Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The EMAS 2027 Congress will be held in Gothenburg, Sweden, from 19 to 21 May 2027. This event aims to foster interdisciplinary dialogues among healthcare professionals, researchers, and educators focused on menopause and andropause.
With a theme of 'Bridging Worlds,' the congress will address the importance of collaboration across various medical fields to enhance midlife health. EMAS - European Congress on Menopause and Andropause 2027 takes place in Gothenburg, Sweden.
TL;DR
- 1Dates and Venue: EMAS 2027 takes place from 19-21 May 2027 in Gothenburg, Sweden.
- 2Scale and Focus: This congress focuses on interdisciplinary dialogues in menopause and andropause.
- 3Organiser: Hosted by the European Menopause and Andropause Society (EMAS).
- 4Buyer Authority: Clinicians, researchers, and educators in midlife health are expected to attend.
- 5Entry: Registration is available online with reduced fees for EMAS members.
Why visit
The EMAS 2027 Congress will be held in Gothenburg, Sweden, from 19 to 21 May 2027. Clinicians, researchers, and educators in midlife health are expected to attend.
Why exhibit
Exhibitors will have the chance to showcase their products and services to a targeted audience of healthcare professionals, enhancing visibility and establishing valuable connections in the field of menopause and andropause. Meet qualified buyers and partners including Pharmaceutical companies specializing in hormone therapy, Medical device manufacturers for women's health, Healthcare service providers focused on menopause. Position your offer across hormone replacement.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Gynaecologists and menopause clinic leads - comparing MHT prescribing protocols, GSM treatment sequences and referral pathways
Endocrinologists and reproductive endocrinology fellows - FSH/AMH interpretation, premature ovarian insufficiency, hormone replacement in endocrine disorders
General practitioners with a menopause or women's health interest - triage, non-hormonal options and when to refer onward
Nurse specialists, menopause practitioners and advanced nurse prescribers - consultation models, patient education and follow-up intervals
Urogynaecologists and sexual health clinicians - genitourinary syndrome of menopause, dyspareunia and pelvic floor care
Researchers in reproductive ageing, bone and cardiovascular health - cohort data, trial design and recruitment for menopause studies
Andrologists and men's health clinicians - late-onset hypogonadism, testosterone prescribing and monitoring schedules
Pharmaceutical medical affairs, regulatory and clinical development staff - evidence gaps, investigator sites and post-marketing data needs
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Pharmaceutical companies with menopausal hormone therapy portfolios - transdermal and oral oestrogen, progestogen and combined products, plus non-hormonal vasomotor treatments in development
Diagnostics and laboratory suppliers - hormone assays, bone density and fracture-risk assessment tools for menopause clinics
Intimate health and device companies - vaginal laser and radiofrequency systems, pessaries, moisturisers and lubricants
Digital menopause platforms and telehealth providers - symptom trackers, remote prescribing workflows, employer and insurer programmes
Medical publishers, societies and CME providers - journals, clinical guidance, accredited education and certification courses
Contract research organisations and trial service providers - recruitment support for menopause, osteoporosis and testosterone studies
Bone health and cardiovascular risk companies - calcium and vitamin D products, fracture liaison services and risk calculators
Patient advocacy organisations and charities - awareness campaigns, helplines and clinician-facing resources
Product categories
Key solution areas showcased across the event.
