Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Expo Afiliados Brasil, the leading affiliate marketing event in Latin America, will take place from May 19 to 21, 2027, at the Centro de Convenções Frei Caneca in Sao Paulo.
This event gathers top professionals and players in the market, providing a unique opportunity for networking, learning, and business growth.
Attendees can expect insightful talks from over 60 speakers, practical workshops, and a vibrant exhibition showcasing the latest in affiliate marketing and digital business.
TL;DR
- 1Dates and Venue: Expo Afiliados Brasil runs from May 19 to 21, 2027 at Centro de Convenções Frei Caneca, Sao Paulo, Brazil.
- 2Scale and Focus: This is the largest affiliate marketing event in Latin America, attracting over 60 speakers and numerous exhibitors.
- 3Organiser: The event is organised by the Instituto Brasileiro de Marketing de Afiliados (IBMAfiliados).
- 4Buyer Authority: Attendees include affiliate marketers, digital entrepreneurs, and traffic managers looking to enhance their strategies.
- 5Entry: Tickets are available for purchase online, with VIP options offering exclusive access.
Why visit
Attending Expo Afiliados Brasil offers numerous benefits, including networking with industry experts, gaining insights into the latest trends in affiliate marketing, and discovering practical strategies to enhance your business. Participants will also have access to exclusive tools and solutions that can optimize their affiliate marketing efforts.
Why exhibit
Exhibiting at Expo Afiliados Brasil provides unparalleled visibility to a targeted audience of affiliate marketers and digital entrepreneurs. Exhibitors can showcase their products, connect with potential partners, and gain valuable feedback from industry leaders. This event is an excellent opportunity to establish your brand in the growing affiliate marketing sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Affiliate marketers and media buyers who run paid traffic on Meta, Google, TikTok and native/push networks and want new offers, payout terms and tracking setups.
Digital entrepreneurs and info-product publishers from Brazil and Latin America comparing affiliate networks for CPS, CPA and revenue-share programs.
Content creators and influencers looking for brand partnership desks, influencer marketplaces and monetisation contracts.
Traffic managers and performance agency leads auditing attribution, fraud prevention and postback tooling before renewing vendor contracts.
Advertisers and brand owners (e-commerce, fintech, betting and subscription apps) recruiting affiliates and affiliates managers for their in-house programs.
Affiliate program managers and operations staff who handle commission structures, cookie windows and compliance reviews.
Adtech and martech buyers from small agencies evaluating tracking platforms, link managers and reporting dashboards.
Newcomers to affiliate marketing in Brazil attending for training sessions, certification tracks and network onboarding.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Affiliate networks and CPA/CPS platforms recruiting publishers and pitching advertiser terms.
Advertisers and direct brands (e-commerce, financial services, subscription apps) building or scaling their own affiliate programs.
Tracking, attribution and anti-fraud software vendors selling postback, server-to-server and conversion APIs.
Traffic source and ad network providers (native, push, social, search) selling inventory to media buyers.
Influencer marketing platforms and creator agencies offering managed campaigns and talent rosters.
Payment, payout and fintech providers handling affiliate commissions, prepaid cards and cross-border remittances.
Email, CRM and automation vendors whose tools support affiliate list building and lifecycle messaging.
Consultancies, training providers and certification programs serving affiliate marketers in the Brazilian market.
Product categories
Key solution areas showcased across the event.
Affiliate networks and CPA/CPS/revshare offer marketplaces
Tracking, attribution and postback platforms
Anti-fraud and traffic-quality verification tools
Traffic sources: social, native, push, search and display ad networks
Influencer marketing platforms and creator management software
Affiliate program management and link management tools
Payment, payout and commission settlement services
Landing page builders, quiz funnels and conversion optimisation tools
Email, CRM and WhatsApp marketing automation for affiliate lists
Compliance, contract and advertising-regulation advisory for affiliate campaigns
Training, certification and community programs for affiliate professionals
Media buying agencies and managed traffic services
Location & Facilities
Venue
Centro de Convenções Frei Caneca
Sao Paulo, BR
Facilities
Parking
Centro de Convenções Frei Caneca in Sao Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Centro de Convenções Frei Caneca in Sao Paulo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Centro de Convenções Frei Caneca for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Sao Paulo, BR
Why it matters
On 2027-05-19 to 2027-05-21, Expo Afiliados Brasil in Sao Paulo covering Affiliate marketing platforms and tools., Digital marketing services and solutions., E-commerce technologies and platfor gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Nacional Inn São Paulo
3-star
São Paulo city centreUSD 95–122 / night
Google Hotels listing at approx. INR 3,246 per night, shown as 22% below its usual rate, guest rating 3.8 from about 1.1K reviews, flagged for an excellent location. Free breakfast, free Wi-Fi, air conditioning, restaurant, kid-friendly.
