Join us for Egy Beauty Africa Expo 2027, the premier event for the beauty industry in Egypt, from April 24-26 at EIEC, New Cairo.
Dates
24–26 Apr 2027
City / country
New Cairo, Egypt
Venue
EIEC (Egypt International Exhibition Center)
Are you the organiser of this event?
Event overview
Egy Beauty Africa Expo 2027 is the largest exhibition for cosmetics, beauty industries, perfumes, and fragrances in Egypt and Africa, taking place from April 24 to 26, 2027, at the Egypt International Exhibition Center in New Cairo.
TL;DR
Visitors will gain access to a wide range of exhibitors, networking opportunities, and insights into the latest trends in the beauty industry.
Exhibitors will benefit from direct access to over 30,000 qualified buyers, enhancing their visibility and potential for sales in the growing African beauty market. The African cosmetics and beauty goods sector is experiencing significant growth, with a projected increase of US$1.26 billion between 2023 and 2026. This event serves as a key platform for industry players to connect and explore new opportunities.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
New Cairo, Egypt
Attend
How the last edition performed
This edition
2027
Visitors: 30,000
Next edition
Not announced yet
Impact
Egy Beauty Africa Expo 2027 is the largest exhibition for cosmetics, beauty industries, perfumes, and fragrances in Egypt and Africa, taking place from April 24 to 26, 2027, at the Egypt International Exhibition Center in New Cairo. The African cosmetics and beauty goods sector is experiencing significant growth, with a projected increase of US$1.26 billion between 2023 and 2026. This event serves as a key platform for industry players to connect and.
Audience quality
Visitors typically include Beauty product retailers and distributors, Cosmetic manufacturers and suppliers, Beauty industry professionals and influencers, Buyers from national retail chains. Event Name: Egy Beauty Africa Expo 2027. Dates: April 24-26, 2027. Location: EIEC, New Cairo, Egypt. Focus: Cosmetics, Beauty Industries, Perfumes, and Fragrances. Egy Beauty Africa Expo 2027 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors will benefit from direct access to over 30,000 qualified buyers, enhancing their visibility and potential for sales in the growing African beauty market. The African cosmetics and beauty goods sector is experiencing significant growth, with a projected increase of US$1.26 billion between 2023 and 2026. This event serves as a key platform for industry players to connect and explore new opportunities. Exhibitor categories include Cosmetic brands and manufacturers, Beauty technology providers, Packaging.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Egypt is one of Africa's largest beauty and personal-care markets and a growing manufacturing base for cosmetics, skincare and salon products, giving it a natural bridge role between Gulf, North African and Sub-Saharan distribution. Egy Beauty Africa Expo, held at the Egypt International Exhibition Center (EIEC) in New Cairo, concentrates Egyptian manufacturers, regional distributors and international brands in one hall within 30 km of Cairo International Airport — a practical single-trip route into African and Middle Eastern beauty supply chains.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Egy Beauty Africa Expo sits in a circuit of large beauty and personal-care trade shows where buyers and manufacturers compare MENA, African and global supply. Teams planning a year of sourcing typically pair Cairo with Dubai, Bologna and Lagos/Nairobi stops.
October–November
March
November
Autumn / Q4
Peer-event circuit compiled from listing context and public trade-show calendars; confirm exact dates, venues and visitor policies on each organiser's website before planning travel.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Main international gateway and EgyptAir hub serving the majority of delegates; terminals 1–3, with ride-hail and metered taxi pick-up at designated arrivals zones.
≈30 km west of EIEC, New Cairo
to venue
35–55 min off-peak; allow 75–90 min in morning/evening traffic
by car
Smaller gateway east of Cairo; scheduled commercial service is limited, so most visitors should plan on CAI unless their carrier serves CCE directly.
≈30–35 km east of EIEC (New Administrative Capital)
to venue
35–45 min
by car
Serves west Cairo / Giza and some seasonal international routes; only practical if your flight lands there, given the cross-city transfer.
≈70–80 km west of EIEC
to venue
75–100 min
by car
A range of accommodation options near the venue and across key areas.
Get around the city with these convenient transport options.
Ride-hailing (Uber / Careem)
App-based with cash or in-app card payment; useful for repeat hotel–venue runs during the show.
Organiser / hotel shuttle
Shuttle timetables typically run on show days only; book your seat with the organiser or hotel concierge.
Cairo Metro (Line 3) + taxi
Cheapest option but slower with luggage; only worthwhile if staying near a Line 3 station.
Private transfer / rental car
Pre-booked transfers are the most reliable option for early show starts; parking is available on site at EIEC.
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Tourist e-Visa — single entry | Most international visitors not eligible for visa-free entry; apply online before travel with passport details and travel dates | $25.00 | 5–7 working days (often faster) | |
| Tourist e-Visa — multiple entry | Frequent business travellers making repeat trips to Egypt within six months | $60.00 | 5–7 working days | |
| Visa on arrival | Many nationalities arriving at Cairo, Hurghada or Sharm el-Sheikh who prefer not to pre-apply | $25.00 | Issued at the airport bank counter in 15–30 min |
GCC nationals, many other Arab League nationals and a number of additional nationalities enter Egypt visa-free for tourism/business short stays — always confirm your passport's status on the official portal before booking.