Menopausal hormone therapy: transdermal gels and patches, oral oestrogen, micronised progesterone and combined regimens
Non-hormonal prescription options for vasomotor symptoms, including neurokinin-receptor antagonists
Local oestrogen and non-hormonal vaginal products for genitourinary syndrome of menopause
Testosterone products and monitoring services for late-onset hypogonadism
Bone health assessment: DXA, fracture-risk tools, calcium and vitamin D supplementation
Hormone assay and laboratory diagnostics for FSH, oestradiol, AMH and testosterone
Digital menopause care: symptom-tracking apps, telehealth prescribing platforms, clinician decision support
Education and guidance: society guidelines, journals, accredited CME courses and patient information resources
Location & Facilities
Venue
Goteborg (Sweden)
Gothenburg, Sweden
Facilities
Parking
Goteborg (Sweden) in Gothenburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Goteborg (Sweden) in Gothenburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Goteborg (Sweden) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
EMAS on Menopause in the workplace
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Gothenburg, Sweden
Why it matters
On 2027-05-19 to 2027-05-21, EMAS - European Congress on Menopause and Andropause 2027 in Gothenburg covering Hormone replacement therapies, Menopause management solutions, Educational resources for healthcare providers, Health mo gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Göteborg Landvetter Airport
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Comfort Hotel City
midscale
Gothenburg city centreUSD 125–170 / night
Captured in Google Hotels with an excellent location score (about 4.1 from roughly 1.1K reviews), eco-certified, free breakfast and Wi-Fi, paid parking, air conditioning, pet-friendly, bar and restaurant, kitchen in some rooms. Approximate band SEK 1,300-1,800 per night; the original capture was in INR, so treat the USD figure as a converted estimate.
Good Morning+ Göteborg City
budget
Gothenburg city centreUSD 85–120 / night
Free breakfast and Wi-Fi, paid parking, pet-friendly, bar and restaurant, smoke-free with accessible rooms. Approximate SEK 900-1,250 per night. A practical base if you want to walk to central tram stops and keep the room budget flat.
Linnéplatsens Hotell och Vandrarhem
budget
Linnéplatsen / LinnéstadenUSD 70–105 / night
Guest rating around 4.2; breakfast, free Wi-Fi, restaurant, kid-friendly, smoke-free. Hostel-style rooms from roughly SEK 750-1,100 per night, suited to short stays; tram connections from Linnéplatsen reach the centre in a few stops.
Dialog Hotel Örgryte
midscale
Örgryte, east of the centreUSD 120–165 / night
Marked as a great-price option with free breakfast; free Wi-Fi, parking, hot tub, pet-friendly, fitness centre, bar and restaurant, accessible rooms. Guest rating around 3.4. Approximate SEK 1,250-1,750 per night; the parking included makes it cheaper than city-centre garages if you drive.
Gothenburg's Mini-Hotel
budget
Gothenburg city centreUSD 75–110 / night
Guest rating around 3.7 with breakfast listed among the amenities; compact rooms, so check the room size if you need desk space for congress preparation. Approximate SEK 800-1,150 per night.
Clarion Hotel Post
upscale
City centre, beside CentralstationUSD 190–270 / night
Full-service city-centre property in the former main post office, a short walk from the airport coach stops and the central tram interchange. Approximate SEK 2,000-2,850 per night; the most convenient option for late arrivals and early departures.
Spar Hotel Gårda
midscale
Gårda, near the exhibition and event districtUSD 120–165 / night
Midscale option east of the centre in Gårda, within walking distance of the main event district and with parking. Approximate SEK 1,250-1,750 per night; useful if the congress venue is confirmed in that area.
Local transport
Get around the city with these convenient transport options.
airport coach
Estimated costApprox. SEK 130-160 one way (about USD 12-15); confirm current fare and timetable with the airport coach operator
Best forGöteborg Landvetter Airport (GOT) to Gothenburg central station area
The simplest fixed-price transfer: frequent departures from outside the terminal, luggage included, around 25-30 minutes to the city. Buy in the app or on board and keep the ticket for inspection.
tram / bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forInner-city tram between hotels and the congress venue (Västtrafik zone A)
Gothenburg's tram network is the backbone of inner-city travel. Activate the ticket before boarding; there is no ticket sales on board and inspection penalties are significant.
period ticket
Estimated costApprox. SEK 110-150 for a 24-hour zone A ticket (about USD 10-14); 30-day passes priced in the app
Best forMulti-day stays (Västtrafik zone A, 24-hour or 30-day)
Worth it from about three journeys a day, or if you plan sightseeing around the congress. Load it in the Västtrafik app on the same account you use for single tickets.
