ExpoPublicitas 2027: Mexico City ad expo, 19–21 May.
Dates
19–21 May 2027
City / country
Mexico City, Mexico
Venue
Centro Citibanamex
Time
daily opening hours not yet published
Event overview
ExpoPublicitas 2027 is Mexico City's leading advertising and marketing trade show, running 19–21 May 2027 at Centro Citibanamex.
More than 500 exhibitors fill 16,000 sqm across five specialist pavilions covering retail marketing, digital signage, print and packaging, event marketing, and promotional gifts.
The annual B2B exhibition connects brands, agencies, retailers and production buyers from Mexico and across Latin America.
TL;DR
A visitor can compare retail-marketing systems, digital-signage hardware, print and packaging suppliers, event-marketing services and promotional-gift sources in one trip. The five themed pavilions make side-by-side comparison practical, and the Mexico City location puts the country's largest agency and retail community within reach.
Exhibiting puts a supplier in front of owners and managers who specify advertising, marketing, print, signage and promotional products for Mexican brands, retailers and agencies. A stand combines product demonstration with lead capture, and the three-day format gives enough time for repeat meetings with distributors and key accounts.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Centro Citibanamex, Av. del Conscripto 311, Lomas de Sotelo, 11200 Miguel Hidalgo, Ciudad de México, Mexico
Entrances & gates
Conscripto main entrance
Visitor accreditation, badge collection and taxi drop-off.
On-site parking entrance
Vehicle access from Avenida del Conscripto; follow signs to exhibitor and visitor parking.
Food options
Venue food court, Coffee and snack kiosks
On-site diningParking: The venue has on-site parking reached from Avenida del Conscripto; pre-book or arrive early because Polanco and Lomas de Sotelo traffic builds before 10:00.
Gate: Main visitor access is from Avenida del Conscripto. Have the registration QR ready at the accreditation desk before the security check.
Attend
Event days & opening times
Ticket info
Badge collection
Pre-register online and bring photo ID to the accreditation desk at the Conscripto entrance; badges are issued per person and are not transferable.
Ticket notes
No 2027 ticket price or visitor registration deadline was published. The show is a B2B advertising and marketing exhibition; register through the official site before travelling.
What's on
How the last edition performed
Last edition
2026
Visitors: 20,000
Exhibitors: 500
Floor area: 16,000 sqm
Edition #: 25
This edition
2027
Visitors: 21,000
Exhibitors: 520
Floor area: 16,500 sqm
Next edition
Not announced yet
Growth over time
Edition recap
ExpoPublicitas returned to Mexico City with its five specialist pavilions for advertising, marketing, retail, print and promotional products. The 2027 edition follows the show's established three-day May format at Centro Citibanamex.
New this edition
Five specialist pavilions
The show groups exhibitors into retail marketing, digital signage, print and packaging, event marketing, and promotional gifts.
SourceImpact
A three-day advertising and marketing show of this size concentrates agency, retail and print buying in Mexico City. For a supplier, the value lies in meeting multiple channel partners in one trip rather than in a single large order; for a buyer, it shortens the search for local production and retail-marketing capacity.
Audience quality
The audience is professional and commercially motivated: brand and marketing managers, agency production teams, retail operations and print buyers. The five-pavilion structure lets visitors self-select, so exhibitors see fewer casual browsers than at a consumer expo. Quality still depends on pre-booked meetings, because walk-up traffic is broad.
Exhibitor outcomes
ROI is driven by the number of qualified meetings and the follow-up after the show, not by raw footfall. A 9 sqm stand with a demonstrator and a booked meeting diary can justify the trip for a distributor seeking Mexican partners. No audited rebooking or satisfaction rate was published, so treat any return projection as a planning estimate.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Mexico is one of Latin America's largest advertising markets, and Mexico City concentrates agencies, retailers and brand owners. ExpoPublicitas gives international suppliers a single venue to meet distributors and buyers who shape campaigns, stores and packaging across the region, reducing the cost of building a local sales channel.
Key trends shaping this market and its wider industry.
Retail media moves into the store
Brands are connecting digital screens, in-store displays and retail media networks so a campaign can be measured from the shelf to the checkout. Suppliers that combine hardware, content and measurement have an advantage.
What it changes: Retail buyers want one partner for screens, content and reporting rather than separate hardware and media contracts.
Nearshoring lifts packaging and print demand
Manufacturers relocating production to Mexico are adding short-run packaging, labels and point-of-sale print work. Printers are investing in digital presses that handle variable data and faster changeovers.
What it changes: Print and packaging exhibitors can meet buyers who need local capacity and quicker lead times.
Sustainability reshapes promotional products
Corporate buyers increasingly ask for recycled materials, reusable gifts and lower-waste packaging, and they want suppliers to document material claims. Promotional-gift producers are adapting product lines and sourcing.
