Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

ExpoJove, the Family and Youth Fair in Valencia, takes place from December 26, 2026 to January 4, 2027, offering a range of activities for families and children.
Dates
26 Dec 2026 – 4 Jan 2027
City / country
Valencia, ES
Venue
Fira València
Time
11:00 AM – 8:00 PM daily
Event overview
ExpoJove is a major family fair held at Fira València from December 26, 2026 to January 4, 2027. It features a variety of activities, shows, and workshops aimed at children and families.
With over 200 hours of entertainment across 12,000 square meters, ExpoJove promises a magical experience filled with creativity and fun. The event is organised by the Valencia City Council, ensuring a festive atmosphere for all attendees.
ExpoJove takes place in Valencia, ES.
TL;DR
Visitors can enjoy a wide range of activities, including performances, workshops, and interactive exhibits designed for families. The fair offers a unique opportunity to engage with educational and entertaining content, making it a must-visit during the holiday season. Families can participate in various activities, from arts and crafts to live performances, ensuring a memorable experience for children of all ages.
Exhibitors will have the chance to showcase their products and services to a large audience of families and children. This is an excellent opportunity for businesses to connect with potential customers and increase brand visibility during the festive season. Participating in ExpoJove allows exhibitors to engage directly with their target audience, fostering relationships and generating leads in a vibrant environment.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Pavelló 1, 2, 3 i 4 nivell 2. Accés per Fòrum Centre.
Fira València in Valencia typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fira València in Valencia typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fira València for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
Normal entry (1 day)
General admission
Entry for December 31 and January 1 (half day)
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-12-26 to 2027-01-04, ExpoJove in Valencia covering Children's toys and games, Educational materials and resources, Family entertainment services, Food and beverage options gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Valencia Airport
to venue
by car
A range of accommodation options near the venue and across key areas.
Sercotel Sorolla Palace
USD 150–190 / night
Eco-certified 4-star with outdoor pool, hot tub, fitness centre, free Wi-Fi and paid parking, listed in the Google Hotels capture for 26 December 2026 to 4 January 2027. The northern business corridor puts you closer to the Fira València halls than the old town does; confirm the exact transfer time when booking.
Melia Valencia
USD 150–190 / night
4-star with spa, fitness centre and bar, free Wi-Fi, paid breakfast and paid parking; guest rating 4.5 in the capture. A good fit for families who want a pool-and-spa base for the New Year days rather than a purely sightseeing location.
Hotel NH Valencia Center
USD 150–190 / night
Part of the captured Valencia hotel set for the event stay window. Choose it if you want evenings in the city and do not mind a taxi or metro hop to the fairground each morning; ask the desk for the current fastest route during the holiday timetable.
ibis budget Valencia Centro Puerto
USD 150–202 / night
Budget 1-star with free parking, air conditioning, pet-friendly and smoke-free rooms; guest rating 4.4 in the capture. Sensible if you are driving and want to leave the car at the hotel, but budget extra time for the trip to Avenida de les Fires.
THE VENUE Hostel Boutique
USD 150–202 / night
2-star hostel-boutique with bar, laundry and business centre, free Wi-Fi, paid breakfast and parking. The cheapest-style shape of stay in the captured set and workable for younger visitors or a two-person exhibitor team.
Get around the city with these convenient transport options.
metro
Metrovalencia operates the metro and tram network. Buy at the machine or tap a contactless card where supported; Sunday and public-holiday timetables are reduced, which matters on 25 December and 1 January.
metro (airport)
Roughly 25 to 30 minutes into the centre, then a short onward ride to Avenida de les Fires. Allow extra time with luggage and children, and check the last service time if you land late.
city bus
Useful for the final leg when the metro stop is not close to your hall. Pay the driver or use a rechargeable card; holiday services run on a reduced timetable.
taxi
Taxis rank outside arrivals. Pre-booked transfers are listed on bettertaxi.com and transfeero.com if you prefer a fixed price, which is easier with children and luggage.
taxi
The return leg at hall closing time is the pinch point: request the car before the halls empty and agree an outside gate as the pickup point rather than an internal road.
high-speed rail (AVE)
Journey time is roughly 1 hour 45 minutes to 2 hours. Advance fares are cheapest; holiday departures around 24 December and 1 January sell out earliest. From Joaquín Sorolla, continue by taxi or Metrovalencia.
parking
Usually charged by the day during events. Arrive before the halls open on the peak Christmas-holiday days, and note that blue-zone street parking nearby is metered and time-limited.