taxi
Estimated costApprox. SEK 500-700 (about USD 48-67); agree the fixed airport price before departure
Best forGöteborg Landvetter Airport (GOT) to Goteborg (Sweden)
Use the licensed rank outside arrivals and ask for the fixed airport package rather than the meter. Compare the coach if you are travelling alone - the fare difference is substantial.
ride-hailing
Estimated costApprox. SEK 90-160 for a 3-5 km inner-city trip, higher at peak times (about USD 9-15)
Best forShort inner-city trips, hotel to venue or venue to dinner
Ride-hailing works in Gothenburg but availability is thinner than in larger European capitals. Check the app before an early session; trams are usually faster in the city core.
ferry
Estimated costNo surcharge beyond a valid Västtrafik zone ticket (approx. SEK 38-45 single)
Best forÄlvsnabben harbour ferry across the Göta älv
A useful shortcut between the north and south banks when staying outside the centre; part of the ordinary Västtrafik network, so the same ticket rules apply.
parking
Estimated costApprox. SEK 150-300 per 24 hours (about USD 14-29); hourly rates typically SEK 20-40
Best forCity-centre parking garages near the congress venue
Central Gothenburg parking is expensive and street spaces are time-limited. Pre-book a garage if you drive; several hotels in the list include or discount parking.
walking
Estimated costNo fare
Best forHotels in the city core to the main venues
Central Gothenburg is compact and flat; many hotels are 15-30 minutes on foot from the main event venues, which is often faster than a tram at rush hour.
Weather
May on Sweden's west coast is mild, breezy and changeable: daytime temperatures typically sit around 13-17 C, nights fall to about 7-9 C, and rain showers pass through frequently, sometimes with strong coastal wind off the Kattegat. Daylight is long, with light until late evening. The free-source weather provider returned no forecast for this run, so these are climatological bands rather than a forecast - check a live seven-day forecast for Gothenburg before packing, and treat a rain jacket and layers as essential rather than optional.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Sweden has excellent 4G/5G coverage in Gothenburg, including the central station, tram network and event districts. EU/EEA roaming applies under 'roam like at home', so delegates on European plans use their domestic allowance; visitors from outside the EU should price a local prepaid SIM or eSIM before departure. Venue and hotel Wi-Fi is normally free but can throttle during parallel sessions, so download the programme and any large documents in advance. Sweden uses Type F (Schuko) sockets at 230 V, 50 Hz - bring an adapter for UK, US or Swiss plugs, and a power bank for long congress days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Currency and cashless payment
Sweden uses the Swedish krona (SEK), not the euro, and Gothenburg is effectively cashless: cards and mobile wallets work for transport tickets, cafes, museums and taxis. Carry a small amount of SEK for contingencies, and check whether your card charges a foreign transaction fee.
Language
Swedish is the first language, but English is spoken fluently across hotels, transport, restaurants and the congress venue, so clinical and networking conversations run in English without difficulty.
Punctuality and meeting culture
Swedish professional culture is informal and punctual: sessions start on time, first names are normal, and consensus-style discussion is preferred over hierarchy. Arrive at the room a few minutes early and expect questions to be direct but low-key.
Tipping and alcohol
Service charges are included and tipping is not expected, though rounding up is welcome for good service. Alcohol above low-strength beer is sold through the state Systembolaget stores with limited hours, and restaurant prices reflect Swedish alcohol duty.
Accessibility and outdoor life
Gothenburg is largely step-free on trams and in modern venues, with accessible rooms listed by most hotels. Locals spend free time outdoors even in cool weather - the archipelago ferries and the city's parks are a realistic half-day option if you extend the trip.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: GOT
Book into Göteborg Landvetter (GOT) whenever possible: it is roughly 25-30 minutes from the city by coach or taxi and avoids a cross-border connection. Long-haul delegates usually connect through Copenhagen, Amsterdam, Frankfurt, Helsinki or London, and some routings price better into Copenhagen (CPH) with a train onward via Malmö - but add several hours and an immigration buffer if you choose that option. Book the inbound flight to land the day before your first session, since May bank-holiday weekends and Friday evening departures sell out. Confirm baggage rules if you are carrying exhibition material, and keep the airline's app installed for gate changes at short-notice European connections.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Göteborg Landvetter Airport (GOT). Allow road or rail time to Goteborg (Sweden); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Goteborg (Sweden): Gothenburg city centre: Comfort Hotel City; Gothenburg city centre: Good Morning+ Göteborg City; Linnéplatsen / Linnéstaden: Linnéplatsens Hotell och Vandrarhem.
