The Farm Shop & Deli Show returns to Birmingham from April 12-14, 2027, showcasing the best in local produce and innovations.
Dates
12–14 Apr 2027
City / country
Birmingham, United Kingdom
Venue
NEC
Time
10:00 AM – 5:00 PM
Event overview
For three packed days, the Farm Shop & Deli Show championed top-quality local produce and the latest innovations in equipment, labelling and packaging - alongside show-stopping launches, competition winners, live experiences and on-trend food and drink.
TL;DR
Visitors can expect to discover a wide range of innovative products, network with industry leaders, and gain insights into the latest trends in the food and beverage sector. Dates and Venue: Farm Shop & Deli Show runs 12-14 April 2027 at the NEC, Birmingham, B40 1NT. Scale: The UK Food & Drink Shows draw 30,000+ visitors and 1,500+ exhibitors across the co-located halls.
Exhibitors will benefit from direct access to thousands of trade visitors, opportunities for networking, and the chance to showcase their products alongside leading brands in the industry. Scale: The UK Food & Drink Shows draw 30,000+ visitors and 1,500+ exhibitors across the co-located halls. Buyer Authority: The show is trade-only, connecting farm shop, deli, grocery and foodservice buyers with suppliers. The Farm Shop & Deli Show is a key event for the food and drink.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
National Exhibition Centre, Birmingham, B40 1NT, United Kingdom
Yes, if you pre-pay for parking online before the day of your visit you can save £5.
Parking: Yes, if you pre-pay for parking online before the day of your visit you can save £5.
Attend
Event days & opening times
Who runs the show
William Reed
How the last edition performed
Current edition
2027 · 30,000 visitors · 1,500 exhibitors
Visitors
30,000
Testimonials
The UK Food and Drink Shows are the best place in the UK to learn about new products coming to market. The size of it is huge so you can spend a whole day or several days looking around all the different producers, suppliers, technology-based businesses, and anything that can help run your business in a better way.
At Farm Shop & Deli Show, it's not a consistent array of the same producers and suppliers. There's always something new, so it's a great opportunity under one roof to find those new kind of nuggets and bits of inspiration that will delight your customers.
Farm Shop and Deli Show is a great opportunity for farm shops and delis to come along and just see what's happening, what's exciting, what's new.
Impact
For three packed days, the Farm Shop & Deli Show championed top-quality local produce and the latest innovations in equipment, labelling and packaging - alongside show-stopping launches, competition winners, live experiences and on-trend food and drink. The Farm Shop & Deli Show is a key event for the food and drink sector, providing a platform for industry professionals to connect, discover new products, and explore trends that shape the market. The Farm.
Audience quality
Visitors typically include Retailers in the food and beverage sector, Foodservice professionals, Hospitality professionals, Distributors and wholesalers. Dates and Venue: Farm Shop & Deli Show runs 12-14 April 2027 at the NEC, Birmingham, B40 1NT. Scale: The UK Food & Drink Shows draw 30,000+ visitors and 1,500+ exhibitors across the co-located halls. One Ticket Access: Free trade registration covers the co-located UK Food & Drink Shows with a single badge. Buyer Authority: The show is trade-only, connecting farm.
Exhibitor outcomes
Exhibitors will benefit from direct access to thousands of trade visitors, opportunities for networking, and the chance to showcase their products alongside leading brands in the industry. The Farm Shop & Deli Show is a key event for the food and drink sector, providing a platform for industry professionals to connect, discover new products, and explore trends that shape the market. Exhibitor categories include Local food producers, Specialty food retailers, Equipment suppliers, Packaging innovators.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The Farm Shop & Deli Show is one of the UK's central meeting points for speciality, artisan and farm-produced food and drink, sitting alongside the co-located Food & Drink Expo and National Convenience Show so that one visit covers retail, convenience and foodservice buying in a single trip. For producers and distributors it is a low-cost route to UK retail and foodservice buyers (trade entry is free), and for buyers it concentrates British provenance, cheese, charcuterie, bakery, drinks and food-to-go suppliers in one venue. Because the show is organised by William Reed and co-located with the wider UK Food & Drink Shows, exhibitor and visitor numbers reflect the combined event rather than this show alone — worth factoring into any go/no-go decision.
