Asia's leading electronics sourcing fair returns to SNIEC Shanghai on 14-16 April 2027, with semiconductors, embedded systems, sensors and power for design engineers.
Dates
14–16 Apr 2027
City / country
Shanghai, China
Venue
Shanghai New International Expo Centre (SNIEC)
Time
9:00 AM – 5:00 PM
Event overview
electronica China returns to Shanghai New International Expo Centre from 14 to 16 April 2027, taking over halls N1 to N5 and W1 to W5 for three days of electronics sourcing. The fair covers semiconductors, embedded systems, sensors, power, connectors and automotive electronics, with application demos that follow a design from component selection to system integration.
Around two thousand brands exhibit, and the July 2026 edition drew 79,026 professional visitors across 120,000 square metres. Buyers pre-register online, arrive by Metro Line 7 at Huamu Road, and use the week to compare suppliers, book samples and meet distribution partners.
TL;DR
You can walk the whole component chain in three days: silicon and discretes in the N halls, passives, connectors and power in the W halls, and application demos that show how those parts land in a car, a robot or a server. Engineers get face time with FAEs from Chinese and international makers, buyers can hold samples, and the concurrent forums put roadmaps and qualification know-how in one place. Because the show sits inside the delta manufacturing belt, a supplier visit can be paired with a factory audit in the same trip.
Shanghai is where Chinese OEM design teams specify parts, and electronica China puts a stand in front of them for three days at modest cost compared with a European edition. Distributors, design houses and system integrators arrive already briefed, so conversations start at datasheet level. A presence also signals commitment to the local supply chain, which matters when buyers are choosing between an imported part and a second source with local support.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
10Shanghai New International Expo Centre, No. 2345 Longyang Road, Pudong New Area, Shanghai 201204, China
Entrances & gates
Entrance 1 - Longyang Road
About 600 metres, ten minutes on foot, from Longyang Road station on Metro Lines 2 and 7.
Entrance 2 - Huamu Road
One minute from Huamu Road station on Metro Line 7; the closest gate for the N halls.
Entrance 3 - Fangdian Road
Quieter gate on the north side, useful for taxis and coach drop-off.
Paid on-site car parks P1 to P7 serve the W and N halls; enter from the ring road, not the pedestrian gates.
Step-free routes from all three entrances; ask at the entrance desk for the lift route to the upper meeting rooms.
Staffed cloakroom near Entrance 2 in the central concourse; coats and small bags only.
Food options
Hall concourse cafes, Kerry Hotel restaurants
On-site diningParking: SNIEC has numbered car parks around the ring road, with P1 to P7 closest to the W halls and the N halls used by this show. Parking is paid on exit and fills before 09:30 on day one; the Fangdian Road and Huamu Road approaches queue first.
Gate: Use Entrance 2 on Huamu Road for halls N1 and W5, or Entrance 1 on Longyang Road for E1 and W1. Badge checks are at the entrance, so allow fifteen minutes on the first morning.
Attend
Event days & opening times
Ticket info
Badge collection
Pre-register online and collect the badge at the visitor counter inside Entrance 2 with a passport and a business card. On-site registration is possible but queues run long on the first morning.
Ticket notes
Visitor registration runs through the organiser's online platform and no ticket price is published; the show is a trade fair for professional visitors, so bring company identification.
What's on
5th Automotive Electronics Technology Innovation Forum 2027
Two-day forum on vehicle electronics architecture and electrification.
14-15 April 2027, SNIEC.
WebsiteInternational Embedded Systems Innovation Forum
One-day forum co-organised with the embedded systems community.
14 April 2027, SNIEC.
WebsiteNew Semiconductor Devices and Power Innovation Forum
Two-day forum on wide-bandgap devices and power conversion.
14-15 April 2027, SNIEC.
WebsiteInternational Medical Electronics Innovation Forum
One-day forum on medical device electronics and regulation.
14 April 2027, SNIEC.
WebsiteInternational Connector Innovation Forum
Forum on high-speed and high-power connector design.
SNIEC, dates published with the forum programme.