What it changes: Suppliers with credible material stories can win corporate accounts that face internal sustainability targets.
Three shows a Mexican advertising or retail-marketing buyer would pair with ExpoPublicitas across the year.
Expo Pack México 2027
Mexico City, Mexico
Annual packaging show at Expo Santa Fe; 2027 dates are circuit estimates and should be confirmed.
websiteFESPA Mexico 2027
Mexico City, Mexico
Annual print and signage show; 2027 dates are circuit estimates and should be confirmed.
websiteMay
Core advertising and marketing week.
June–August
Follow-on packaging and print buying season.
Circuit events are adjacent industry shows; dates are planning estimates and not organiser-confirmed for 2027.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Benito Juárez International Airport
Closest airport; take an authorised taxi or ride-hailing car from the terminal. Traffic on the Periférico is heaviest from 07:00 to 10:00.
15 km
to venue
25–45 minutes
by car
Felipe Ángeles International Airport
Newer airport north of the city; cheaper fares sometimes offset the longer transfer. Allow extra time for the return trip.
38 km
to venue
55–80 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 65–95 / night
Simple rooms near Metro and Reforma; 20–35 minutes by taxi to the venue.
USD 130–210 / night
Best balance of restaurants, safety and a short 15–25 minute ride to Conscripto.
USD 260–400 / night
Full-service hotels with business lounges; book a refundable rate during fair week.
Get around the city with these convenient transport options.
Ride-hailing
Uber and DiDi operate in Mexico City; use the venue's designated pickup area and allow for traffic.
Metro plus local bus
Cheapest option but slower with luggage; avoid at night and keep valuables out of sight.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visitante sin permiso para realizar actividades remuneradas | Nationalities not covered by Mexico's visa waiver or electronic authorisation | $55.00 | 10–20 working days |
Many US, Canadian, EU and Latin American passport holders enter Mexico visa-free for short business visits. Check the current nationality list and the 180-day stay limit before booking.
Mexico accepts ATA carnets for temporary import of exhibition goods; confirm the procedure with a Mexican customs broker and your freight forwarder.
Official visa pageWeather
May in Mexico City is warm and increasingly wet: roughly 13–27°C by day, with afternoon thunderstorms likely in the last week of the month. Mornings are the best time for outdoor movement; carry a compact umbrella and a light layer for air-conditioned halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The venue and most Polanco hotels offer Wi-Fi; a Mexican prepaid eSIM is cheap for data. Mobile coverage is good in the city, but upload speeds can slow in crowded halls.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Altitude
Mexico City sits at about 2,240 m. Drink water, ease into alcohol and allow a day to adjust before a long show day.
Dining hours
Lunch is the main business meal, usually 14:00–16:00, and dinner starts late. Book restaurants in Polanco or Roma for after-show meetings.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MEX – Benito Juárez International Airport
Book 6–10 weeks ahead for May; if MEX fares spike, compare NLU and allow a longer transfer.
Book flightsMany nationalities enter Mexico visa-free for business; others need a consular visitor visa. Carry the show invitation, hotel booking and return ticket.
Estimated cost: About USD 55 for a Mexican visitor visa
Processing: 10–20 working days
Check your nationality and passport validity before booking. US visa holders may qualify for simplified entry under Mexican rules.
OfficialGet to the venue and around the city with these options.
Airport → venue: Authorised taxi or ride-hailing from MEX, 25–45 minutes; from NLU, 55–80 minutes.
Hotel → venue: Polanco hotels are 15–25 minutes by car; Reforma is 20–35 minutes.
Ride-hail: Uber and DiDi are widely available; use the app's venue pickup pin rather than roadside hailing.
Public transit: Metro Line 7 plus a local bus or taxi is the cheapest route, but slower and less direct than a car.
Parking: On-site parking is available at Centro Citibanamex; confirm the daily rate at the Conscripto entrance.
Plan and pack for the event climate.
Month: May
Temperature: 13–27°C
Seasonality: Start of the rainy season; afternoon showers and thunderstorms become more frequent late in the month.
Packing: Light layers, a compact umbrella, comfortable shoes and a power bank for long days on the floor.
Plan your trip
Best day to visit: Wednesday 19 May 2027
Opening day has the freshest exhibitor energy and the best chance of senior staff on stands. It also leaves two more days for follow-up meetings and a second pass at suppliers missed on day one.
Book flights and a refundable Polanco or Reforma hotel — May is a busy convention month; prices rise closer to the show.
Register online and check whether a visitor fee applies — No 2027 ticket price was published; confirm with the organiser.
Build a pavilion-by-pavilion shortlist of suppliers — Use the five themed pavilions to split the floor into half-day blocks.
