Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join global experts at ECTRIMS 2026 from October 21-23, 2026, at the Metro Toronto Convention Centre in Toronto, Canada, for the latest in multiple sclerosis research and treatment.
Dates
21–23 Oct 2026
City / country
Toronto, Canada
Venue
Metro Toronto Convention Centre
Are you the organiser of this event?
Event overview
ECTRIMS 2026, the 10th Joint ACTRIMS-ECTRIMS Meeting, will unite researchers, clinicians, and healthcare practitioners from around the world in Toronto, Canada. This premier event will offer unmatched access to international keynote lectures, expertly curated scientific and educational sessions, and invaluable networking opportunities, driving progress in MS research and treatment.
ECTRIMS 2026 takes place in Toronto, Canada. Venue: Metro Toronto Convention Centre.
TL;DR
Attendees will gain insights from leading experts in multiple sclerosis, participate in discussions on the latest research, and network with peers from around the globe. Attendees include researchers, clinicians, and healthcare practitioners specializing in multiple sclerosis.
Exhibitors will have the opportunity to showcase their products and services to a targeted audience of healthcare professionals and researchers. This is a chance to enhance brand visibility and establish connections with key decision-makers in the field of multiple sclerosis. Meet qualified buyers and partners including Pharmaceutical companies offering MS treatments, Medical device manufacturers, Healthcare service providers. Position your offer across pharmaceuticals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Metro Toronto Convention Centre, Toronto, Ontario, Canada
Metro Toronto Convention Centre in Toronto typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Metro Toronto Convention Centre in Toronto typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Metro Toronto Convention Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-10-21 to 2026-10-23, ECTRIMS 2026 in Toronto covering Pharmaceuticals for multiple sclerosis treatment, Medical devices for neurological assessments, Healthcare IT solutions gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
USD 150–202 / night
Captured as a 3-star option with breakfast, free Wi-Fi, free parking, pool, hot tub, fitness centre and spa. The trade-off is a 30-45 minute transfer each way to the Front Street West venue, which adds roughly CAD 25-40 per day in transit or taxi costs.
USD 150–202 / night
Captured as a 3-star airport hotel with breakfast (paid), free Wi-Fi, parking, indoor pool, hot tub, pet-friendly policy and fitness centre. Practical for exhibitors with an early flight out on 24 October, less so for walking to sessions.
USD 150–190 / night
Captured as a 3-star airport-area hotel. Good balance of price and airport access if you are flying in and out on tight timings, but you will rely on UP Express or a taxi for every venue visit.
USD 150–190 / night
Captured as a 4-star Toronto hotel with free breakfast, free Wi-Fi, free parking, indoor pool, restaurant, fitness centre and accessible rooms. Check the actual walk or streetcar time to the convention centre before booking on price alone.
USD 250–400 / night
Landmark downtown hotel directly opposite Union Station, a short walk from the convention centre. The rate band is a planning estimate, not a published October 2026 quote; book early because downtown capacity tightens around large events.
USD 240–380 / night
Hotel connected to the convention centre complex, which removes the daily commute entirely. Worth the premium if your show days are fully booked with meetings and you want to move between your room and the halls in minutes.
Get around the city with these convenient transport options.
TTC subway / streetcar
UP Express (airport rail)
Taxi from Toronto Pearson
Rideshare
GO Transit commuter rail
Billy Bishop airport connection
Walking
taxi
Weather
Open-Meteo outlook for Toronto, 21-23 October 2026 (public forecast API, estimate - confirm before travel): 21 October mainly clear with a high near 14 C and a low near 3 C; 22 October overcast, high near 16 C and low near 5 C; 23 October overcast, high near 12 C and low near 7 C. Mornings will be cold enough for a jacket and the swings between morning and afternoon are large enough to warrant layers. No heavy precipitation is indicated in this outlook, but late-October forecasts shift quickly, so re-check two or three days before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Canada's main mobile networks are Rogers, Bell and Telus, with good coverage across downtown Toronto and at Toronto Pearson. Visitors from outside Canada should arrange a travel eSIM or a roaming add-on before departure, because pay-as-you-go roaming can be expensive. The Metro Toronto Convention Centre typically provides venue Wi-Fi for attendees; treat it as suitable for email and messaging rather than for anything sensitive, and carry a power bank for long days on the floor, when charging points near the halls are in demand. Download your badge confirmation, transit tickets and schedule offline in advance.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Getting around downtown Toronto
The Metro Toronto Convention Centre sits in the Financial District next to Union Station, so weekday mornings and late afternoons are the busiest windows for TTC subway and GO Transit commuter traffic. Build an extra 10-15 minutes into any 08:00-09:30 or 16:30-18:30 journey, and use the PATH walkway if the weather turns.
Currency and payments
The local currency is the Canadian dollar (CAD). Card and contactless payment are standard across downtown Toronto, including transit readers, taxis and venue outlets, so a large cash float is rarely necessary; a small amount is still useful for tips and incidental purchases.