WebsiteShanghai Information Industry Development Foundation(SIIEF)
Government backing for the show · China
How the last edition performed
Last edition
2026
Visitors: 79,026
Exhibitors: 2,065
Floor area: 120,000 sqm
This edition
2027
Visitors: 84,000
Exhibitors: 2,200
Floor area: 120,000 sqm
Next edition
Not announced yet
Edition recap
The July 2026 edition closed at SNIEC with 2,065 exhibiting brands across 120,000 square metres and 79,026 professional visitors in three days. The organiser described a full ecosystem display running from semiconductors and sensors to power management and connection technology, with demand holding up across the automotive, industrial and computing segments.
New this edition
Application demo zones
Vertical application displays that follow a part from design through to the end product, rather than a flat component catalogue.
SourceConcurrent innovation forums
Five themed forums run alongside the halls, covering automotive electronics, embedded systems, power semiconductors, medical electronics and connectors.
SourceImpact
A three-day show of this size resets the local component market each year: 2,065 brands in 2026 means a buyer can shortlist a second source for almost any line item without leaving Pudong. The April 2027 timing sits ahead of most Chinese OEM design freezes, which makes it a specification show rather than a clearance show.
Audience quality
The visitor base is engineering-led. Expect FAEs, hardware architects and sourcing staff who arrive with a bill of materials rather than a shopping bag, concentrated in automotive, industrial control, consumer devices and data infrastructure. The one caveat is language: many stands run Chinese-first, so book meetings in advance and ask for an English-speaking contact.
Exhibitor outcomes
Treat the show as a design-win pipeline, not a retail sales channel. A 9 square metre stand with two engineers typically produces a few hundred badge scans and a handful of qualified projects; value comes from follow-up within a week and from the distributor conversations started in the W halls. Companies selling commodity passives will find it crowded; companies selling differentiated power, sensing or embedded platforms will find the right rooms.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Electronics supply chains in Asia are consolidating around three or four clusters, and the Yangtze River Delta is the largest of them. A Shanghai show is therefore a scheduling point: component makers launch roadmaps here, distributors sign lines here, and Chinese OEMs send the engineers who actually choose parts.
Key trends shaping this market and its wider industry.
Silicon carbide moves from premium to mainstream
800-volt architectures in Chinese electric vehicles have pushed SiC modules into mid-range models. Suppliers are now competing on yield and cost rather than novelty, and buyers want module-level data, not bare die promises.
What it changes: Power semiconductor stands in the N halls are where second sources for traction inverters are chosen.
Embedded platforms consolidate around a few vendors
Industrial and automotive designs increasingly start from a reference board and a software stack rather than a bare microcontroller. That shifts value to tooling, middleware and long-term support.
What it changes: It changes what a buyer evaluates: the ecosystem, not just the part number.
Localisation of the bill of materials
Chinese OEMs are qualifying domestic suppliers faster than before, in part for supply security and in part for cost. International brands respond by localising support and manufacturing rather than only shipping product.
What it changes: A foreign supplier without a local FAE team loses design slots at this show.
Four shows a buyer in this segment should put on one calendar: the Shanghai spring fair, productronica China a month earlier, electronicAsia in Hong Kong in October, and electronica in Munich every second November.
electronicAsia 2026
Hong Kong, China
Component and sourcing fair held alongside the Hong Kong lighting show; strong for export-oriented buyers.
websiteelectronica 2026
Munich, Germany
The biennial parent show; use it for European roadmaps and standards work.
websiteproductronica China 2027
Shanghai, China
Manufacturing and production equipment; pairs naturally with electronica China for a components-plus-assembly trip.
websiteSpring China window
One trip, two shows, a month apart in the same city.
Autumn sourcing window
Hong Kong and Munich within four weeks of each other.
Sister-show dates come from the Messe Muenchen network pages; the Shanghai dates are confirmed on the show's own opening-hours page.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Shanghai Pudong International Airport
The main international gateway; Metro Line 2 connects to Longyang Road with a change or a short taxi ride.
about 30 km
to venue
35-50 minutes by taxi
by car
Shanghai Hongqiao International Airport
Faster for domestic connections; Metro Line 2 runs to Longyang Road, then Line 7 to Huamu Road.
about 35 km
to venue
45-60 minutes by taxi
by car
A range of accommodation options near the venue and across key areas.
