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    Dates

    23–24 Sep 2026

    City / country

    London, United Kingdom

    Venue

    ExCeL London

    Time

    9:30 AM – 5:00 PM

    20 Floor Picks

    Matched booths for ECommerce Expo 2026

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    Notable exhibitors

    Companies exhibiting at ECommerce Expo 2026 include AB Tasty, Active Ants, ActiveCampaign, AdPeak and AI Serve 247.

    • AB Tasty
    • Active Ants
    • ActiveCampaign
    • AdPeak
    • AI Serve 247

    Event overview

    Overview

    ECommerce Expo is the UK's biggest eCommerce event, supported by the UK's eCommerce Association IMRG. It is the ultimate destination for every B2C and B2B company that operates in the UK and sells online.

    The event brings together retailers, brands, technology providers, and innovators shaping the future of digital commerce. Over two days, attendees can explore everything from customer acquisition and customer experience to logistics, operations, and fulfilment.

    The show features 200+ world-leading solution providers and over 200 hours of CPD-accredited industry content

    TL;DR

    1. 1UK's largest eCommerce event: connects 10,000+ professionals with 200+ solution providers
    2. 2Free to attend for retailers and B2B/B2C brands
    3. 3200+ hours of CPD-accredited content across multiple stages
    4. 4Co-located with Technology for Marketing and Parcel+Post Expo – one ticket, three events
    5. 5Features the eCommerce Awards 2026 and an invite-only Growth Summit for senior retail leaders

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    C-Level executives, Directors, Department Heads, and VPs from B2C and B2B companies
    E-commerce, marketing, and digital leaders looking to optimise online sales and customer experience
    Retailers and brand managers seeking the latest technologies in AI, customer acquisition, logistics, and fulfilment
    Senior professionals from companies with £21m+ annual turnover (VIP eligibility)
    E-shop owners, founders, CMOs, Heads of Digital, CTOs, and agency owners

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Technology providers and agencies specialising in eCommerce solutions, including back-end, front-end, and customer journey
    Companies offering AI, marketing technology, payment systems, logistics, and fulfilment services
    Platform providers, ERP/Business Management systems, and web design/development agencies
    Brands and retailers showcasing innovative products and services in the online retail space
    Solution providers covering cross-border eCommerce, customer retention, and CX/personalisation
    ERP/Business Management and cross-border eCommerce specialists

    Product categories

    Key solution areas showcased across the event.

    Cross-border eCommerce
    ERP/Business Management
    Logistics, Delivery & Returns
    Checkout & Payments
    Web Design & Development
    Platforms
    Customer Retention
    Customer Acquisition
    CX & Personalisation

    Location & Facilities

    Venue

    ExCeL London

    One Western Gateway, E16 1XL London, United Kingdom

    Entrances & gates

    West entrance

    Served by Custom House station (Elizabeth line and DLR). Covered walkway from the station, less than two minutes' walk. Free cycle racks available beneath the DLR walkway

    East entrance

    Served by Prince Regent DLR station

    Facilities

    Parking

    ExCeL has more than 3,000 parking spaces -. Parking charges are £20- per day. With 80 blue badge parking spaces -. Please note that Sandstone Lane and Seagull Lane within the venue are closed and the car park entrance is only accessible via the Royal Victoria Dock Road or the A112. It is recommended to reserve a parking space in advance

    3,070 spaces · £20.00/day

    Accessibility

    All public entrances are wheelchair accessible with low-grade ramps and automatic doors. The floor in the venue is flat and there is no obstruction to traffic. Disabled parking spaces available -. Wheelchairs can be rented for free -. Prince Regent DLR station has a lift to the venue

    Prayer rooms

    The multi-faith prayer room is located inside the gray door next to the S9 entrance - -. In addition, there are family rooms in the venue

    Cloakroom

    ExCeL provides two cloakrooms, located near N4/S4 at the west end and at the east end, open during events. The cost is £1 per item. Do not store electronic equipment