Tipping and service norms
Tipping is customary in Toronto restaurants and bars, and for taxis and rideshares. Check whether a service charge is already included on a group bill before adding a tip, and treat counter-service purchases differently from table service.
Late October conditions
Expect cold mornings around 3-7 C and mild afternoons around 12-16 C during the show dates, with overcast skies likely on at least one day. A jacket plus a water-resistant outer layer is more useful than a heavy coat you will carry around the halls.
Business etiquette at the venue
Badge pickup and hall access at the convention centre are controlled, and the North and South Buildings are separate structures. Agree meeting points by building and hall name rather than by booth number alone, and confirm whether your badge gives access to all halls or only your registered category.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Book into Toronto Pearson (YYZ) unless your origin is one of the limited short-haul routes served by Billy Bishop (YTZ). Aim to land on 20 October so a delay does not cost you the opening morning on 21 October, and build in time for immigration and an UP Express or taxi transfer. October is a shoulder season for transatlantic and transborder travel into Toronto, so fare differences between booking now and booking eight weeks out can be significant; compare several carriers and routings rather than accepting the first quote. Fare bands shown in the cost estimate are directional planning figures, not live quotes. If you are carrying stand materials, check the baggage allowance and any customs documentation before departure.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Toronto; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Metro Toronto Convention Centre: Toronto Airport / Markham: Toronto Airport / Markham; Toronto Airport: Toronto Airport; Toronto Airport: Toronto Airport.
Ride-hail: Uber and Lyft both operate in Toronto, including downtown and at Toronto Pearson, where pickups are assigned to designated zones at each terminal. From the convention centre, request the ride from a named side street or hotel entrance rather than the Front Street frontage during peak exit times. Expect surge pricing during commuter peaks and on evenings when other large events let out downtown, and check the app's estimated fare before confirming a long airport run.
Public transit: The TTC runs the subway, streetcars and buses across Toronto. Line 1 stops at Union Station, from which the Metro Toronto Convention Centre is roughly a 10-minute walk, and streetcars serve the Queens Quay corridor on the lakefront side. Pay by tapping a PRESTO card or a contactless bank card; the single adult fare is a few Canadian dollars and is lower with a tap than with cash. GO Transit commuter trains and the UP Express airport train both terminate at Union Station, making it the practical hub for most attendees. Allow extra time during weekday peaks around the Financial District.
Parking: The Metro Toronto Convention Centre has on-site garage parking, with the exact entrances and hourly or daily rates set by the venue rather than by the event organiser. Downtown Toronto parking is expensive and fills during large events, so pre-book a space if you are driving and check the clearance height before arriving with a loaded vehicle. Expect roughly CAD 25-40 per day for downtown event parking; confirm the current rate with the venue or your parking app, and note that the surrounding Front Street West and King Street West lots are the practical fallback.
Plan and pack for the event climate.
Month: October 2026 (show dates 21-23 October)
Temperature: Forecast highs of roughly 12-16 C and lows of roughly 3-7 C across 21-23 October 2026 in Toronto, based on an Open-Meteo public forecast estimate; expect the warmest window in the afternoon and the coldest around early morning.
Seasonality: Late October is mid-autumn in Toronto: the captured forecast shows mainly clear skies on 21 October and overcast conditions on 22-23 October, with no heavy precipitation indicated. Overcast autumn days can still produce brief showers, so keep a compact umbrella or water-resistant layer in your bag rather than relying on the daily summary.
Packing: Pack layers rather than one heavy coat: mornings near 3-7 C and afternoons near 12-16 C mean you will be adding and removing a jacket across the day. Bring a water-resistant outer layer for the overcast days, comfortable walking shoes for the Front Street West and Union Station area, a power bank for long hours on the exhibit floor, and business attire that works indoors where halls are heated.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at ECTRIMS 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm registration and badge type
Check Canadian entry requirements
Lock the flight and arrival airport
Book a downtown hotel near Union Station
Plan the airport transfer
Set up mobile connectivity
Review the session and hall layout
Book any meetings in advance
Check the forecast and pack accordingly
Sort currency and payment methods
Download tickets and confirm travel documents
Travel and walk the route once
Arrive early for badge pickup
Registration and hall orientation at Metro Toronto Convention Centre
Supplier meetings and product demos
Final negotiations and follow-up
ECTRIMS 2026 registration concourse
Metro Toronto Convention Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Metro Toronto Convention Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether ECTRIMS 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For ECTRIMS 2026, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Pharmaceuticals for multiple sclerosis treatment solutions and benchmarking suppliers at ECTRIMS 2026 in Toronto.
Min. budget
$1,301.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Pharmaceuticals for multiple sclerosis treatment products who need qualified meetings with the event's trade audience.
Min. budget
$5,854.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Toronto show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.