Weather
Valencia in late December and early January is mild and changeable rather than cold. Expect daytime highs mostly between 15 and 18 C, nights around 7 to 10 C with occasional colder snaps near 5 C, and roughly four to six rain days a month delivering around 30 to 50 mm in December, often as short showers rather than steady all-day rain. Daylight runs from about 08:15 to 17:45, so the walk back from the halls happens after dark. The sea is cold and this is not a beach trip; the practical risk is a damp, chilly evening rather than severe weather. Check the forecast in the final week and pack layers, a light waterproof and comfortable shoes for long days on concrete hall floors.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spanish networks (Movistar, Vodafone, Orange, Yoigo and their MVNOs) give strong 4G and 5G coverage across Valencia, including the Fira València halls. EU and EEA visitors roam on their home tariff under Roam Like at Home; travellers from outside the EU should buy a prepaid Spanish SIM or eSIM at the airport or a city phone shop, or check their operator's roaming pass before flying. Fira València commonly offers venue Wi-Fi, but capacity drops in crowded halls during peak family hours, so confirm the network name and password on site and use mobile data for anything time-critical such as ticket checks or ride-hailing. Bring a power bank for long days, and download offline maps and your booking confirmations before leaving the hotel.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Two public holidays split the fair
25 December and 1 January are public holidays in Spain, when supermarkets, many shops and a good number of restaurants close or run reduced hours. The fair itself starts on 26 December, so plan food shopping and restaurant bookings around those two dates rather than assuming normal city service.
Three Kings closes the season
Valencia's gift-giving finale is the Cabalgata de Reyes on the evening of 5 January, with a large parade through the city centre. If you stay on after the fair closes on 4 January, expect heavy crowds, road closures and booked-out restaurants along the parade route.
28 December is prank day
Día de los Santos Inocentes is Spain's equivalent of April Fools' Day. News items, announcements and social posts that day are frequently jokes, so verify anything surprising about opening times or schedules against the organiser's own channels.
Meal times run late
Lunch is typically taken between 14:00 and 15:30 and dinner from 21:00 onward. Family restaurants near the fairground fill quickly once the halls close in the evening, so book ahead or eat an early menu del día before the afternoon session.
Two official languages
Spanish (castellano) and Valencian are both official in the region, and venue signage at Fira València is usually bilingual. English is widely understood in hotels, at the airport and in the main tourist areas, but workshop instructions and stage announcements may be Spanish-only.
Tipping and everyday etiquette
Tipping is modest: rounding up or leaving small change is normal, and there is no expectation of a percentage service charge in casual restaurants. Queues are respected, greetings are expected when entering small shops, and air conditioning or heating in halls can make layered clothing more useful than a heavy coat.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: VLC
Captured flight searches show connecting itineraries into VLC from New York JFK (Air Europa via Madrid, 12 h 10 min; Air France via Paris CDG, 10 h 50 min) and from London LHR (British Airways or Iberia nonstop, 2 h 35 min, plus an Air France option via CDG). Google Flights flagged prices as typical at capture time, but no fares appeared in the extract, so treat the routes and durations as planning facts rather than quotes. VLC is a mid-size airport with limited long-haul service, so compare a one-stop ticket into Valencia against flying into Madrid Barajas and taking the AVE high-speed train to Valencia Joaquín Sorolla in roughly two hours. Book early for 26 December to 4 January, when Christmas and New Year demand pushes fares up on both routes.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Valencia Airport (VLC). Allow road or rail time to Fira València; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fira València: Avenida de las Cortes Valencianas, northern Valencia: Sercotel Sorolla Palace; Avenida de las Cortes Valencianas, northern Valencia: Melia Valencia; Valencia city side: Hotel NH Valencia Center.
Ride-hail: App-based ride-hailing (Cabify, Bolt and Uber-style services) operates in Valencia alongside the white traditional taxis, but availability at the Fira València halls thins out at closing time when families leave at once. Request the car before the halls empty and set the pickup point outside the main gate rather than on an internal access road. Fares are metered or quoted in the app in euros, and a city-centre to fairground trip typically falls in the EUR 10 to 16 band, with airport runs higher. Check current city coverage in the app before you rely on it as your only plan.
Public transit: Public transport in Valencia is a two-part system: Metrovalencia (FGV) runs the metro and tram network, and EMT Valencia runs the red city buses that fill the gaps. Zone A metro singles sit around EUR 1.50 to 2, and multi-day tourist passes are available; journeys to and from Aeroport station carry a higher fare. EMT single tickets are about EUR 1.50, with a 10-trip Bonobus pass that lowers the per-journey price. For the Fira València area, check metrovalencia.es and emtvalencia.es for the closest stop to your hall, and remember that Sunday and public-holiday timetables are reduced, which affects 25 December and 1 January in particular.
