October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    26–28 Aug 2026

    City / country

    Portland, USA

    Venue

    Oregon Convention Center

    Time

    12:00 PM – 5:00 PM

    20 Floor Picks

    Matched booths for Farwest Show 2026

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    Notable exhibitors

    Companies exhibiting at Farwest Show 2026 include 365 Freight Solution, AdeptAg, Agra Tech Inc., Air Tray Technologies by Blackmore Co. and Aivaka.

    • 365 Freight Solution
    • AdeptAg
    • Agra Tech Inc.
    • Air Tray Technologies by Blackmore Co.
    • Aivaka

    Event overview

    Overview

    The Farwest Show is the premier wholesale nursery and horticulture trade show in the Western United States, produced by the Oregon Association of Nurseries (OAN). Held annually at the Oregon Convention Center in Portland, the 2026 edition runs August 26–28, 2026.

    The show brings together 300+ exhibitors and 4,000+ attendees from across the green industry, featuring the newest plant varieties, greenhouse and nursery supplies, irrigation technology, tools, equipment, and landscaping products. Beyond the exhibit floor, the Farwest Show offers 45+ educational seminars and sessions covering production, marketing, business management, and emerging industry trends.

    New for 2026 is the Farwest Automation Summit, focused on how automation is transforming nursery and greenhouse operations. The event serves as the key buying and networking opportunity for nursery growers, retailers, landscape contractors, and horticulture professionals in the Pacific Northwest and beyond.

    TL;DR

    1. 1Premier nursery trade show in the Western US with 300+ exhibitors and 4,000+ attendees.
    2. 2Held annually at the Oregon Convention Center, Portland; 2026 edition August 26-28.
    3. 3Education sessions (45+) and seminars available separately.
    4. 4Lead retrieval scanners provided; exhibitor badges for up to 12 per 10x10 booth.
    5. 5Discount for OAN members: booth $1,395 vs non-members $1,995 per 10x10.

    Why visit

    For buyers and specifiers, the Farwest Show consolidates the Western US nursery supply chain into three days, enabling direct comparison of plant varieties, greenhouse technologies, irrigation systems, and landscaping products from 300+ suppliers. The 45+ educational sessions provide CEU-accredited learning on production techniques, regulatory compliance, business management, and emerging trends like water conservation and sustainable growing. Attendees include wholesale growers, independent garden centers, landscape contractors, and horticulture educators—ideal for sourcing new varieties, negotiating volume pricing, and building supplier relationships. Portland's accessibility (PDX airport, downtown convention center) and the show's compact layout maximize time on the exhibit floor. Registration is free for qualified trade buyers, and the event's focus on wholesale nursery stock makes it more targeted than general garden or home shows. New for 2026, the Automation Summit offers insights into mechanization and technology adoption for nursery operations.

    Why exhibit

    The Farwest Show delivers concentrated access to the Western US nursery and horticulture market, where wholesale growers, retailers, and landscape professionals source plant material and supplies for the coming season. With 300+ exhibitors and 4,000+ qualified trade attendees, the show offers efficient buyer-seller matching in a region known as 'Nursery Country.' Exhibitors benefit from OAN's 100+ year industry credibility, targeted marketing through Digger Magazine and the official Show Guide, and lead capture tools including barcode scanners. The 10x10 booth pricing ($1,395 OAN members / $1,995 non-members) is competitive for a regional wholesale show, and up to 12 exhibitor badges per standard booth supports team coverage. The August timing aligns with fall buying cycles for spring inventory, making it ideal for introducing new plant varieties, equipment, and services to Pacific Northwest buyers. New for 2026, the Automation Summit provides additional visibility for technology and equipment suppliers.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Wholesale growers
    Retailers and independent garden centers
    Landscape contractors, designers, and architects
    Green industry entrepreneurs
    Horticulture educators
    Buyers and purchasing agents
    Re-wholesalers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Wholesale nurseries (approx. 50% of exhibitors)
    Greenhouse operators and growers
    Plant breeders and growers of new varieties
    Landscape contractors and designers
    Retail garden centers
    Industry suppliers (irrigation, technology, supplies)
    Small specialty nurseries
    Allied service providers and suppliers

    Product categories

    Key solution areas showcased across the event.

    Plant material (newest varieties to old favorites)
    Nursery stock
    Greenhouse and nursery supplies
    Irrigation and horticulture technology
    Tools and equipment
    Landscaping products and services
    Automation and mechanization solutions

    Location & Facilities

    Venue

    Halls & areas

    5
    Hall AHall A1Hall BHall CHall D

    Oregon Convention Center

    777 NE Martin Luther King Jr Blvd, Portland, USA

    Entrances & gates

    MLK Lobby entrance

    Served by TriMet Bus Line No. 6 and Streetcar Central Loop.

    Facilities

    Parking

    Standard daily rate is $15 for up to 18 hours (no in-and-out privileges); during larger events a dynamic rate of $15-25 is charged at entry. The garage is cashless except at the south Ginkoberry kiosk, which accepts cash and card. Garage generally opens at 6:00 am and does not accommodate RVs, campers, or oversized vehicles; overnight parking is prohibited.

    800 spaces · $15.00/day

    Accessibility

    OCC is ADA-compliant: all restaurants, meeting rooms, ballrooms, and exhibit halls are wheelchair accessible; hallways have 36-inch clearance, doors have 32-inch clear openings, all lobby access points have automatic doors, and all levels are reachable by elevator with Braille floor/call-button indicators. Powered wheelchairs, scooters, and Segways are permitted under ADA guidelines.