Hotel Dan Inn São Paulo Higienópolis
3-star
Higienópolis, São PauloUSD 95–122 / night
Shown in the same Google Hotels result set at 48% below its usual rate, guest rating 3.7. Free breakfast, free Wi-Fi, air conditioning, bar, room service.
North Palace Hotel
3-star
São PauloUSD 95–122 / night
Guest rating 3.7. Free breakfast, free Wi-Fi, free parking, air conditioning, kid-friendly.
Hotel Slaviero Downtown São Paulo
3-star
Downtown São PauloUSD 95–122 / night
Guest rating 4.4 in the same Google Hotels result set, described in the capture as a 3-star hotel.
Rosewood São Paulo
5-star
São PauloUSD 230–265 / night
Guest rating 4.7, eco-certified. Paid breakfast and paid parking, free Wi-Fi, outdoor pool, air conditioning, pet-friendly, fitness centre, spa.
Local transport
Get around the city with these convenient transport options.
Airport metro and rail
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forGRU airport to central São Paulo
Airport transfer pages and São Paulo metro/CPTM guides in the capture cover the airport-to-city-centre run; onward metro or taxi to the Frei Caneca district. Sources: rome2rio GRU to Rua Frei Caneca, viamo.net São Paulo Airport to the City, whyleavehome metro and CPTM guide.
Congonhas (CGH) to Frei Caneca
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forCongonhas airport to Rua Frei Caneca
Rome2rio route page for Aeroporto de São Paulo/Congonhas (CGH) to Rua Frei Caneca is the shortest airport option for the venue district.
City bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSPTrans municipal bus network to Consolação
SPTrans route search and Moovit pages list bus services serving Centro de Convenções Frei Caneca; check the itinerary search for the exact line from your hotel.
Metro and CPTM
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forSão Paulo metro network to Consolação / Bela Vista
Metro and CPTM guides plus Moovit pages cover the lines feeding the Consolação and Bela Vista area around the venue.
Taxi and rideshare
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forAirport and hotel to Rua Frei Caneca
Rome2rio and welcomepickups transfer guides list door-to-door options for arrivals into São Paulo.
taxi
Estimated costApprox. USD taxi/rideshare from GRU to venue (estimate; confirm before travel)
Best forSão Paulo/Guarulhos International Airport (GRU) to Centro de Convenções Frei Caneca
taxi
Estimated costApprox. USD taxi/rideshare from CGH to venue (estimate; confirm before travel)
Best forSão Paulo/Congonhas Airport (CGH) to Centro de Convenções Frei Caneca
Weather
São Paulo sits on a plateau at roughly 760 m, so May brings autumn conditions: mild afternoons around the mid-20s Celsius, cooler nights near the mid-teens, and noticeably less rain than the December to March summer. Mornings can be overcast and the temperature swing between day and evening is significant. These are climatological averages for planning, not a forecast for the show dates; check a short-range forecast in the week before travel. Allow for occasional drizzle and for air-conditioned session rooms.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to BR.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language on the floor
The organiser site and audience are Brazilian, so Portuguese is the working language of most stands and sessions. Carry Portuguese-language offer one-pagers or a translated pitch, and ask before a meeting whether the contact prefers Portuguese or English.
Business etiquette and timing
Brazilian affiliate and adtech meetings are usually relationship-first: introductions, small talk and WhatsApp follow-up matter as much as the deck. Punctuality is expected for scheduled meetings at a congress, but the floor gets busy mid-morning, so confirm a specific stand or meeting point rather than a vague 'see you there'.
Contacts and follow-up
WhatsApp is the default channel for commercial follow-up in Brazil, alongside email and LinkedIn. Save contacts by name, company and offer vertical, and confirm payout terms in writing rather than verbally on the stand.
Currency and payments
Local spending is in Brazilian reais, and cards are widely accepted in São Paulo, with Pix transfers common for local businesses. Keep a small cash reserve for small purchases and check whether your card adds foreign transaction fees.
Getting around the venue district
Frei Caneca sits in the Consolação and Bela Vista area, served by metro and municipal bus lines with taxis and rideshare widely used. Traffic is heavy in peak hours, so plan metro for short hops and allow extra time for any road transfer during the congress.
City safety basics
Use the same precautions as in any large metropolis: keep phones out of sight on busy streets, use app-based rides at night, and stay on well-lit routes around Consolação and Bela Vista. Ask your hotel for the safest walking route to the venue.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights capture for New York JFK to São Paulo on 19 May 2027 returned 10 results: nonstop options of about 9 hr 35 min to 10 hr 5 min with LATAM, Delta and American, plus connecting itineraries via Bogotá. Fares were still loading in the capture, so no price figure is reported. Track prices on the route and confirm visa and entry requirements separately.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Sao Paulo; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Centro de Convenções Frei Caneca: São Paulo city centre: Hotel Nacional Inn São Paulo; Higienópolis, São Paulo: Hotel Dan Inn São Paulo Higienópolis; São Paulo: North Palace Hotel.
