Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Everything for Health is a premier lifestyle fair focusing on health, fitness, beauty, and personal development, taking place from November 6 to 8, 2026, at Stockholmsmässan in Älvsjö, Sweden.
Everything for health takes place in Älvsjö, Sweden.
TL;DR
- 1Dates and Venue: Everything for Health runs from November 6 to 8, 2026, at Stockholmsmässan in Älvsjö, Sweden.
- 2Scale and Focus: This event is a key platform for health and wellness, featuring numerous exhibitors and a diverse program.
- 3Organiser: The event is organized by Numera Mässor AB, with more details available at alltforhalsan.se.
- 4Buyer Authority: Attendees include health enthusiasts, fitness professionals, and wellness advocates looking to enhance their lifestyles.
- 5Entry / Access: Tickets are available for purchase online, with various activities and sessions planned throughout the event.
Why visit
Visitors will benefit from a rich program of expert talks, workshops, and interactive sessions designed to inspire and educate on health and wellness topics. Dates and Venue: Everything for Health runs from November 6 to 8, 2026, at Stockholmsmässan in Älvsjö, Sweden. Buyer Authority: Attendees include health enthusiasts, fitness professionals, and wellness advocates looking to enhance their lifestyles. Networking Opportunities: Engage with industry experts, exhibitors,.
Why exhibit
Allt för Hälsan puts your brand in front of a Swedish audience that is actively shopping for health and wellness: consumers buying supplements, functional foods and training gear, plus gyms, studios, pharmacies, clinics and retailers looking for new suppliers. Stand space at Stockholmsmässan gives you a meeting point with fitness operators (Fitness24seven and similar), yoga and recovery businesses, and health-tech and coaching providers, alongside the show's Studion and Speakers Corner stages that generate demo and sampling traffic. It is a compact 6-8 November 2026 window to test product claims, run sampling, and open conversations with Nordic buyers, rather than a multi-hall industrial fair.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Health and wellness enthusiasts seeking the latest trends and products.
Fitness professionals looking for new training techniques and equipment.
Nutritionists and dietitians interested in health food innovations.
Yoga instructors and practitioners exploring wellness practices.
Beauty and skincare professionals seeking the latest products and techniques.
Personal development coaches and speakers aiming to connect with potential clients.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering health and wellness products and services.
Fitness equipment manufacturers and suppliers.
Nutrition and health food brands.
Beauty and skincare product companies.
Wellness and lifestyle coaches.
Yoga and fitness studios showcasing their offerings.
Product categories
Key solution areas showcased across the event.
Health and wellness products for personal care and fitness.
Nutritional supplements and health foods.
Beauty products and skincare solutions.
Fitness equipment and training aids.
Wellness services including coaching and therapy.
Yoga and meditation products and resources.
Location & Facilities
Venue
Stockholmsmässan
Älvsjö, Sweden
Facilities
Parking
Stockholmsmässan in Älvsjö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Stockholmsmässan in Älvsjö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Stockholmsmässan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
November 6 to 8, 2026:11:00 AM – 6:00 PM daily
November 8:10:00 AM – 4:00 PM
How the last edition performed
Previous edition
Next edition
Not announced yet
New this edition
- 1
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The 2026 edition includes a Speakers Corner format with short coaching sessions, such as the 20-minute coaching talk published on alltforhalsan.se.
- 2
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Studion at Allt för Hälsan hosts yoga and workout classes, including Afterwork Yinyasa, Postural Yoga and Restorative Flow sessions alongside exhibitor-led workouts such as Fitness24seven.
- 3
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The 2026 exhibitor list extends beyond nutrition into fitness (Fitness24seven), recovery and foot health (FreeFoot), ergonomic seating (Salli Systems), supplements and food brands (Camelina of Sweden, Aarja Health AS) and health apps (Morot App).
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Älvsjö, Sweden
Why it matters
Attending Everything for health on 2026-11-06 to 2026-11-08 in Älvsjö lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Health and Wellness in Sweden - Research and Markets
ReadSweden Dietary Supplements Market Size, Share, Growth, Report, 2034
ReadHealth and Wellness in Sweden - Euromonitor
ReadHealth and Wellness in Sweden - MarketResearch.com
ReadSweden Dietary Supplements Market | Industry Report, 2030
ReadDietary Supplements in Sweden | Market Research Report | Euromonitor
ReadPlan your trip
Travel & logistics
Local currency · SEK
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Stockholm Arlanda Airport
Sweden's main international gateway, about 40 km north of Stockholm. Fastest onward options: Arlanda Express or a Flygbussarna coach to Stockholm Central, then SL commuter rail to Älvsjö station (beside the venue), or a licensed taxi/rideshare door to door. Confirm live timetables and fares before booking.
