EICMA 2026 brings 754 exhibitors, 2,120 brands and ten halls to Fiera Milano Rho on 3-8 November, with trade days on 3-4 and public days from 5-8 November.
Dates
5–8 Nov 2026
City / country
Milan, Italy
Venue
Fiera Milano Rho
Time
8:30 AM – 6:30 PM
Event overview
EICMA returns to Fiera Milano Rho from 3 to 8 November 2026 for its 83rd edition, with the first two days reserved for press and trade visitors and the public admitted from 5 November. Ten halls and more than 300,000 square metres host 754 exhibitors and 2,120 brands from 52 countries, spanning motorcycles, scooters, electric two-wheelers, riding gear and aftermarket parts. The show pairs a working B2B floor with a consumer festival: MotoLive racing and free test rides outside, the Speed Legends and Dakar exhibitions in Hall 22, and the Y.
U. M. urban mobility test area.
Milan's design and motorsport ecosystem makes this the sector's main annual meeting point.
TL;DR
See the 2026 model year in one place, from production motorcycles and scooters to helmets, tyres and custom builds. Trade visitors can meet brand managers and distributors on the stands, while riders get free test rides, the MotoLive arena and the Speed Legends and Dakar exhibitions. Milan is a short metro ride from the fairground, so a single trip can combine the show with supplier meetings in the city.
EICMA puts an exhibitor in front of international distributors, dealers, press and a large consumer audience in the same week. The 2025 edition drew more than 43,000 trade visitors from 167 countries and 600,000 total visitors, and the 2026 floor is the largest yet at ten halls. An Italian base also gives direct access to Europe's largest two-wheeler market and to the design and engineering suppliers clustered around Milan.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
3Fiera Milano Rho, SS. 33 del Sempione 28, 20017 Rho (MI), Italy
Use P1, PM1, PM2, P2, P3, P4 or P5; PM1 has free motorcycle parking on the ground floor. Pre-book a free metro interchange space for the weekend with your ticket.
15,000 spaces ·
All Fiera Milano areas have equipped routes and services for visitors with disabilities and reduced mobility. Collect the free ticket and companion ticket at the cash desk on the day with a valid disability card; no minimum percentage is required. Wheelchair rental is arranged through Fiera Milano.
Food options
Fiera Milano food courts and bars
On-site diningParking: Fiera Milano car parks P1, PM1, PM2, P2, P3, P4 and P5 serve the halls. Free motorcycle parking is available at PM1 on the ground floor. Parking access uses Telepass, so riders with a Telepass device should deactivate or screen it before entering. EICMA also offers more than 10,000 free interchange spaces at Milan metro stations on Saturday 7 and Sunday 8 November, bookable with the ticket.
Gate: Public gates open at 09:30 from Thursday 5 to Sunday 8 November and close at 18:30. On Tuesday 3 November trade visitors enter from 13:00; on Wednesday 4 November press and trade enter from 08:30. Access on 3 and 4 November is limited to visitors aged 18 and over, with ID checks at the entrance.
Attend
Event days & opening times
Full day, adult (online)
EUR 25 at the on-site ticket office; EUR 1.50 booking fee applies.
Full day, reduced age 4-13 (online)
EUR 12 at the on-site ticket office.
Afternoon, adult (online)
Valid from 13:30; EUR 19 at the on-site ticket office.
Afternoon, reduced age 4-13 (online)
EUR 10 at the on-site ticket office.
Child age 0-3
Free entry on public days.
School group
Per person, groups of 20-70 including teachers, bought at the ticket office.
Ticket info
Badge collection
Tickets are issued online and scanned at the gate; there is no separate badge collection for public visitors. Trade visitors should carry photo ID because access on 3 and 4 November is restricted to over-18s.
Ticket notes
Tickets are sold online through the official EICMA ticket shop. The ticket is single-entry: leaving and re-entering on the same ticket is not allowed. Afternoon tickets are limited in number.
What's on
Speed Legends
MotoGP history exhibition with more than 30 historic racing motorcycles and the five 2026 MotoGP bikes.
Hall 22
WebsiteDakar exhibition
Historic and modern rally motorcycles plus an official Dakar container, developed with ASO.