    Food options

    Portland Coffee Roasters (two locations), Stir Bistro and Lounge

    On-site dining

    Parking: Parking at the Convention Center garage fills up quickly; spaces are first-come, first-served. If full, several nearby privately operated garages and lots are available. View the parking map for alternative locations. The OCC has an 800-space underground parking garage.

    Gate: Key gate and admission notes for the 2026 Farwest Show: • Badge Requirement: All exhibitors, attendees, and speakers must wear an official show badge at all times to gain access to the trade show floor. • Badge Pick-Up & Onsite Registration: Badges are not mailed in advance. Attendees and exhibitors pick up printed badges onsite at the Show Office / Registration Desk in Room C120 at the Oregon Convention Center. • Exhibitor Floor Access Allowances: Exhibitor badges allow access starting at 8:00 a.m. • Age Restrictions: Children 17 & Under: Free admission. Children Under 11: Prohibited during setup/breakdown due to hazards.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    Wednesday (8/26):12:00 PM – 5:00 PM
    Thursday (8/27):10:00 AM – 5:00 PM
    Friday (8/28):10:00 AM – 2:00 PM
    • 3-Day Trade Show Pass (Early Bird)

      Early bird rate before July 31, 2026

      $10.00
    • 3-Day Trade Show Pass (After July 31)

      Standard rate after July 31, 2026

      $20.00
    • 3-Day OAN Member & Exhibitor Discount Trade Show Pass

      FREE with comp code Farwest26; valid for OAN members and exhibitors

    • 3-Day All Education Pass (Early Bird)

      Includes full seminar programme; early bird rate before July 31, 2026

      $159.00
    • Student/Teacher All Education Pass — 3-Day (Early Bird)

      FREE for students and teachers with valid ID; early bird rate

    Register

    Ticket info

    Ticket notes

    Unlimited free trade show tickets available for customers. Exhibitors receive unlimited complimentary 3-Day Trade Show Passes to share with customers, potential clients, and employees using comp code Farwest26. OAN members and exhibitors get free 3-day trade show admission with comp code. Attendees 17 and under do not need to pay trade show admittance.

    Build-up & tear-down

    Setup starts24 Aug 2026
    Setup ends25 Aug 2026
    Teardown starts28 Aug 2026
    Teardown ends29 Aug 2026

    Who runs the show

    Organisers

    Farwest Team

    Sponsorship and Exhibitor Inquiries

    Oregon Association of Nurseries

    Produced by

    What's on

    Programme

    1

    Keynote

    1

    Panel Discussion

    3

    Event days

    08:30–12:30

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    EG

    Erica Grivas

    Award-winning garden journalist

    How We Relate to Plants Today — and Why We Buy Them; Beyond the Hype: Targeting Trends that Matter

    TR

    Tim Reusch

    National sales manager @ Dramm Corporation

    Best Practices for Water Management and Recirculation in Nursery Operations

    AR

    Alex Ramos

    Operations manager and co-owner @ Walla Walla Nursery Co.

    Best Practices for Water Management and Recirculation in Nursery Operations

    SL

    Sierra Laverty

    Assistant professor and horticulture educator @ University of Idaho Extension

    How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors

    CH

    Charlie Hall

    Professor and Ellison Chair in International Floriculture @ Texas A&M

    KEYNOTE ADDRESS: Charlie Hall, Ph.D.

    KE

    Katie Elzer-Peters

    CEO @ The Garden of Words LLC

    Hands-On: New Ways to Host High-Profit Creative Workshops at Garden Centers; How to Upsell Existing Customers with Engaging Email

    VV

    Vanessa Vassilaros

    Outreach specialist @ Oregon Department of Agriculture (ODA)

    Annual Worker Protection Standard (WPS) Training for Handlers: (English session); Annual Worker Protection Standard (WPS) Training for Handlers: (Spanish session)

    ET

    Edgar Tuna

    Greenhouse and nursery crop specialist, area sales manager Western U.S. @ Envu

    The Art of Chemical Application

    CK

    Cameron Korta

    Director of bulk sales @ Swanson Bark & Wood, a Denali Company

    Avoid Costly Delays: Spec-Correct Sourcing for Landscape and Municipal Projects

    AV

    Andrew Van Geest

    Sales, large projects @ AdeptAg-Zwart Systems

    Plant Health and Efficiencies That Can Be Achieved Through Irrigation

    JS

    Javier Salas

    Entrepreneur

    Factors Influencing Photosynthesis

    JH

    Josey Heston

    Technical representative @ BioSafe Systems

    Liverwort, Moss, and Algae Control

    JB

    Janna Beckerman

    Ornamentals technical specialist @ Envu

    MC

    Marie Chieppo

    Partner @ CFS Regenerative Design Studios LLC

    ED

    Erik Dietl-Friedli

    Co-founder @ Garden Center Consultants LLC

    NG

    Neal Glatt

    Founder and CEO @ Neal Glatt Sales & Strategy LLC

    SG

    Sue Goetz

    Garden designer, consultant, speaker and author @ Creative Gardener

    Wednesday, Aug 26, 2026

    08:30

    Purchasing 101: Horticultural Professionals Discuss Purchasing

    Panel Discussion
    Room B110
    08:30

    How We Relate to Plants Today — and Why We Buy Them

    Seminar
    Room B116
    08:30

    Best Practices for Water Management and Recirculation in Nursery Operations

    Seminar
    Room B119
    08:30

    How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors

    Seminar
    Room B113
    09:45

    The Art of Chemical Application

    Seminar
    Room B113
    11:00

    KEYNOTE ADDRESS: Charlie Hall, Ph.D.