Ride-hail: Ride-hailing apps are commonly used in Sao Paulo; confirm local availability before travel.
Public transit: SPTrans runs the municipal bus network and the metro plus CPTM trains cover the greater São Paulo area. Moovit pages list services reaching Centro de Convenções Frei Caneca and Teatro Frei Caneca in the Consolação/Bela Vista area. Exact lines and fares for the show dates were not captured, so check the SPTrans itinerary search (sptrans.com.br) or Moovit shortly before travelling.
Parking: On-site parking is available at Centro de Convenções Frei Caneca; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: May averages in São Paulo: daytime highs around 23-25 C (73-77 F) and night-time lows around 13-15 C (55-59 F), with occasional warmer or cooler days. Treat as climatological averages and confirm the forecast for the show dates.
Seasonality: May is late autumn in São Paulo: rainfall is well down from the summer peak, but short showers and overcast mornings still occur, and the plateau location means cooler evenings. Humidity is moderate and the sun sets early, so plan evening transfers accordingly. Check a short-range forecast in the week before travel rather than relying on seasonal averages.
Packing: Pack layers: light shirts or blouses for mild afternoons, a jacket or sweater for cool evenings and air-conditioned session rooms, and a compact umbrella or rain shell for occasional showers. Comfortable shoes matter for long days on a congress floor, and a light scarf helps with the day-to-night temperature swing. Bring a universal power adapter for Brazilian sockets, a portable charger for lead capture on your phone, and business cards or a digital contact card for stand meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Expo Afiliados Brasil usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your registration status and pass type on afiliadosbrasil.com.br, and check whether any badge pickup step is required before the first day.
Day 13
Book flights into GRU or CGH and compare arrival times against the first session you want to attend, keeping a buffer for immigration and São Paulo traffic.
Day 12
Reserve a hotel in Consolação, Bela Vista or the broader city centre within walking or metro distance of Centro de Convenções Frei Caneca.
Day 11
Check your passport validity and your nationality's current entry requirements with the Brazilian consulate; arrange travel insurance that covers the trip dates.
Day 10
Set up a data plan or eSIM for Brazil and confirm your phone will work with local networks for lead scanning and messaging.
Day 9
Review the schedule page and shortlist sessions, marking any offer presentations or network pitches you want to attend.
Day 8
Prepare your traffic profile summary (verticals, geos, monthly spend, sources) so network managers can match offers quickly.
Day 7
Draft a target list of networks, advertisers and tool vendors you want to meet, with two or three questions per company.
Day 6
Check the May forecast for São Paulo and pack layers for mild days and cooler evenings, plus a compact umbrella.
Day 5
Plan airport-to-hotel transport and note metro or CPTM lines serving Consolação and Bela Vista as a backup to taxis.
Day 4
Download offline maps and a rideshare app, and save the venue address on Rua Frei Caneca for drivers.
Day 3
Reconfirm session times and any registration deadlines on the organiser site, since schedules can shift in the final week.
Day 2
Charge devices, prepare a digital business card and print a spare copy of your hotel and flight confirmations.
Day 1
Arrive early, collect your badge, walk the floor once to locate priority exhibitors, then work your shortlist.
T-15
After the show: Log follow-ups within 48 hours with the specific offer terms, payout models and contact names you collected.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Centro de Convenções Frei Caneca
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Expo Afiliados Brasil registration concourse
Centro de Convenções Frei Caneca
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Centro de Convenções Frei Caneca
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Expo Afiliados Brasil fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Expo Afiliados Brasil, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Affiliate marketing platforms and tools. and Digital marketing services and solu solutions and benchmarking suppliers at Expo Afiliados Brasil in Sao Paulo.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Affiliate marketing platforms and tools. and Digital marketing services and solu products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Sao Paulo show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is Afiliados Brasil and who is it for?
Afiliados Brasil is a São Paulo affiliate marketing congress listed at afiliadosbrasil.com.br. Its content is aimed at affiliate marketers, media buyers, advertisers running affiliate programs, networks and the creators and agencies that monetise traffic. Confirm the current edition's program on the organiser's schedule page before booking travel.
Where is the event held?
Travel and hotel captures in this listing point to the Frei Caneca district of São Paulo, specifically Centro de Convenções Frei Caneca on Rua Frei Caneca. Check the organiser site for the exact hall and entrance for your badge type.
