EUREGIO Wirtschaftsschau 2027

Event overview

Overview

The EUREGIO Wirtschaftsschau is the largest public consumer exhibition in the Germany–Belgium–Netherlands tri-border area. Its 38th edition runs for nine days, 27 February to 7 March 2027, on the CHIO-Gelände (Allianz Park) in Aachen.

Around 250 exhibitors fill about 20,000 sqm of themed halls and outdoor space with building and renovation, home and garden, food and drink, health and wellness, fashion, services, family attractions and a large stage and events programme. It is a selling and advice show for the general public, not a trade-only fair, and its cross-border catchment reaches the Aachen city region, the Eifel, Euskirchen, Heinsberg, Düren, Dutch Limburg and Belgian Ostbelgien.

TL;DR

138th EUREGIO Wirtschaftsschau, 27 February – 7 March 2027, nine days.
2CHIO-Gelände / Allianz Park, Albert-Servais-Allee 50, 52070 Aachen.
3Around 250 exhibitors on about 20,000 sqm across themed halls and outdoor space.
4Open daily 10:00–18:00; day ticket EUR 9, children 6–12 EUR 3.
5A public B2C fair with a strong cross-border draw across Germany, Belgium and the Netherlands.

Why visit

You can compare regional suppliers face to face, see building, renovation and energy products in one place, taste and buy food and drink, and use the theme days for discounted entry. The nine-day run makes it easy to avoid the opening weekend crush. Families get a dedicated children's hall, shows and hands-on activities, so it works as a full-day outing rather than a quick errand.

Why exhibit

The show delivers a large, regional, purchase-minded public audience over nine days at a comparatively low cost per contact. Theme halls group related offer, the partner municipality and cross-border theme days create local media coverage, and the long run gives exhibitors time for repeat visits and lead follow-up. It suits regional retail, building and energy, garden, food, wellness, fashion and service businesses more than a national B2B launch.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Households from Aachen and the surrounding city region, the Eifel, Euskirchen, Heinsberg and Düren.

Cross-border shoppers and day visitors from Dutch Limburg and Belgian Ostbelgien.

Homeowners and renovators researching energy efficiency, building, garden and interiors.

Families with children and older visitors using theme days, the children's hall and the food halls.

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Regional retailers, skilled trades and service providers with a direct consumer offer.

Building, renovation, energy-efficiency, garden and home-improvement companies.

Food, wine, delicatessen and hospitality producers.

Health, wellness, beauty, fashion, leisure and family-oriented brands.

Public bodies, municipalities, clubs and regional tourism organisations.

Product categories

Key solution areas showcased across the event.

Building, renovation and energy efficiency

Home, interiors and garden

Food, wine and delicatessen

Health, wellness and beauty

Fashion, accessories and lifestyle

Services, finance, mobility and tourism

Children's products, toys and family leisure

Outdoor, camping and leisure equipment

Location & Facilities

Venue

Open in Google Maps

Halls & areas

14 Themed Halls (2026 Edition)Outdoor and Camping AreaBuilding and Garden HallWine and Delicatessen HallChildren's HallPartner-Municipality Hall

CHIO-Gelände / Allianz Park

CHIO-Gelände / Allianz Park, Albert-Servais-Allee 50, 52070 Aachen, Germany

Facilities

Parking

Large event car parks on the CHIO/Soers grounds; charge not published for 2027.

Accessibility

The 2027 listing marks the venue as barrier-free accessible; accessible parking is available on the grounds.

Food options

Food and drink stands, Wine and delicatessen hall

On-site dining

Parking: Extensive on-site parking around the CHIO grounds; event-day charge estimated at EUR 5–8. Arrive before 10:30 at weekends.

Gate: Main visitor entrance is on Albert-Servais-Allee; follow signs to the Soers/CHIO grounds.

