Trade show
f. re. e Travel & Leisure Fair 2027
The f.re.e 2026 is Germany's most active travel and leisure trade show, taking place from February 18-22, 2026 at Messe München in Munich. This 55th edition features five key themes: Travel, Caravaning & Camping, Bicycle, Watersports, and Outdoor & Fitness. The event includes parallel events Münchner Auto Tage and IMOT International Motorcycle Exhibition. Organised by Messe München GmbH, it attracts over 120,000 visitors and around 1,000 exhibitors from 50 countries.
The f.re.e 2026 is Germany's most active travel and leisure trade show, taking place from February 18-22, 2026 at Messe München in Munich. This 55th edition features five key themes: Travel, Caravaning & Camping, Bicycle, Watersports, and Outdoor & Fitness. The event includes parallel events Münchner Auto Tage and IMOT International Motorcycle Exhibition. Organised by Messe München GmbH, it attracts over 120,000 visitors and around 1,000 exhibitors from 50 countries.
Event details
- Dates: 10–14 Feb 2027
- Venue: am messeturm
- Industry: Travel, Leisure, Outdoor, Fitness, Caravaning, Camping, Bicycle, Watersports
- Category: Trade show
Audience scale
- Exhibitors: 1,000+
- Attendees: 130,000+
Why exhibit
Exhibiting at f.re.e offers access to over 130,000 purchasing-power visitors from all age groups. The fair is structured into five distinct areas, providing synergy to reach a travel-, sports-, and leisure-oriented audience. 92% of visitors made purchases or bookings during or due to the fair. Benefit from extensive advertising and press work, and use the stage offerings and interactive areas to showcase your products.
Why visit
Visitors can explore five thematic areas, test products on action surfaces (bike parcours, climbing wall, large water basin), consult experts, and book trips and equipment on site. The fair offers a diverse supporting program with shows, talks, and interactive activities. One ticket grants access to three parallel events: f.re.e, Munich Auto Days, and IMOT motorcycle show.
Exhibitor profile
- Travel agencies
- Tour operators
- Caravan and camping manufacturers
- Bicycle brands and retailers
- Water sports equipment suppliers
- Outdoor and fitness brands
- Destination marketing organizations
Visitor profile
- Travel enthusiasts
- Caravan and camping hobbyists
- Cyclists
- Water sports enthusiasts
- Outdoor and fitness enthusiasts
- Families
- Senior travelers
Industries
- Travel
- Leisure
- Outdoor
- Fitness
- Caravaning
- Camping
- Bicycle
- Watersports
Organisers
- Messe München GmbH