Dates

    4–5 Nov 2026

    City / country

    Birmingham, United Kingdom

    Venue

    NEC

    Time

    10:00 AM – 5:00 PM

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    Event overview

    Overview

    The Farm Business Innovation Show is set to take place on November 4-5, 2026, at the NEC in Birmingham.

    This event focuses on helping farmers and landowners explore new income streams and diversification opportunities.

    Attendees can expect insightful seminars, networking opportunities, and access to a wide range of exhibitors showcasing innovative products and services.

    TL;DR

    1. 1Scale And Focus: The UK's only event dedicated entirely to farm diversification, with over 110 exhibitors at the NEC, Birmingham.
    2. 2Dates And Access: Held 4-5 November 2026 at the NEC, Birmingham, with free visitor passes available online.
    3. 3Buyer Authority: Attracts farmers and landowners actively seeking diversification, new income streams and trusted specialist suppliers.
    4. 4Programme Scope: The Farm Business Innovation Stage features industry and government keynotes, panel debates and farmer-led case studies.
    5. 5Co-Located Shows: Runs alongside the Land Leisure & Tourism Show and the Diversification Exchange on the NEC campus.

    Why visit

    Visitors will benefit from attending the Farm Business Innovation Show by gaining insights into the latest trends in farming and diversification. The event offers networking opportunities with industry experts and access to valuable resources that can help enhance their business strategies. Date: November 4-5, 2026. Location: NEC, Birmingham. The Farm Business Innovation Show is set to take place on November 4-5, 2026, at the NEC in Birmingham. This event focuses on helping.

    Why exhibit

    Exhibiting at the Farm Business Innovation Show provides businesses with the chance to showcase their products and services to a targeted audience of farmers and landowners. Scale And Focus: The UK's only event dedicated entirely to farm diversification, with over 110 exhibitors at the NEC, Birmingham. Buyer Authority: Attracts farmers and landowners actively seeking diversification, new income streams and trusted specialist suppliers. The Farm Business Innovation Show is.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Farmers looking to diversify their income
    Landowners interested in sustainable practices
    Agricultural professionals seeking innovation
    Entrepreneurs in the agritech sector
    Consultants offering advisory services
    Students and researchers in agricultural studies

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Agricultural technology providers
    Sustainable farming solution companies
    Consultants in farm management
    Suppliers of farm equipment and machinery
    Food and beverage producers
    Environmental organizations

    Product categories

    Key solution areas showcased across the event.

    Innovative farming technologies and solutions
    Sustainable agriculture products
    Farm management software
    Renewable energy solutions for farms
    Agricultural consultancy services
    Food processing and packaging equipment
    Land, leisure and tourism diversification (Land Leisure & Tourism Show)
    Agroforestry and woodland/ELMS scheme services
    On-farm AI data centres and new technology income streams

    Location & Facilities

    Venue

    NEC

    North Avenue, Birmingham, West Midlands, B40 1NT, United Kingdom

    Parking: The NEC charges for parking. Early bird parking is £12.85 while on the day the fee will be £16.95.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    10:00 AM –5:00 PM on November 4, 2026
    10:00 AM –4:00 PM on November 5, 2026
    Register

    Who runs the show

    Organisers

    the Farmers Guardian and sponsored by Morrisons, designed to showcase the realities of Bri

    Organiser

    Nuffield Farming ](https://www

    Organiser

    How the last edition performed

    Previous edition

    This edition

    2026

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The Farm Business Innovation Show is set to take place on November 4-5, 2026, at the NEC in Birmingham. This event focuses on helping farmers and landowners explore new income streams and diversification opportunities. Attendees can expect insightful seminars, networking opportunities, and access to a wide range of exhibitors showcasing innovative products and services. The Farm Business Innovation Show is crucial for the agricultural sector as it provides farmers and landowners with.

