AI video analytics at the edge
What ai video analytics at the edge means for buyers and exhibitors in this sector.
Event overview
Overview
Expo Incêndio 2027 is the definitive meeting point for major global brands and technologies shaping the future of fire safety. This event will feature a significant focus on lead generation and networking opportunities, with projections indicating a 60% expansion in attendance and exhibition space.
Expo Incêndio takes place in Sao Paulo, BR. Venue: Transamerica Expo Center - Hall A.
TL;DR
- 1Dates and Venue: Expo Incêndio 2027 runs from May 12 to 14, 2027 at Transamerica Expo Center, São Paulo, Brazil.
- 2Scale and Focus: This event is the largest fire safety exhibition in Brazil, showcasing global brands and technologies.
- 3Congress and Seminars: Participate in the 6th CBSpk and the 8th SIPP to learn from top national and international experts.
- 4Networking: Engage with leading entities and professionals recognized in the fire safety sector.
Why visit
Attendees will gain insights into the latest fire safety technologies and solutions, network with industry leaders, and participate in specialized seminars and congresses. This is an essential event for professionals looking to enhance their knowledge and connections in the fire safety sector.
Why exhibit
Exhibitors will have the opportunity to showcase their products to a highly qualified audience, generate valuable leads, and enhance brand visibility in a growing market. This event is the largest fire safety exhibition in Brazil, showcasing global brands and technologies. Market Opportunity: The event anticipates a 60% growth, focusing on generating qualified leads. Networking: Engage with leading entities and professionals recognized in the fire safety.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Fire-safety engineers and consultants specifying detection, suppression, smoke control and pressurisation systems for Brazilian buildings
Facility and condominium managers responsible for AVCB (Corpo de Bombeiros inspection certificate) compliance and maintenance contracts
Corpo de Bombeiros officers, licensing inspectors and municipal building-code officials
Industrial safety and process-safety managers from manufacturing, chemical, ethanol, warehousing and logistics operations
Installation and maintenance contractors for sprinkler networks, hydrants, hose reels, extinguishers and alarm panels
Architects and MEP designers working on commercial, residential and industrial projects that require fire-safety design
Insurers, risk engineers and loss-prevention specialists assessing fire exposure and protection credits
Distributors and resellers of fire-protection equipment serving Sao Paulo state and the wider Brazilian market
Fire brigade (brigada de incendio) coordinators and emergency-response leads from large sites and shopping centres
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of fire detection and alarm systems: addressable panels, smoke and heat detectors, call points and aspiration systems
Suppliers of automatic sprinkler and water-mist systems: heads, alarm valves, pumps, pipework and flow switches
Hydrant, hose-reel and standpipe system suppliers working to Brazilian NBR requirements
Fire extinguisher producers plus refill, testing and maintenance service networks
Passive protection specialists: fire-rated doors, dampers, seals, intumescent coatings and compartmentation systems
Smoke control and stair pressurisation equipment providers
Emergency lighting, exit signage and evacuation alarm manufacturers
Firefighter PPE and technical rescue suppliers: SCBA, turnout gear, helmets, hoses, nozzles and rescue tools
Fire-safety engineering, inspection, training and AVCB licensing consultancies
Kitchen fire suppression and industrial special-hazard system providers
Product categories
Key solution areas showcased across the event.
Fire detection and alarm: addressable panels, smoke and heat detectors, manual call points, linear and aspiration detection
Automatic sprinkler and water-mist systems: sprinkler heads, alarm valves, pipework, flow and tamper switches
Fire pumps, water storage tanks and pressure-boosting equipment for hydrant and sprinkler networks
Fire hydrants, hose reels and standpipe systems (scope covered by NBR 13714)
Fire extinguishers, extinguishing agents, refill and maintenance services (NBR 12693 scope)
Passive fire protection: fire-rated doors, fire dampers, penetration seals, intumescent coatings and compartmentation
Smoke control, stair and lobby pressurisation, and smoke exhaust systems
Emergency lighting, exit signage and audible/visual evacuation devices
Firefighter PPE and technical rescue equipment: SCBA, turnout gear, helmets, hoses, nozzles, cutting and rescue tools
Kitchen fire suppression and industrial special-hazard systems for fuel, chemical and ethanol risks
Fire-safety engineering, inspection, training, certification and AVCB licensing services
Location & Facilities
Venue
Transamerica Expo Center - Hall A
Av. Dr. Mário Vilas Boas Rodrigues, 387 - Santo Amaro, São Paulo - SP.
