Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

EXPOMAFE 2027, taking place from May 4 to 8 at São Paulo Expo, is the largest industrial machinery and automation trade show in Latin America, featuring over 1,100 exhibitors and extensive networking opportunities.
Dates
4–8 May 2027
City / country
São Paulo, Brazil
Venue
São Paulo Expo Exhibition & Convention Center
Event overview
EXPOMAFE 2027 promises to exceed all expectations.
With an exhibition area of 80,000 m², state-of-the-art technology and a diversified portfolio of exhibitors, the event will provide an unparalleled platform to connect with industry leaders, explore new technologies and innovative solutions, and expand your network.
TL;DR
Attendees will gain insights into the latest industry trends and technologies, network with key decision-makers, and explore innovative solutions that can enhance their business operations. Dates and Venue: EXPOMAFE 2027 runs from May 4 to 8, 2027, at São Paulo Expo, Brazil.
Exhibitors will have the chance to showcase their latest products to a targeted audience, enhance brand visibility, and connect directly with potential buyers and industry leaders. Scale and Focus: The event features over 1,100 exhibitors across 80,000 square meters of exhibition space. Organiser: Hosted by Informa Markets, known for leading industry events. Buyer Authority: Targeted at decision-makers including CEOs, engineers, and procurement professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Rodovia dos Imigrantes - KM 1,5 - São Paulo, Brazil
São Paulo Expo Exhibition & Convention Center in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: São Paulo Expo Exhibition & Convention Center in São Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at São Paulo Expo Exhibition & Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Informa Markets
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending EXPOMAFE 2027 on 2027-05-04 to 2027-05-08 in São Paulo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Sleep airport congonhas
USD 30–40 / night
Guest rating 4.6; free Wi-Fi, paid parking, breakfast. South-zone; reach São Paulo Expo via Rodovia dos Imigrantes — taxi/rideshare practical. Confirm before travel.
Hotel Euro Suite São Paulo by Nacional Inn
USD 28–45 / night
Guest rating 4.1; breakfast, Wi-Fi, restaurant, business center. Confirm address and fastest metro/taxi leg to São Paulo Expo. Confirm before travel.
Hotel Único SP Centro
USD 25–40 / night
Guest rating 4.5; breakfast and free Wi-Fi. Allow longer daily transfer than Jabaquara corridor; check traffic. Confirm before travel.
Andar 41 Oficial
USD 60–85 / night
Guest rating 4.8; in-room kitchens, pet-friendly. Suits teams across the show week. Confirm address and daily transfer plan. Confirm before travel.
Hotel Praça da Árvore
USD 32–45 / night
Guest rating 3.6; free parking and breakfast. Close to Jabaquara corridor; short taxi hop to venue. Confirm exact address and gate access. Confirm before travel.
Get around the city with these convenient transport options.
Taxi / rideshare
About 35–50 min in normal traffic via Rod. Pres. Dutra / BR-116; allow more at peak. Confirm before travel.
Taxi / rideshare
About 20–30 min via Corredor Norte-Sul; traffic-sensitive. Confirm before travel.
Taxi / rideshare
Short south-zone hop; fares vary with traffic and time of day. Confirm before travel.
Taxi / rideshare
Long intercity transfer; consider shared shuttle or pre-booked car. Confirm before travel.
Bus
Single municipal fare; journey about 22 min per transit estimate. Check line hours and route. Confirm before travel.
Weather
Weather and temperature captures did not return São Paulo May data. A weather capture resolved to Corrente, Piauí (a different city) showing 33°C and storm alerts, which is not representative of São Paulo in May 2027. Check a reliable São Paulo forecast service closer to the show.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Brazil.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Venue district
São Paulo Expo is located at Rod. dos Imigrantes, km 1,5, Vila Água Funda, São Paulo - SP, 04329-900. The Google Maps listing shows the venue open with closing at 7 PM.
Getting around
Google Maps driving estimates place São Paulo Expo roughly 21-30 min / about 15.5 km from central São Paulo via Corredor Norte-Sul, and about 46-47 min / 35.4 km from Guarulhos International Airport via Rod. Pres. Dutra-Pista Lateral or BR-116.
Currency
Prices captured for local hotels and flights are quoted in Brazilian real (BRL).
Hotel booking windows
Google Travel showed roughly 2,292 hotel results in São Paulo for a May 4-8, 2027 stay, with several listings discounted versus usual rates; confirm live availability and fares before booking.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving São Paulo; confirm ground transport on the organiser site.
Find a stay near the venue with options for every budget.
Areas to stay
Central São Paulo · Praça da Árvore, south zone (metro Line 1-Blue) — confirm address · South São Paulo, near Congonhas (CGH) airport · São Paulo (confirm exact district before booking)
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving São Paulo; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near São Paulo Expo Exhibition & Convention Center: South São Paulo, near Congonhas (CGH) airport: Sleep airport congonhas; São Paulo (confirm exact district before booking): Hotel Euro Suite São Paulo by Nacional Inn; Central São Paulo: Hotel Único SP Centro.
Ride-hail: Ride-hailing apps are commonly used in São Paulo; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to São Paulo Expo Exhibition & Convention Center.
Parking: On-site parking is available at São Paulo Expo Exhibition & Convention Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 14-25 °C across a typical early-May day in São Paulo (autumn): early-morning lows usually near 14-16 °C and afternoon highs near 23-25 °C, with occasional warmer days reaching about 27 °C and cooler nights in the low teens. Expect a noticeable drop after sunset, so layers work better than a single jacket. These are climatological bands rather than a forecast - check a live São Paulo forecast for 4-8 May 2027 before packing, since the weather captures for this job did not return usable São Paulo May data.
Seasonality: Early May sits at the start of São Paulo's drier autumn-to-winter stretch, so rain is less frequent and less intense than the summer thunderstorms of December to March. Expect roughly 70-90 mm spread over around 8-10 wet days in a typical May, often as short afternoon or evening showers rather than all-day rain, and lower humidity than summer. Bring a compact rain jacket or umbrella for the walk between São Paulo Expo halls and transport points, and confirm with a live forecast closer to the 4-8 May 2027 dates.
Packing: São Paulo in early May typically calls for layered clothing for mild days and cooler evenings; bring a compact umbrella in case of rain. Verify the forecast close to the event date, as captures did not yield São Paulo-specific data.
Plan your trip
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at EXPOMAFE 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
EXPOMAFE 2027 registration concourse
São Paulo Expo Exhibition & Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
São Paulo Expo Exhibition & Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether EXPOMAFE 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
10 more alternate names hidden
Trust footer
2
References
1
Publishers
0
Date checked
Informa Markets
Display a free company card at your booth, or share your professional card on the show floor.