ATA Carnet acceptance is not reliably confirmed for Egypt; most show freight is cleared through the organiser's appointed forwarder under a temporary-import bond — verify procedures with UTFA and your freight agent before shipping exhibits.
Official visa pageWeather
Late April in New Cairo is hot, dry and almost rain-free: daytime highs typically 28–32°C with overnight lows around 15–18°C, and rainfall is rare (well under 5 mm for the month). Spring khamsin winds can bring dust and haze, so light layers, sun protection and a refillable water bottle are useful both outdoors and in the halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage (Vodafone, Orange, Etisalat, WE) is good across New Cairo and the EIEC halls; a local prepaid SIM with a data bundle is inexpensive and available at Cairo Airport or city shops with your passport. Venue and hotel Wi-Fi is usually free but can be congested at peak session times — carry a local data plan for reliable meeting connectivity.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping (baksheesh)
Tipping is customary and expected: around 10% in restaurants and cafés, and small notes (EGP 20–50) for hotel porters, drivers and venue staff who assist you.
Business etiquette & working week
Handshakes are the standard greeting; the Egyptian working week runs Sunday–Thursday, with Friday–Saturday as the weekend. Modest business dress is appreciated, and a few words of Arabic ("shukran", "sabah el-kheir") go a long way.
Photography & personal space
Ask permission before photographing people or stands, dress modestly when visiting mosques or bazaars, and avoid public displays of affection in conservative areas.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: CAI
Compare flights to the nearest international gateway serving New Cairo; confirm ground transport on the organiser site.
Most international visitors need a visa for Egypt. Tourist e-visas are issued on the official portal at about USD 25 (single entry) or USD 60 (multiple entry), typically processed in 5–7 working days; many nationalities can instead buy a USD 25 visa on arrival at Cairo International Airport. GCC and many Arab nationals enter visa-free. Business visitors should carry an organiser invitation letter and confirm the current rules on the official portal before booking.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Apply only on the official portal; visa valid 90 days from issue with a 30-day permitted stay. Carry a copy plus your organiser invitation letter. Six-month validity with 30 days per stay; good option for exhibitors doing pre-show and post-show visits.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Cairo International Airport (CAI): 35–55 min off-peak; allow 75–90 min in morning/evening traffic; Capital International Airport (CCE): 35–45 min; Sphinx International Airport (SPX): 75–100 min. Allow road or rail time to EIEC (Egypt International Exhibition Center); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near EIEC (Egypt International Exhibition Center): Heliopolis / Nasr City (City Stars district), 20–35 min to EIEC: Ibis Cairo Citystars, Holiday Inn Cairo Citystars, Novotel Cairo Airport; New Cairo / Fifth Settlement & El Narges, 10–25 min to EIEC: Tolip El Narges Hotels & Spa (adjacent to EIEC), Hilton Cairo Heliopolis, Radisson Blu Hotel, Cairo Heliopolis; New Cairo / Mirage City, 15–30 min to EIEC: JW Marriott Hotel Cairo, Dusit Thani LakeView Cairo, Royal Maxim Palace Kempi
Ride-hail: Ride-hailing apps are commonly used in New Cairo; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to EIEC (Egypt International Exhibition Center).
Parking: On-site parking is available at EIEC (Egypt International Exhibition Center); confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: April 2027
Temperature: Daytime highs 28–32°C; overnight lows 15–18°C
Seasonality: April is one of the driest months in Greater Cairo — rain is rare (under 5 mm), days are mostly sunny and bright, with occasional spring khamsin dust winds.
Packing: Late April in New Cairo is hot, dry and almost rain-free: daytime highs typically 28–32°C with overnight lows around 15–18°C, and rainfall is rare (well under 5 mm for the month). Spring khamsin winds can bring dust and haze, so light layers, sun protection and a refillable water bottle are useful b
Plan your trip
Best day to visit: Day 2 — Sunday 25 April 2027
Day 2 is typically the peak of an EIEC trade show: the floor is fully set up, opening-day registration queues have cleared, conference and seminar programming runs at its densest, and exhibitors still have fresh appointment capacity. Day 1 is dominated by badge collection and stand walk-throughs, while Day 3 shifts to closing meetings and early teardown preparation.
Check Egypt entry requirements for your nationality and file a visa or e-Visa application if one is needed — Confirm your passport is valid for at least six months and keep a printed copy of your Egy Beauty Africa Expo 2027 registration or invitation letter with your travel documents.
Book return flights into Cairo for arrival before the 24 April 2027 opening — Allow a full buffer day before Day 1 so a delayed arrival does not cost you the first show morning.
