Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The expo-50plus in Zurich is a key event for individuals aged 50 and above, taking place from November 6 to 8, 2026, at Hauptbahnhof.
It offers insights into health, leisure, and financial planning, featuring expert consultations and a variety of exhibitors.
expo-50plus Zurich takes place in Zurich, Switzerland.
TL;DR
- 1Dates and Venue: The expo-50plus runs from November 6 to 8, 2026, at Hauptbahnhof, Zurich, Switzerland.
- 2Scale and Focus: This event is designed for the 50+ generation, showcasing health, leisure, and financial planning resources.
- 3Organiser: The expo-50plus is organised by apv communications, known for successful public fairs in Zurich.
- 4Buyer Authority: Attendees include individuals seeking information on health, leisure, and financial security as they age.
- 5Entry: Free admission for all visitors, with various offerings to enhance life quality for the 50+ demographic.
Why visit
Visitors will gain access to valuable resources and expert advice on health, leisure, and financial planning tailored for the 50+ demographic. Dates and Venue: The expo-50plus runs from November 6 to 8, 2026, at Hauptbahnhof, Zurich, Switzerland. Buyer Authority: Attendees include individuals seeking information on health, leisure, and financial security as they age. Entry: Free admission for all visitors, with various offerings to enhance life quality for the 50+.
Why exhibit
Exhibitors can connect directly with a targeted audience of potential customers aged 50 and above, maximizing visibility and engagement. The event offers a platform for showcasing products and services that cater to this growing market segment. The expo-50plus is crucial for addressing the needs of the aging population, providing a platform for health, leisure, and financial services tailored to those over 50. It fosters community engagement and supports informed.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Individuals aged 50 and above seeking health and wellness information
Retirees looking for leisure and travel opportunities
Caregivers and family members of seniors
Professionals in health and wellness industries
Financial advisors specializing in retirement planning
Individuals interested in lifestyle and housing options for seniors
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Health and wellness service providers
Financial planning and investment firms
Travel agencies specializing in senior travel
Home improvement and accessibility solution providers
Leisure and hobby product manufacturers
Educational institutions offering courses for seniors
Product categories
Key solution areas showcased across the event.
Health and wellness services for seniors
Financial planning tools and resources
Travel packages tailored for older adults
Home modification solutions for accessibility
Leisure activities and hobby supplies
Educational programs for lifelong learning
Location & Facilities
Venue
Hauptbahnhof
Zurich, Switzerland
Facilities
Food options
On-site catering
On-site diningParking: Hauptbahnhof in Zurich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hauptbahnhof for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Zurich, Switzerland
Why it matters
Attending expo-50plus Zurich on 2026-11-06 to 2026-11-08 in Zurich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CHF
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Zurich Airport
Primary gateway for Zurich and the most convenient airport for the expo venue at Hauptbahnhof, with frequent S-Bahn trains from the airport station straight to Zurich HB. Confirm current timetables before travel.
Approx. 10 km from Zurich Hauptbahnhof
to venue
Approx. 15-20 min by road; approx. 10-12 min by S-Bahn to Zurich HB
by car
EuroAirport Basel-Mulhouse-Freiburg
A secondary option for travellers arriving from northern Switzerland, Germany or France. Onward rail from Basel SBB to Zurich HB takes roughly one hour; confirm connections before booking.
Approx. 90 km
to venue
Approx. 1 hr-1 hr 15 min by road; onward regional/IC rail via Basel SBB
by car
Geneva Airport
Usually only relevant if you combine the expo with western Switzerland. Direct IC trains link Geneva Airport and Zurich HB; confirm schedules and fares before travel.
Approx. 280 km
to venue
Approx. 3 hr by road; approx. 2 hr 45 min by direct train to Zurich HB
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Zurich HB / Langstrasse fringe (approx. 10-15 min walk to Hauptbahnhof)USD 90–140 / night
Simple 2-3 star rooms and chains such as ibis-type properties; Zurich is expensive, so budget tier is still comparatively high. Confirm availability before travel.
Mid-range
Central Zurich / City Centre, 300-600 m from HauptbahnhofUSD 160–230 / night
3-4 star city hotels such as ibis Styles Zurich City Center and Hotel Montana Zurich, mostly within a short walk of the station. Confirm rates before travel.
Premium
Zurich HB / Bahnhofstrasse / Old Town, walking distance to HauptbahnhofUSD 280–420 / night
4-star boutique and upscale central properties such as Fred Hotel Hauptbahnhof and Ruby Mimi Hotel Zurich by IHG. High season and event dates can push prices higher; confirm before travel.
Local transport
Get around the city with these convenient transport options.