Facilities
Parking
Transamerica Expo Center - Hall A in Sao Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Transamerica Expo Center - Hall A in Sao Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Transamerica Expo Center - Hall A for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Sao Paulo, BR
Why it matters
For security integrators, consultants, and end-users, Expo Incêndio on 2027-05-12 to 2027-05-14 at Transamerica Expo Center - Hall A is the key Italian window to compare video, access, intrusion, fire, and cyber-physical platforms before year-end budgets close — co-located buyers use it to shortlist vendors for 2028 rollouts.
Industry trends
Key trends shaping this market and its wider industry.
Cyber-physical convergence
What cyber-physical convergence means for buyers and exhibitors in this sector.
Cloud-managed access and identity
What cloud-managed access and identity means for buyers and exhibitors in this sector.
Regulatory and compliance pressure
What regulatory and compliance pressure means for buyers and exhibitors in this sector.
Critical infrastructure hardening
What critical infrastructure hardening means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Sao Paulo/Guarulhos International Airport
Main international gateway for Sao Paulo; allow extra time in the morning and evening peaks. Confirm transfer options and current fares before travel
TBA
to venue
Approx. 45-75 minutes by taxi or ride-hail depending on traffic
by car
Sao Paulo/Congonhas Airport
Domestic airport closer to the Santo Amaro / Berrini district; useful for connections from Rio, Brasilia and other Brazilian cities
TBA
to venue
Approx. 20-40 minutes by taxi or ride-hail depending on traffic
by car
Viracopos International Airport (Campinas)
Alternative long-haul gateway for some routes; requires a longer road transfer or an airport bus connection into Sao Paulo
TBA
to venue
Approx. 1.5-2.5 hours by road depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Sao Paulo Nacoes Unidas Affiliated by Melia
4-star
Berrini / Nacoes Unidas, approx. 2.5 km from venueUSD 150–190 / night
Google Hotels capture lists free breakfast, free Wi-Fi, outdoor pool, air conditioning, fitness center, parking, bar and restaurant; guest rating 4.2 from about 4.8K reviews. Nightly rate displayed in INR (approx. INR 12,714, flagged 18% below usual) - recheck live USD pricing.
Mercure Sao Paulo Nacoes Unidas
midscale
Nacoes Unidas, Sao PauloUSD 150–190 / night
Guest rating 4.4 in the Google Hotels capture; listed among hotels near Transamerica Expo Center.
Hotel Nacoes Unidas, Sao Paulo
midscale
approx. 2.3 km from venueUSD 150–190 / night
Capture mentions free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly and accessible rooms; rating 4.2.
OYO Hotel Boneville, Sao Paulo
economy
approx. 1.7 km from venueUSD 95–122 / night
Closest of the captured options to the venue; rating 3.1 with free Wi-Fi, air conditioning and kid-friendly policy.
Helo Consulado USA
apartment / guesthouse
approx. 3 km from venueUSD 150–202 / night
Rated 4.6 with free Wi-Fi, paid parking, pet-friendly, breakfast and kitchen in rooms.
Local transport
Get around the city with these convenient transport options.
Metro / CPTM rail
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSao Paulo metro and CPTM commuter rail network to the venue district
Network overview captured from Sao Paulo transit guides and Moovit/SPTrans listings; use SPTrans and metro maps to plan the last leg to Transamerica Expo Center.
City bus (SPTrans)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSPTrans municipal bus routes across Sao Paulo
SPTrans is the municipal bus operator; Moovit and Bustime capture live route and timetable data for planning.