Ride-hail: Ride-hailing apps operate in Gothenburg alongside the licensed taxi fleet, typically with a fixed price shown before you confirm and a pickup point that matters at the airport and the central station. Availability is thinner than in London or Paris, and surge pricing appears around large events and in the evening. For congress mornings the tram is usually faster and cheaper; keep ride-hailing for late arrivals, luggage or group transfers.
Public transit: Västtrafik is the regional public transport authority for Västra Götaland and runs Gothenburg's trams, buses and harbour ferries on a zone system; inner-city journeys are in zone A. Buy single or period tickets in the Västtrafik app or on a ticket card, and activate before boarding - there are no on-board sales and inspection penalties are high. Trams are frequent and reach the central station, the event district and most hotel clusters. Period tickets for 24 hours, 30 days or 365 days cut the per-trip cost if you ride three or more times a day, and the same ticket covers the Älvsnabben ferry across the river. Timetables, ticket types and current prices are published by Västtrafik, with an independent city guide on goteborg.com.
Parking: On-street parking in central Gothenburg is time-limited and expensive, so use a commercial garage or a hotel space. Expect roughly SEK 150-300 per 24 hours in city-centre garages and SEK 20-40 per hour for short stays; pre-booking through an app is common. Several captured hotels (Dialog Hotel Örgryte, Spar Hotel Gårda, Comfort Hotel City, Good Morning+ Göteborg City) offer on-site or discounted parking, which is usually cheaper than a garage. If you are driving in from Landvetter, allow extra time for the tunnel and bridge approaches at rush hour, and confirm parking and hall access with the venue once the congress floor plan is published.
Weather
Plan and pack for the event climate.
Month: May (Gothenburg, Sweden's west coast)
Packing: Pack for changeable coastal spring weather: a waterproof, wind-resistant outer layer, a warm mid-layer for air-conditioned session rooms, comfortable walking shoes for tram and cobblestone transfers, and an umbrella. Add a power bank and a Schuko (Type F) travel adapter for Swedish 230 V sockets, plus business cards for networking and a notebook for case-based workshops. A light scarf and sunglasses are genuinely useful in May, and a smart-casual outfit covers the congress dinner if one is scheduled.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at EMAS - European Congress on Menopause and Andropause 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm registration and download the QR/badge confirmation from emas-online.org; check the invoicing details match your institution for reimbursement.
T-2
Book the GOT airport coach or pre-arrange a taxi, and note the last service time if you land after 21:00.
T-3
Check passport validity (at least three months beyond departure for Schengen entry) and confirm whether a Schengen visa is required for your nationality.
T-4
Reserve a hotel with free cancellation along a tram line, so a programme change does not lock you into a non-refundable rate.
T-5
Install the Västtrafik app and add a payment card so you can buy and activate zone tickets without hunting for a ticket machine.
T-6
Download the scientific programme from emas-online.org/schedule and shortlist sessions by track - MHT safety, GSM, bone health, POI, andropause.
T-7
Write down two or three live clinical questions from your own practice for the workshops; case-based sessions reward delegates who bring specific cases.
T-8
Arrange travel insurance and, if you are an EU citizen, carry your EHIC/GHIC card for public healthcare cover in Sweden.
T-9
Check the ten-day Gothenburg forecast and pack layers, a waterproof jacket and comfortable shoes for tram and walking transfers.
T-10
Charge devices, download offline maps of central Gothenburg, and set up an eSIM or check EU roaming applies to your plan.
T-11
Reconfirm the airport transfer departure time and allow at least 2 hours before your flight home, since GOT security queues build in the early morning.