Roughly 45-55 km by road from Stockholmsmässan in Älvsjö (confirm live routing before travel)
to venue
Approx. 45-60 min by road; allow extra in weekday rush hour
by car
Stockholm Bromma Airport
Smaller city airport west of central Stockholm, mainly domestic and limited European services and with no rail station at the terminal. Plan on taxi, bus or rideshare toward Stockholm Central and then SL commuter rail to Älvsjö. Choose BMA only if the flight is materially cheaper or closer to your origin; confirm live services first.
Roughly 20 km by road from Stockholmsmässan in Älvsjö (confirm live routing before travel)
to venue
Approx. 25-40 min by road, traffic dependent
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Motel L Älvsjö - Stockholm
midscale
About 340 m from Stockholmsmässan - walkable to the halls to venueClosest captured option to the fairground: breakfast, free Wi-Fi, AC, fitness centre, bar and restaurant, with parking available for a fee (confirm the current charge when booking). Best pick if you want to walk to the halls each morning.
Sure Hotel by Best Western
midscale
About 400 m from Stockholmsmässan - walkable to venueBreakfast, free Wi-Fi, free parking, AC, accessible rooms, business centre, bar and restaurant; pet-friendly. A practical choice if you drive to the show and want to avoid central Stockholm parking costs.
Scandic Kungens Kurva
midscale
Scandic chain hotel at Kungens Kurva, a short drive or bus ride from the fairground. Listed in Google Travel results for the show dates; useful if you value chain-standard rooms and on-site dining over walking distance.
Thon Hotel Kungsbron
midscale
Central Stockholm hotel near the Central Station area, convenient for Arlanda Express arrivals and city evenings. Not within walking distance of Stockholmsmässan: reach the venue by SL commuter rail from Stockholm Central to Älvsjö station, roughly 10-15 min.
Scandic Skärholmen
midscale
Scandic option in the Skärholmen district south of Stockholm, appearing in Google Travel results for the 6-8 November 2026 show dates. Plan a drive or bus connection to Älvsjö and confirm the transfer time at booking.
Scandic Talk
midscale
Scandic property listed in the Google Travel capture for the show dates; highlighted amenities include a hot tub and pet-friendly rooms. Confirm the exact address and walking or transit distance to Stockholmsmässan when booking.
Local transport
Get around the city with these convenient transport options.
commuter rail (SL pendeltåg)
Estimated costSEK 43–50 single adult ticket (SL zone A/B); 72-hour travelcard around SEK 285
Best forStockholm Central Station to Älvsjö station (Stockholmsmässan)
Älvsjö station sits directly beside Stockholmsmässan, roughly 10–15 min from Stockholm Central with frequent departures. Same ticket valid on other SL services within the time window; confirm current zone fares before travel.
airport express (Arlanda Express)
Estimated costSEK 340–380 single, cheaper for advance/return bookings
Best forStockholm Arlanda Airport (ARN) to Stockholm Central Station
Fastest rail link to the city, then switch to the SL commuter rail for Älvsjö. Confirm live timetables and fares before travel.
airport coach (Flygbussarna)
Estimated costSEK 129–159 single
Best forStockholm Arlanda Airport (ARN) to Stockholm Central / Cityterminalen
Cheaper than the express rail with similar journey time in light traffic; continue by SL commuter rail to Älvsjö station. Allow buffer on the first show morning; confirm before travel.
public bus + rail (SL)
Estimated costSEK 43–50 single SL ticket (airport bus may be separate)
Best forStockholm Bromma Airport (BMA) to Stockholmsmässan
Bromma has no rail station at the terminal, so take a local bus or taxi into the city and change to the SL commuter rail toward Älvsjö. Confirm connections before travel.
taxi / rideshare
Estimated costSEK 350–550 for a licensed taxi, traffic dependent
Best forStockholm city centre to Stockholmsmässan, Älvsjö
Use licensed taxi ranks or book Uber/Bolt in the app; demand peaks when halls close, so pre-book a return or use the venue taxi rank. Confirm fare or fixed price before travel.
taxi / rideshare
Estimated costSEK 700–1,100, traffic dependent
Best forStockholm Arlanda Airport (ARN) to Stockholmsmässan
Door-to-door option when carrying show materials; fixed-price operators available. Journey around 45–60 min plus rush-hour buffer; confirm fare before travel.