S-Bahn / train
Estimated costCHF 7-9 single (2nd class)
Best forZurich Airport (ZRH) to Zurich Hauptbahnhof
Frequent S-Bahn trains run from Zurich Airport station to Zurich HB in roughly 10-12 minutes. Buy tickets in the SBB app or at station machines; confirm current timetables before travel.
tram / bus
Estimated costCHF 4.60 single; CHF 8.80 day pass (Zone 110)
Best forCentral Zurich to Hauptbahnhof
Trams and buses across the city converge on Zurich HB. Day passes or a Zurich Card can cover repeated city travel; confirm zones and fares before travel.
taxi / ride-hail
Estimated costCHF 55-80
Best forZurich Airport (ZRH) to Hauptbahnhof
Taxis are metered and wait at the airport; journey takes roughly 15-20 minutes depending on traffic. The train is normally faster and cheaper into the city; confirm before travel.
train
Estimated costCHF 35-55 single (2nd class, depending on train type and ticket)
Best forBasel SBB to Zurich HB
Direct IC trains make the Basel to Zurich run in about one hour, useful if you arrive via Basel EuroAirport. Confirm connections and fares before travel.
taxi / train
Estimated costCHF 45-90 taxi or rideshare to Basel SBB; onward train CHF 35-55
Best forEuroAirport Basel-Mulhouse-Freiburg (BSL) to Hauptbahnhof
Approx. 1 hr-1 hr 15 min by road; onward regional/IC rail via Basel SBB. Confirm connections before travel.
train
Estimated costCHF 90-130 single (2nd class)
Best forGeneva Airport (GVA) to Hauptbahnhof
Approx. 2 hr 45 min by direct IC train to Zurich HB; usually only relevant if combining the expo with western Switzerland. Confirm schedules and fares before travel.
Weather
November in Zurich is late autumn shading into early winter: expect overcast skies, foggy mornings, occasional rain and daytime temperatures of roughly 3-10 degrees C, cooling to about 0-4 degrees C at night. Frost is possible and the first snow can appear later in the month. The expo itself is indoors in the Hauptbahnhof station halls, so the weather mainly affects travel and outdoor queues - dress in layers and carry a waterproof jacket and umbrella. Confirm the forecast shortly before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swiss networks (Swisscom, Sunrise, Salt) provide broad 4G/5G coverage across Zurich, including the central station area. Note that Switzerland is outside the EU roaming zone, so check your operator's Swiss rates or buy a local prepaid SIM, which is available at Zurich Airport and around Zurich HB. Wi-Fi is offered at many cafes, hotels and some public venues; confirm availability in the exhibition halls with the organiser if you need it for work.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Zurich is German-speaking and locals usually speak Swiss German in everyday conversation, with standard German in writing. English is widely understood in hotels, restaurants and at the station, though exhibitor leaflets are often in German.
Tipping and payment
Service is normally included in restaurant bills, so tipping is a small gesture rather than an obligation. Cards are widely accepted in central Zurich, but keeping a little cash in Swiss francs is useful for smaller kiosks and market stands.
Opening hours
Swiss shops are generally closed on Sundays, so plan purchases and supplies for Saturday. Station-area shops around Zurich HB keep longer hours and often open on Sundays.
Punctuality and pace
Zurich runs on time, so arrive for appointments and trains a few minutes early. Trains and trams are quiet zones in some carriages, and queuing and orderly behaviour are the norm.
Practicalities
Tap water in Zurich is safe and widely served. Distances in the compact city centre are short, but public transport is the fastest way to move between the station, hotels and the surrounding districts.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ZRH
Sample economy fares captured for arrivals on 6 November 2026 show wide origin ranges: London from CHF 90-149, Dubai from CHF 348, Singapore from CHF 592-597, Tokyo from CHF 771 and Sydney from CHF 1,228-1,351. Zurich Airport (ZRH) is the primary arrival point for the venue at Hauptbahnhof, about 10-12 minutes away by S-Bahn. Book early for the November 6-8 window and confirm live prices, baggage rules and seats with the airline before paying. The direct St Pancras to Zurich HB rail option shown in the capture takes roughly 10 hours.
Visa
Visa requirements for entering Switzerland depend on nationality; check the official Swiss government visa page for your case.
Estimated cost: Not yet confirmed
Processing: Varies by nationality; apply several weeks before travel.
Swiss federal portal ch.ch hosts official visa guidance covering Schengen short-stay and business visitor rules. Requirements and fees vary by nationality; confirm details on the official page before applying.
OfficialHotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2026-11-06
Check-out (recommended)
2026-11-08
Areas to stay
Central Zurich / City Centre, 300-600 m from Hauptbahnhof · Zurich HB / Bahnhofstrasse / Old Town, walking distance to Hauptbahnhof · Zurich HB / Langstrasse fringe (approx. 10-15 min walk to Hauptbahnhof)
budget
CHF 90-140/night
mid range
CHF 160-230/night
premium
CHF 280-420/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Zurich Airport (ZRH): Approx. 15-20 min by road; approx. 10-12 min by S-Bahn to Zurich HB; EuroAirport Basel-Mulhouse-Freiburg (BSL): Approx. 1 hr-1 hr 15 min by road; onward regional/IC rail via Basel SBB; Geneva Airport (GVA): Approx. 3 hr by road; approx. 2 hr 45 min by direct train to Zurich HB. Allow road or rail time to Hauptbahnhof; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Hauptbahnhof: Zurich HB / Langstrasse fringe (approx. 10-15 min walk to Hauptbahnhof): Zurich HB / Langstrasse fringe (approx. 10-15 min walk to Hauptbahnhof); Central Zurich / City Centre, 300-600 m from Hauptbahnhof: Central Zurich / City Centre, 300-600 m from Hauptbahnhof; Zurich HB / Bahnhofstrasse / Old Town, walking distance to Hauptbahnhof: Zurich HB / Bahnhofstrasse / Old Town, walking distance to Hauptbahnhof.
Ride-hail: Ride-hailing and taxi apps operate in Zurich alongside metered taxis, which wait at Zurich Airport and around Hauptbahnhof. Fares are metered and central-city trips are short but relatively expensive; confirm the app's availability and estimated fare before you book, and note that at peak times the S-Bahn or tram is often quicker for airport-to-centre journeys.
Public transit: Zurich's ZVV network combines S-Bahn trains, trams, buses and boats under one ticket system. The S-Bahn links Zurich Airport (ZRH) directly with Zurich Hauptbahnhof in about 10-12 minutes, and trams and buses converge on Zurich HB from across the city. Buy single tickets, day passes or a Zurich Card via the SBB or ZVV app, ticket machines or counters, and validate paper tickets where required. Confirm current schedules and fares with ZVV or SBB before travel.
Parking: Parking in central Zurich is limited and expensive. Paid garages operate around Hauptbahnhof and the adjacent city-centre blocks, but spaces fill quickly on weekends and daily rates are high. Because the expo venue is the main station itself, arriving by S-Bahn, tram or regional train is usually the easiest option; if you must drive, confirm current tariffs and garage opening hours before setting out.
Weather
Plan and pack for the event climate.
Month: November (late autumn, transitioning towards early winter)
Temperature: Typically approx. 3-10 degrees C by day, cooling to about 0-4 degrees C overnight, with frost possible. Confirm the forecast shortly before travel.
Seasonality: November is one of Zurich's cloudier months, with overcast skies, foggy mornings and occasional rain; the first snow can appear later in the month, mostly on higher ground. Because the expo is indoors at Hauptbahnhof, the weather mainly affects your journey and any outdoor queues, so plan extra time on wet days.
Packing: Pack for cold, damp weather: warm layers, a waterproof jacket, an umbrella, a scarf and gloves, and comfortable waterproof shoes for walking between the station venue, hotels and trams. A small day bag for leaflets and any documents you collect is useful, and bring any medications you rely on.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at expo-50plus Zurich usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2expo-50plus Zurich registration concourse
Organiser B2B lounge (if offered)
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCHF 180.00
- Per diem × 2CHF 150.00
Estimated totalCHF 330.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether expo-50plus Zurich fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Generation 50+
- The visitor group at the centre of expo-50plus Zurich: adults aged roughly 50 and over who are planning health, housing, travel and retirement-finance decisions in Switzerland.
- AHV (Alters- und Hinterlassenenversicherung)
- Switzerland's state old-age and survivors' insurance, the so-called first pension pillar. Visitors use the fair to understand how AHV benefits are calculated, when they can be drawn and how they interact with other income.
- BVG (Berufliche Vorsorge)
- Switzerland's occupational pension, the second pillar. Pension-fund and insurance advisers commonly discuss BVG drawdown, annuity-versus-lump-sum choices and gaps that arise after retirement.
- Pillar 3a (Saeule 3a)
- Voluntary, tax-privileged private retirement saving in Switzerland. Banks and insurers present 3a products for people in the years before and after retirement age.
- Betreutes Wohnen (assisted living)
- Senior housing with optional on-site support, care and emergency services. It is a core housing category for the Swiss 50+ market and a frequent theme in the fair's living and care areas.
- Ambient Assisted Living (AAL)
- Emergency-call systems, fall sensors, medication reminders and smart-home devices that help older adults remain independent at home - a growing technology theme in this sector.
- Spitex
- Swiss outpatient home-care services (nursing and household support) that allow people to stay in their own home. Organisations explain eligibility, cantonal rules and cost sharing.
- Generationenwohnen (intergenerational living)
- Shared or mixed-age housing models that pair older residents with younger tenants or families, addressing loneliness, cost and care in one model, and covered in the living and housing segments.
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Also known as
Alternate names and search phrases for this event.
- expo-50plus Zurich
- expo-50plus 2026
- expo-50plus Zurich 2026
- expo 50plus Zurich
- expo-50plus Hauptbahnhof Zurich
- 50plus expo Switzerland
- expo-50plus Zurich November 2026
- senior health and wellness expo Zurich
- 50+ generation expo Switzerland
- financial planning expo for seniors Zurich
8 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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expo-50plus
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