    Keynote
    Room C124
    12:30

    Hands-On: New Ways to Host High-Profit Creative Workshops at Garden Centers

    Workshop
    Room B110
    12:30

    Beyond the Hype: Targeting Trends that Matter

    Seminar
    Room B116
    12:30

    Annual Worker Protection Standard (WPS) Training for Handlers: (English session)

    Training
    Room B113

    Thursday, Aug 27, 2026

    Time TBA

    Vascular Streak Dieback (VSD): What Growers Need to Know

    Seminar
    Room B113
    11:00

    Avoid Costly Delays: Spec-Correct Sourcing for Landscape and Municipal Projects

    Seminar
    Room B116
    11:00

    Annual Worker Protection Standard (WPS) Training for Handlers: (Spanish session)

    Training
    Room B113
    12:30

    How to Upsell Existing Customers with Engaging Email

    Seminar
    Room B110
    12:30

    Plant Health and Efficiencies That Can Be Achieved Through Irrigation

    Seminar
    Room B119

    Friday, Aug 28, 2026

    09:45

    Factors Influencing Photosynthesis

    Seminar
    Room B119
    09:45

    Liverwort, Moss, and Algae Control

    Seminar
    Room B113

    Topic tracks

    BusinessGrowerPest ManagementLandscape

    Co-located seminars

    Farwest Show Seminars

    Paid

    Awards

    Retailers' Choice Awards

    Annual

    Participating retailers scout the trade show floor for innovative plants and products with potential to become bestsellers in garden centers. Winners are announced at the Solution Center stage during the Farwest Show.

    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 4,000 visitors · 300 exhibitors

    Forecast — not final

    Visitors

    4,000

    Exhibitors

    326

    Visitor countries

    15

    Growth over time

    Edition recap

    The 2025 Farwest Show, held August 20-22 at the Oregon Convention Center in Portland, drew more than 4,000 attendees and 326 exhibitors, including 60 first-time exhibiting companies, with participants from 46 U.S. states and 15 countries. The 56-session education program ran alongside a first-ever two-day Climate Summit and an expanded slate of three pre-show nursery bus tours (Wholesale Grower, Garden Center Retail, and a new Automation Tour), the last two of which sold out. Exhibitors and long-time attendees described strong booth traffic on both the opening and second days, new customer connections, and a distinctly "green" show floor compared with other US nursery industry events.

    New this edition

    • 1

      Automation Summit

      New for 2026: a free, expert-led panel session on the first day of the show (1:30-3:30 p.m. Wednesday, August 26) covering automation tools, technologies and methods for nursery growers, featuring panelists from Burro, HarvestWise Drone Solutions, Moss Robotics, Woodburn Nursery & Azaleas, and Bountiful Farms Nursery, emceed by OAN Executive Director Jeff Stone.

      Source
    • 2

      Career Boulevard

      New for the 2026 Farwest Show: a dedicated networking and career-development space connecting job seekers (students, graduates, career changers) with educators, industry experts, internship resources, scholarships and job boards. Students can access a free three-day trade show pass (code GROWHERE26) and a free Education Pass.

      Source

    Photos

    Photo from the 2025 Farwest Show, credited to Farwest Show
    Photo from the 2025 Farwest Show, credited to Farwest Show

    Testimonials

    This year's Farwest Show had great energy and traffic on the show floor with more than 4,000 attendees and 326 exhibitors.

    Jeff Stone · Executive Director · Oregon Association of Nurseries · 2025

    It's been a positive show for us. We've had a lot of good interaction with existing customers and new customers. We made some great new contacts.

    James Szadek · Representative · Blooming Nursery · 2025

    We were so excited to be back with a booth at the show. It was wonderful reconnecting with customers, checking out the amazing products from other vendors, and spending time with our peers in the industry.

    Anastasia Brondino · Marketing and Communications Coordinator · T&L Nursery · 2025

    This year's Farwest Show floor had great energy, with over 4,000 in attendance and more than 300 exhibiting companies representing many segments throughout our industry.

    Allan Niemi · Director of Events · Oregon Association of Nurseries · 2024

    Next edition outlook

    2026-08-26 – 2026-08-28
    confirmed

    The 2026 Farwest Show is set for August 26-28 at the Oregon Convention Center in Portland, with organisers explicitly aiming to build on 2025's momentum. Confirmed new programming includes a free Automation Summit on the show's first day and a new Career Boulevard networking/career-development area, alongside a continued 45-hour, five-track seminar program.