What dates should I plan around?
The hotel and flight captures used for this listing are built around 19-21 May 2027. Dates and daily timings are controlled by the organiser, so verify them on afiliadosbrasil.com.br/schedule before you lock in flights and accommodation.
How do I register and what do tickets cost?
Registration runs through the organiser website. Ticket tiers and prices were not captured for this listing, so open the official site for the current pass types, group rates and any trade-only conditions instead of relying on second-hand price lists.
Is the programme in Portuguese or English?
The organiser site is published in Portuguese and the audience is primarily Brazilian, so expect most sessions in Portuguese. Check individual session listings on the schedule page for language notes or translated tracks.
Which airport should I fly into for the venue?
São Paulo/Guarulhos (GRU) handles most long-haul international arrivals and Congonhas (CGH) is the closer domestic airport. Both connect to the Consolação and Bela Vista area around Frei Caneca by metro, bus, taxi or rideshare.
How do I get from GRU airport to the Frei Caneca venue area?
Use the airport bus or a rideshare to a metro or CPTM station, then continue by metro to the Consolação and Bela Vista area, or take a taxi or rideshare door to door. Journey times vary with São Paulo traffic, so allow a buffer on arrival day.
What is the weather like in São Paulo in May?
May falls in São Paulo's autumn: mild days around the mid-20s Celsius, cooler nights near the mid-teens and lower rainfall than the summer months. Treat these as climatological averages and check a short-range forecast in the week before travel.
Do I need a visa to attend?
Entry rules depend on your nationality and are not published in the material captured for this listing. Check the Brazilian embassy or consulate in your country, or the official Brazilian government immigration portal, well before booking, and make sure your passport is valid for the required period.
Can I exhibit or sponsor at Afiliados Brasil?
Exhibitor and sponsor packages are handled by the organiser. Booth prices and sponsor tiers were not captured here, so request the commercial kit directly through afiliadosbrasil.com.br rather than budgeting from estimates.
Is there parking at Centro de Convenções Frei Caneca?
The venue operates on-site parking in the Frei Caneca area; rates and availability for show days are set by the venue. Confirm current daily rates with the venue or organiser, and consider metro or rideshare during peak congress hours.
What should I bring to the show floor?
Bring business cards or a digital contact card, a charged phone with a Brazilian data plan or eSIM, and a notebook for offer terms. If you plan to negotiate payouts, prepare your traffic volumes, geos and verticals in advance so network managers can match you to offers.
Glossary
- Affiliate marketing
- A performance model in which a publisher (affiliate) promotes an advertiser's offer and is paid a commission when a defined action, such as a sale or lead, is tracked to that affiliate.
- CPA (cost per action)
- A payout model where the affiliate is paid a fixed amount per approved action, typically a sale, registration or lead, rather than per click or impression.
- CPS (cost per sale)
- A payout model in which the commission is tied specifically to a completed sale, often a percentage of the order value.
- RevShare
- Revenue share: the affiliate receives a percentage of the revenue generated by the users they refer, sometimes for the lifetime of the customer.
- Affiliate network
- An intermediary platform that hosts offers from multiple advertisers, handles affiliate sign-ups, tracks conversions and manages payouts.
- Offer
- The specific product, service or campaign an affiliate promotes, defined by its payout, allowed traffic sources, geo restrictions and landing page.
- Media buyer
- A performance marketer who purchases traffic from ad networks and routes it to affiliate offers, managing budgets, creatives and conversion rates.
- Postback
- A server-to-server callback that passes a conversion event from the advertiser or network back to the tracking platform so the correct affiliate is credited.
- Cookie window
- The period after a user clicks an affiliate link during which a later conversion is still attributed to that affiliate.
- Attribution
- The rule set that decides which touchpoint receives credit for a conversion, such as last click, first click or a multi-touch model.
- Traffic source
- The channel or ad network through which an affiliate buys or generates visitors, for example social platforms, native ads, push notifications or search.
- Cloaking / compliance review
- Checks networks run to confirm the affiliate's landing pages and creatives match the approved offer and do not violate advertising or platform rules.
- Payout threshold
- The minimum commission balance an affiliate must accumulate before the network releases a payment.
- Influencer partnership code
- A discount or tracking code issued to a creator so conversions from their audience can be attributed and commissioned.
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Also known as
Alternate names and search phrases for this event.
- Expo Afiliados Brasil 2027
- Affiliate Marketing Expo Sao Paulo
- Digital Marketing Events Brazil
- Expo Afiliados Brasil Sao Paulo 2027
- Sao Paulo BR
- E-commerce
- Online Business
- Affiliate marketing platforms and tools.
- digital transformation expo
- Sao Paulo technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.