Florida's pool, spa and outdoor-living trade show returns to Orlando on 26–27 February 2027 with education, Learning Labs and a focused exhibit hall.
Dates
26–27 Feb 2027
City / country
Orlando, United States
Venue
Orange County Convention Center – West Hall E
Time
10:00 AM – 5:00 PM
Are you the organiser of this event?
Event overview
The Everything Under the Sun Expo is the Florida Swimming Pool Association's annual gathering for pool, spa and outdoor-living professionals. Held 26–27 February 2027 in West Hall E of the Orange County Convention Center in Orlando, the show pairs a focused exhibit hall with specialty education, Learning Labs, certification courses and the FSPA Awards Reception.
Buyers come from pool service and maintenance firms, builders and renovators, retail stores, commercial pool operators and landscape or backyard-design businesses. Exhibitors present pumps, filtration, heating, water treatment, finishes, tiles, automation, safety equipment and outdoor-living products.
With most attendees based in Florida and many making purchasing decisions, the expo is a practical, regional route to qualified pool-trade buyers.
TL;DR
Meet suppliers who understand Florida's heat, humidity, salt-air and code environment; compare equipment and materials side by side; and use the education programme to recertify staff or learn new service and building techniques. Most attendees are within driving distance, so the trip is short and the show floor is manageable.
Exhibitors reach a concentrated pool of Florida service companies, builders, retailers and commercial operators, many of whom make or influence purchasing decisions. The show's regional focus keeps conversations practical, and the education programme brings technicians and owners onto the floor between sessions.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Orange County Convention Center, West Hall E, 9800 International Drive, Orlando, FL 32819, United States
Entrances & gates
West Concourse / West Hall E
Main attendee entrance for the expo.
Lot behind the West Concourse; overflow parking with shuttle. Check OCCC current rates.
Overflow parking shuttle runs when the West Hall E lot fills.
Food options
OCCC concessions and food courts
On-site diningParking: Park in the lot behind the West Concourse; overflow parking with shuttle service is used at peak times. OCCC collects parking fees and is cashless.
Gate: Use the West Concourse entrance serving West Hall E. Bring registration confirmation and photo ID for badge collection.
Attend
Event days & opening times
Ticket info
Badge collection
Bring registration confirmation and photo ID; badges are collected at the West Hall E registration desk.
Ticket notes
Attendee registration opens autumn 2026. No 2027 ticket price was printed on the official page; education courses may carry separate fees.
Build-up & tear-down
What's on
FSPA Awards Reception
Awards reception and after-party at Ole Red on Thursday 25 February 2027, with doors at 18:00.
sourceHow the last edition performed
Last edition
2026
Visitors: 4,030
Exhibitors: 225
This edition
2027
Visitors: 4,200
Exhibitors: 230
Next edition
Not announced yet
Impact
Two days in Orlando bring Florida pool-service companies, builders, retailers and commercial operators together at a scale that is large enough to matter but small enough to work. The 2026 edition drew 225 exhibitors and 4,030 attendees, and most buyers come from within the state, so conversations are practical and follow-up is regional.
Audience quality
The attendee base is unusually operational: service and maintenance firms, builder/installers and retail buyers dominate, and a large share are owners or senior managers. FSPA reports that most attendees make or influence purchasing decisions and rarely attend other pool trade shows, which raises the value of each floor conversation.
Exhibitor outcomes
Best fit is a supplier with a Florida-relevant line and a clear show offer, not a broad international brand seeking national reach. Booth costs are modest by US trade-show standards, and the regional audience supports a focused pipeline review 7–14 days after the show rather than a long awareness campaign.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Florida has one of the world's largest concentrations of residential pools, plus hotels, clubs and municipal facilities. That density supports a regional show where service firms, builders and retailers can compare equipment, train staff and buy for the coming season without travelling to a national event.
Key trends shaping this market and its wider industry.
Technician shortages drive training-led purchasing
Pool service firms continue to struggle to hire and retain qualified technicians. Exhibitors that pair equipment with hands-on training and simple installation stories are better placed than those selling hardware alone.
What it changes: Education is a core reason technicians attend, so a show-floor demo can double as a recruitment and retention tool for buyers.
Electrification and heat-pump demand
Rising energy costs and consumer interest in efficient heating are pushing heat pumps, variable-speed pumps and smart controls into more Florida projects.