    New Automation Summit panel (1:30-3:30 p.m., Wednesday, August 26) featuring speakers from Burro, HarvestWise Drone Solutions, Moss Robotics, Woodburn Nursery & Azaleas, and Bountiful Farms Nursery, emceed by OAN Executive Director Jeff Stone New Career Boulevard area connecting job seekers with educators, internship resources, scholarships, and job boards, with a free student trade show pass (code GROWHERE26) Continued keynote address by economist Dr. Charlie Hall on overcoming decision paralysis amid industry uncertainty 45 hours of expert-led seminars across three days and five career tracks (business, garden communication, grower, pest management, landscaping) 14 mini-sessions planned at the Solution Center on the expo floor

    Impact

    A bigger and stronger platform

    The Farwest Show has run as an annual, steadily growing fixture for the Western US nursery and greenhouse industry, holding at roughly 4,000+ attendees across 2023-2025 while exhibitor counts rose from around 300 in 2024 to 326 in 2025, including 60 first-time exhibiting companies. Exhibitors and long-time attendees in the 2025 recap described strong booth traffic on both the opening and second days, describing the floor as the greenest nursery trade show they had attended, and organisers pointed to growth in grower exhibit booths and grower attendance as a specific year-over-year gain in 2024. The show has also been used to introduce new programming each year, including a Climate Summit in 2025 and a new Automation Tour, signaling organiser investment in expanding the value proposition beyond the core expo floor.

    Audience quality

    High-value decision-makers

    Attendees at the 2025 edition included wholesale growers, retailers, and industry veterans returning after long gaps, some exhibiting continuously since 1999 and one representing over 40 Farwest shows attended. Exhibitors reported both existing-customer engagement and genuinely new contacts made, including out-of-state and out-of-region buyers such as a Memphis, Tennessee garden representative and a West Virginia business-development executive who specifically compared Farwest favorably to other national nursery trade shows for the density of live plant material on the floor.

    Exhibitor outcomes

    Real business growth

    Exhibitors in the 2025 recap described consistent booth traffic on both the first and second show days, new customer contacts, and reconnection with existing accounts as concrete outcomes, with one first-time returning exhibitor citing customer reconnection and staff attending educational seminars as bringing back usable ideas. In 2024, OAN reported an 8% increase in grower exhibit booths and more than 15% growth in grower attendees year-over-year, which organisers linked directly to exhibitor-reported leads, sales, and connections.

    Intelligence

    Exhibitors

    21

    Exhibitors

    9

    Categories

    4

    Countries

    4

    Pavilions

    Top exhibitor countries

    Top 4 by exhibitor count — estimates based on published directory.

    • United States
      16
    • Canada
      3
    • Netherlands
      1
    • Israel
      1

    ~76% of listed exhibitors are from United States.

    Category breakdown

    1~7
    estimate
    2~3
    estimate
    3~2
    estimate
    4~2
    estimate
    5~2
    estimate
    6~2
    estimate
    7~1
    estimate
    8~1
    estimate
    9~1
    estimate

    National pavilions

    United States

    ~16 stands
    estimate

    Canada

    ~3 stands
    estimate

    Netherlands

    ~1 stands
    estimate

    Israel

    ~1 stands
    estimate

    Buyer targets

    High priority

    Buyers sourcing

    Wholesale Nursery and Plant Production

    Buyers sourcing

    Greenhouse Structures and Construction

    Buyers sourcing

    Nursery Automation and Technology

    Buyers sourcing

    Plant Nutrition and Fertilizers

    Buyers sourcing

    Nursery Containers and Supplies

    Medium priority

    Buyers sourcing

    Horticultural Tools and Equipment

    Buyers sourcing

    Growing Media and Substrates

    Buyers sourcing

    Other Horticulture Suppliers

    Buyers sourcing

    Turf and Sod

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America

    Why it matters

    The Farwest Show is the premier horticulture trade show in the Western US, directly supporting Oregon's $1.22 billion greenhouse and nursery industry. The 2026 edition highlights automation tech, labor solutions, and retail garden trends.

    Industry trends

    Key trends shaping this market and its wider industry.

    00

    Plant-Human Relationships

    Garden journalist Erica Grivas highlights that plants are increasingly viewed as companions, wellness tools, and lifestyle statements, driving purchasing decisions beyond decoration.

    Source
    01

    Maker Spaces at Garden Centers

    Katie Elzer-Peters discusses how creative workshops (e.g., garden-adjacent art projects) are an emerging, profitable trend driven by the 25–45 age demographic.

    Source
    02

    Targeting Trends with Staying Power

    Erica Grivas presents a curated roundup of garden trends showing signals of persistence, based on national reporting, to help attendees focus on sustainable demand.

    Source
    03

    AI Adoption in Green Industry

    Chris Sabbarese provides a framework for building an AI technology stack to support marketing and operations in horticulture, reshaping nursery business processes.

    Source

    Market news

    Latest updates from across the market.

    Farwest Show Introduces Career Boulevard for Student and Early-Career Talent

    Read

    Exhibitor Registration Open for 2026 Farwest Show

    Read

    AmericanHort Hosts Cultivate'26 in Columbus, Ohio

    Read

    North American & Global Horticulture Trade Show Circuit

    12-Month Circuit (January – August 2026)

    A comprehensive annual circuit of major regional and international green industry trade shows connecting growers, suppliers, landscape contractors, and retail garden centers.