Taxi / ride-hail
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forHotel cluster (Nacoes Unidas / Berrini) to Transamerica Expo Center
Captured hotels are roughly 1.7-3 km from the venue, so metered taxi or app ride is a short trip; meter/app pricing varies with traffic.
taxi
Estimated costApprox. USD taxi/rideshare from GRU to venue (estimate; confirm before travel)
Best forSao Paulo/Guarulhos International Airport (GRU) to Transamerica Expo Center - Hall A
Approx. 45-75 minutes by taxi or ride-hail depending on traffic; Main international gateway for Sao Paulo; allow extra time in the morning and evening peaks. Confirm transfer options and current fares before travel.
taxi
Estimated costApprox. USD taxi/rideshare from CGH to venue (estimate; confirm before travel)
Best forSao Paulo/Congonhas Airport (CGH) to Transamerica Expo Center - Hall A
Approx. 20-40 minutes by taxi or ride-hail depending on traffic; Domestic airport closer to the Santo Amaro / Berrini district; useful for connections from Rio, Brasilia and other Brazilian cities.
taxi
Estimated costApprox. USD taxi/rideshare from VCP to venue (estimate; confirm before travel)
Best forViracopos International Airport (Campinas) (VCP) to Transamerica Expo Center - Hall A
Approx. 1.5-2.5 hours by road depending on traffic; Alternative long-haul gateway for some routes; requires a longer road transfer or an airport bus connection into Sao Paulo.
Weather
Sao Paulo in May sits in autumn, with milder, generally drier weather than the summer months. Expect roughly 13-24 C across the day, cool mornings and evenings, and a lower but non-zero chance of rain showers. Halls are air-conditioned, so light layers plus a compact umbrella are practical for the walk between hotel, transport and venue during the May 2027 edition. Treat these as climatological bands and confirm the forecast close to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to BR.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Local currency
Transactions in Sao Paulo are in Brazilian real (BRL). Cards are widely accepted, but keep small notes for buses, taxis and small vendors; confirm the live BRL rate before you travel.
Registration and access
Confirm your Expo Incendio badge and hall access in advance with the organiser, and allow time for security screening on the first morning.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: GRU
Flight captures for the London and New York to Sao Paulo searches returned only unrelated US domestic itineraries, so no Sao Paulo fare bands can be quoted. Book into GRU and re-run live fare comparisons closer to the May 2027 show dates.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Sao Paulo/Guarulhos International Airport (GRU): Approx. 45-75 minutes by taxi or ride-hail depending on traffic; Sao Paulo/Congonhas Airport (CGH): Approx. 20-40 minutes by taxi or ride-hail depending on traffic; Viracopos International Airport (Campinas) (VCP): Approx. 1.5-2.5 hours by road depending on traffic. Allow road or rail time to Transamerica Expo Center - Hall A; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Transamerica Expo Center - Hall A: Berrini / Nacoes Unidas, approx. 2.5 km from venue: Sao Paulo Nacoes Unidas Affiliated by Melia; Nacoes Unidas, Sao Paulo: Mercure Sao Paulo Nacoes Unidas; approx. 2.3 km from venue: Hotel Nacoes Unidas, Sao Paulo.
Ride-hail: Ride-hailing apps are commonly used in Sao Paulo; confirm local availability before travel.
Public transit: Sao Paulo is served by the Metro plus the CPTM commuter rail network, with SPTrans municipal buses covering the wider city. Use Moovit, Bustime or the SPTrans site to build a route from your hotel to Transamerica Expo Center and plan a taxi or app ride for the final approach from the nearest stop.
Parking: On-site parking is available at Transamerica Expo Center - Hall A; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 13-24 C (55-75 F) in Sao Paulo in May, with the warmest hours midday and cooler mornings and evenings
Seasonality: May falls in Sao Paulo's autumn, when rainfall is generally lower than in the December-March summer season, though short showers remain possible. Days are shorter than in summer, so plan evening transfers accordingly.
