonstrations.
12:30Lunch break at one of the on-site food outlets or nearby restaurants.
14:00Continue networking and exploring new products. Use the app to schedule ad-hoc meetings.
17:00Wrap up day 1. If time permits, visit Emporia shopping centre or take a train to Malmö Central for dinner.

Plan your trip

Planning

Best day to visit: Day 1 (22 September)

Day 1 typically has the highest energy, full exhibitor presence, and the most comprehensive programme including live demonstrations and competitions. It offers the best opportunity to meet all key contacts and experience the fair at its peak.

Before the fair

Prepare marketing materials and guest articles for possible publication in fair channels. — Email materials to jessica.karlberg@easyfairs.com .

Before the fair

Register all stand staff via MyEasyfairs (Prepare your stand → Register my stand staff). — All staff must be registered before arriving at the fair .

Before the fair

Invite customers using your personal link in MyEasyfairs. — Available through the exhibitor portal .

Move-in (Tuesday)

Move-in and stand setup. — Move-in times: 07:00 – 20:00. Contact Nordic Expo Service for questions: malmo@nordicexposervice.com .

Move-out (Thursday)

Dismantle stand and move out. — Move-out times: 16:00 – 22:00 .

Sample visitor itinerary

Route-optimised day