Dates

    22–26 Feb 2027

    City / country

    São Paulo, Brazil

    Venue

    São Paulo Expo

    Time

    10:00 AM – 7:00 PM

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    Matched booths for Expo Revestir

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    Event overview

    Overview

    Expo Revestir 2027 marks the 25th edition of Latin America's leading trade show for ceramic tiles, surfaces and finishing solutions, running 22–26 February at São Paulo Expo. More than 300 exhibiting brands present launches across ceramics, sanitary ware, metals, ornamental stone, laminates and mosaics to architects, designers, builders, retailers and international buyers.

    The first two days are reserved for invited guests, with 24–26 February open to trade professionals. In 2026 the show covered 65,000 m² and attracted 72,000 qualified visitors, confirming São Paulo as the gateway to Brazil's construction and finishes market.

    TL;DR

    1. 125th edition of Latin America's leading tile and finishing show, 22–26 February 2027.
    2. 2São Paulo Expo hosts 300+ exhibiting brands across 65,000 m² of exhibition space.
    3. 3First two days are for invited guests; 24–26 February open to trade professionals.
    4. 472,000 qualified visitors attended the 2026 edition, with buyers from over 60 countries.
    5. 5Advance online registration is mandatory; there is no registration at the venue.

    Why visit

    Expo Revestir packs the entire finishes chain into one five-day cycle: manufacturers launch collections, distributors write orders, and architects and designers compare surfaces, formats and performance in person. Visitors can source ceramic and porcelain tile, sanitary ware, metals, natural stone, laminates and mosaics, attend content sessions and use the official visitor circuit to prioritise stands. São Paulo's role as the region's design and construction hub means conversations started here carry into projects across Latin America.

    Why exhibit

    Exhibiting puts a brand in front of Brazilian retailers, construction companies, specifiers and international buyers in a market that imports and exports across the Americas. The show's 65,000 m² footprint and 72,000-visitor scale create dense footfall, while the invited-guest days front-load meetings with key accounts. A presence here also supports distributor recruitment and positions a brand alongside the sector's leading manufacturers.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Architects and interior designers specifying tiles, surfaces and bathroom products for residential and commercial projects.
    Building material retailers, distributors and wholesalers sourcing collections for Brazilian and regional markets.
    Construction companies, developers and contractors comparing suppliers, formats and project-ready finishes.
    International buyers and importers from the Americas and beyond looking for Brazilian manufacturers and new collections.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Ceramic and porcelain tile manufacturers launching collections and expanding dealer networks.
    Sanitary ware, metals and fittings brands presenting complete bathroom and kitchen solutions.
    Natural stone, laminate, mosaic and special-surface producers targeting specifiers and retailers.
    Machinery, inputs and finishing-technology suppliers serving tile factories and fabrication shops.

    Product categories

    Key solution areas showcased across the event.

    Ceramic and porcelain tiles
    Sanitary ware and bathroom fittings
    Metals and kitchen/bath hardware
    Ornamental and natural stone
    Laminates, wood and vinyl surfaces
    Mosaics, inputs and special finishing solutions

    Location & Facilities

    Venue

    Halls & areas

    4
    Pavilion 2Pavilion 3Pavilion 4Pavilion 5

    São Paulo Expo

    São Paulo Expo, Rodovia dos Imigrantes, km 1.5, Vila Água Funda, São Paulo 04329-900, Brazil

    Entrances & gates

    Pavilion 2 entrance

    Pavilion 2

    Badge collection point.

    Pavilion 3 entrance

    Pavilion 3

    Badge collection point.

    Pavilion 4 entrance

    Pavilion 4

    Badge collection point.

    Pavilion 5 entrance

    Pavilion 5

    Badge collection point.

    Facilities

    Parking

    More than 6,500 spaces on site; pay in advance online where the operator offers it.

    6,500 spaces ·

    Food options

    Pavilion food court

    On-site dining

    Parking: São Paulo Expo has more than 6,500 parking spaces. Pre-pay online where possible to avoid queues at the gates.

    Gate: Collect badges at the entrances to pavilions 2, 3, 4 and 5. Entry is released according to the day booked; there is no registration on site.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    22–25 February10:00 AM – 7:00 PM
    26 February10:00 AM – 5:00 PM
    Event days22–23 February are reserved for invited guests
    Event days24–26 February are open to trade professionals
    • Trade visitor

      Entry is free with advance online registration; no on-site registration.