USD 55–80 / night
Simple business hotels within a 10-15 minute walk or one metro stop of the venue; book early because the show fills the district.
USD 100–145 / night
Reliable international-standard rooms, breakfast included, 10-20 minutes by taxi to Entrance 2.
USD 180–270 / night
Full-service options for hosting meetings, roughly 20-30 minutes from the halls outside peak traffic.
Get around the city with these convenient transport options.
Metro
Fastest option during the show; buy a single ticket at the machine or use the Shanghai Metro app.
Taxi / ride-hail
DiDi works in Shanghai; expect a queue at the taxi rank after 17:00.
Maglev
Eight-minute transfer to the airport; useful for same-day departures.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| M visa (business) | Most non-Chinese passport holders attending for business | — | 4-10 working days |
Some passports have unilateral or reciprocal visa-free entry for short business visits; check the current list before booking.
China accepts ATA carnets for temporary exhibition goods; confirm the procedure with the official freight handler and list every item.
Official visa pageWeather
Mid-April in Shanghai is mild and changeable: 12-21°C, a fair chance of drizzle, and cool evenings. A light rain jacket beats an umbrella in the hall queues.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile data via a local eSIM is the simplest option; hotel and venue wifi usually requires a Chinese phone number for the SMS code, and many Western services need a roaming connection.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business cards and WeChat
Offer and receive cards with both hands, and expect to continue the conversation on WeChat rather than email. Set up the app before you fly.
Meeting etiquette
Punctuality matters, seating follows seniority, and a short round of introductions precedes the actual discussion. Gifts are optional and should be modest.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: PVG - Shanghai Pudong International
Book 6-10 weeks ahead; the week before the show is a sharp peak and fares rise accordingly.
Most business visitors need an M visa arranged before travel; a few nationalities have short-stay visa-free entry.
Estimated cost: USD 60-140 depending on nationality and service tier
Processing: 4-10 working days
Bring a printed invitation and hotel booking to the appointment.
OfficialGet to the venue and around the city with these options.
Airport → venue: Taxi 35-50 minutes from PVG, or Metro Line 2 to Longyang Road then Line 7 to Huamu Road.
Hotel → venue: Walk from Longyang Road hotels; otherwise metro or a 10-20 minute taxi.
Ride-hail: DiDi is the local equivalent and works with an international card in most cases.
Public transit: Metro Line 7 serves Huamu Road directly; Lines 2 and 7 meet at Longyang Road.
Parking: Paid on-site car parks P1-P7; arrive before 09:30.
Plan and pack for the event climate.
Month: April
Temperature: 12-21°C
Seasonality: Spring drizzle and occasional thunderstorms; humidity rising through the month.
Packing: Light layers, a compact rain jacket, comfortable shoes for concrete halls, and a power bank.
Plan your trip
Best day to visit: 2027-04-15
Day two has the full hall programme running, the forums in session and shorter registration queues than the opening morning. Day three closes at 16:00 and some stands start packing after lunch.
Register online and print the confirmation — Use the organiser's registration link; keep the QR code on your phone as a backup.
Apply for the M visa and book flights — Allow 4-10 working days for the visa and keep the invitation letter with the application.
Download the hall map and shortlist 15 stands — Split by hall: N halls for silicon and embedded, W halls for passives, connectors and power.
Book hotel near Longyang Road and confirm metro route — Line 7 to Huamu Road puts you at Entrance 2 in one minute.
Prepare a one-page requirements sheet and business cards — Chinese suppliers respond faster to a printed spec than to a verbal brief.