Key trends shaping this market and its wider industry.
British provenance and short supply chains
Retailers and farm shops continue to prioritise British-grown and locally sourced ranges, driving demand for regional producers, traceability stories and 'field to shelf' marketing.
Speciality, artisan and premiumisation
Despite cost-of-living pressure, consumers still trade up on distinctive, indulgent and story-led products, which supports artisan cheese, charcuterie, craft drinks and premium snacking.
Food-to-go and convenience formats
Chilled food-to-go, meal solutions and smaller pack formats keep growing as convenience and forecourt operators expand fresh offers.
Low/no alcohol, free-from and better-for-you
No/low-alcohol drinks, gluten-free and plant-based lines remain fast-growing niches, with retailers widening their speciality fixture space for them.
Sustainability, packaging and margin pressure
Producers face regulation on packaging, plus input-cost and logistics inflation, so recyclable/refillable formats and efficient case sizes are becoming a buying criterion as much as a marketing point.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Gateway airport for Birmingham.
to venue
by car
Gateway airport for Birmingham.
to venue
by car
Gateway airport for Birmingham.
to venue
by car
Gateway airport for Birmingham.
to venue
by car
Elizabeth line and Tube serve most London exhibition venues.
to venue
45–75 min off-peak
by car
A range of accommodation options near the venue and across key areas.
Get around the city with these convenient transport options.
taxi
Elizabeth line and Tube serve most London exhibition venues.
taxi
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Visa-waiver nationals still need a UK ETA (approx. GBP 16 / USD 20) before boarding; British and Irish citizens need neither a visa nor an ETA. Always confirm your nationality's status on gov.uk before booking.
The UK accepts ATA Carnets for exhibition goods and professional equipment, so exhibitors can ship stand material, samples and demo kit without paying import duty or VAT — arrange through an issuing chamber and check the goods list covers consumable samples.
Official visa pageWeather
April in Birmingham is a changeable spring month: expect daytime highs of roughly 13–15°C (55–59°F) falling to about 4–6°C (39–43°F) overnight, with passing showers on many days. Pack layers, a warm jacket for early mornings and evenings, and a compact umbrella or waterproof for the walk between NEC halls, car parks and the rail station.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies — confirm with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is typical at UK trade shows unless meetings require formal attire.
Arrival
Arrive early on day one for badge collection and venue orientation.
Tipping and hospitality
Restaurant and bar bills often include a discretionary 10–12.5% service charge — check the bill before adding a tip; taxis appreciate rounding up. Pub and café service is usually counter-order.
Punctuality and meetings
UK business meetings start on time and are usually kept short; confirm slot times on the stand in advance on the middle show day, when diaries fill fastest.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BHX
Book flights to BHX when possible for the shortest transfer to the venue; compare CVT only if fares are materially lower.
Most EU, US, Canadian, Australian, Japanese and other visa-waiver nationals may visit the UK without a visa for business meetings, trade shows and conferences up to 6 months, but must hold a UK Electronic Travel Authorisation (ETA, GBP 16 / approx. USD 20) before boarding — apply online in advance. Nationals without a visa-waiver agreement need a Standard Visitor visa (GBP 127 / approx. USD 160), which can be applied for up to 3 months before travel and is usually decided in around 3 weeks. Carry a printed invitation or registration confirmation from the organiser for the border, and confirm your own nationality's rules on gov.uk before booking.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Not a visa — a pre-travel permission. Required for visa-waiver nationalities; check gov.uk for the current eligible nationalities list. Carry your organiser invitation or registration confirmation and proof of accommodation for the border interview. Fees are published government fees and are reviewed periodically.