Weather
Show days fall in Stockholm's late autumn: expect cool, often overcast weather around 0-6 C by day, a realistic chance of rain or wet snow, and short daylight. The Stockholmsmässan halls are warm, so dress in layers and keep a water-resistant outer layer for the walk from Älvsjö station or the parking areas. Recheck the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Sweden has fast, near-ubiquitous mobile data, with strong 4G and 5G coverage in Stockholm and around Stockholmsmässan from operators including Telia, Tele2, Telenor and Tre. EU/EEA visitors roam at domestic rates under EU rules; visitors from outside the EU should check roaming charges with their home operator or buy a prepaid SIM on arrival at Arlanda or in central Stockholm. Free Wi-Fi is common in hotels and at exhibition venues. Mains power is 230 V, 50 Hz with type C/F sockets, so bring an adapter if your devices use another plug type.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Swedish is the national language, but English is widely and fluently spoken in Stockholm, so English-speaking exhibitors and visitors can handle transport, hotels and the fairground without difficulty. A simple greeting (Hej, and Tack for thank you) is appreciated.
Payments
Sweden is close to cashless: contactless cards and mobile wallets such as Swish, Apple Pay and Google Pay are accepted almost everywhere, and some venues and cafes no longer handle SEK cash. Bring a bank card plus a small backup payment method rather than relying on notes and coins.
Tipping and pricing
Tipping is not expected in Sweden because service staff are paid a living wage and service is normally included in the bill. Displayed prices include VAT (moms), so quoted hotel and restaurant rates are the amounts you pay.
Fairground and meeting etiquette
Business casual is the norm at Nordic health and wellness events - neat, practical clothing rather than formal suits. Punctuality matters for meetings, and the Swedish fika (a coffee break, often with something sweet) is a normal part of the working day and of stand conversations, so expect short breaks between appointments.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ARN
Book into Stockholm Arlanda (ARN) for the widest choice of direct European and long-haul services and the simplest onward route to Älvsjö; consider Bromma (BMA) only if the flight is materially cheaper or more convenient from your origin. Aim to land by the afternoon or evening of 5 November 2026 so you have time for registration and a trial run to Stockholmsmässan before the 6 November opening. November is low season in Stockholm but winter weather can disrupt connections: prefer direct flights, allow one buffer connection, and recheck baggage allowances, seat selection and change rules directly with the airline or your travel management system.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Stockholm Arlanda Airport (ARN): Approx. 45-60 min by road; allow extra in weekday rush hour; Stockholm Bromma Airport (BMA): Approx. 25-40 min by road, traffic dependent. Allow road or rail time to Stockholmsmässan; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Stockholmsmässan: Motel L Älvsjö - Stockholm; Sure Hotel by Best Western; Scandic Kungens Kurva.
Ride-hail: Uber and Bolt operate in Stockholm, but cars can be sparse on the Älvsjö side of town, especially when the halls close; request ahead or use the taxi rank at Stockholmsmässan instead. Fares from central Stockholm to the fairground typically land in the SEK 350-550 band - confirm the price in the app before booking and check that you are in a licensed vehicle.
Public transit: Stockholm's SL network serves Stockholmsmässan directly: Älvsjö station on the commuter rail (pendeltåg) is right beside the halls, with frequent departures from Stockholm Central in roughly 10-15 min. Local buses also stop at or near the fairground. Single SL tickets are valid for 75 minutes across buses, metro and commuter rail within the validity window and can be bought in the SL app or at station ticket machines; check the SL journey planner for live times, platform changes and any engineering works on 6-8 November 2026.
Parking: Stockholmsmässan has on-site parking adjacent to the halls, with further parking areas around the Älvsjö fairground district; the closest spaces tend to fill early on show mornings. Rates and any pre-booking options are set by the venue, so check Stockholmsmässan's visitor pages or the organiser site before driving. Approaches from the E4/E20 toward Älvsjö can be congested at peak times, so allow buffer for the morning opening and for the walk from the car park to registration.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Typical Stockholm November days run about 0-6 C, with overnight temperatures often close to or just below freezing; wind off the water can make it feel noticeably colder on the walk between Älvsjö station and the halls.