    Audience quality

    High-value decision-makers

    Visitors typically include Farmers looking to diversify their income, Landowners interested in sustainable practices, Agricultural professionals seeking innovation, Entrepreneurs in the agritech sector. Scale And Focus: The UK's only event dedicated entirely to farm diversification, with over 110 exhibitors at the NEC, Birmingham. Dates And Access: Held 4-5 November 2026 at the NEC, Birmingham, with free visitor passes available online. Buyer Authority: Attracts farmers and landowners actively seeking.

    Exhibitor outcomes

    Real business growth

    Exhibiting at the Farm Business Innovation Show provides businesses with the chance to showcase their products and services to a targeted audience of farmers and landowners. The Farm Business Innovation Show is crucial for the agricultural sector as it provides farmers and landowners with the knowledge and resources needed to adapt to changing market conditions. By exploring diversification, attendees can enhance their business resilience and discover new revenue streams.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Birmingham, West Midlands, United Kingdom

    Why it matters

    Attending Farm Business Innovation Show on 2026-11-04 to 2026-11-05 in Birmingham lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan Farm Business Innovation Show alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Farm Business Innovation Show.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BHX

    Birmingham Airport

    Birmingham Airport (BHX) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    to venue

    by car

    CVT

    Coventry Airport

    Coventry Airport (CVT) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    to venue

    by car

    EMA

    East Midlands Airport

    East Midlands Airport (EMA) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    to venue

    by car

    LTN

    London Luton Airport

    London Luton Airport (LTN) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    to venue

    by car

    LHR

    London Heathrow Airport

    London Heathrow Airport (LHR) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    ibis budget Birmingham Airport - NEC

    budget
    About 680 m from the NEC to venue

    Breakfast, free Wi-Fi, air conditioning, pet-friendly, bar, restaurant, accessible, kid-friendly

    Travelodge Birmingham Airport

    budget
    About 2 km from the NEC to venue

    Breakfast, free Wi-Fi, parking, pet-friendly, bar, restaurant, accessible, kid-friendly

    Premier Inn Birmingham NEC Airport hotel

    midscale
    Near the NEC and Birmingham Airport to venue

    Guest rating 4.1; breakfast, bar and restaurant typical

    Hilton Birmingham Metropole

    upscale
    On the NEC complex; about a seven-minute walk to Birmingham International station to venue

    On-site restaurant and bar, direct NEC complex access, easy M42 and M6 road links

    source

    Local transport

    Get around the city with these convenient transport options.

    Train

    Estimated costEUR 10–20 / USD 12–25 airport or regional rail single journey
    Best forBirmingham International Railway Station to NEC halls

    Birmingham International station is about a three-minute walk from the NEC halls, with frequent services.

    Monorail / shuttle

    Estimated costTypically free or low-cost airport to NEC transfer (confirm on site)
    Best forBirmingham Airport (BHX) to NEC

    The NEC monorail links Birmingham Airport and the NEC campus in a few minutes.

    taxi

    Estimated costShort taxi hop, low single-figure GBP fare (approximate)
    Best forBirmingham Airport (BHX) to NEC

    BHX sits next to the NEC campus in Solihull; only a few minutes by road.

    Train

    Estimated costEUR 10–20 / USD 12–25 airport or regional rail single journey
    Best forBirmingham New Street to Birmingham International (for NEC)

    Frequent services run to Birmingham International, then a short walk to the halls.

    Parking

    Estimated costPre-book; on-the-day NEC rates are higher
    Best forCar to NEC car parks

    Exhibitors must pre-book parking via the NEC Online Exhibitor Parking Portal. Express parking, motorcycle parking and shuttle buses are available.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forCoventry Airport (CVT) to NEC

    Coventry Airport (CVT) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forEast Midlands Airport (EMA) to NEC

    East Midlands Airport (EMA) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Luton Airport (LTN) to NEC

    London Luton Airport (LTN) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Many nationalities can visit the UK visa-free as a Standard Visitor for business for up to 6 months; visa nationals must apply in advance. Check GOV.UK to confirm your status.