Hall 22
WebsiteMotoLive
Outdoor arena with off-road races, freestyle motocross, trial shows and free test rides.
Outdoor area, more than 60,000 square metres
WebsiteY.U.M. - Your Urban Mobility
Urban mobility test area with more than 40 electric and combustion vehicles available to try.
Dedicated outdoor area
WebsiteEICMA Adventouring
Adventure motorcycling zone with touring content and FMI circuit events.
Show floor
WebsiteStart-up Area
Innovation zone supported by the Italian Trade Agency.
Show floor
WebsiteItalian Trade Agency(ICE)
Supports the EICMA start-up area · Italy
How the last edition performed
Last edition
2025
Visitors: 600,000
Exhibitors: 734
Floor area: 300,000 sqm
Edition #: 82
Exhibitor countries: 50
Visitor countries: 148
This edition
2026
Exhibitors: 754
Floor area: 300,000 sqm
Next edition
2027
No dates or venue for a 2027 edition have been announced. The 2026 edition runs 3-8 November at Fiera Milano Rho.
Edition recap
EICMA 2025 closed its 82nd edition with 600,000 visitors of 148 nationalities, 734 exhibitors and 2,024 brands from 50 countries. More than 43,000 trade visitors from 167 countries attended the two trade days, and 8,200 journalists came from 74 countries. MotoLive marked twenty years with races and the Champions Charity Race, while the Desert Queens exhibition and the Y.U.M. urban mobility area drew large crowds.
New this edition
Speed Legends
MotoGP history exhibition in Hall 22 with more than 30 historic racing motorcycles and the five 2026 MotoGP bikes.
SourceTenth exhibition hall
The 2026 edition uses ten halls for the first time since the move to Fiera Milano Rho, across more than 300,000 square metres.
SourceDakar exhibition
Historic and modern rally motorcycles plus an official Dakar container in Hall 22, developed with ASO.
SourceImpact
EICMA is a demand-creation show rather than a pure order-writing fair. The 2025 edition drew 600,000 visitors and more than 43,000 trade visitors from 167 countries, so an exhibitor is buying exposure to both a large consumer audience and an international dealer and distributor base. The 2026 edition adds a tenth hall and 20 more exhibitors, which widens the comparison set for buyers but also raises the noise level on the floor.
Audience quality
The audience splits into two useful halves. The trade days of 3-4 November are restricted to over-18 professionals and are the right window for distributor and OEM meetings; the public days of 5-8 November bring riders who buy gear, accessories and test rides. The 2025 mix of 46% Italian and 54% foreign trade visitors means an exhibitor can test both home-market pricing and export interest in the same week.
Exhibitor outcomes
Budget for four nights and a 9-24 sqm stand rather than a large build unless the target is distributor recruitment. The strongest return comes from pre-booked meetings on 3-4 November, a press slot around a launch, and a consumer-facing activation on the weekend. No audited ROI or rebooking rate is published, so treat payback as a pipeline estimate rather than a guarantee.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Italy is Europe's largest motorcycle market and Milan is its media and design capital. EICMA concentrates global OEM launches, distributor meetings and aftermarket sourcing into one week, giving buyers one venue to compare 2,120 brands from 52 countries while the city's press and design ecosystem amplifies every reveal.
Key trends shaping this market and its wider industry.
Urban electrification moves from concept to showroom
Electric scooters, mopeds and lightweight urban vehicles are now a standing part of the EICMA floor rather than a novelty corner. The Y.U.M. area lets visitors test more than 40 electric and combustion vehicles, which shows how quickly urban mobility has become a purchase decision rather than a technology exhibit.
What it changes: Distributors need to decide which electric brands to carry before the 2027 selling season.
Adventure and off-road premiumisation
Adventure, touring and dual-sport models keep taking share of the premium market, and EICMA reflects that with adventure travel zones, off-road test areas and rally-inspired exhibitions. Buyers are shifting spend from commuter bikes to higher-margin travel and experience products.
What it changes: Aftermarket suppliers can attach luggage, protection, tyres and riding gear to a growing premium segment.