    On-site shuttle

    There is no internal shuttle bus within the ExCeL venue. The venue itself is connected to external transport via the DLR and Elizabeth Line

    Food options

    Waterfront Street Kitchen & Bar, The Bridge Restaurant Diner & Bar, PUMMARO', The Fox Excel, Zero Sette @ Excel Ltd

    On-site dining

    Parking: On-site parking is available for £20 per day, payable via pay-and-display machines or pre-bookable online-. The car park is accessed only via the A13; there is no access from Western Gateway or Seagull Lane. For sat nav, use postcode E16 1FR for the car park entrance. Coach parking is £50 per day and must be pre-booked. Motorcycle parking is free and cannot be pre-booked. Blue Badge holders can park in marked bays at the same tariff. Please note the road running across the campus, Sandstone Lane and Seagull Lane, is closed

    Gate: The venue has two main entrances: the West entrance (served by Custom House station) and the East entrance (served by Prince Regent DLR station)-. Drop-offs and pick-ups are at the west taxi rank only

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    Wednesday 23rd September:9:30 AM – 5:00 PM
    Thursday 24th September:9:30 AM – 4:45 PM
    • Retailer / Brand (Free)

      Free for retailers and B2B/B2C brands

    • Solution Provider

      Fee applies – contact organiser for pricing

    Register

    Ticket info

    Badge collection

    Attendees should bring their registration confirmation and a valid photo ID (passport or driving licence) to collect their badge on-site

    Ticket notes

    Entry is free for retailers and B2B/B2C brands. A fee applies to solution providers – please contact the organiser for pricing