OfficialFind a stay near the venue with options for every budget.
Areas to stay
Birmingham Airport / NEC (5–10 minutes to the halls, walkable or one short bus/taxi hop) · Birmingham Airport / NEC campus (Pendigo Way, Airport Way) · NEC campus and Resorts World Birmingham (on-site, 2–5 minutes' walk to the halls)
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Birmingham Airport (BHX): Gateway airport for Birmingham.; Coventry Airport (CVT): Gateway airport for Birmingham.; East Midlands Airport (EMA): Gateway airport for Birmingham.; London Luton Airport (LTN): Gateway airport for Birmingham.. Allow road or rail time to National Exhibition Centre (NEC); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near National Exhibition Centre (NEC): Birmingham Airport / NEC campus (Pendigo Way, Airport Way): ibis budget Birmingham Airport – NEC, Premier Inn Birmingham NEC/Airport, Travelodge Birmingham Airport; Birmingham Airport / NEC (5–10 minutes to the halls, walkable or one short bus/taxi hop): Novotel Birmingham Airport, Holiday Inn Birmingham Airport – NEC, ibis Styles Birmingham NEC & Airport; NEC campus and Resorts World Birmingham (on-site, 2–5 minutes' walk to the halls): Hil
Ride-hail: Ride-hailing apps are commonly used in Birmingham; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to National Exhibition Centre (NEC).
Parking: On-site parking is available at National Exhibition Centre (NEC); confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: April 2027
Temperature: April: daytime highs around 13–15°C (55–59°F), overnight lows around 4–6°C (39–43°F)
Seasonality: April is a showery, changeable spring month in Birmingham — roughly 50–55 mm of rain spread over about 12–14 days, with bright spells and quick showers. Layers plus a light waterproof are more useful than a heavy coat, and comfortable shoes help on the long NEC walks.
Packing: April in Birmingham is a changeable spring month: expect daytime highs of roughly 13–15°C (55–59°F) falling to about 4–6°C (39–43°F) overnight, with passing showers on many days. Pack layers, a warm jacket for early mornings and evenings, and a compact umbrella or waterproof for the walk between NEC
Plan your trip
Best day to visit: Day 2 — Tuesday 13 April 2027
Trade shows at the NEC typically build to peak attendance on the middle day, when buying teams and senior decision-makers are on the floor rather than travelling or setting up. The middle day also carries the fullest seminar and co-located show programme across the Farm Shop & Deli Show, Food & Drink Expo and National Convenience Show, giving the most supplier meetings and networking in a single day. Use day one for orientation and day three for follow-ups and final negotiation before stands close early.
Check passport validity and your UK entry requirements on official government guidance. — Allow enough time for any visa or Electronic Travel Authorisation step before booking non-refundable travel.
Register online for a free trade badge for Farm Shop & Deli Show 2027. — Entrance is free to the trade and the show is open to trade visitors and industry professionals only.
Book flights into a gateway airport serving the NEC, such as Birmingham Airport (BHX). — Confirm onward transfer options to the NEC, Birmingham, B40 1NT.
Reserve a hotel in Birmingham for the show nights of 11-14 April 2027. — Book early for the 12-14 April 2027 dates; choose a property with easy access to the NEC.
Pre-book NEC parking online for your visit day. — The visitor FAQ notes that pre-paying online before the day of your visit saves GBP 5.
Download the hall plan and show programme once published. — Use the plan to shortlist exhibitors by product category before you travel.
Request or pre-schedule B2B meetings with target farm shop, deli and grocery suppliers. — Booked slots reduce time lost walking the halls during the three show days.
Plan your route from Birmingham Airport or the local rail interchange to the NEC. — Build in buffer time for road traffic and badge collection queues.
Note the opening hours for each show day. — Monday 12 April and Tuesday 13 April 10:00-17:00; Wednesday 14 April 10:00-16:00.