    7–9 Jan 2026

    Mid-Atlantic Nursery Trade Show (MANTS 2026)

    Baltimore, USA

    Hosted at the Baltimore Convention Center.

    website
    27–30 Jan 2026

    IPM Essen 2026

    Essen, Germany

    Features over 1,400 exhibitors and 40,000 visitors globally.

    website
    3–5 Feb 2026

    ProGreen EXPO 2026

    Denver, USA

    Held at the Colorado Convention Center.

    website
    11–14 Jul 2026

    Cultivate'26 (AmericanHort)

    Columbus, USA

    Hosted by AmericanHort at the Greater Columbus Convention Center.

    website
    12–13 Aug 2026

    TNLA Nursery/Landscape EXPO 2026

    San Antonio, USA

    Organized by the Texas Nursery & Landscape Association.

    website
    26–28 Aug 2026

    Farwest Show 2026

    Portland, USA

    Produced by the Oregon Association of Nurseries at Oregon Convention Center.

    website

    Q1 Winter Purchasing & Sourcing

    Mid-Atlantic Nursery Trade Show (MANTS 2026)IPM Essen 2026ProGreen EXPO 2026

    Focus on early-season order placement, nursery stock booking, and equipment sourcing.

    Q3 Late-Summer / Fall Trade Circuit

    Cultivate'26 (AmericanHort)TNLA Nursery/Landscape EXPO 2026Farwest Show 2026

    Focus on new plant genetics showcase, grower technology, and pre-booking for the upcoming year.

    Synthesized from official event organizer sites and trade association announcements.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    PDX

    Portland International Airport

    Primary gateway for the Oregon Convention Center. Direct TriMet MAX Light Rail service connects PDX to the convention center area; the OCC website notes it is 'just eight miles' from PDX with access via I-5 North (Exit 302A-Rose Quarter) or I-84 West (Exit 1-Lloyd Boulevard).

    8 miles (about 13 km)

    to venue

    15-25 minutes by car depending on traffic

    by car

    SEA

    Seattle-Tacoma International Airport

    Alternate/backup gateway for international travelers with more long-haul options than PDX; typically reached via connecting flight to PDX or a road/rail transfer (Amtrak Cascades) rather than direct transit to the venue.

    approximately 175 miles (282 km)

    to venue

    about 3 hours by car

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Lloyd District / Inner East Portland near Oregon Convention Center

    USD 130–170 / night

    Typical 2–3 star national chains and independent motels within a short MAX ride or 10–20 minute walk of the Oregon Convention Center; prices estimated for late‑August midweek based on Portland hotel rate averages around major events (not official Farwest host rates).

    mid range
    Convention Center / Lloyd District (host hotel cluster within 1–4 blocks of OCC)

    USD 159–209 / night

    Official Farwest host hotels (Courtyard by Marriott, Hotel Eastlund, DoubleTree by Hilton, Hyatt Regency Portland) offer discounted rates in the $159–$209 range with cut‑off dates in late July and early August 2026; includes free Wi‑Fi and discounted parking at most properties. These are 3–4 star business hotels directly serving the venue.

    premium
    Downtown Portland / Pearl District

    USD 230–350 / night

    Higher‑end boutique and 4–5 star properties in downtown and the Pearl District (walkable to transit and restaurants) typically price above official host rates during summer, with easy MAX Light Rail access to the convention center in 10–15 minutes; prices estimated from Portland citywide August ADR data and comparable downtown properties.

    Local transport

    Get around the city with these convenient transport options.

    TriMet MAX Light Rail

    Estimated cost$2.80 for a 2½‑hour adult fare; $5.60 day pass (2026 TriMet standard fare levels).
    Best forBlue, Green, and Red Lines stop at the Oregon Convention Center Station on NE Holladay St, linking downtown Portland, Portland International Airport (via Red Line), and surrounding neighborhoods.

    MAX runs frequently throughout the day; show organizers highlight MAX as a convenient option, noting up to 300 convention center stops per day, with trains stopping directly at the venue’s main entrance along Holladay Street.

    Portland Streetcar (Central Loop / A & B Loop)

    Estimated cost$2.50 for 2½‑hour ticket; $5 day pass (Portland Streetcar fare structure aligned with TriMet in 2026).
    Best forPortland Streetcar Central Loop serves the MLK Lobby entrance at the Oregon Convention Center, connecting Lloyd District with downtown and the Pearl District.

    Cars run approximately every 15 minutes; the MLK Lobby entrance is specifically referenced in Farwest hotel information as being served by the Central Loop, giving a direct link to dining and hotels in the central city.

    TriMet Bus Line 6 (Martin Luther King Jr Blvd)

    Estimated cost$2.80 for standard adult bus fare; $5.60 day pass when combined with MAX.
    Best forLine 6 runs along NE Martin Luther King Jr Blvd and stops at or near the MLK Lobby entrance of the Oregon Convention Center, continuing to downtown Portland and inner east neighborhoods.

    Referenced in Farwest hotel and arrival guidance as the primary bus route to the MLK Lobby; useful for visitors staying in inner eastside hotels or commuting from downtown when MAX service is less frequent.

    Rideshare / Taxi

    Estimated costApproximately $10–$20 from downtown to OCC; $35–$50 from PDX to OCC depending on traffic and time of day (Portland taxi and rideshare averages).
    Best forDoor‑to‑door trips from downtown Portland or the Lloyd District to the Oregon Convention Center; common routes include downtown hotels to OCC (10–15 minutes) or Portland International Airport (PDX) to OCC via I‑84/I‑205.

    Official Farwest information suggests using hotel shuttles, MAX, or streetcar first, but taxis and rideshare services (Uber, Lyft) are widely available for early‑morning or late‑night trips when transit runs less frequently.

    On‑site Parking at Oregon Convention Center

    Estimated cost$15–$20 per day estimated based on OCC event parking rates; exact Farwest‑specific rates published on the show’s hotel/parking page.
    Best forVehicle access via NE Lloyd Blvd and NE MLK Jr Blvd to the OCC underground parking garage beneath the venue.