Packing: Pack light layers with a warm mid-layer for cool mornings and evenings, comfortable shoes for walking large exhibition halls, a compact umbrella for showers, and business-casual clothing for meetings. A light jacket is useful for air-conditioned halls and for evening transfers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Expo Incêndio usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14 - Confirm your visitor registration on expoincendio.com and check whether your badge is issued in advance or collected on site.
T-2
Day 14 - Re-check the exact show dates, hall and daily opening hours, since the May 2027 edition dates may still be adjusted by the organiser.
T-3
Day 13 - Book flights into Sao Paulo/Guarulhos (GRU) or Congonhas (CGH) and allow buffer time for immigration and city traffic on arrival day.
T-4
Day 12 - Reserve a hotel in the Berrini / Nacoes Unidas / Santo Amaro cluster so the venue is a short taxi or app ride away.
T-5
Day 11 - Build a meeting list: detection and alarm suppliers, sprinkler and hydrant specialists, extinguisher and passive protection vendors, plus any service providers for AVCB compliance.
T-6
Day 10 - Write down the technical questions you need answered, including NBR and Instrucao Tecnica references for the buildings or sites you manage.
T-7
Day 9 - Prepare a digital and printed copy of your company profile, product requirements and any drawings you want suppliers to comment on.
T-8
Day 8 - Arrange a business card and a short English/Portuguese one-pager if your Portuguese is limited.
T-9
Day 7 - Check your visa or electronic visa status for Brazil and confirm passport validity for the trip.
T-10
Day 6 - Plan the airport-to-hotel leg: taxi or ride-hail from GRU, or metro/CPTM plus a short taxi for the final approach.
T-11
Day 5 - Pack light layers and a compact umbrella; May mornings and evenings in Sao Paulo are cool while the halls are warm.
T-12
Day 4 - Download the venue map and mark priority stands; the Transamerica Expo Center halls are large, so a route saves walking time.
T-13
Day 3 - Confirm which hall your target exhibitors are in and whether any sessions or demonstrations happen on specific days.
T-14
Day 2 - Set up local payment: confirm your card works for BRL transactions and keep a small amount of cash.
T-15
Day 1 - Charge devices, load the show app or visitor guide, and plan to arrive at opening to cover the largest exhibitors before the halls fill.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Transamerica Expo Center - Hall A
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Expo Incêndio registration concourse
Transamerica Expo Center - Hall A
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Transamerica Expo Center - Hall A
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Expo Incêndio fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Expo Incêndio, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fire detection and alarm systems and Sprinkler systems and components solutions and benchmarking suppliers at Expo Incêndio in Sao Paulo.
Min. budget
$554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fire detection and alarm systems and Sprinkler systems and components products who need qualified meetings with the event's trade audience.
Min. budget
$2,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Sao Paulo show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Expo Incendio?
Expo Incendio is a fire-protection and fire-safety trade exhibition held in Sao Paulo, bringing together manufacturers and distributors of detection, suppression, passive protection, emergency lighting and firefighter equipment with the engineers, installers, facility managers and fire brigade professionals who specify and maintain those systems.
Where is Expo Incendio held?
The listing points to the Transamerica Expo Center in Sao Paulo, in the Santo Amaro / Berrini business district on Avenida Dr. Mario Vilas Boas Rodrigues. Check the organiser site expoincendio.com for the exact hall before travelling.
When is the next edition?
The edition currently tracked is scheduled for May 2027 in Sao Paulo. Confirm the exact opening days and daily opening hours on expoincendio.com before booking flights or hotels, as fair dates can shift.
Is Expo Incendio open to trade visitors only?
Fire-sector fairs in Brazil normally operate as trade events with professional registration, often requiring a badge issued in advance or on site. Verify the current visitor policy and any trade-only restrictions on the organiser registration page before you travel.
How do I register to visit?
Registration is handled through the organiser website expoincendio.com. Complete the visitor form in advance, keep the confirmation email or QR code, and bring photo identification matching the name on the badge.
Which airports serve the venue?
Sao Paulo/Guarulhos International Airport (GRU) handles most international arrivals, while Sao Paulo/Congonhas (CGH) is the closer domestic airport. Viracopos (VCP) in Campinas is an alternative for some long-haul routes.