Prepare business cards, meeting documents and smart casual business attire. — Smart casual is typical at UK trade shows; pack a light layer for April weather.
Save your badge confirmation, travel documents and organiser contact details. — Keep the registration reference on your phone and in print.
Arrive early on day one for badge collection and venue orientation. — Collect your badge at the NEC before the 10:00 opening on Monday 12 April.
Birmingham city centre (Bullring, markets and Jewellery Quarter)
Benchmark speciality food retail, independent delis and the historic markets, plus canalside dining — easy half-day after the show closes.
About 15–20 minutes by train from Birmingham International to Birmingham New Street
Stratford-upon-Avon
Classic Shakespearean town with riverside walks, artisan food shops and tearooms — a relaxed evening or half-day extension for international visitors.
Roughly 40–50 minutes by car or train from the NEC/Birmingham
Farm Shop & Deli Show tasting and innovation zones
Seminar theatres and show-floor networking areas
Resorts World Birmingham / NEC Piazza bars and restaurants
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · trade
Not yet confirmed
visa_fee
visitor · eta
GBP 16 / per person
visa_fee
visitor · standard_visitor_visa
GBP 127 / per person
hotel
visitor · budget
GBP 55–90 / per room per night
hotel
visitor · mid_range
GBP 90–140 / per room per night
hotel
exhibitor · premium
GBP 150–220 / per room per night
per_diem
visitor · standard
GBP 55–80 / per person per day
visa_fee
visitor · Entry visa
USD 20 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | trade | Not yet confirmed | official | |
| visa_fee | visitor | eta | GBP 16 / per person | official | |
| visa_fee | visitor | standard_visitor_visa | GBP 127 / per person | official | |
| hotel | visitor | budget | GBP 55–90 / per room per night | estimate | |
| hotel | visitor | mid_range | GBP 90–140 / per room per night | estimate | |
| hotel | exhibitor | premium | GBP 150–220 / per room per night | estimate | |
| per_diem | visitor | standard | GBP 55–80 / per person per day | estimate | |
| visa_fee | visitor | Entry visa | USD 20 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy, specify or range-review speciality, farm-shop, deli, cheese, bakery, drinks or food-to-go products and want 2 days of supplier meetings
Best for
Independent retailers, farm shop and deli buyers, foodservice buyers, distributors and product developers sourcing British and speciality food and drink
Min. budget
$450.00
Timeline
Book travel and NEC-area hotel 6–10 weeks ahead; register free as a trade visitor in advance to skip on-site queues
Risks
Trade entry is free, but NEC-area hotel rates spike during the co-located UK Food & Drink Shows — book early.
Budget estimate from listing cost signals — confirm live rates.
April weather and rail disruption can affect same-day travel; allow buffer.
exhibit
You have UK listings or distributor targets to progress and enough sample stock and sales resource to staff 3 show days
Best for
Artisan producers, regional food and drink brands, wholesalers and equipment/service suppliers targeting UK retail and foodservice buyers
Min. budget
$2,700.00
Timeline
Book stand space 6–12 months ahead; allow 8–12 weeks for stand design, logistics, insurance and staff travel
Risks
Stand pricing, shell scheme and services are quoted by the organiser and are not published in the listing — confirm before committing budget.
Budget estimate from listing cost signals — confirm live rates.
Stand build, samples, ATA Carnet/export paperwork and staffing add materially to the floor cost.
skip
Your target channel is not UK retail/foodservice speciality food, or your travel budget is already allocated to higher-priority shows this year
Best for
Businesses with no UK speciality-food, farm-shop, deli or foodservice buyer in scope, or teams that can reach the same buyers at other UK food shows
Min. budget
Not yet confirmed
Timeline
No commitment needed
Risks
No major risks listed.
Book with
Recommended providers
Gallery
FAQs & glossary
Frequently asked
Glossary
Display a free company card at your booth, or share your professional card on the show floor.