    The OCC garage has approximately 800 spaces and is described as first‑come, first‑served; Farwest parking guidance notes that the garage may fill during peak hours and suggests nearby private garages and lots as backup options.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visa Waiver Program (VWP) with ESTACitizens of 42 participating countries (including most EU states, the United Kingdom, Japan, Australia, New Zealand, and others) traveling to the U.S. for business or tourism for up to 90 days, who meet all VWP eligibility criteria.$21.00Typically minutes to a few days; ESTA must be obtained before boarding and is generally valid for two years unless passport expires sooner.
    B1 Business Visitor VisaBusiness visitors from non‑VWP countries or VWP‑eligible nationals who do not meet VWP criteria or plan to stay in the U.S. longer than 90 days.$185.00Varies by U.S. embassy/consulate; commonly several weeks, plus visa interview scheduling time.

    Citizens of 42 countries in the U.S. Visa Waiver Program can travel visa‑free for up to 90 days for business or tourism if they obtain ESTA pre‑travel authorization and meet all VWP security and eligibility rules. Nationals from other countries require a B1 business visa for trade show visits.

    The United States accepts ATA Carnets (‘passports for goods’) for temporary duty‑free and tax‑free importation of commercial samples, professional equipment, and goods for use at exhibitions and trade shows, including horticultural and nursery samples, display materials, and exhibition booths. ATA Carnets are valid for up to one year and must be presented to U.S. Customs and Border Protection (CBP) on export and re‑entry; goods covered must not be sold and must be re‑exported to avoid duties and penalties. Carnets for U.S. exporters are issued and guaranteed by the U.S. Council for International Business (USCIB) and its authorized service providers via online application. For countries that do not accept ATA Carnets, alternatives include Temporary Importation Under Bond (TIB) or duty drawback.

    Official visa page

    Weather

    August in Portland is typically warm and dry, with average daily highs around 81-84 F (27-29 C) and overnight lows near 55-60 F (13-15 C). Rainfall is minimal, generally 15-20 mm across just 2-5 rainy days for the whole month, and the sky is clear to partly cloudy roughly 70% of daylight hours. Occasional hot spikes into the 90s F (32+ C) can occur, but heavy rain or storms during the show dates are unlikely.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Oregon Convention Center sits about 8 miles from Portland International Airport (PDX), reachable by car via I-5 North (Exit 302A-Rose Quarter) or I-84 West (Exit 1-Lloyd Boulevard), or directly by TriMet MAX Light Rail, which stops near the venue's front door around 300 times a day and also serves PDX, downtown Portland, and the Oregon Zoo. The Portland Streetcar's A Loop stops right outside the main entrances (NE MLK and Hoyt/Convention Center stop) roughly every 15 minutes, and TriMet Bus Line No. 6 stops at NE MLK and Holladay and NE MLK and Hoyt, linking the venue to downtown and surrounding neighborhoods and hotels.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Free student trade show access

    Students can attend the 2026 Farwest Show free using code GROWHERE26 as part of the new Career Boulevard initiative, reflecting the show's emphasis on welcoming newcomers to the nursery and horticulture industry.

    NexGen networking for emerging professionals

    The NexGen Networking event specifically invites future leaders in horticulture of all ages to connect and discuss career goals, held during the show's evening networking slate.

    Oregon's nursery industry is a major regional economic driver

    Oregon's nursery and greenhouse sector has sold well over a billion dollars of plant material in recent years, and the state is informally known in the trade as 'Nursery Country,' which shapes the show's strong local grower presence and pride.

    Portland is a laid-back, casual business culture

    Portland's convention and hospitality culture leans casual rather than formal; business casual dress is standard for trade show attendees, and the OCC and surrounding Lloyd District are used to hosting large, informal industry crowds.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Portland International Airport (PDX)

    PDX offers direct MAX Light Rail service to the Oregon Convention Center area, making it the most convenient airport for the show; no official Farwest Show flight-booking partner or portal was found on the organiser's site.

    Visa

    Most Farwest Show 2026 visitors and exhibitors from Visa Waiver Program countries can attend on a short business trip using ESTA authorization without obtaining a full B1 visa, provided their stay is under 90 days and they are not employed by a U.S. entity. Visitors from non‑VWP countries or those ineligible for VWP must apply for a B1 business visitor visa before traveling.

    Processing: ESTA approvals often occur within minutes to a few days; B1 visa processing typically takes several weeks depending on local embassy workload and interview availability.

    Business visitors may attend Farwest Show 2026, meet customers and suppliers, and demonstrate products, but they may not perform local employment or sell goods directly in the U.S. while in B1 or VWP status. VWP travelers must depart within 90 days and cannot extend or change status in the U.S.; those needing longer stays must obtain a B1 visa. Travelers carrying samples or exhibition materials should consider using an ATA Carnet or TIB for temporary importation, ensuring goods are re‑exported after the show.

    OfficialPartner

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-08-25

    Check-out (recommended)

    2026-08-29

    Areas to stay

    Lloyd District / Oregon Convention Center area · Downtown Portland (Pioneer Courthouse Square / Pearl District) · Inner Eastside neighborhoods along MAX and streetcar lines

    budget

    Approx. $130–$170 per night (estimated, taxes extra)

    mid range

    $159–$209 per night (official Farwest host rates, plus taxes)

    premium

    Approx. $230–$350+ per night (estimated, taxes extra)

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From Portland International Airport (PDX), the TriMet MAX Red Line offers a direct rail connection to the Oregon Convention Center Station in approximately 30 minutes for around $2.80–$3 one‑way; taxis and rideshare services typically charge $35–$50 for a 20–30 minute trip depending on traffic.