T-12
Save the venue address and first-session time offline, and pack your registration QR code, notebook and business cards.
T-13
Withdraw a small amount of SEK for contingencies, even though card and mobile payment cover almost everything in Gothenburg.
T-14
Activate your Västtrafik ticket before boarding the tram or bus, and keep the confirmation visible for inspection.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Goteborg (Sweden)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2EMAS - European Congress on Menopause and Andropause 2027 registration concourse
Goteborg (Sweden)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Goteborg (Sweden)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether EMAS - European Congress on Menopause and Andropause 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For EMAS - European Congress on Menopause and Andropause 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Hormone replacement therapies and Menopause management solutions solutions and benchmarking suppliers at EMAS - European Congress on Menopause and Andropause 2027 in Gothenburg.
Min. budget
$690.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Hormone replacement therapies and Menopause management solutions products who need qualified meetings with the event's trade audience.
Min. budget
$3,105.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Gothenburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Glossary
- Menopause
- The permanent cessation of menstruation resulting from loss of ovarian follicular activity, confirmed retrospectively after 12 consecutive months without a period in a woman over 40 with no other cause.
- Perimenopause
- The variable interval before the final menstrual period, when cycles become irregular and oestrogen fluctuates; most vasomotor and sleep symptoms present during this phase and it can last several years.
- Menopausal hormone therapy (MHT)
- Oestrogen, with a progestogen for women with a uterus, given to relieve vasomotor symptoms and prevent bone loss. Regimens are described as sequential (cyclical bleeding) or continuous combined (no bleeding).
- Vasomotor symptoms (VMS)
- Hot flushes and night sweats driven by hypothalamic thermoregulatory instability during oestrogen withdrawal; the main reason women seek treatment and the primary endpoint in most non-hormonal drug trials.
- Genitourinary syndrome of menopause (GSM)
- Oestrogen-deficiency changes of the vulva, vagina, urethra and bladder causing dryness, burning, dyspareunia and recurrent urinary symptoms; treated with local oestrogen, moisturisers or lubricants, and it does not resolve without treatment.
- Premature ovarian insufficiency (POI)
- Loss of ovarian function before age 40, diagnosed on raised FSH with amenorrhoea; needs hormone replacement until at least the normal age of menopause to protect bone and cardiovascular health.
- Late-onset hypogonadism (andropause)
- Symptomatic testosterone deficiency in ageing men, confirmed by repeat morning total testosterone measurement plus symptoms; distinct from the female menopause because fertility and the hormonal decline are gradual.
- FSH (follicle-stimulating hormone)
- Pituitary gonadotrophin that rises as ovarian follicles deplete; a persistently elevated FSH is the laboratory marker used to support a diagnosis of menopause or POI, though it is not required in typical perimenopausal women over 45.
- Non-hormonal therapy
- Treatment of vasomotor symptoms without oestrogen, including SSRIs/SNRIs, gabapentin, clonidine, cognitive behavioural therapy and newer neurokinin-receptor antagonists; relevant for breast cancer survivors and women who cannot or will not take MHT.
- Fracture risk assessment
- Tools such as FRAX plus bone mineral density used to decide whether a postmenopausal woman needs osteoporosis treatment; menopause clinics increasingly run this assessment alongside symptom management.
- EMAS
- The European Menopause and Andropause Society, a scientific society that publishes clinical guides on menopause and andropause and convenes this annual congress for clinicians across Europe and beyond.
- EACCME / CME credits
- European accreditation of continuing medical education for live events; congress organisers publish the credit statement with the programme, and delegates should keep attendance certificates for national revalidation.
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Also known as
Alternate names and search phrases for this event.
- EMAS 2027
- Menopause Congress
- European Menopause Society
- EMAS - European Congress on Menopause and Andropause 2027 Gothenburg
- EMAS Gothenburg 2027
- European Congress 2027
- European Congress Gothenburg 2027
- Menopause 2027
- Menopause Gothenburg 2027
Trust footer
Sources
2
References
1
Publishers
0
Date checked
1
European Menopause and Andropause Society
- event_website
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.