Dates

    26–28 Aug 2027

    City / country

    Buenos Aires, Argentina

    Venue

    BA Ferial (ex Centro Costa Salguero)

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    Event overview

    Overview

    Exposign 2027 is the premier event for the visual communication sector, bringing together industry professionals to showcase and discover the latest technologies and solutions. Scheduled from August 26 to 28, 2027, at BA Ferial in Buenos Aires, this exhibition will feature a diverse range of exhibitors, including manufacturers of digital printing equipment, signage, and visual communication materials.

    Exposign 2027 takes place in Buenos Aires, Argentina. Venue: BA Ferial (ex Centro Costa.

    TL;DR

    1. 1Dates and Venue: Exposign 2027 takes place from August 26 to 28, 2027, at BA Ferial (ex Centro Costa Salguero), Buenos Aires, Argentina.
    2. 2Scale and Focus: This is the 21st International Exhibition of Visual Communication, showcasing the latest innovations in the industry.
    3. 3Organiser: The event is organised by Expotrade, with more details available at exposign.com.ar.
    4. 4Entry / Access: Admission is free for professional visitors with online pre-registration required.

    Why visit

    Exposign 2027 is the Buenos Aires meeting point for Argentina's signage and visual communication supply chain. Admission is free for professional visitors with online pre-registration required.

    Why exhibit

    Exhibiting at Exposign 2027 provides companies with direct access to key decision-makers in the visual communication industry. Showcase your innovations, connect with potential clients, and enhance your brand visibility in a dedicated professional environment. Meet qualified buyers and partners including Digital printing equipment manufacturers, Signage and display solution providers, Visual communication technology developers. Position your offer across digital printing.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Signage and signmaking business owners and production managers
    Large-format and digital printing companies sourcing presses, inks and substrates
    Screen printing (serigrafia) workshops and garment decoration studios
    Advertising agencies and brand marketing teams buying visual media
    Graphic designers, retail environment and exhibition stand designers
    Digital signage and LED display integrators
    Print finishing, cutting and laminating equipment buyers
    Distributors and dealers of visual communication materials across Argentina and the region

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Digital printing equipment manufacturers
    Signage and display solution providers
    Visual communication technology developers
    Marketing and advertising agencies
    Graphic design firms
    Suppliers of printing materials and consumables

    Product categories

    Key solution areas showcased across the event.

    Digital printing machines and supplies
    Signage and display systems
    Textile printing solutions
    LED displays and lighting
    Graphic design software and tools
    Visual communication services

    Location & Facilities

    Venue

    Halls & areas

    1
    BA Ferial (ex Centro Costa Salguero)

    BA Ferial (ex Centro Costa Salguero)

    Av. Costanera R. Obligado y J. Salguero, 1425 Buenos Aires

    Facilities

    Parking

    BA Ferial (ex Centro Costa Salguero) in Buenos Aires typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: BA Ferial (ex Centro Costa Salguero) in Buenos Aires typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at BA Ferial (ex Centro Costa Salguero) for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Free registration
    Register

    Who runs the show

    Organisers

    Expotrade

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Next edition

    Not announced yet

    Edition recap

    Expo Sign is presented as the International Visual Communication Exhibition. The official English site identifies the 20th edition as the 20º Exposición Internacional de Comunicación Visual, while the 21st edition is listed for 2027 in Buenos Aires. The captured search results did not state visitor or exhibitor counts for the most recent completed edition.

    Impact

    A bigger and stronger platform

    Expo Sign is presented as the International Visual Communication Exhibition. The official English site identifies the 20th edition as the 20º Exposición Internacional de Comunicación Visual, while the 21st edition is listed for 2027 in Buenos Aires. The captured search results did not state visitor or exhibitor counts for the most recent completed edition.

    Audience quality

    High-value decision-makers

    Expo Sign is presented as the International Visual Communication Exhibition. The official English site identifies the 20th edition as the 20º Exposición Internacional de Comunicación Visual, while the 21st edition is listed for 2027 in Buenos Aires. The captured search results did not state visitor or exhibitor counts for the most recent completed edition.

    Exhibitor outcomes

    Real business growth

    Expo Sign is presented as the International Visual Communication Exhibition. The official English site identifies the 20th edition as the 20º Exposición Internacional de Comunicación Visual, while the 21st edition is listed for 2027 in Buenos Aires. The captured search results did not state visitor or exhibitor counts for the most recent completed edition.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Buenos Aires, Argentina

    Why it matters

    On 2027-08-26 to 2027-08-28, Exposign 2027 in Buenos Aires covering Digital printing machines and supplies, Signage and display systems, Textile printing solutions, LED displays and lighti gives packaging buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Market news

    Latest updates from across the market.