    Who runs the show

    Organisers

    CloserStill Media

    Organiser

    Sarah Tully

    Event Director, Sales

    James Barrett

    Show Manager

    General Enquiry

    General Event Enquiries

    Steyn Kudzayi

    Senior Sales Executive

    Courtney Jenkins

    Senior Sales Executive

    Carrie Lee

    Head of Marketing

    What's on

    Programme

    2

    Conference

    1

    Networking

    TBA

    Event days

    09:00–16:10

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MB

    Millie Bright OBE

    Former England Lioness, Chelsea FC Captain @ Chelsea FC

    Teamwork and high performance

    EW

    Ellen White MBE

    Former England Lioness, Record Goalscorer @ England Women's Football

    Teamwork and high performance

    JJ

    Jordy Jordan

    Director of Product Management @ ASOS

    BB

    Björn Bengtsson

    Chief Product and Supply Chain Officer @ UNTUCKit

    KL

    Karl Lillrud

    Global AI Keynote Speaker

    Agentic AI

    DG

    Douglas Gremmen

    Chief Growth Officer and Board Member @ HYROX

    HP

    Hilary Platt

    Director @ OpenAI

    DE

    Deann Evans

    Managing Director, EMEA @ Shopify

    DR

    Duncan Rutherford

    Head of eCommerce @ BT

    MN

    Meriel Neighbour

    Senior Programme Director @ IKEA

    Technology Delivery and Transformation

    RY

    Rabia Yasmeen

    Insight Manager for eCommerce @ Euromonitor

    Global marketplaces

    SC

    Swagat Choudhury

    Global Director Digital Commerce @ Mars

    Digital commerce

    SN

    Sophie Neary

    Managing Director, Retail & Consumer Goods @ Google

    AI and eCommerce growth

    SG

    Sharon Gai

    AI and eCommerce Strategist

    AI-driven commercial return

    TD

    Toju Duke

    Founder @ Diverse AI

    Responsible AI

    AF

    Alex Forsyth-Thompson

    Founder & CEO @ Float Technologies

    Card-linked instalment payments

    JF

    Jennifer Finch

    Brand Collaborations Lead @ Amazon

    Brand collaborations

    ZB

    Zoe Burke

    Head of Brand @ Bridebook

    Brand strategy and AI-powered content

    DC

    David Clark

    Chief Customer Officer @ Frasers Group

    Customer experience and digital innovation

    DH

    Daniel-Sean Huisman

    Head of Programmes & Operations Online @ Morrisons

    Online operations and delivery

    SG

    Shaje Ganny

    President @ Swiss AI Academy

    AI and eCommerce transformation

    KB

    Kian Bakhtiari

    Founder and Author @ THE PEOPLE

    Gen-Z marketing and social impact

    YK

    Yathu Kanagaratnam

    Head of Technology & AI Strategy @ Goddiva

    LL

    Lenna Lou

    Director @ The L Factor Ltd

    Business mentoring and strategic partnerships

    CT

    Chloe Thomas

    Podcast Host @ eCommerce MasterPlan

    Monetising returns and second-hand sales

    MC

    Manou Campbell

    Head of Data & Information Systems @ Medik8

    GC

    Garret Cunningham

    VP of Global CX (GC) @ Columbus

    JL

    Justine Lou

    Director of Marketing and Strategy @ The L Factor Ltd

    AI, ethics and innovation

    RP

    Raine Peake

    Group Digital Director @ Crew Clothing

    SW

    Susan Walsh

    Founder & MD @ The Classification Guru Ltd

    Data quality and AI readiness

    RB

    Rebecca Beesley

    eCommerce Director @ Ultimate Products

    Time TBA

    Beyond Amazon: How UK Brands Can Scale on Emerging Global Marketplaces

    Panel Session
    Global Growth and Delivery Stage
    Time TBA

    Agent-to-agent commerce: How AI negotiation is reshaping supplier & customer relationships

    Solo Session
    Time TBA

    Points with purpose: How Percival turns loyalty into long-term growth

    Solo Session
    Time TBA

    The Gloves are Off: What Marketing Leaders Really Think About Data

    Panel
    Intelligent Data & Customer Insights Stage
    Time TBA

    Women's VIP Panel and Networking Power Hour

    Networking
    VIP & Speaker Lounge
    09:00 – 13:30

    Growth Summit Morning Session: How customer behaviour is changing

    Conference
    Growth SummitPlatinum Suites
    12:40 – 16:10

    Growth Summit Afternoon Session: What online retailers are doing about it

    Conference
    Growth SummitPlatinum Suites
    14:40 – 15:05

    eCommerce Clinic Live Panel

    Panel
    eCommerce ClinicExcel London

    Topic tracks

    The Headline StageFuture of Digital Commerce StageGlobal Growth and Delivery StageConnected Commerce StageOptimisation StageNext Era of Marketing StageIntelligent Data & Customer Insights StageAI-Powered Marketing StageCX and Loyalty StageGrowth Summit (IMRG)Leadership Programme (VIP)eCommerce Clinic

    Co-located events

    Technology for Marketing

    Separate ticket

    Parcel+Post Expo

    Separate ticket

    Co-located seminars

    eCommerce Clinic

    Paid

    Leadership Programme

    Paid

    Awards

    eCommerce Awards 2026

    Annual

    The eCommerce Awards recognise excellence in the world of eCommerce, celebrating the most innovative and market-leading initiatives and products in the online retail space. Taking place the first evening of eCommerce Expo at the Hilton London Bankside, the awards bring together industry minds for an evening celebrating this dynamic and fast-paced industry

    B2C Website of the YearB2B Website of the YearBest Small Retailer of the Year (£0-10m Revenue)Best Mid-Size Retailer of the Year (£10-100m Revenue)Best Large Retailer of the Year (£100m+ Revenue)Team of the YearStar Under 30Leader of the YearUse of AIPayment SolutionMerchandising Solution
    source