    Register

    Ticket info

    Badge collection

    Collect your badge at the entrances to pavilions 2, 3, 4 and 5. Bring the QR code or your CPF number. Badges are released according to the day booked.

    Ticket notes

    Registration for 2027 opens on 3 November 2026. Advance online registration is mandatory and under-18s are not admitted.

    Who runs the show

    Organisers

    ANFACER — Associação Nacional dos Fabricantes de Cerâmica para Revestimentos, Louças Sanitárias e Congêneres

    Organiser and industry association

    What's on

    Programme

    Topic tracks

    Surfaces, Materials and ApplicationArchitecture and Interior DesignSustainability and Industry Performance

    Awards

    Best in Show

    Award recognising standout product innovation and design presented at the fair.

    Expo Revestir & Anamaco Magazine Highlight Award

    Award honouring excellence and innovation among exhibitors, run with Anamaco magazine.

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Visitors: 72,000

    Exhibitors: 300

    Floor area: 65,000 sqm

    Edition #: 24

    This edition

    2027

    Forecast — not final

    Visitors: 72,000

    Exhibitors: 300

    Floor area: 65,000 sqm

    Next edition

    Not announced yet

    New this edition

    • 1

      Central da Arquitetura

      A content and exhibition programme bringing architects and specifiers closer to manufacturers.

      Source
    • 2

      Official ExpoRevestir Circuit

      Curated visitor itineraries and activities designed to connect different visitor profiles with exhibitors.

      Source
    • 3

      Expanded international buyer programme

      A larger buyer programme announced for the 25th edition.

      Source

    Impact

    A bigger and stronger platform

    Expo Revestir is the annual commercial reset for Brazil’s tile and finishes chain. The 2026 edition drew 72,000 qualified visitors across five days and filled 65,000 m², giving exhibitors a dense concentration of retailers, contractors, architects and international buyers. For 2027 the invited-guest opening keeps the first two days focused on key accounts, while the professional days widen reach.

    Audience quality

    High-value decision-makers

    The audience is trade-only and weighted toward buyers who specify or resell: building material retailers and distributors, construction companies, architects, interior designers and international importers. The first two days are curated for invited guests, which raises the share of decision-makers early in the week. Friday also admits students, so exhibitors should expect a different mix on the final day.

    Exhibitor outcomes

    Real business growth

    Best returns come from exhibitors with a clear launch story and a follow-up plan. A 9 sqm stand can test the market and capture leads; 36 sqm or more is needed to show full collections and host meetings. Treat the show as a pipeline-building week: pre-book meetings with distributors before the invited-guest days, qualify badges at the stand, and commit to a 48-hour follow-up so the 72,000-visitor scale converts into named opportunities.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Latin America — Brazil

    Why it matters

    Brazil's construction and renovation cycle drives demand for tiles, sanitary ware and finishes across a continent-sized market. Expo Revestir is the sector's annual meeting point: manufacturers launch collections, retailers set ranges and architects specify materials for projects that shape the year ahead.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Performance-led surfaces

    Buyers are moving beyond appearance to demand stain resistance, slip ratings, durability and ease of installation, especially for high-traffic commercial and outdoor projects.

    What it changes: Specifiers now compare technical datasheets alongside design, so manufacturers that document performance clearly win shortlists.

    02

    Sustainability and circular production

    Recycled content, lower-energy firing, water reuse and traceable supply chains are becoming standard talking points across tile and surface ranges.

    What it changes: Green building requirements and export buyers increasingly ask for environmental documentation, rewarding producers with credible certifications.

    03

    Digital specification and omnichannel retail

    BIM-ready product data, visualisers and online catalogues are changing how architects specify and retailers sell finishes.

    What it changes: Brands that connect showroom experience with digital tools can hold specification interest after the show closes.

    The global surfaces circuit

    January–October 2027

    Expo Revestir anchors the Latin American calendar. Buyers comparing global collections also plan around the European and North American flagship shows, which sit at different points in the launch cycle.