    Digital Marketing in Argentina: Trends 2026 and DataReportal Statistics

    Read

    Argentina's Digital Advertising: Key Trends and Insights for 2025

    Read

    Advertising and marketing in Argentina - International Trade Portal

    Read

    Expo Sign - 21º Exposición Internacional de Comunicación Visual

    Read

    Expo Sign - 20º Exposición Internacional de Comunicación Visual

    Read

    ExpoSign 2027 (Buenos Aires) - 21st International Exhibition of Visual ...

    Read

    Plan your trip

    Travel & logistics

    Local currency · USD

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Mine Hotel Boutique

    4-star
    Palermo Soho

    Guest rating 4.7 with excellent location; free breakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, bar, airport shuttle and full-service laundry.

    InterContinental Buenos Aires by IHG

    5-star
    Monserrat / city centre

    Guest rating 4.6; paid breakfast, free Wi-Fi, parking, indoor pool, hot tub, air conditioning, pet-friendly, fitness centre.

    DoubleTree by Hilton Buenos Aires

    5-star
    Retiro / city centre

    Guest rating 4.4; paid breakfast, free Wi-Fi, parking, indoor pool, hot tub, air conditioning, fitness centre and spa.

    Claridge Hotel, Buenos Aires

    5-star
    Downtown / Avenida Cordoba

    Guest rating 4.0, flagged as a great price for a five-star hotel in the Google Hotels capture; paid breakfast and free Wi-Fi listed.

    Local transport

    Get around the city with these convenient transport options.

    Taxi / ride-hailing

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forHotel districts (Recoleta, Palermo, Centro) to BA Ferial, Costa Salguero

    Most direct option to the Costanera fairground; used by exhibitors carrying materials and samples.

    Public bus (colectivo)

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forCosta Salguero fairground stops served by Buenos Aires colectivo lines

    Moovit publishes stop-level route options to Centro Costa Salguero; allow extra time in peak hours.

    Metro + bus

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forSubte to a northern line station, then bus to the Costanera

    Cheapest combination but requires a transfer; not ideal for heavy show bags.

    taxi

    Estimated costApprox. USD taxi/rideshare from AEP to venue (estimate; confirm before travel)
    Best forAeroparque Jorge Newbery (AEP) to BA Ferial (ex Centro Costa Salguero)

    taxi

    Estimated costApprox. USD taxi/rideshare from EZE to venue (estimate; confirm before travel)
    Best forMinistro Pistarini International Airport (EZE) to BA Ferial (ex Centro Costa Salguero)

    Weather

    Late-winter Buenos Aires: expect roughly 7-16°C across 26-28 August 2027, overcast spells and around 7 rain days in the month. Halls at BA Ferial are indoor, so weather mainly affects arrival and evening plans.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Argentine mobile data is sold as prepaid SIM/eSIM plans from local carriers; visitors can buy a tourist data plan on arrival or use an eSIM before landing. Check that your handset supports local bands and keep roaming off to avoid charges.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business hours

    Buenos Aires runs on a late schedule: offices open around 9am, lunch is often 1-3pm, and evening dinners start after 9pm. Build supplier meetings around mid-morning and mid-afternoon slots rather than a 9am start.

    Venue district

    BA Ferial (the former Centro Costa Salguero) sits on the Costanera riverside strip in the north-east of the city, close to Aeroparque Jorge Newbery (AEP) and a short taxi ride from Recoleta and Palermo hotel districts.

    Currency and payment

    The local currency is the Argentine peso (ARS). Card payment is widely accepted in hotels and larger restaurants; carry some cash for taxis and small vendors and confirm current exchange rules with your bank before travel.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Buenos Aires; confirm ground transport on the organiser site.

    Visa

    Visa rules depend on nationality. Argentina's foreign ministry publishes a business visa route for travellers who need one; many nationalities enter visa-free for short business visits. Check the official MFA pages for your passport before booking.

    Argentina's Ministry of Foreign Affairs lists a business visa category and a general visa section for foreigners. Confirm document requirements and any reciprocity fee with the Argentine consulate covering your country of residence.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Buenos Aires; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near BA Ferial (ex Centro Costa Salguero): Palermo Soho: Mine Hotel Boutique; Monserrat / city centre: InterContinental Buenos Aires by IHG; Retiro / city centre: DoubleTree by Hilton Buenos Aires.

    Ride-hail: Ride-hailing apps are commonly used in Buenos Aires; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to BA Ferial (ex Centro Costa Salguero).

    Parking: On-site parking is available at BA Ferial (ex Centro Costa Salguero); confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: August 2027

    Temperature: Approx. 7°C to 16°C (August daily low to high, Buenos Aires)

    Seasonality: August is late winter in Buenos Aires: cool and often damp, with roughly 7 rain days reported for the month and limited sunshine.