Seasonality: November is one of Stockholm's darker, wetter late-autumn months, with frequent overcast skies, a realistic chance of rain or wet snow, and short daylight of roughly 8-9 hours around 6-8 November. Sunrise is late and it is dark again by mid-afternoon, so plan evening travel with that in mind.
Packing: Pack layers you can shed indoors: a thermal or sweater base, a warm mid-layer, a wind- and water-resistant coat, an umbrella and shoes with decent grip for wet pavements between Älvsjö station, the parking areas and the halls. Add a scarf, gloves and a hat for evenings, a compact power bank for long show days, and business-casual clothing for stand meetings. Exhibition halls and meeting rooms are well heated, so expect to leave your heavy coat in the cloakroom.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Everything for health usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
-14
Confirm the 6-8 November 2026 dates and register interest on alltforhalsan.se so you receive the visitor ticket and programme updates.
-12
Book travel to Stockholm and choose a hotel: Älvsjö options such as Motel L Älvsjö or Sure Hotel by Best Western are within walking distance of Stockholmsmässan.
-10
Plan your show route by sector: health and nutrition, supplements, fitness and training, yoga and recovery, or health-tech and coaching.
-7
Check the programme on alltforhalsan.se for Studion movement sessions, Speakers Corner talks and any ticketed workshops.
-5
Download SL journey planner for Älvsjö station and decide between commuter rail, bus or taxi for daily travel to the fairground.
-3
Pack layers, waterproof outerwear and comfortable shoes for a cool, wet Stockholm November, plus a warm coat for evenings.
-2
Save your ticket (digital) and note Stockholmsmässan's opening hours for each show day.
-1
Check in for your flight and confirm your hotel reservation for 6-8 November 2026.
Networking spots
2Everything for health registration concourse
Stockholmsmässan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Stockholmsmässan
Hosted matchmaking and buyer programmes when published by the organiser.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Everything for health fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Allt för Hälsan (Everything for health) 2026?
The 2026 edition runs 6-8 November 2026 at Stockholmsmässan in Älvsjö, Stockholm, Sweden.
What can visitors see at Allt för Hälsan?
The fair focuses on health, wellness, nutrition and supplements, fitness and training, yoga and recovery, and health-tech services. The 2026 programme highlights include the Studion stage and Speakers Corner formats, plus exhibiting brands such as Fitness24seven, Camelina of Sweden, Salli Systems, FreeFoot and STC Kungälv.
Who organises Allt för Hälsan?
The fair is organised by Numera Mässor AB (org. no. 556535-4239), the organiser named on alltforhalsan.se.
How do I get to Stockholmsmässan?
Stockholmsmässan sits next to Älvsjö station on Stockholm's commuter rail network, with local buses also stopping there. From Arlanda Airport (ARN) take the Arlanda Express or coach into central Stockholm and continue by commuter rail to Älvsjö, or take a taxi direct to the venue.
Glossary
- Allt för Hälsan
- The Swedish name of the event; it translates as 'Everything for Health' and is the flagship consumer and trade health and wellness fair at Stockholmsmässan in Älvsjö, Stockholm.
- Studion
- A stage and activity area at Allt för Hälsan used for workout and movement sessions; the 2026 listing includes Fitness24seven and yoga formats such as Afterwork Yinyasa, Postural Yoga and Restorative Flow.
- Speakers Corner
- The talk and coaching stage at Allt för Hälsan; 2026 sessions include short coaching formats such as '20 minuters coaching som förändrar ditt liv' (20 minutes of coaching that changes your life).
- Numera Mässor AB
- The Swedish trade-fair organiser responsible for Allt för Hälsan, listed on alltforhalsan.se with org. no. 556535-4239.
- Fika
- The Swedish coffee-and-break tradition that shapes meeting rhythms during the fair day; expect coffee stands and shared breaks between sessions at Stockholmsmässan.
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Also known as
Alternate names and search phrases for this event.
- Everything for health
- Everything for health 2026
- Everything for health Älvsjö
- Everything for health Stockholm
- Allt för hälsan 2026
- Health and wellness fair Älvsjö 2026
- health wellness expo Sweden 2026
- Stockholmsmässan health fair 2026
- beauty and skincare expo Älvsjö
- nutritional supplements trade fair Sweden
10 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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Allt för Hälsan
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.