What it changes: Builders and service firms are actively comparing running costs and warranty support, which favours suppliers with clear efficiency data.
Outdoor living bundles the backyard
Pool buyers increasingly expect lighting, shade, furniture, kitchens and spa products to work together. Suppliers that can support a complete backyard package are gaining attention from builders and retailers.
What it changes: Cross-category ranges create larger average orders and give exhibitors a reason to meet landscape and outdoor-living buyers as well as pool contractors.
Latest updates from across the market.
Orlando lines up spring tradeshows as air and mobility options expand
ReadBuyers who need a national range or a Northeast alternative can pair the Orlando show with these established pool-industry events.
Winter Northeast
Late January, before the Florida season peak.
Autumn national
November, after the main buying season.
Circuit dates are editorial estimates and should be checked against each organiser site.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Orlando International Airport
Primary gateway with the widest domestic and international service.
about 12 miles
to venue
20–25 minutes
by car
Orlando Sanford International Airport
Smaller alternative used by some leisure and charter carriers.
about 35 miles
to venue
40–50 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 110–180 / night
Older but serviceable I-Drive properties; walk or short rideshare to West Concourse.
USD 190–270 / night
Official Rosen Centre rate was $234 with no resort fee; walkable to West Hall E.
sourceUSD 280–390 / night
Official Hyatt rate was $289 plus a $35 resort fee; direct walkways to the convention center.
sourceGet around the city with these convenient transport options.
I-Ride Trolley
Frequent trolley along I-Drive; useful for hotels between the convention center and Pointe Orlando.
Rideshare
Uber and Lyft pick up at MCO; allow extra time at peak convention hours.
Lynx bus
Cheapest option but slower and less convenient with luggage.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor | Visitors who are not eligible for the Visa Waiver Program and need to attend meetings or a trade show | $185.00 | Interview wait times vary by consulate; apply 8–12 weeks ahead |
Visa Waiver Program nationals may travel for short business visits with an approved ESTA; check current eligibility.
The US accepts ATA Carnets for temporary imports of exhibition goods; list all items and carry the carnet to the freight desk.
Official visa pageWeather
Late February is mild and relatively dry: daytime highs around 23–25°C and overnight lows around 12–14°C. A light layer is useful for air-conditioned halls; rain is possible but not a dominant feature.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
OCCC offers public Wi-Fi in common areas; exhibitors should order dedicated internet if live demos depend on it. Mobile coverage is strong throughout the convention district.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tip 18–20% at restaurants and $2–$5 per bag for hotel staff. Rideshare tips are customary but optional.
Cashless venue
OCCC parking and food outlets accept card, Apple Pay or Google Pay only. Carry a card for incidentals and keep some cash for taxis.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MCO
Book 6–10 weeks ahead; late February is high season in Orlando, so Friday arrivals are expensive.
Most international visitors need a US B-1 business visa or an approved ESTA under the Visa Waiver Program.
Estimated cost: $185 visa fee, or $21 ESTA where eligible
Processing: Varies; apply 8–12 weeks ahead
Bring registration confirmation, hotel booking and a short invitation letter from your employer.
OfficialGet to the venue and around the city with these options.
Airport → venue: MCO to the West Concourse is 20–25 minutes by rideshare or taxi; allow 40 minutes at peak.
Hotel → venue: Most International Drive hotels are a 10–25 minute walk or a short rideshare/trolley ride.
Ride-hail: Uber and Lyft serve MCO and the convention district; expect $35–$55 from MCO.
Public transit: I-Ride Trolley runs along International Drive; Lynx buses are cheaper but slower.
Parking: Park behind the West Concourse; overflow parking with shuttle. OCCC is cashless.
Plan and pack for the event climate.
Month: February
Temperature: 12–25°C
Seasonality: Mild, relatively dry; occasional cold fronts.
Packing: Light layers, comfortable shoes, a portable charger and a refillable water bottle.
Plan your trip
Best day to visit: Friday 26 February 2027
Friday has the longest exhibit-hall hours (10:00–17:00), the opening ceremony and the main education block, so a single-day visitor sees the most. Saturday closes at 14:30 and is better for a short second pass.
Book flights and a refundable hotel in the International Drive district. — Late February is high season; MCO fares rise closer to the date.
Complete attendee registration and download the confirmation. — Registration opens autumn 2026; check whether your education course needs a separate booking.
Choose education sessions and build a short exhibitor shortlist. — Prioritise three product categories and two training blocks.