The show becomes a content and experience channel
OEMs now treat EICMA as a media production moment as much as a stand sale. Launches, racing demonstrations, rider appearances and social content are planned together, and the 2025 edition drew 8,200 journalists and creators from 74 countries.
What it changes: Press access and a clear launch story matter as much as floor position for brand visibility.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Milan Malpensa
Main long-haul gateway; Malpensa Express trains connect to Milan city centre.
about 45 km
to venue
45-60 minutes
by car
Milan Linate
Closest airport to the city; take M4 to San Babila then M1 to Rho Fiera.
about 25 km
to venue
30-40 minutes
by car
Milan Bergamo Orio al Serio
Budget-carrier airport; allow extra time for the bus or car transfer.
about 55 km
to venue
55-75 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 110–150 / night
Simple rooms within a short taxi or metro ride of the fairground; weekend rates rise during the public days.
USD 170–230 / night
Best balance of proximity and quality; NH Milano Fiera is the closest of the two to the halls.
USD 260–380 / night
City-centre base for evening meetings; 25-35 minutes to Rho Fiera on M1 or by train.
Get around the city with these convenient transport options.
Metro
The terminus is about 500 metres from the halls; buy at machines or tap a bank card.
Airport train
Then continue on M1 or M2 to Rho Fiera; allow 90 minutes door to door.
Taxi
Use the official taxi rank; fixed airport fares may apply.
Weather
Early November in Milan is cool and often damp: daytime highs around 13-15 C and nights around 6-8 C, with a realistic chance of rain. Bring a warm layer and a compact umbrella for the outdoor MotoLive area.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is available throughout the Fiera Milano exhibition centre for the duration of the event, with no time limit. Mobile coverage is good; an EU roaming plan works for most European visitors.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Aperitivo timing
Milanese aperitivo runs roughly 18:00-20:00 and is the usual slot for informal supplier meetings after the halls close. Book ahead during show week.
Sunday and Monday closures
Many independent shops and some restaurants close on Sunday evening or Monday. Confirm opening hours before planning a city-centre meeting around the show.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MXP
Book 6-10 weeks ahead for show week; Malpensa is the main long-haul arrival point and Linate is convenient from European cities.
Book flightsGet to the venue and around the city with these options.
Airport → venue: Malpensa Express to Porta Garibaldi or Cadorna, then M1 to Rho Fiera Milano; allow 90 minutes. From Linate, M4 to San Babila then M1.
Hotel → venue: Use M1 to Rho Fiera Milano from the city centre; the terminus is about 500 metres from the halls.
Ride-hail: FreeNow and Uber operate in Milan; taxis from the centre to the fairground cost about EUR 35-60.
Public transit: A standard ticket is EUR 2.20 and valid for 90 minutes on metro, tram and bus; a daily ticket is EUR 7.60.
Parking: More than 10,000 free interchange spaces at Milan metro stations on 7-8 November, bookable with the ticket; Fiera Milano car parks P1-P5 are paid.
Plan and pack for the event climate.
Month: November
Temperature: 6-15 C
Seasonality: Rain is common in early November; outdoor areas can be slippery.
Packing: Warm layer, waterproof jacket, comfortable shoes and a power bank for a full day across ten halls.
Plan your trip
Best day to visit: Thursday 5 November or Friday 6 November
The public days start on Thursday, so the halls are open to everyone but the weekend crowds have not yet arrived. Trade visitors who need meetings should use Tuesday 3 and Wednesday 4 November instead, when the floor is quieter and restricted to professionals.
Book the ticket and choose public or trade days — Trade days need a professional badge; public days are open to everyone.
Reserve hotel and airport transfer — Rho Fiera and Pero fill first; the city centre is a 25-35 minute metro ride.
Build a hall shortlist and request meetings — Ten halls need a prioritised route; book stand meetings before the show.
Download tickets and check ID requirements — Trade days are 18+ and photo ID may be checked.
Plan the metro route and pack for rain — M1 to Rho Fiera Milano; allow 90 minutes from Malpensa.