    Packing: Pack layers for cool mornings and mild afternoons, a warm jacket for evenings, and a compact umbrella or rain shell. Business attire plus comfortable walking shoes suit the Costa Salguero fairground halls.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Exposign 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    D-14

    Confirm free trade registration

    D-13

    Shortlist exhibitors by product

    D-12

    Book a refundable hotel

    D-11

    Choose your arrival airport

    D-10

    Check entry rules

    D-9

    Map the halls

    D-8

    Prepare a buyer brief

    D-7

    Request meetings

    D-6

    Check the programme

    D-5

    Arrange local payments

    D-4

    Pack for a trade show

    D-3

    Confirm travel documents

    D-2

    Check the forecast

    D-1

    Reconfirm and arrive early

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at BA Ferial (ex Centro Costa Salguero)

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Exposign 2027 registration concourse

    BA Ferial (ex Centro Costa Salguero)

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    BA Ferial (ex Centro Costa Salguero)

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$190.00
    • Per diem × 2$150.00
    Estimated total$340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Exposign 2027 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For Exposign 2027, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You run a sign shop, print house or digital signage business and need to compare equipment and materials for the coming season.

    Best for

    Argentine and regional signage, printing and LED buyers comparing presses, substrates and display hardware in one hall.

    Min. budget

    $250.00

    Timeline

    3-5 weeks before 26 August 2027 to pre-register, book travel and fix supplier meetings.

    Risks

    Session and demonstration times are not fully published - confirm with exhibitors you plan to meet.

    exhibit

    Your product line matches the show's printing, signage or LED focus and you want dealer recruitment in the Buenos Aires market.

    Best for

    Press, ink, substrate, LED and signage hardware suppliers targeting Argentine distributors and print service providers.

    Min. budget

    $3,000.00

    Timeline

    4-6 months for stand booking, freight into Argentina and pre-show marketing to the local dealer network.

    Risks

    Stand pricing is not published in captured sources - request the exhibitor pack from exposign.com.ar.

    Import and customs timelines for machinery can delay stand build.

    skip

    Your offer does not connect to signage, printing, LED illumination or advertising media.

    Best for

    Teams selling unrelated industrial equipment or services with no visual communication or print application.

    Timeline

    N/A

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    When and where is Expo Sign 2027 held?
    Expo Sign 2027, the 21st International Visual Communication Exhibition, runs 26-28 August 2027 at BA Ferial (the former Centro Costa Salguero) in Buenos Aires, Argentina.
    Who organises Expo Sign and where is the official site?
    The show is organised under the exposign.com.ar domain, where the official programme, floor plan, online catalogue and exhibitor profile pages are published.
    What product sectors does Expo Sign cover?
    Expo Sign covers visual communication: signage and signmaking, large-format digital printing, screen printing (serigrafia), LED illumination and digital signage, advertising media, substrates and printing machinery.
    How do I get to BA Ferial from the airport?
    Aeroparque Jorge Newbery (AEP) is the closest airport to the Costa Salguero fairground district; Ministro Pistarini (EZE) handles long-haul flights and requires a longer road transfer into the city. Taxis and ride-hailing are the standard option to the venue.
    Do I need a visa to attend Expo Sign 2027 in Buenos Aires?
    It depends on nationality. Argentina's Ministry of Foreign Affairs publishes a business visa page and a general visa service page; check your passport's status before booking travel and apply through the consulate if required.
    Where can I find the Expo Sign floor plan and exhibitor list?
    The organiser publishes a floor plan (Plano de la Expo) and an online catalogue on exposign.com.ar, along with an exhibitor profile section describing who exhibits.
    What is the weather like in Buenos Aires during Expo Sign?
    Late August is winter in Buenos Aires, with typical daily temperatures around 7-16°C, overcast spells and roughly 7 rain days in the month. The fair is indoors, so weather mainly matters for arrival and evening plans.

    Glossary

    1
    Comunicacion visual
    Spanish for visual communication, the sector Expo Sign is built around: signage, printing, LED and digital display.
    2
    Serigrafia
    Screen printing, one of the production techniques covered alongside digital and large-format printing at the show.
    3
    Carteleria
    Signage and signmaking, covering illuminated signs, lettering, substrates and installation hardware.
    4
    Digital signage
    Screen-based advertising and information displays, a growing category at Expo Sign alongside printed media.
    5
    BA Ferial
    The international convention and exhibition centre on the Costanera in Buenos Aires, formerly known as Centro Costa Salguero, hosting Expo Sign 2027.

    Also known as

    Alternate names and search phrases for this event.

    • Exposign 2027 Buenos Aires
    • Exposign Buenos Aires 2027
    • Buenos Aires Argentina
    • Digital printing machines and supplies
    • Signage and display systems
    • Textile printing solutions
    • LED displays and lighting
    • digital transformation expo
    • Buenos Aires technology expo 2027

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