    Hotel → venue: Host hotels (Courtyard, Hotel Eastlund, DoubleTree, Hyatt Regency) are within 1–4 blocks of the Oregon Convention Center and walkable in 2–10 minutes. Downtown hotels are linked via MAX Light Rail (Blue/Red/Green) or Portland Streetcar to the Convention Center Station or MLK Lobby entrance in about 10–15 minutes.

    Ride-hail: Uber, Lyft, and local taxi companies operate throughout Portland; typical fares from central downtown to the Oregon Convention Center range from $10–$20, making ride‑hail a practical option for early‑morning seminars or late‑evening returns when transit frequency is reduced.

    Public transit: TriMet MAX Light Rail, Portland Streetcar, and TriMet Bus Line 6 jointly provide high‑frequency service to the Oregon Convention Center. A day pass around $5.60 allows unlimited rides, enabling visitors to commute between hotels, the venue, and dining districts without renting a car.

    Parking: The Oregon Convention Center’s underground garage offers approximately 800 spaces on a first‑come, first‑served basis, with daily rates in the mid‑teens to low‑twenties in USD. Farwest guidance notes that the garage may fill at peak times and points visitors to nearby private garages and lots in the Lloyd District as alternatives.

    Weather

    Plan and pack for the event climate.

    Month: August

    Temperature: 55-84 F (13-29 C)

    Seasonality: Dry season; typically only 2-5 rainy days across the month with 15-20 mm of total rainfall, and roughly 70% of daylight hours clear to partly cloudy.

    Packing: Light, breathable clothing is sufficient for daytime; bring one light layer for cooler mornings and evenings, and sun protection since UV levels can be high on clear days.

    Plan your trip

    Planning

    Best day to visit: Wednesday, August 26

    Wednesday features the opening of the show floor, the new Automation Summit (1:30-3:30 PM), the NexGen Networking Event (3:30 PM), and the show-floor Happy Hour Celebration (5:00 PM) where exhibit booth awards are presented.

    T-30

    Register for attendance and save badge confirmation — Ensure selection of trade show pass and any desired CEU-accredited educational sessions.

    T-30

    Confirm hotel booking near Oregon Convention Center — Book through official show hotel block or along TriMet MAX Light Rail/Streetcar routes.

    T-14

    Review exhibitor list and floor plan to target priority booths — Identify wholesale nurseries, greenhouse suppliers, and automation vendors.

    T-10

    Schedule appointments with key nursery growers and suppliers — Contact target exhibitors early to reserve discussion slots during peak exhibit hours.

    T-7

    Add key networking events and Automation Summit to calendar — Include the Wednesday Automation Summit (1:30-3:30 PM), NexGen event, and Happy Hour.

    T-3

    Prepare digital or printed business cards and note-taking system — Verify mobile phone is charged for scanning and capturing vendor contact details.

    Sample visitor itinerary

    Route-optimised day
    Wednesday, August 26:00 AM

    Show floor opens; walk the nursery grower aisles and inspect new plant introductions.

    Oregon Convention Center Exhibit Halls
    Wednesday, August 26:30 PM:30 PM

    Attend the Farwest Automation Summit panel session on nursery robotics and technology.

    Oregon Convention Center Education Rooms
    Wednesday, August 26:30 PM

    NexGen Networking Event for emerging green industry professionals.

    Room C123-124, Oregon Convention Center
    Wednesday, August 26:00 PM

    Happy Hour Celebration and Exhibit Booth Awards announcement.

    Show Floor near the Backyard Oasis
    Thursday, August 27:00 AM

    Attend CEU-accredited morning educational sessions on pest management and production.

    Oregon Convention Center Education Rooms
    Thursday, August 27:30 AM

    Pre-scheduled booth meetings with greenhouse equipment and irrigation suppliers.

    Oregon Convention Center Exhibit Halls
    Thursday, August 27:00 PM

    Women in Horticulture networking gathering.

    Room C124, Oregon Convention Center
    Friday, August 28:00 AM:00 PM

    Final floor walk, Career Boulevard networking, and follow-up with shortlisted nursery growers.

    Oregon Convention Center Exhibit Halls

    Side trips

    4

    Portland Japanese Garden

    Horticultural Attraction

    15 minutes by car/taxi

    World-renowned traditional Japanese garden offering inspiration and networking ambiance for horticulture professionals.

    Lan Su Chinese Garden

    Horticultural Attraction

    10 minutes by MAX Light Rail or car

    Authentic Ming Dynasty-style garden featuring native Chinese plant species and peaceful walking paths.

    International Rose Test Garden (Washington Park)

    Horticultural Attraction

    15 minutes by car/taxi

    Oldest official continuously operated public rose test garden in the United States, showcasing thousands of rose bushes.

    Eastbank Esplanade & Willamette River Waterfront

    Outdoor Recreation / Walking

    10-minute walk from OCC

    Scenic riverside pedestrian path perfect for morning walks or casual outdoor meetings with industry peers.

    Networking spots

    4

    Room C123-124 (NexGen Networking Event)

    On-site networking lounge

    Official networking gathering for younger and emerging horticulture professionals.