    Official visa page

    Weather

    Birmingham in November is cold and changeable. Expect daytime highs of around 9-11C and nighttime lows of about 4-5C, with roughly 63-73 mm of rain spread across about 11-17 wet days and shorter daylight hours.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK mobile coverage in Birmingham and around the NEC is strong. Visitors can use prepaid SIMs or travel eSIMs on networks including EE, Vodafone, Three and Virgin Media O2, with typical tourist data plans around 10 GB over 30 days. Venue Wi-Fi availability varies, so confirm with the organiser.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Smart casual is typical at UK trade shows unless meetings require formal attire.

    Arrival

    Arrive early on day one for badge collection and venue orientation.

    Currency

    The UK uses pound sterling (GBP). Card and contactless payments are widely accepted across Birmingham and at the NEC.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: BHX

    Book flights to BHX when possible for the shortest transfer to the venue; compare CVT only if fares are materially lower.

    Visa

    Visitors travelling to the UK for the show may need a Standard Visitor visa. It permits business activities such as attending meetings, negotiating and signing contracts and work-related training for up to 6 months. Many nationalities can visit visa-free for short business trips; check GOV.UK to confirm whether you need a visa.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply well before travel and carry a letter from your employer or an invitation to the show stating the purpose and duration of your visit, plus supporting documents for your application.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Birmingham Airport (BHX): Birmingham Airport (BHX) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.; Coventry Airport (CVT): Coventry Airport (CVT) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.; East Midlands Airport (EMA): East Midlands Airport (EMA) is the main commercial gateway serving Birmingham; allow 45–60 min by road or rail to NEC.; London Luton Airport (LTN): London Luton Airport (L

    Hotel → venue: Precinct hotels near NEC: ibis budget Birmingham Airport - NEC; Travelodge Birmingham Airport; Premier Inn Birmingham NEC Airport hotel.

    Ride-hail: Ride-hailing apps are commonly used in Birmingham; confirm local availability before travel.

    Public transit: Birmingham International railway station is about a three-minute walk from the NEC halls and is served by frequent trains and the Bus Interchange. Transport for West Midlands publishes routes to the NEC campus, and the NEC runs express parking and shuttle bus services on event days.

    Parking: On-site parking is available at NEC; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: Daytime highs of about 9-11C; nighttime lows of about 4-5C.

    Seasonality: November is cool and wet, with roughly 63-73 mm of rain over about 11-17 rainy days and shorter daylight hours.

    Packing: Pack layered warm clothing, a waterproof coat or umbrella, and comfortable waterproof footwear for the show days at the NEC.

    Plan your trip

    Planning

    12

    Confirm passport validity and review UK Standard Visitor visa rules on GOV.UK; apply if required. — Visa nationals should apply well before travel and keep invitation or employer letters ready.

    11

    Book flights into Birmingham Airport (BHX), the closest gateway to the NEC. — BHX sits next to the NEC campus in Solihull.

    10

    Reserve a hotel near the NEC; several properties are within walking distance of the halls. — Hotels around the NEC campus and Birmingham Airport book out quickly for the show dates.

    9

    Register for a free visitor pass at farmbusinessshow.co.uk. — Registering before you arrive speeds up entry; your pass covers both show days.

    8

    Download the floorplan and exhibitor list, and shortlist the suppliers you want to meet. — Focus on land, leisure and tourism, renewables, agri-tech and consultancy stands.

    7

    Plan travel to the NEC: pre-book parking if driving, or plan rail to Birmingham International. — Birmingham International station is a short walk from the halls; exhibitors pre-book NEC parking.

    6

    Build a session schedule around the Farm Business Innovation Stage and 2026 seminars. — Sessions cover diversification models, renewables, agri-tech and new income streams.

    5

    Plan the Birmingham Airport to NEC transfer via the monorail or local roads. — The NEC monorail links the airport and the NEC campus in a few minutes.