Arrive at Entrance 2, collect badge, coffee
SNIEC central concourseSemiconductor and power supplier meetings
Halls N1-N3Lunch and forum session
Concurrent forum room, SNIECConnector, passives and EMS stands; sample collection
Halls W1-W5Follow-up notes and distributor introductions
Hall concourse seatingThe Bund and former French Concession
City Walk
30-40 minutes by metro from SNIEC
The classic Shanghai evening: colonial waterfront on one bank, 1920s streets and small restaurants on the other.
Zhujiajiao water town
Day Trip
About 1 hour by car or metro plus bus
Canals, stone bridges and a slower pace if you have a spare day before or after the show.
Kerry Hotel lobby lounge
Hotel bar
Quiet enough for a real conversation and a short walk from Entrance 2.
Century Park area restaurants
Dining district
Two metro stops away, broad choice of Chinese regional cooking for group dinners.
Shanghai conversations move to WeChat quickly. A follow-up that arrives on the same channel, with a datasheet and a named engineer, gets answered; a generic marketing email does not.
Budget
Shell scheme
CNY 1900–2600 / m²
Raw space
CNY 1400–1900 / m²
Standard booth
9 m²
No tariff is published; these bands come from comparable Shanghai electronics shows and move with hall position. Add 6 percent VAT and furniture.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · 9 sqm shell
CNY 17000–23000 / per stand
booth
exhibitor · 36 sqm raw
CNY 50000–68000 / per stand
hotel
both · mid
USD 100–145 / per night
travel
both · visa and insurance
USD 150–300 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | 9 sqm shell | CNY 17000–23000 / per stand | estimate | 2026-10-31 |
| booth | exhibitor | 36 sqm raw | CNY 50000–68000 / per stand | estimate | 2026-10-31 |
| hotel | both | mid | USD 100–145 / per night | estimate | 2026-10-31 |
| travel | both | visa and insurance | USD 150–300 / per person | estimate | 2026-10-31 |
Decision
Six questions on goal, footprint, budget, timing, staffing and travel.
QUESTION 1 OF 6
What is the main reason you are considering this show?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have specific parts to qualify and two or three days on the floor.
Best for
Sourcing and engineering teams with a live bill of materials
Min. budget
$2,500.00
Timeline
6-8 weeks for visa, flights and hotel
Risks
Halls are large enough to waste a day without a shortlist
Language barrier at smaller stands
exhibit
You can staff the stand with engineers and have a local or regional sales presence.
Best for
Component makers and platform vendors chasing Chinese design wins
Min. budget
$25,000.00
Timeline
3-4 months for stand, freight and approvals
Risks
Commodity products get lost among 2,000 brands
Follow-up discipline decides the return
skip
Budget or travel cannot be committed, or the product line does not touch this market.
Best for
Teams with no China sourcing or selling plan this year
Timeline
None
Risks
Missing a competitor's roadmap launch
Book with
Shanghai New International Expo Centre
The 17-hall venue in Pudong that hosts the show, with Metro Line 7 at the gate.
Venue named on the official show pages.
Messe Muenchen Shanghai
The Shanghai subsidiary of Messe Muenchen that runs the fair and its concurrent forums.
Organiser named on the official event page.
Shanghai Information Industry Development Foundation
Public body whose backing the organiser credits in its visitor material.
Named as a supporter on the official why-visit page.
China Council for the Promotion of International Trade
National trade promotion body that supports incoming business delegations and exhibitor formalities.
National body relevant to exhibitor visas and delegations; not named as a sponsor.
Recommended providers
China Visa Application Service Centre
Official channel for M visa appointments and document checklists.
Good coverage in Pudong; compare with the hotel's own site for breakfast and cancellation terms.
Aggregates Chinese and international carriers; useful for multi-city Shanghai plus Shenzhen trips.
Appointed by the organiser; the exhibitor manual names the 2027 handler and deadlines.
Look for medical cover in mainland China plus trip cancellation.
Shanghai Metro and local guides
Plan half-day trips around the metro network; the Bund and former French Concession are one line away.
Badge scan or QR landing page
No official scanner is published; a QR form with consent text is the simplest compliant option.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Trust footer
7
References
3
Publishers
7
Date checked
Messe Muenchen GmbH
electronica Shanghai
Messe Muenchen
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