Attend

Entry & tickets

Event days & opening times

DayOpening hours

Daily10:00 AM – 6:00 PM, 27 February – 7 March 2027 (nine days)

Day ticket
Standard adult admission, online and on-site.
€9.00
Child 6–12
Children under 6 free according to the 2027 listing; 2026 preview said under 3 free.
€3.00
Theme-day ticket
Reduced admission for qualifying visitor groups; on-site only with proof.
€6.00
15:00 ticket
Monday–Friday from 15:00, on-site only.
€5.00

Ticket info

Badge collection

No trade badge scheme; the fair is open to the general public. Tickets are scanned at the entrance.

Ticket notes

Day ticket EUR 9. Children 6–12 EUR 3; under-6s free according to the 2027 listing, though the 2026 preview said under-3s free. Theme-day ticket EUR 6, on-site only with proof. 15:00 ticket EUR 5, Monday–Friday, on-site only.

Who runs the show

Organisers

Medienhaus Aachen Event GmbH

Organiser

Email Call Website

What's on

Programme

Topic tracks

Building, Renovation and EnergyHome, Garden and OutdoorFood, Wine and Regional SpecialitiesHealth, Wellness, Beauty and FashionFamily, Children and Leisure

How the last edition performed

Previous edition

Last edition

2026

Completed

Exhibitors: 250

Floor area: 20,000 sqm

Edition #: 37

This edition

2027

Forecast — not final

Visitors: 80,000

Exhibitors: 250

Floor area: 20,000 sqm

Next edition

2027

38th edition over nine days on the CHIO grounds, with around 250 exhibitors and about 20,000 sqm. The organiser is selling the 2027 edition now; no hall plan or exhibitor list has been published.

Normalised public name and 2027 dates Same venue and nine-day format No announced change to the theme-hall structure

Edition recap

The 37th EUREGIO Wirtschaftsschau ran from 7 to 15 March 2026 on the CHIO-Gelände in Aachen. Around 250 exhibitors presented building, renovation, renewable energy, garden, living and services across the themed halls and outdoor area, alongside food, wine, family entertainment and a daily stage programme. Simmerath was the partner municipality with its own hall. The preview reported a children's hall with rides and a bouncy castle, a wine-and-delicatessen hall and a charity breakfast on 7 and 14 March. No audited visitor count was published.

New this edition

1
Partner municipality hall
Simmerath presented itself under "Simmerath lädt ein" in a dedicated hall in 2026; the partner municipality format continues in 2027.
Source
2
Children's hall and family programme
A dedicated children's hall with rides and a bouncy castle, plus walking acts and character appearances at weekends and on the family day.
Source
3
Outdoor and camping area
The open-air section of the CHIO grounds hosts outdoor, camping and garden exhibits.
Source

Impact

A bigger and stronger platform

The show matters as a regional demand generator rather than a global trade platform. Nine days and roughly 250 exhibitors produce a long dwell time and repeat visits, which is valuable for regional retailers and trades. Its cross-border catchment and theme-day structure also give municipalities, tourism bodies and regional media a ready-made stage. The economic effect is concentrated in Aachen and the Euregio: hospitality, retail, transport and local media all benefit, while the direct exhibitor spend is modest compared with a national trade fair.

Audience quality

High-value decision-makers

The audience is broad and purchase-oriented: homeowners researching renovation and energy, families, older visitors and cross-border day trippers. That is high quality for consumer-facing exhibitors with a clear regional offer, but low quality for exporters seeking specifiers, buyers or international distributors. Lead capture should therefore prioritise local purchase intent and repeat-visit potential over job title.

Exhibitor outcomes

Real business growth

At an estimated EUR 1,080–1,440 for a 9 sqm shell stand plus travel and staff, an exhibitor needs a modest number of qualified conversations per day to break even on a consumer product with normal margins. The nine-day run spreads cost over more selling hours than a two-day fair, but staff fatigue is real: plan two shifts and use midweek for follow-up appointments. ROI is strongest for regional businesses that can convert on-site interest into a quote or store visit within a week.