Check the weather, print or save your badge confirmation and plan parking. — OCCC parking is cashless; allow extra time on Friday morning.
Pack business cards, photo ID, a portable charger and comfortable shoes. — The hall is large; a light layer helps with air conditioning.
Badge collection and coffee
West Hall E registration deskEducation course or Learning Lab
West Concourse meeting roomsSupplier meetings on the exhibit floor
West Hall ESecond supplier block and programme review
West Hall E / Learning Lab areaICON Park
Evening Attraction
10–15 minutes from International Drive hotels
The Wheel, restaurants and bars make an easy post-show evening.
Kennedy Space Center Visitor Complex
Day Trip
About 1 hour east of Orlando
A worthwhile extra day for international visitors; book tickets ahead.
Friday Night Party at PBR Cowboy Bar & Shark Bar
Official social event
Scheduled Friday 26 February, 18:00–21:00; a private industry event.
Ole Red Orlando
Awards venue
FSPA Awards Reception and After Party on Thursday 25 February; doors at 18:00.
The audience is regional and operational, so fast, specific follow-up matters more than a long nurture sequence. Most buyers are comparing a small set of suppliers they met on the floor.
Budget
Shell scheme
USD 330–430 / m²
Raw space
USD 236–258 / m²
Standard booth
9 m²
Rates are printed on the FSPA 2027 exhibitor page. Shell-scheme per-sqm bands are estimates built from the 10x10 package prices.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth space
exhibitor · standard
USD 2120–2320 / 9 sqm booth
Shell scheme
exhibitor · package
USD 3070–3565 / 10x10 booth
Hotel
both · mid
USD 190–270 / per night
Per diem
both · standard
USD 60–90 / per day
Visa
visitor · B-1
USD 185 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth space | exhibitor | standard | USD 2120–2320 / 9 sqm booth | estimate | 2026-11-01 |
| Shell scheme | exhibitor | package | USD 3070–3565 / 10x10 booth | official | 2026-11-01 |
| Hotel | both | mid | USD 190–270 / per night | estimate | 2026-11-01 |
| Per diem | both | standard | USD 60–90 / per day | estimate | 2026-11-01 |
| Visa | visitor | B-1 | USD 185 / per application | official | 2026-11-01 |
Decision
Six quick questions to choose between visiting, exhibiting or skipping this regional pool show.
QUESTION 1 OF 6
What is your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are within Florida or the Southeast and have a shortlist of products or courses to review.
Best for
Owners, technicians and small teams who need training, supplier comparison and a low-cost regional trip.
Min. budget
$1,500.00
Timeline
2–4 weeks
Risks
Friday travel is expensive
Education courses may cost extra
exhibit
You can staff the booth properly and follow up within 48 hours.
Best for
Suppliers with a Florida-relevant line, a clear show offer and a 6–12 month sales horizon.
Min. budget
$7,000.00
Timeline
8–12 weeks
Risks
Booth and freight costs add up
A weak pre-show invitation list wastes the regional audience
skip
Your next purchase or certification is more than a year away and a national show fits better.
Best for
Buyers with no immediate project, no training need and no Florida supplier shortlist.
Timeline
Not applicable
Risks
Missing a supplier launch
Losing a training window
Book with
Orange County Convention Center
Owns and operates the West Concourse, West Hall E, parking and on-site services.
Venue operator; not named as a financial sponsor.
JetBlue
Major carrier at Orlando International with extensive US and Caribbean connections.
Relevant airline for MCO; not an announced 2027 partner.
Orlando Economic Partnership
Regional economic development body for Orlando and Orange County.
Useful market-entry contact; not an announced show partner.
Florida Swimming Pool Association
State trade association and owner of the Everything Under the Sun Expo.
Organiser and industry association.
Recommended providers
B-1 business visitor guidance and consulate wait times.
Official 2027 rate was $234 with no resort fee; cut-off 2 February 2027.
Compare MCO fares across JetBlue, Delta and Southwest; book 6–10 weeks ahead.
Historical show contractor for furniture, carpet and material handling; confirm in the 2027 service kit.
General liability and exhibitor property cover; confirm OCCC and FSPA additional-insured requirements.
Evening attraction on International Drive; 10–15 minutes from the convention district.
Included in package A; order separately if you build a custom booth.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
2
References
2
Publishers
2
Date checked
Florida Swimming Pool Association
Exhibit City News
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