    Show Floor near the Backyard Oasis (Happy Hour Celebration)

    On-site show floor hub

    Central show-floor gathering area during the Wednesday afternoon happy hour and awards.

    Room C124 (Women in Horticulture)

    On-site networking room

    Dedicated event space for the Women in Horticulture networking reception.

    Spirit of 77

    Nearby bar/restaurant (Recommendation)

    Popular sports bar across from the Oregon Convention Center, frequently visited by trade show attendees for informal post-show drinks.

    Budget

    Costs & budget

    OAN members receive $600 off per 10x10 booth (approximately 9.29 sqm). Specific pricing not listed; apply for booth space for details.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$405.00
    • Per diem × 3$225.00
    • Insurance$40.00
    Estimated total$670.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    hotel_mid

    both · mid_range

    USD 160–210 / per_night

    estimateAs of 2026-04-01

    per_diem

    both · standard

    USD 65–85 / per_day

    estimateAs of 2026-04-01

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these 7 questions to determine your ideal participation strategy for Farwest Show 2026.

    QUESTION 1 OF 7

    Is your business sourcing or selling wholesale plants, nursery stock, or horticulture equipment in the Western U.S.?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need to compare live nursery stock, evaluate greenhouse/irrigation equipment, or attend the Automation Summit and CEU educational sessions.

    Best for

    Wholesale nursery buyers, independent garden center retailers, landscape contractors, designers, and specifiers seeking plant varieties, greenhouse supplies, and CEU-accredited education.

    Min. budget

    $1,000.00

    Timeline

    4 to 6 weeks before the event for hotel reservations and badge registration.

    Risks

    Hotel rooms in the immediate Convention Center area book up quickly during summer trade shows.

    Overlooking pre-show appointment booking with high-demand wholesale growers.

    exhibit

    You have wholesale distribution capability and want to reach 4,000+ nursery, retail, and landscape buyers across the Western U.S.

    Best for

    Wholesale nurseries, grower-producers, greenhouse structure manufacturers, irrigation/automation providers, and allied horticultural suppliers targeting Western U.S. buyers.

    Min. budget

    $6,000.00

    Timeline

    3 to 6 months before the event for booth contracting, plant material staging, and logistics planning.

    Risks

    Logistical complexity of shipping and preserving live plant material in late August.

    Higher overall exhibition expenses if not utilizing the OAN member discount ($600 off per booth).

    skip

    Your target audience is outside horticulture/landscaping or your budget does not support travel to Oregon.

    Best for

    Companies outside the green industry, businesses without West Coast distribution or buying needs, or suppliers lacking wholesale commercial readiness.

    Timeline

    Not applicable.

    Risks

    Missing the largest concentration of nursery and landscape buyers in the Pacific Northwest.

    Book with

    Partners

    Fern Expo

    Official Service Contractor

    Official provider for booth furnishings, carpet, material handling, and freight shipping services.

    Visit partner Confidence: known

    Listed on official Farwest Show exhibitor resources.

    Oregon Convention Center

    Venue & Utility Services

    Official provider for booth utilities including electricity, water/drainage for plants, and internet.

    Visit partner Confidence: known

    Official venue for Farwest Show.

    American Trade Show

    Registration & Lead Retrieval

    Official partner for exhibitor registration badges and lead retrieval scanner rentals.

    Visit partner Confidence: known

    Official registration and lead retrieval provider.

    Recommended providers

    Hotels

    Hyatt Regency Portland,Courtyard by Marriott Portland Downtown Convention Center,DoubleTree by Hilton Portland, Hotel Eastlund

    Key hotel notes for the **2026 Farwest Show**: * **Direct Booking Requirement:** Discounted rates and perks (such as free Wi-Fi and discounted parking at select locations) require booking directly through host hotels using official reservation links or group phone codes. * **Housing Pirate Warning:** Farwest does not use an official housing agency or travel agent. No housing coordinator makes outbound calls to solicit room bookings; beware of unauthorized third-party housing solicitations. * **Cutoff Dates & Rates:** * **DoubleTree by Hilton:** $159/night (Cutoff: July 31, 2026 | Group Code: `FAR`) * **Hotel Eastlund:** $189–$209/night (Cutoff: August 3, 2026 | Group Code: `OAN2026`) * **Courtyard by Marriott:** $189/night (Cutoff: August 7, 2026 | Group Rate: Farwest Show) * **Hyatt Regency Portland:** $199/night (Cutoff: August 7, 2026 | Group Code: `G-F26A`)

    Freight & shipping

    Fern Expo

    Official service contractor handling drayage and advance warehouse freight for Farwest.

    Lead capture

    American Trade Show

    Provides badge scanners and lead retrieval services for exhibitors.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    OAN
    Oregon Association of Nurseries, the producer and organizer of the Farwest Show.
    2
    Nursery Country
    A term used to refer to the Pacific Northwest region known for nursery and horticulture industry.
    3
    Digger Magazine
    The official publication of the Oregon Association of Nurseries, featuring the Farwest Show Guide in its August edition.
    4
    Lead Retrieval Scanners
    Scanners provided for exhibitors to scan barcodes of attendee badges to capture lead information.
    5
    Farwest Automation Summit
    New for 2026, a forward-looking initiative focused on how automation is transforming the nursery and greenhouse industry, featuring panel discussions with growers and technology companies.

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card