How do I get from GRU airport to the Transamerica Expo Center?
The usual options are a metered taxi or ride-hail app directly to the venue, or the airport bus and metro/CPTM network into the Berrini/Santo Amaro area followed by a short taxi ride. Allow generous time for Sao Paulo traffic, particularly in the morning peak.
Is parking available at the venue?
The Transamerica Expo Center has on-site parking. Check the venue or organiser page for current daily rates and which entrances serve the hall in use during the show.
What currency is used in Sao Paulo and how do I pay?
The local currency is the Brazilian real (BRL). Cards are widely accepted in hotels, restaurants and the venue, but keep some cash for small purchases and taxis; confirm card acceptance at individual exhibitor stands.
Do exhibitors and visitors need a visa for Brazil?
Entry rules depend on nationality. Many visitors can enter Brazil for short business trips without a visa, while some passport holders need a visa or electronic visa. Check the current rules with the Brazilian consulate in your country well before departure.
What language is used at the show?
Portuguese is the working language of the Brazilian fire-safety market. Many exhibitors also work in English or Spanish, but technical documentation is often in Portuguese, so plan for translation support if you are specifying Brazilian-standard equipment.
Which technical standards should I prepare for?
Brazilian fire-safety specifications commonly reference ABNT NBR standards (for example NBR 9077 for emergency exits, NBR 9441 for detection and alarm, NBR 10897 for sprinklers and NBR 13714 for hydrants) alongside the Sao Paulo fire brigade's Instrucoes Tecnicas. Exhibitors typically present products with those references in mind.
Glossary
- AVCB (Auto de Vistoria do Corpo de Bombeiros)
- The fire brigade inspection certificate issued in Sao Paulo state confirming that a building meets the applicable fire-safety requirements; it must be renewed periodically and is regularly checked by facility managers.
- IT - Instrucao Tecnica (CBPMESP)
- Technical instructions issued by the Sao Paulo state fire brigade that set the detailed fire-safety requirements for building types and occupancies; they sit alongside the Brazilian NBR standards.
- NBR 9077
- Brazilian standard for emergency exits in buildings, covering exit widths, travel distances, stair protection and exit signage requirements.
- NBR 9441
- Brazilian standard for fire detection and alarm systems, referenced by designers and installers when specifying panels, detectors and signalling circuits.
- NBR 10897
- Brazilian standard for automatic sprinkler protection, covering design density, head spacing, hydraulics and water supply requirements.
- NBR 13714
- Brazilian standard for hydrant and hose-reel systems, defining hose lengths, nozzle sizes, flow rates and pressure requirements for buildings.
- NBR 12693
- Brazilian standard for portable fire extinguishers, covering selection by fire class, capacity, placement and inspection intervals.
- Brigada de incendio
- The trained on-site fire brigade required at many Brazilian occupancies, responsible for first response, evacuation and equipment checks.
- Pressurizacao de escada
- Stair pressurisation: a smoke-control approach that keeps escape stairs at positive pressure so smoke does not enter during a fire.
- Classe de risco
- Risk classification used in Sao Paulo fire-safety regulation to determine which protection measures, such as sprinklers or detection, apply to a given occupancy.
- Agente extintor
- The extinguishing agent inside a portable or fixed system, such as water, foam, dry chemical powder, CO2 or clean agent, chosen against the fire class present.
- SCBA (self-contained breathing apparatus)
- Respiratory protection worn by firefighters and industrial emergency teams entering smoke-filled or contaminated environments.
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Also known as
Alternate names and search phrases for this event.
- Expo Incêndio 2027
- Expo Incêndio Sao Paulo 2027
- Expo 2027
- Expo Sao Paulo 2027
- Sao Paulo BR
- Fire detection and alarm systems
- Sprinkler systems and components
- Fire extinguishers and suppression agents
- Emergency lighting and signage
- Trade show B2B Trade Expo Sao Paulo
Trust footer
Sources
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References
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Publishers
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Date checked
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Expo Incêndio
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.