    11–14 Jan 2027

    Domotex Hannover

    Hannover, Germany

    Provisional dates; confirm with the organiser before booking.

    website
    6–9 Apr 2027

    Coverings

    Orlando, United States

    Provisional dates; confirm with the organiser before booking.

    website
    20–24 Sep 2027

    Cersaie

    Bologna, Italy

    Provisional dates; confirm with the organiser before booking.

    website

    Circuit dates are planning estimates from the shows' usual annual windows; verify each edition before booking.

    Plan your trip

    Travel & logistics

    Local currency · BRL

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    GRU

    São Paulo/Guarulhos International Airport

    Main international gateway; allow extra time in peak traffic.

    About 28 km

    to venue

    40–70 minutes

    by car

    CGH

    São Paulo/Congonhas Airport

    Closest airport for domestic flights; limited international service.

    About 12 km

    to venue

    20–40 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Congonhas / Saúde

    USD 65–100 / night

    Simple rooms within a 15–30 minute drive of the venue; book early for the show week.

    mid
    Brooklin / Água Funda

    USD 115–175 / night

    Closest practical base to São Paulo Expo, with easy road access and breakfast included at most properties.

    premium
    Berrini / Brooklin

    USD 220–350 / night

    Full-service business hotels with meeting space, gyms and airport transfers.

    Local transport

    Get around the city with these convenient transport options.

    Metro + transfer

    Estimated costBRL 5–15
    Best forLine 2 (Green) to Santos-Imigrantes, then official transfer or taxi to São Paulo Expo

    Cheapest option in peak traffic; confirm the 2027 transfer timetable.

    Taxi / ride-hail

    Estimated costBRL 50–180
    Best forGuarulhos (GRU) or Congonhas (CGH) to São Paulo Expo

    Use the official taxi rank or app pickup zones; journey times vary sharply with traffic.

    Car

    Estimated costBRL 40–80 parking
    Best forRodovia dos Imigrantes, km 1.5

    On-site parking with more than 6,500 spaces; pre-pay where possible.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Business visitor visa (VIVIS)Passport holders without a Brazilian visa-free arrangement for business travel—Check with the nearest Brazilian consulate

    Many passports travel visa-free for short business visits; rules change, so check the current entry requirement for your passport before booking.

    Confirm temporary admission and carnet handling with Brazilian customs and your freight agent before shipping.

    Official visa page

    Weather

    February is high summer in São Paulo: warm, humid days around 22–31°C with frequent afternoon thunderstorms. Carry a light rain jacket and plan indoor meetings for late afternoon.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Buy a local eSIM or SIM on arrival; venue Wi-Fi is available in common areas but can be congested during peak sessions. Power is 127V/60Hz with type N sockets, so bring a universal adapter.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Meeting rhythm

    Business runs on relationships. Arrive early, use the first minutes for introductions, and expect lunches to run long; do not schedule back-to-back meetings through 12:00–14:00.

    Language and dress

    Portuguese is the working language, with English common among international teams. Smart-casual business dress is the norm on the show floor.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: GRU — São Paulo/Guarulhos International Airport

    Book 8–12 weeks ahead for February; the official travel agency Via HG Turismo offers partner hotel rates and LATAM discounts.

    Book flights

    Visa

    Check whether your passport needs a Brazilian business visa; many nationalities travel visa-free for short visits.

    Estimated cost: Varies by passport; budget USD 80–160 if a visa is required

    Processing: Allow 10–20 working days

    Carry an employer letter and proof of accommodation. Rules change, so verify before booking.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: GRU is about 28 km and 40–70 minutes by car; CGH is about 12 km and 20–40 minutes.

    Hotel → venue: Use the metro plus transfer in peak traffic, or a 10–30 minute taxi from Brooklin hotels.

    Ride-hail: Uber and 99 are widely used; use designated pickup zones at the venue and airports.

    Public transit: Metro Line 2 to Santos-Imigrantes, then official transfer or local bus/taxi.

    Parking: More than 6,500 on-site spaces; pre-pay online to avoid queues.

    Weather

    Plan and pack for the event climate.

    Month: February

    Temperature: 22–31°C

    Seasonality: High summer with frequent, short afternoon thunderstorms and high humidity.

    Packing: Light breathable clothing, a compact umbrella or rain jacket, comfortable shoes and a power bank.

    Plan your trip

    Planning

    Best day to visit: Wednesday 24 February 2027

    The first two days are reserved for invited guests. Wednesday is the first full professional day, with all halls open and the widest mix of exhibitors and buyers before the shorter Friday.