    4

    Arrange any B2B meetings and share your schedule with colleagues. — Set times that leave room for travelling between halls.

    3

    Pack smart-casual business clothing and a waterproof layer for November in Birmingham. — Expect cold, wet and changeable weather.

    2

    Charge devices and download your ticket or pass to your phone. — Back up a printed copy in case of connectivity issues.

    1

    Travel to Birmingham and confirm Day 1 arrival and badge collection plans. — Doors open at 10:00 on 4 November 2026 at the NEC.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want to explore diversification options and meet trusted UK suppliers face to face.

    Best for

    UK farmers, landowners, estate managers and diversification advisers sourcing suppliers, funding routes and new income-stream ideas across two show days; entry is free, so budget mainly covers travel and hotel.

    Min. budget

    $350.00

    Timeline

    4-8 weeks to book travel and secure NEC-area hotel rooms before show week.

    Risks

    NEC-area hotel prices rise sharply for the show dates

    Visa nationals need lead time for a UK Standard Visitor visa

    exhibit

    You sell products or services into the UK rural economy and want qualified farmer and landowner leads.

    Best for

    Suppliers of agri-tech, renewables, farm retail, land and leisure diversification and rural professional services targeting UK farmers and landowners.

    Min. budget

    $2,200.00

    Timeline

    3-6 months to book a stand, agree a build contractor and produce materials.

    Risks

    Premium hall positions are allocated early

    Build-up and parking slots need pre-booking with the organiser and the NEC

    skip

    Your products, services and customers are not linked to UK farming or rural diversification.

    Best for

    International exhibitors with no UK farm, land or rural audience, and buyers whose markets sit outside UK agriculture and diversification.

    Timeline

    Not applicable - the show focuses on UK farmers and landowners.

    Risks

    Audience is UK-centric across both show days

    Book with

    Partners

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    FAQs & glossary

    Answers

    Frequently asked

    Do I need to register to attend and will I be charged for tickets?
    Farm Business Innovation is FREE to attend. It is quicker to register for your ticket before you arrive at the show.
    Is my ticket valid for more than one day?
    Yes! Your ticket grants you access to both days of the show.
    Can children attend?
    Yes, children are permitted to attend the Farm Business Innovation show. Under 16s must be accompanied by an adult.
    What are the Show opening times?
    Wednesday 4 November 2026: 10:00 - 17:00; Thursday 5 November 2026: 10:00 - 16:00.
    How do I get to Farm Business Innovation?
    Farm Business Innovation will be held at the NEC, Birmingham. It is easily accessible by car and public transport.
    What is the Farm Business Innovation Stage?
    The Farm Business Innovation Stage is the central hub for knowledge exchange at the show, bringing together high-profile industry and government keynote speakers with farmer-led case studies, plus panel discussions and presentations on key industry themes, challenges and opportunities.

    Glossary

    1
    Diversification
    The process of varying the range of products or services offered by a farm to increase income.
    2
    Sustainable Agriculture
    Farming practices that meet current food needs without compromising the ability of future generations to meet their own needs.
    3
    Agri-Tech
    Technological innovations in agriculture that improve efficiency and productivity.
    4
    Biodiversity Net Gain
    A principle that aims to leave the natural environment in a better state than it was before development.
    5
    Farm Shop
    A retail outlet that sells products directly from the farm to consumers.
    6
    Visitor FAQs
    Frequently asked questions by visitors regarding the event.
    7
    Agroforestry
    The practice of integrating trees and woodland into farming systems to produce timber, crops or livestock benefits on the same land.
    8
    ELMS
    Environmental Land Management schemes - UK government funding that pays farmers for delivering environmental outcomes such as improved soil, water and habitat.
    9
    Diversification Exchange
    A feature area at the show where farmers and landowners explore new income-stream ideas with specialist suppliers.

    Trust footer

    Sources

    6

    References

    1

    Publishers

    0

    Date checked

    1

    Farm Business Innovation

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