Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join Eurostar 2027 in Copenhagen from 11-14 May for Europe's largest software testing conference, featuring keynotes, tutorials, and networking opportunities.
Dates
11–14 May 2027
City / country
Copenhagen, Denmark
Venue
Bella Center
Event overview
Eurostar 2027 is set to take place in Copenhagen from 11-14 May 2027 at the Bella Center. This flagship conference is a gathering of software testing professionals, providing a platform for collaboration, learning, and networking.
With over 1,000 attendees expected, the event will feature a diverse range of sessions, including keynotes from industry leaders and hands-on tutorials. Eurostar takes place in Copenhagen, Denmark.
TL;DR
Attending Eurostar 2027 offers invaluable insights into the latest software testing practices and trends. Network with over 1,000 professionals, gain actionable knowledge from expert-led sessions, and explore innovative solutions to enhance your testing strategies. This is an opportunity to connect with peers and industry leaders in a collaborative environment.
Exhibiting at Eurostar 2027 provides unparalleled visibility to a targeted audience of software testing professionals. Showcase your products and services to key decision-makers, engage in meaningful conversations, and generate high-quality leads. This is a chance to position your brand at the forefront of the software testing community.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Copenhagen, Denmark
Bella Center in Copenhagen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Bella Center in Copenhagen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Bella Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Individual 3 Day Ticket
General admission
Group Ticket based on 10 Tickets
How the last edition performed
Last edition
2026
Visitor countries: 50
This edition
—
Visitors: 1,000
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-11 to 2027-05-14, Eurostar in Copenhagen covering Software testing tools and platforms, Quality assurance services, Test automation solutions, Performance testing tools, gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Copenhagen Airport, Kastrup
Primary gateway for the Bella Center. The station sits under Terminal 3 with Metro and regional trains; for Bella Center take the Metro and change to the M1 line toward Vestamager, or take a taxi. Approximate journey data, confirm live timetables
TBA
to venue
Approx. 15-20 min to Bella Center outside peak traffic
by car
Aarhus Airport
Only practical for an add-on trip within Denmark; not a sensible arrival point for a Bella Center conference week
TBA
to venue
Approx. 3 hr 15 min by road or rail
by car
A range of accommodation options near the venue and across key areas.
Steel House Copenhagen
USD 95–122 / night
Approximate night-rate band of USD 95-122 for a conference week; central location puts you near the M1/M2 Metro interchange, so allow roughly 20-25 minutes to Bella Center station.
25hours Hotel Paper Island
USD 150–190 / night
Approximate night-rate band of USD 150-190; Christianshavn is on the M1 line with a direct run to Bella Center station, making this one of the more convenient non-Orestad bases.
Crowne Plaza Copenhagen Towers by IHG
USD 150–202 / night
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness centre, bar and restaurant; capture showed a rate about 23 percent below its usual price. Approximate band USD 150-202; Orestad is the shortest commute to the Bella Center halls.
Nebo (2-star hotel)
USD 95–122 / night
Approximate night-rate band of USD 95-122; simple rooms, so confirm size, desk space and breakfast before booking for a multi-day conference.
Get around the city with these convenient transport options.
Metro M1 to Bella Center station
Bella Center station is on the M1 line and is the closest rail stop to the venue. Buy a single ticket, use contactless where accepted, or hold a DOT City Pass for the conference days.
Metro M2 plus M1 change from the airport
The airport station is directly under Terminal 3; change onto the M1 toward Vestamager for Bella Center. Allow 30-40 minutes with luggage and one change.
S-train and regional rail
Useful for hotels near Central station or for arrivals on regional services; DSB sells travel cards and single tickets for the same zone system.
City bus
Buses cover the last stretch for hotels off the Metro line, but journey times are less predictable in rush hour than the M1.
DOT City Pass (24 or 72 hours)
Sensible if you arrive a day early or stay outside walking distance; check which zone group your hotel and the airport fall into before buying.
Taxi
Fastest option with luggage or an early keynote; taxis rank outside Terminal 3 arrivals. Approximate band only, traffic on the E20 approach can push it higher.
Parking at the venue
The Bella Center operates paid parking tied to its halls; tariffs and pre-booking are set by the venue, so check the current rate before driving in from Orestad or the city centre.
taxi
Approx. 3 hr 15 min by road or rail; Only practical for an add-on trip within Denmark; not a sensible arrival point for a Bella Center conference week.
