Trade ShowB2B

    Equitana

    EQUITANA ESSEN 2027 is one of the largest trade fairs in the global equestrian industry, held from March 18 to 24, 2027, at Messe Essen in Germany. The event brings together stars of show, sport, and training for exciting training evenings and spectacular shows. It serves both trade professionals and the general public, occurring every two years.

    Horse, Pony and DonkeySportsBroadcasting, Television & Entertainment

    213,000+

    Attendees

    Dates

    Mar 18 – 24, 2027

    City / country

    Essen, Germany

    Venue

    MESSE ESSEN GmbH

    Type

    B2B

    20 Floor Picks

    Matched booths for Equitana

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    Official Website

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    • Exhibiting at EQUITANA provides direct access to a global audience of equestrian professionals and enthusiasts, including key decision-makers and buyers.
    • The event's comprehensive program of training sessions and shows attracts high foot traffic, offering excellent opportunities to showcase products and build brand visibility.
    • With its strong industry focus, EQUITANA is ideal for launching new equestrian products and connecting with international distributors.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    9 categories represented

    • Equestrian equipment and gear
    • Horse feed and nutrition
    • Stable and barn supplies
    • Equestrian fashion and apparel
    • Veterinary products and services
    • Training and riding schools
    • Equestrian media and publishing
    • Transport and trailers

    Who Attends

    Visitor Profile

    8 audience types

    • Equestrian professionals
    • Horse owners and riders
    • Trainers and instructors
    • Breeders and stable managers
    • Veterinarians and equine health specialists
    • Trade buyers and distributors
    • General public and horse enthusiasts
    • Media and broadcasting professionals

    Industries & Sectors

    Horse, Pony and DonkeySportsBroadcasting, Television & Entertainment

    Coverage & Spotlights

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