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Euregio Meuse-Rhine / Aachen, North Rhine-Westphalia, Germany, with catchment into Dutch Limburg and Belgian Ostbelgien.

Why it matters

Aachen is a compact but wealthy tri-border city with a large student population and a wide rural catchment. Consumer fairs here work because shoppers cross borders freely for a day out and because regional trades and retailers still rely on face-to-face advice for renovation, energy, garden and big-ticket home purchases. The EUREGIO Wirtschaftsschau is the largest such showcase in the region, so it sets the local calendar for consumer-facing exhibitors and attracts regional media and municipal partners.

Industry trends

Key trends shaping this market and its wider industry.

Energy-efficient renovation and heating transition

German consumers face high energy costs and subsidy uncertainty, so building, insulation, heat-pump and solar exhibitors dominate regional consumer fairs.

What it changes: This is the highest-value category for lead generation: visitors arrive with a specific project and budget.

Source

Local and regional sourcing

Shoppers increasingly value regional food, independent retailers and repair/services over anonymous online sellers.

What it changes: The show explicitly favours regional and owner-managed businesses, which fits the audience and the partner-municipality format.

Source

Experience retail and family day out

Consumer fairs are repositioning as leisure experiences with stages, tastings, children's areas and character shows rather than pure product aisles.

What it changes: Entertainment raises dwell time and repeat visits, but it also raises exhibitor expectations for footfall and stand design.

Source

Cross-border retail and services

Euregio shoppers compare prices and services across Germany, Belgium and the Netherlands, and theme days explicitly target neighbouring-country visitors.

What it changes: Bilingual or cross-border offers and payment options can differentiate an exhibitor.

Source

Market news

Latest updates from across the market.

37th EUREGIO Wirtschaftsschau opens with around 250 exhibitors

Read

Official 2027 page confirms 27 February – 7 March dates

Read

Regional consumer and building fairs in the Euregio and Rhineland

Late February to November

Comparable regional consumer fairs compete for the same exhibitor budgets and weekend audiences. Dates should be checked before committing to a multi-event circuit.

Spring

EUREGIO WirtschaftsschauEUREGIO Bauwelt

Aachen consumer season starts in late February.

Autumn

Du Und Deine Welt

Ruhr consumer season.

Circuit is editorial analysis; only the EUREGIO Wirtschaftsschau dates are confirmed in this run.

Plan your trip

Travel & logistics

Local currency · EUR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

DUS

Düsseldorf Airport

Main long-haul gateway; direct trains to Aachen Hbf, then bus or taxi to the Soers.

about 90 km

to venue

75–90 min by train/bus

by car

CGN

Cologne/Bonn Airport

Good European connections; train to Aachen via Cologne.

about 110 km

to venue

80–100 min

by car

MST

Maastricht Aachen Airport

Closest airport but few scheduled routes; useful for charter or private flights.

about 45 km

to venue

40–50 min by road

by car

BRU

Brussels Airport

Long-haul option with direct Thalys/ICE connections to Aachen via Brussels.

about 140 km

to venue

100–120 min

by car

LGG

Liège Airport

Cargo-focused; limited passenger use, useful for freight consolidation.

about 60 km

to venue

55–70 min

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Aachen centre / Soers fringe

USD 65–95 / night

Book 6–10 weeks ahead; event weekends tighten supply.

Mid-range

Aachen centre / Marschiertor

USD 105–150 / night

Best balance of walkability and price; 10–15 minutes to the station.

Premium

Aachen centre / Soers

USD 170–250 / night

Closest full-service options; limited availability during the opening weekend.

Local transport

Get around the city with these convenient transport options.

Regional train

Estimated costEUR 20–35 one way from Cologne

Best forCologne/Düsseldorf–Aachen Hbf

ICE/IC or regional RE; 35–60 minutes.

Bus

Estimated costEUR 3.20 single AVV ticket

Best forAachen Hbf–Soers/CHIO grounds

Use AVV buses towards Soers; 20–30 minutes including walk.