Weather
Mid-May in Copenhagen is spring with changeable weather rather than reliable sunshine. Expect daytime temperatures roughly in the 7-16 C band, cooler evenings near 6-9 C, and a realistic chance of passing showers on any given day, with wind off the Oresund making the walk from Bella Center station feel colder than the thermometer suggests. This is a climatological band, not an event forecast - check a short-range forecast in the final week and pack a light waterproof layer plus something warm for the session rooms.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Denmark has strong 4G and 5G coverage across Copenhagen, including the Orestad and Bella Center district, so mobile data is rarely a problem. Visitors with an EU or EEA SIM benefit from roam-like-at-home pricing; travellers from outside the EU should arrange an eSIM or a Danish prepaid data plan before landing rather than relying on airport kiosks. The Bella Center provides Wi-Fi in its exhibition and meeting areas, but confirm access details and any limits with the venue, and treat public Wi-Fi as unsuitable for anything sensitive without a VPN. Power is 230 V at 50 Hz with Type C, E and F sockets, so UK and US plugs need an adapter; bring a compact multi-plug for laptop and phone charging on the stand or at the session seats.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Flat hierarchies and first names
Danish business culture is informal: first names are standard, job titles matter less than the argument, and questions during a session are usually direct rather than deferential. Speakers generally expect challenge and follow-up, which suits a testing audience well.
Cashless by default
Cards, Dankort and MobilePay dominate in Copenhagen, and some cafes and kiosks no longer handle cash at all. Carry a contactless card with PIN support and check whether your card charges foreign transaction fees before a week of coffees and lunches.
Punctuality and meeting rhythm
Sessions and meetings start on time and finish on time. If you are arranging a demo slot with an exhibitor or a coffee with a speaker, arrive a couple of minutes early and keep the booked duration - running over is seen as poor planning rather than enthusiasm.
Tipping and service charges
Service is normally included in restaurant bills. Rounding up or leaving a small amount for good service is appreciated but not expected, and there is no need to tip bar staff or taxi drivers beyond rounding the fare.
Cycling and pavements
Copenhagen's cycle lanes are treated as traffic lanes. Look twice before crossing and avoid standing in the cycle track, especially on the approach to Bella Center station where commuter traffic is heavy in the morning.
Registration and badge collection
Bring photo identification and the registration confirmation to the Bella Center; badge collection queues are longest in the first hour of day one, so arriving 30-45 minutes early is a practical habit rather than excessive caution.
Spring weather etiquette
Locals dress in layers and keep a light rain jacket within reach from April to June. Session rooms can be cool with air conditioning running, so a jumper for the hall is more useful than formal business dress.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: CPH
Copenhagen Airport (CPH) is the arrival gateway for the Bella Center. The Google Flights capture for an 11 May 2027 JFK-CPH round trip showed nonstop options of roughly 7 hr 45 min to 7 hr 55 min, plus one-stop routings via Paris CDG (Air France), Amsterdam AMS (KLM) or Keflavik KEF (Icelandair). Live prices were still loading at capture time, so no fare is quoted here - check current fares, baggage rules and connection times before booking. Book into CPH rather than Malmo or Billund unless you have a specific reason, and allow a buffer before the opening keynote because the Metro airport-to-Bella Center journey involves one change.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Copenhagen Airport, Kastrup (CPH): Approx. 15-20 min to Bella Center outside peak traffic; Aarhus Airport (AAR): Approx. 3 hr 15 min by road or rail. Allow road or rail time to Bella Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Bella Center: Copenhagen city centre: Steel House Copenhagen; Paper Island (Christianshavn): 25hours Hotel Paper Island; Orestad: Crowne Plaza Copenhagen Towers by IHG.
Ride-hail: Ride-hailing in Copenhagen is workable but less dominant than in London or Berlin. Bolt and other app-based operators have served the city in recent years, while traditional taxi companies remain the reliable fallback - use the official taxi rank outside CPH Terminal 3 or a booking app such as Dantaxi rather than hailing on the street. Surge pricing is common around conference opening and closing times, so for the Bella Center it is often quicker to take the M1 and walk. Check current app availability and card requirements before you travel, since the Danish taxi market is regulated and operator coverage changes.