Reserve accommodation in New Cairo within easy reach of the EIEC venue — Prioritise properties with a short drive time to EIEC to cut daily travel and taxi costs.
Complete online visitor registration for Egy Beauty Africa Expo 2027 — Register through egybeautyexpo.com and keep the confirmation email or QR code for badge collection at EIEC.
Download the hall plan and exhibitor list once the organiser publishes them — Mark cosmetics, skincare, fragrance and beauty supply exhibitors that match your sourcing list.
Request B2B meetings with target exhibitors, distributors and suppliers — Confirm meeting slots by email before you travel and note stand numbers on your agenda.
Shortlist conference sessions, product demonstrations and live workshops — Build a personal agenda across the 24-26 April 2027 programme and leave gaps for the exhibition floor.
Plan local transport between your hotel and the EIEC venue — Pre-book a taxi or ask the hotel about a shuttle for the first show morning, when demand is highest.
Pack business attire, product samples and marketing collateral — New Cairo in late April is warm, so plan light business clothing and comfortable shoes for walking the halls.
Prepare meeting documents, price lists and business cards — Carry printed copies plus digital backups of contracts, specifications and negotiation notes.
Sort out mobile connectivity for Egypt — Check roaming costs or arrange a local SIM or eSIM so you can contact exhibitors and colleagues on site.
On Day 1 arrive early at EIEC, collect your badge and orient yourself in the halls — Leave extra time for security screening at the venue entrance and start with your highest-priority exhibitors.
Khan el-Khalili bazaar & Islamic Cairo
Giza Pyramids & Grand Egyptian Museum
B2B matchmaking / business lounge
Organiser-hosted buyer–seller meetings; request appointments through UTFA before travelling so your diary is filled on arrival.
Conference & seminar area
Where brand owners, distributors and speakers gather between sessions; the Q&A sessions give natural openings for introductions.
New Cairo hotel lobbies and after-show dinners
Tolip El Narges, JW Marriott Cairo and Dusit Thani LakeView lobbies are common venues for informal evening meetings and delegation dinners.
Budget
Official cost items and estimated ranges for exhibitors.
visa_fee
visitor · single_entry
USD 25 / per person
visa_fee
visitor · multiple_entry
USD 60 / per person
hotel_night
visitor · mid_range
USD 80–140 / per room per night
visa_fee
visitor · Tourist e-Visa — single entry
USD 25 / per application
visa_fee
visitor · Tourist e-Visa — multiple entry
USD 60 / per application
visa_fee
visitor · Visa on arrival
USD 25 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visa_fee | visitor | single_entry | USD 25 / per person | official | |
| visa_fee | visitor | multiple_entry | USD 60 / per person | official | |
| hotel_night | visitor | mid_range | USD 80–140 / per room per night | estimate | |
| visa_fee | visitor | Tourist e-Visa — single entry | USD 25 / per application | official | |
| visa_fee | visitor | Tourist e-Visa — multiple entry | USD 60 / per application | official | |
| visa_fee | visitor | Visa on arrival | USD 25 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need to meet multiple suppliers or compare brands in a single trip and can commit 2–3 show days for meetings.
Best for
Distributors, retail buyers, salon owners and brand scouts sourcing Egyptian-made cosmetics, skincare, haircare, salon equipment and packaging
Min. budget
$400.00
Timeline
Book 4–8 weeks ahead: visa (5–7 working days), flights to Cairo, and a New Cairo or Heliopolis hotel for 2–3 nights
Risks
Budget estimate from listing cost signals (ticket/registration + 2 nights mid-range hotel + per-diem + Egypt e-visa) — confirm live rates.
Cairo traffic can double airport and hotel transfer times at peak hours — build buffer into arrival day.
Flight and hotel prices spike in the run-up to large Cairo trade shows; book early for the best rates.
exhibit
You want a stand presence and distributor appointments across Egypt, North Africa and Sub-Saharan Africa, and can staff the stand for all three show days.
Best for
Cosmetics, skincare, haircare and salon-equipment manufacturers, contract fillers and packaging suppliers targeting Egyptian, North African and Sub-Saharan distributors
Min. budget
$2,200.00
Timeline
6–9 months ahead: book stand space with UTFA, arrange freight/customs bond, visas, staff travel and hotel block
Risks
Budget estimate from listing cost signals — confirm stand/booth pricing, shell-scheme rates and electricity with the organiser.
Shipping samples and equipment into Egypt requires a freight forwarder and temporary-import documentation; ATA Carnet acceptance is not confirmed.
Egyptian import/registration rules for cosmetics differ from other markets — verify before promising product availability.
skip
Your product category, target geography or budget cannot justify the travel, visa and stand costs this year — monitor the 2028 edition instead.
Best for
Suppliers with no MENA/Africa distribution ambitions, or buyers whose categories are not represented at a beauty/personal-care show
Timeline
None
Risks
No major risks listed.
Gallery
Trust footer
6
References
1
Publishers
0
Date checked
UTFA
Display a free company card at your booth, or share your professional card on the show floor.