    T-14

    Confirm registration and passport validity — Check visa or visa-free status and that your passport has six months validity.

    T-10

    Book flights and hotel — Stay in Brooklin, Berrini or near Congonhas for the easiest commute.

    T-7

    Build a target stand list — Pick 15–20 priority brands and map them by pavilion.

    T-3

    Arrange meetings and download the badge — Confirm appointments and save the QR code offline.

    T-1

    Plan the route and pack — Check metro and transfer times, charge devices and prepare a light rain jacket.

    Sample visitor itinerary

    Route-optimised day
    09:30

    Badge collection and coffee

    Pavilion 2 entrance
    10:30

    Priority supplier meetings

    Halls 2–3
    13:00

    Lunch and informal networking

    Pavilion food court
    14:30

    Central da Arquitetura content session and trend walk

    Central da Arquitetura

    Side trips

    2

    Ibirapuera Park

    Urban Park and Museums

    About 20–30 minutes by car

    A green break with the São Paulo Museum of Modern Art and easy walking.

    MASP on Avenida Paulista

    Art Museum

    About 25–35 minutes by car or metro

    Landmark modernist museum with a strong collection and a central city walk.

    Networking spots

    2

    Central da Arquitetura lounge

    Programme and meeting area

    Content sessions and exhibitions bring architects and specifiers together.

    Pavilion food court

    Informal meeting point

    Useful for short coffees between halls; avoid 12:00–14:00 for quiet conversations.

    First-timer guide

    Follow-up playbook

    1. Send a personalised message within 48 hours referencing the stand conversation.
    2. Attach the agreed catalogue, price list or sample request.
    3. Log the lead in your CRM with source, product interest and next step.
    4. Book a call or visit within two weeks while the show is still fresh.
    5. Review pipeline after 30 days and re-engage contacts who have not replied.

    Expo Revestir compresses a year of supplier and buyer conversations into five days. The follow-up window is short: Brazilian retailers and specifiers move to the next launch cycle quickly, so speed and a clear next step matter more than a long email.

    Budget

    Costs & budget

    Shell scheme

    BRL 3000–3800 / m²

    Raw space

    BRL 1400–2200 / m²

    Standard booth

    9 m²

    Benchmarked against a 2027 Italian collective participation offer of EUR 550 per sqm for a pre-built stand; not an official show tariff. Confirm with the organiser.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $615.00/m²$5,535.00
    • Hotel × 3 nights$240.00
    • Per diem × 3$165.00
    • Visa$80.00
    • Insurance$70.00
    • Flight — From North America$850.00
    Estimated total$6,940.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    booth

    exhibitor · shell 9 sqm

    BRL 27000–34200 / per stand

    estimateAs of 2026-10-31

    hotel

    both · mid

    USD 115–175 / per night

    estimateAs of 2026-10-31

    per_diem

    both · standard

    USD 40–70 / per day

    estimateAs of 2026-10-31

    flight

    both · economy

    USD 450–950 / round trip

    estimateAs of 2026-10-31

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Six quick questions to decide whether to visit, exhibit or skip Expo Revestir 2027.

    QUESTION 1 OF 6

    What is your primary commercial goal?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a buying or specification need and can commit at least one full day on the floor.

    Best for

    Retailers, distributors, architects and specifiers sourcing collections or comparing suppliers

    Min. budget

    $1,500.00

    Timeline

    Plan 4–8 weeks ahead for flights, hotel and meetings

    Risks

    February hotel rates rise during show week

    Traffic can eat into meeting time

    The first two days are invitation-only

    exhibit

    You have a launch-ready range, a local partner or distributor plan and a team to work the stand.

    Best for

    Tile, sanitary ware, surface and finishing brands seeking Brazilian distributors or specifiers

    Min. budget

    $12,000.00

    Timeline

    6–9 months for stand design, freight and customs

    Risks

    Freight and customs delays

    Stand costs exceed initial quotes

    Follow-up capacity limits return on leads

    skip

    There is no product, budget or decision-maker available for the market this year.

    Best for

    Companies with no Latin American commercial interest or no budget this cycle

    Timeline

    Revisit in 12 months

    Risks

    Missing competitor launches and buyer conversations

    Losing early visibility with distributors

    Book with

    Partners

    São Paulo Expo

    Venue

    The purpose-built exhibition campus in Água Funda that hosts Expo Revestir, with more than 6,500 parking spaces and pavilions 2–5 in use.