Arrive at Rho Fiera and clear security
M1 Rho Fiera Milano entranceWalk the launch halls and collect press kits
Halls 9-11Supplier and distributor meetings
Exhibitor standsLunch and informal networking
Fiera Milano food courtSpeed Legends and Dakar exhibitions
Hall 22Test rides and MotoLive arena
Outdoor MotoLive areaLake Como day trip
Nature
1 hour by train from Milano Centrale
A easy post-show day on the lake, with the Como-Brunate funicular and lakeside villas.
Milan Duomo and Galleria
City
25 minutes by metro from Rho Fiera
The classic Milan half-day: cathedral terraces, Galleria Vittorio Emanuele II and the design district around Brera.
MotoLive arena
Show floor
Races, freestyle motocross and rider appearances draw a crowd; good for informal introductions.
Brera aperitivo bars
City
20 minutes from the Duomo; book a table for 18:30 during show week.
EICMA compresses a year of distributor and dealer conversations into one week. A 48-hour follow-up while the show is still being discussed is the difference between a warm lead and a lost one.
Budget
Shell scheme
EUR 130–180 / m²
Raw space
EUR 200–260 / m²
Standard booth
9 m²
Public pages quote a EUR 50 per sqm advance payment plus a EUR 350 registration fee and a 16 sqm minimum, not a full tariff. The per-sqm bands above are planning estimates for a 9-24 sqm stand and should be replaced with the exhibitor manual quote.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Shell scheme stand
exhibitor · 9 sqm
EUR 1260–1620 / per stand
Raw space
exhibitor · 36 sqm
EUR 7200–9360 / per stand
Hotel
both · mid
USD 170–230 / per night
Per diem
both · standard
USD 70–100 / per day
Flight
both · Europe return
USD 150–300 / per person
Visa
both · Schengen business
USD 90 / per person
Insurance
both · travel and exhibitor
USD 40–80 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Shell scheme stand | exhibitor | 9 sqm | EUR 1260–1620 / per stand | estimate | 2026-10-28 |
| Raw space | exhibitor | 36 sqm | EUR 7200–9360 / per stand | estimate | 2026-10-28 |
| Hotel | both | mid | USD 170–230 / per night | estimate | 2026-10-28 |
| Per diem | both | standard | USD 70–100 / per day | estimate | 2026-10-28 |
| Flight | both | Europe return | USD 150–300 / per person | estimate | 2026-10-28 |
| Visa | both | Schengen business | USD 90 / per person | estimate | 2026-10-28 |
| Insurance | both | travel and exhibitor | USD 40–80 / per person | estimate | 2026-10-28 |
Decision
Six questions on your role, timing and budget produce a visit, exhibit or skip recommendation for EICMA 2026.
QUESTION 1 OF 6
What is your main reason for travelling to Milan?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a shortlist of brands or meetings and can travel for one to three days.
Best for
Riders, dealers and product teams who need to see the 2026 range and meet suppliers
Min. budget
$600.00
Timeline
2-6 weeks
Risks
Public-day crowds
Hotel rates spike during show week
exhibit
You have a launch, a distributor target list and a team to staff the stand.
Best for
OEMs, aftermarket brands and distributors recruiting partners
Min. budget
$6,000.00
Timeline
3-6 months
Risks
Stand costs beyond the space fee
Lead follow-up discipline
skip
Your 2027 range and supplier list are already fixed and Milan is out of scope.
Best for
Buyers with no two-wheeler scope or no budget this cycle
Timeline
Not applicable
Risks
Missing competitor launches
Losing contact with existing partners
Book with
Recommended providers
Italian Ministry of Foreign Affairs
Official Schengen visa portal; apply at the Italian consulate in your country of residence.
Closest mid-tier option to the halls; book early for show week.
Italian flag carrier with Malpensa and Linate connections; compare low-cost carriers for European routes.
Global forwarder with event logistics; not confirmed as EICMA official handler, so verify in the exhibitor portal.
Travel medical cover accepted for Schengen visa applications; check the minimum coverage required.
Bookable Milan and Lake Como day trips for the days around the show.
Event lead capture and matchmaking platform; confirm compatibility with the exhibitor portal export.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
7
References
1
Publishers
7
Date checked
EICMA
Display a free company card at your booth, or share your professional card on the show floor.