Request meetings and confirm the venue address with your driver — Centro Citibanamex is on Avenida del Conscripto 311, not in Polanco itself.
Pack business cards, a power bank and a compact umbrella — Afternoon storms are common in late May.
Collect badge at the Conscripto entrance and scan the retail-marketing hall
Centro CitibanamexSupplier meetings with print and packaging exhibitors
Print and packaging pavilionLunch and informal networking at the venue food court
Exhibition concourseDigital-signage demos and a second round of agency meetings
Digital signage pavilionFollow-up drinks in Polanco
PolancoTeotihuacán
Archaeological Site
About 1 hour by car from central Mexico City
The Pyramids of the Sun and Moon are a half-day trip and a contrast to the show floor.
Coyoacán and the Frida Kahlo Museum
Neighbourhood and Museum
30–45 minutes by car from Polanco
Colonial streets, markets and the Blue House; book museum tickets online.
Polanco
Dining district
Walkable restaurants and bars for after-show dinners; reserve ahead during fair week.
Roma Norte
Neighbourhood
Casual, design-led bars and coffee shops about 25 minutes from the venue.
Mexican buyers often decide through relationships and repeat contact. A fast, specific follow-up with Spanish-language materials and a clear next step outperforms a generic brochure blast.
Budget
Shell scheme
MXN 6200–9500 / m²
Raw space
MXN 3800–6200 / m²
Standard booth
9 m²
Planning bands for the Mexican market; no 2027 tariff was printed. Corner positions, early-booking discounts and double-decker builds change the price.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibit · shell 9 sqm
MXN 55800–85500 / per stand
hotel
both · mid
USD 130–210 / per night
per_diem
both · standard
USD 40–75 / per day
flight
both · economy
USD 300–1500 / return
visa
both · Mexican visitor visa
USD 55 / per person
insurance
both · travel and exhibition
USD 80–220 / per trip
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibit | shell 9 sqm | MXN 55800–85500 / per stand | estimate | 2026-11-05 |
| hotel | both | mid | USD 130–210 / per night | estimate | 2026-11-05 |
| per_diem | both | standard | USD 40–75 / per day | estimate | 2026-11-05 |
| flight | both | economy | USD 300–1500 / return | estimate | 2026-11-05 |
| visa | both | Mexican visitor visa | USD 55 / per person | estimate | 2026-11-05 |
| insurance | both | travel and exhibition | USD 80–220 / per trip | estimate | 2026-11-05 |
Decision
Six quick questions to decide whether to visit, exhibit or skip ExpoPublicitas 2027.
QUESTION 1 OF 6
What do you most want from ExpoPublicitas 2027?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have an active project and need to compare several Mexican suppliers.
Best for
Brand, agency and retail buyers sourcing suppliers
Min. budget
$600.00
Timeline
One to three days in May 2027
Risks
Crowded halls at midday
Weak follow-up after the show
exhibit
You can commit a stand, a demonstrator and a Spanish-speaking sales team.
Best for
Suppliers seeking Mexican distributors or direct accounts
Min. budget
$8,000.00
Timeline
Book stand and freight 8–12 weeks ahead
Risks
Traffic to a stand depends on pre-booked meetings
No audited visitor count published
skip
Your products do not fit advertising, retail, print or promotional buying.
Best for
Companies with no Mexico or Latin America plan
Timeline
Not applicable
Risks
Missing a low-cost market entry test
Book with
Centro Citibanamex
Mexico City exhibition and convention venue on Avenida del Conscripto; host of ExpoPublicitas 2027.
Venue name and address confirmed from the organiser's contact page; not an official show sponsor.
Aeroméxico
Mexico's flag carrier with the widest domestic and international network into Mexico City.
Useful travel provider for visitors; not a confirmed show partner.
CANACO Ciudad de México
Mexico City chamber of commerce and services, a source of local business contacts and market guidance.
Public business body; not a confirmed show partner.
Asociación Mexicana de Agencias de Publicidad (AMAP)
Mexican association of advertising agencies, representing the agency side of the show's audience.
Industry association relevant to the show; partnership not confirmed.
Recommended providers
Secretaría de Relaciones Exteriores
Check nationality-specific visa or electronic authorisation rules.
Filter for Polanco or Reforma and a refundable rate.
Compare fares into MEX and NLU; book 6–10 weeks ahead.
Use a customs broker for temporary import and ATA carnet handling.
Travel and exhibition public-liability cover; confirm the certificate requirement.
Book Teotihuacán or Coyoacán tours with a licensed guide.
Scan or import business cards and log consent at the stand.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
3
References
2
Publishers
3
Date checked
ExpoPublicitas
Showguide
Display a free company card at your booth, or share your professional card on the show floor.