Taxi

Estimated costEUR 12–18

Best forAachen Hbf–CHIO grounds

About 15 minutes outside peak traffic; more at weekends.

Car

Estimated costParking estimated EUR 5–8 per day

Best forA44/A4 to Aachen-Soers

Follow event signs; expect queues at the opening weekend.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen type C short-stay visa	Nationals of visa-required countries visiting for tourism or business	$100.00	Typically 15 calendar days; allow 4–6 weeks

EU/EEA citizens travel freely. UK, US, Canadian, Australian, Japanese and many other passport holders have a 90/180-day Schengen waiver.

Germany accepts ATA Carnets for qualifying temporary exhibition goods; list all equipment and have the carnet stamped at customs.

Official visa page

Weather

Late February to early March: roughly 1–9°C, overcast, windy and often wet, with a chance of snow. Halls are heated; outdoor areas and queues are exposed.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

EU roaming applies for EU visitors. Do not rely on venue Wi-Fi for card terminals or live demos; carry a power bank and a backup hotspot.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Cross-border etiquette

German is the main language; Dutch and French are common among visitors from Limburg and Ostbelgien. A simple greeting in the visitor's language helps.

Cash and cards

Cards are widely accepted in Aachen, but some small food and market stands remain cash-first. Carry euros.

Sunday trading

Aachen shops are mostly closed on Sundays, so the fair is a genuine Sunday outing; expect families and older visitors then.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Düsseldorf (DUS) or Cologne/Bonn (CGN)

Book 6–10 weeks ahead for late-February travel. Compare DUS and CGN; the train leg to Aachen is easiest from both.

Book flights

Visa

Schengen rules apply. EU/EEA free; many Western passport holders visa-free for 90/180 days; visa nationals need a type C visa.

Estimated cost: EUR 90 plus service fees (about USD 100–140)

Processing: About 15 calendar days; apply 4–6 weeks ahead

Bring insurance, accommodation proof and a return ticket. The fair is a leisure/business visit, not work.

Official Partner

Transport

Get to the venue and around the city with these options.

Airport → venue: DUS: train to Aachen Hbf (about 75–90 min), then bus/taxi to the Soers. CGN: train via Cologne, about 80–100 min.

Hotel → venue: From Aachen centre, bus or taxi 15–25 minutes to the CHIO grounds; from Soers hotels, 5–10 minutes.

Ride-hail: Uber operates in Aachen; local taxis are plentiful at the station and venue. Expect EUR 12–18 from the centre.

Public transit: AVV buses serve the Soers; a single ticket is about EUR 3.20. Allow 20–30 minutes door to door.

Parking: Large on-site car parks; estimated EUR 5–8 per day. Arrive before 10:30 at weekends.

Weather

Plan and pack for the event climate.

Month: February–March

Temperature: 1–9°C

Seasonality: Grey, windy and wet; occasional snow or frost.

Packing: Warm layers, waterproof shoes, umbrella and a power bank for a long day across halls.

Plan your trip

Planning

Best day to visit: Monday 1 March 2027

The first weekend is the busiest and the opening Saturday can be chaotic. Monday and Tuesday have the full nine-day programme, all halls open, and calmer aisles for conversations. Monday also carries the city-region/Eifel theme day, which brings local visitors and officials. Arrive at 10:00 and start with the building and energy hall before the midday rush.

D-14

Book rail or flight and a cancellable hotel in Aachen centre. — Check DUS vs CGN; late February can be icy.

D-12

Buy the day ticket online and check theme-day eligibility. — Theme-day tickets are on-site only and need proof.

D-10

Download the hall plan and shortlist 8–10 stands. — Plan by theme hall to limit walking.

D-7

Check the programme and family activities. — Character shows and stage acts are usually weekend-heavy.

D-3

Pack warm layers, waterproof shoes and a power bank. — Outdoor area is exposed.

D-1

Confirm travel times and print or save tickets offline. — Arrive for the 10:00 opening.

Sample visitor itinerary

Route-optimised day