    Visit partner Confidence: estimated

    Venue named on the official event site.

    LATAM Airlines

    Airline

    The official airline partner promoted through the show’s travel programme, with discounts for visitors booking through Via HG Turismo.

    Visit partner Confidence: estimated

    Named in the official travel promotion on the event site.

    ANFACER

    Industry association

    Brazil’s national association of ceramic tile and sanitary ware manufacturers and the organiser behind Expo Revestir.

    Visit partner Confidence: estimated

    Organiser named on the official event site and in the 2026 recap.

    ApexBrasil

    Trade promotion agency

    Brazil’s trade and investment promotion agency, supporting exporters and international buyer programmes in priority sectors.

    Visit partner Confidence: estimated

    Public trade promotion body relevant to international buyer programmes; not named as an official show partner.

    Recommended providers

    Visa

    Brazilian Ministry of Foreign Affairs

    Check visa requirements and consulate processing times for your passport.

    Hotels

    Via HG Turismo

    Official travel agency offering partner hotel rates for the show week.

    Flights

    LATAM Airlines

    Official airline promotion through Via HG Turismo; compare fares before booking.

    Freight & shipping

    São Paulo Expo logistics team

    The official 2027 freight handler has not been published; confirm handling and delivery slots with the venue and organiser.

    Insurance

    Travel Guard

    Travel and medical cover; confirm cover for exhibition equipment and business travel.

    Side trips

    Via HG Turismo

    The official agency can arrange transfers and short stays around the show.

    Lead capture

    Expo Revestir exhibitor portal

    No official scanner provider was published; bring a backup capture tool.

    FAQs & glossary

    Answers

    Frequently asked

    When and where is Expo Revestir 2027?
    Expo Revestir 2027 runs 22–26 February 2027 at São Paulo Expo, Rodovia dos Imigrantes km 1.5, São Paulo, Brazil. The 2027 edition is the show’s 25th.
    Is Expo Revestir open to the public?
    No. It is a trade show for architecture, interior design, construction and building materials retail. The first two days are reserved for invited guests; 24–26 February are open to trade professionals. Under-18s are not admitted.
    How do I register and collect my badge?
    Register online in advance; registration opens on 3 November 2026 and there is no registration at the venue. Collect your badge at the entrances to pavilions 2, 3, 4 and 5, bringing the QR code or your CPF number.
    What can I see at the show?
    Ceramic and porcelain tiles, sanitary ware and bathroom fittings, metals, ornamental stone, laminates, wood, mosaics and special finishing solutions, plus architecture and design content around the Central da Arquitetura programme.
    How do I get to São Paulo Expo?
    Take Metro Line 2 (Green) to Santos-Imigrantes, then the official transfer or a short taxi or ride-hail ride to the venue. From Guarulhos airport allow 40–70 minutes by car; from Congonhas allow 20–40 minutes.

    Glossary

    1
    Ceramic tile
    A thin surfacing product made from clay and other minerals, fired to produce a hard, durable finish for walls and floors.
    2
    Porcelain tile
    A dense ceramic tile made from refined clays and fired at high temperature, giving low water absorption and high mechanical strength.
    3
    Rectified tile
    A tile whose edges are mechanically cut after firing so pieces can be laid with narrow, uniform joints.
    4
    Technical porcelain
    A high-performance porcelain designed for demanding commercial, outdoor or wet-area use, specified for slip and stain resistance.
    5
    Finishing solutions
    The layer of products that completes an interior or facade: tiles, surfaces, sanitary ware, metals, trims and sealants.
    6
    Specification
    The documented choice of product, performance class and installation method made by an architect, designer or engineer for a project.

    Also known as

    Alternate names and search phrases for this event.

    • Expo Revestir 2027
    • São Paulo tile show
    • Brazil ceramics expo
    • Latin America surfaces fair
    • ceramic tile trade show Brazil
    • sanitary ware expo São Paulo
    • architecture finishes event
    • Expo Revestir registration
    • São Paulo Expo trade show
    • Brazil construction materials fair

    6 more alternate names hidden

    Trust footer

    Sources

    6

    References

    2

    Publishers

    6

    Date checked

    1

    Expo Revestir / ANFACER

    2

    atndr

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