Parking: Fira València has on-site car parks at its Avenida de les Fires venue, normally charged by the day during events rather than by the hour; budget roughly EUR 8 to 15 and arrive before the halls open on the peak Christmas-holiday days. Blue-zone street parking near the fairground is metered and time-limited, and enforcement is active. If you are staying in the city centre, leaving the car at the hotel and using Metrovalencia or EMT buses is usually faster than driving to the venue and hunting for a space at closing time.
Plan and pack for the event climate.
Month: Late December 2026 into early January 2027
Temperature: Daytime highs typically 15-18 C, dropping to around 7-10 C at night; occasional colder snaps can take night temperatures to about 5 C. Hall interiors are heated but can feel cool at the entrances and loading areas.
Seasonality: Winter is the drier half of the year in Valencia, but not dry: expect roughly four to six rain days a month and around 30 to 50 mm in December, usually arriving as short showers. Daylight runs from about 08:15 to 17:45, so evening departures from the fairground happen after dark. The sea is cold and this is not a beach window; the Three Kings period in early January can turn windy and cool.
Packing: Pack layers rather than a heavy winter coat: a warm mid-layer, a light waterproof jacket or compact umbrella, and comfortable shoes for long days on concrete hall floors. Bring a refillable water bottle and snacks for children, plus a spare set of clothes for younger kids and a small bag for leaflets and give-aways. Add a warm layer and scarf for evenings and for the Three Kings parade if you stay to 5 January, and keep tickets and phones in a zipped pocket in crowded halls.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at ExpoJove usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
D-14: Re-check the published dates (26 December 2026 to 4 January 2027) and daily opening times on expojove.com, then block the family's travel days around 25 December and 1 January, which are Spanish public holidays.
D-14: Decide whether your group needs full-day tickets (published at EUR 5) or half-day tickets (EUR 3, listed for 31 December and 1 January only), and work out which day suits younger children best.
D-13: Book accommodation for the whole stay window rather than just the fair days. Christmas and New Year are peak season in Valencia and the best-value rooms on the Cortes Valencianas corridor and in the centre go first.
D-12: Compare flights into Valencia (VLC) against a Madrid arrival plus the AVE train to Valencia Joaquín Sorolla, roughly two hours, especially if you are coming from outside Europe.
D-10: Plan the airport transfer: metered taxi or pre-booked car for roughly EUR 25 to 35 to the fairground, or the metro from Aeroport station plus a short onward ride.
D-9: Check passport validity and, for non-EU travellers, the current Schengen entry rules and any EU travel authorisation scheme in force at the time of travel.
D-8: Buy travel insurance that covers children's activities and, if relevant, pre-existing conditions, and save the policy details offline on your phone.
D-7: Map the route from your hotel to Fira València on Avenida de les Fires, noting the closest Metrovalencia or EMT Valencia stop and the likely taxi fare at closing time.
D-6: Download the Metrovalencia and EMT Valencia apps or save their timetables, and note that Sunday and public-holiday services are reduced.
D-5: Check the long-range forecast and adjust packing: layers, a light waterproof, comfortable shoes for concrete hall floors, and spare clothes for younger children.
D-4: Look at the hall plan and shortlist two or three workshops or shows per day rather than trying to cover the whole site, since sessions are often timed and capacity-limited.
D-3: Confirm any restaurant bookings for the holiday dates and stock up on snacks and water for the days when shops close, particularly 25 December and 1 January.
D-2: Charge power banks and cameras, download offline maps, and set a family meeting point in case you are separated inside a crowded hall.
D-1: Print or screenshot your tickets and booking confirmations, pack the day bag, and plan to arrive at opening to beat the late-morning family rush.
Registration and hall orientation at Fira València
Supplier meetings and product demos
Final negotiations and follow-up
ExpoJove registration concourse
Fira València
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fira València
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 5 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 5 / per person | organiser_published |
Decision
Use this quick check to decide whether ExpoJove fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For ExpoJove, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Children's toys and games and Educational materials and resources solutions and benchmarking suppliers at ExpoJove in Valencia.
Min. budget
$518.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Children's toys and games and Educational materials and resources products who need qualified meetings with the event's trade audience.
Min. budget
$2,331.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Valencia show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Trust footer
5
References
1
Publishers
0
Date checked
ExpoJove
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