Public transit: Copenhagen's public transport is organised under DOT (Din Offentlige Transport) and covers the driverless Metro, S-trains, regional trains and buses on a shared zone system. The M1 line is the key route for this event, running to Bella Center station toward Vestamager, while the M2 connects the airport and city centre and allows a same-station change to the M1. Contactless bank cards and single tickets work on the Metro, and the 24 or 72-hour City Pass is usually better value across a multi-day conference. Plan journeys with the DOT journey planner or Rejseplanen, and buy travel cards or renewals through DSB if you need a physical ticket. Confirm fares and zone coverage on dinoffentligetransport.dk before travelling, as ticket products are revised periodically.
Parking: The Bella Center operates paid on-site parking serving its exhibition halls, with event-day tariffs set by the venue rather than the conference organiser. Expect a per-day charge in the region of DKK 100-200 and check whether pre-booking is offered for busy show days. If you are staying in Orestad, hotel parking is often charged separately on top of the room rate, so compare a parking-inclusive rate against the cost of leaving the car at the hotel and taking the M1 to Bella Center station. Confirm the current tariff, car park entrance and hall access with the venue before driving in.
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 7-16 C by day in mid-May, with nights around 6-9 C. This is a climatological range for Copenhagen, not an event-specific forecast - check a short-range forecast in the final week.
Seasonality: Spring in Copenhagen is changeable: bright spells alternate with passing showers, and rain on roughly one day in three is normal for May. Wind from the Oresund can make the walk from Bella Center station feel noticeably colder than the stated temperature, so treat the weather as layered rather than settled.
Packing: Pack layers rather than a heavy coat: a light waterproof shell, a warm jumper for air-conditioned session rooms and comfortable shoes for the long distances inside the Bella Center halls. Add a Type C or Type F adapter for Danish 230 V sockets, a compact umbrella and a laptop or notebook for workshop sessions. Business casual is the practical dress code, with something slightly smarter if you plan to attend an evening networking event.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Eurostar usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 13 - Choose the ticket route: individual 3-day pass versus a group booking of ten, and check whether tutorials or workshops are priced separately.
Day 12 - Book flights into Copenhagen Airport (CPH) and compare the nonstop routing against one-stop options via Amsterdam, Paris or Keflavik.
Day 11 - Reserve a hotel in Orestad, the city centre or Christianshavn and check whether breakfast and cancellation terms suit a conference week.
Day 10 - Plan local travel: Metro M1 reaches Bella Center station, and a DOT City Pass or contactless card covers the airport and city zones.
Day 9 - Review the schedule page and shortlist two tracks plus one wildcard session per day rather than planning to attend everything.
Day 8 - Check Schengen entry rules for your passport and request an invitation letter from the organiser if a visa application is needed.; Day 7 - Email two or three exhibitors whose toolchain you are evaluating and book a demo slot instead of turning up at the stand.
Day 6 - Confirm your registration email, badge name spelling and any dietary or access requirements with the organiser.
Day 5 - Pack a Type C or Type F adapter for Danish 230 V sockets and arrange an eSIM or roaming plan if you are travelling from outside the EU.
Day 4 - Prepare your own questions on test strategy, automation maintenance or metrics so you get past vendor pitches in the sessions.
Day 3 - Plan day-one arrival: Metro from your hotel to Bella Center station, plus 30-45 minutes for badge collection and security.
Day 2 - Download offline maps and the conference schedule, and note the venue cloakroom and lunch arrangements published by the organiser.
Day 14 - Confirm the 2027 dates, hall and registration hours on conference.eurostarsoftwaretesting.com and block the travel days in your calendar.; Day 1 - Arrive early, collect your badge, attend the opening keynote and set one concrete action to take back to your team.
Registration and hall orientation at Bella Center
Supplier meetings and product demos
Final negotiations and follow-up
Eurostar registration concourse
Bella Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Bella Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 1610 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 1610 / per person | organiser_published |
Decision
Use this quick check to decide whether Eurostar fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Eurostar, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Software testing tools and platforms and Quality assurance services solutions and benchmarking suppliers at Eurostar in Copenhagen.
Min. budget
$2,164.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Software testing tools and platforms and Quality assurance services products who need qualified meetings with the event's trade audience.
Min. budget
$9,738.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Copenhagen show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.