    Sponsors

    PayPal

    Base.com

    Cloud9 Fulfilment

    Experro

    Algolia

    Yotpo

    Linnworks

    WooCommerce

    Mapp

    Klaviyo

    Adobe

    GoKwik

    Athos Commerce

    Visualsoft

    SparkLayer B2B

    Absolute Design

    Inventory Planner by Sage

    nShift

    Mollie

    Patchworks

    We Take Flight Shopify Agency

    LoyaltyLion

    Dotdigital

    Mediaplanet UK

    Modern Retail

    Parcel and Post Magazine

    Retail Gazette

    The Paypers

    The Retail Bulletin

    Elite Business

    Commerce

    Euromonitor International

    Propeller Group

    Bizibl

    Parcel and Postal Technology International

    Retail Technology Innovation Hub

    How the last edition performed

    Previous edition

    Current edition

    2026 · 10,000 visitors · 200 exhibitors

    Estimates based on organiser statements: more than 10,000 e-commerce professionals from 200+ organisations expected. Third-party sources estimate 308 exhibitors and 14,000 visitors, but these are not official

    Forecast — not final

    Visitors

    12,000

    Exhibitors

    300

    Growth over time

    Edition recap

    eCommerce Expo 2025 brought together thousands of eCommerce leaders, brands, innovators and digital retail experts to share insights, challenges and ideas shaping the future of the industry. The event featured AI and automation at the forefront of customer experience.

    New this edition

    • 1

      Parcel+Post Expo co-location

      Debut of Parcel+Post Expo, featuring dedicated tracks on fulfilment, delivery and post-purchase experiences all delivered under the same roof

      Source
    • 2

      Connected Commerce Stage

      New stage exploring how retailers are using connected data, composable platforms and real-time insights to create seamless customer experiences and smarter business operations

      Source
    • 3

      eCommerce Clinic live

      Live session joining the agenda after a successful year of online sessions, moderated by Andy Mulcahy, Strategy & Insights Director at IMRG

      Source
    • 4

      Enhanced VIP Experience

      Enhanced VIP Experience, proudly sponsored by Shopify, alongside the opportunity to hear from the eCommerce Awards Judges Panel

      Source

    Testimonials

    It gives us insight for when we are making our choices. Getting different viewpoints allows us to make more informed decisions. Sometimes you can get loaded up on what you do day in day out, and end up putting blinkers on. These events strip the blinkers back and help you see things from a wider view point

    Scott Osbon · Online Merchandiser · John Lewis Partnership

    The expo is a place to achieve a specific goal for teams and their management, informative and exciting are words I would use to describe

    Jean-Francois Bessiron · VP International · Groupon

    My niche is in AI and B2B and there are plenty of vendors, very versatile event, I have had very interesting conversations and even have meetings set up for next week. Definitely coming back next time

    Anna D'Amao · Marketing Director · Radius

    eCommerce Expo is one of the main events for ecommerce. Good to find our main suppliers. There are a lot of sessions and a lot on offer. I'm definitely coming next year

    Geoff Sarangapani · EMEA Ecommerce Lead · Johnson & Johnson

    We work with top ecommerce companies across the world (Uber, Tesla, Walmart). There has been a lot of footfall and big brands here. It met expectations, and we've spoken to companies that can help with business developments. I will come back next year

    Sarang Tuteja · Regional Director · iOPEX

    Looking for understanding for new information in the market, I have been to really good sessions to take on some new ideas. Yes, I will definitely come next year

    Rebecca Alamo · Director of Insight and DX · My Optique Group

    Next edition outlook

    2026
    confirmed

    eCommerce Expo 2026 is set to build on the momentum of 2025 with new features including the debut of Parcel+Post Expo, a new Connected Commerce Stage, the eCommerce Clinic, and an enhanced VIP Experience. The event's theme, 'Building Smarter Commerce,' reflects the industry's focus on AI-driven shopping, personalised customer journeys, scalable operations, and profitable growth strategies. One ticket now unlocks access to three co-located events: eCommerce Expo, Technology for Marketing, and Parcel+Post Expo.

    Debut of Parcel+Post Expo, Europe's biggest parcel event, focusing on fulfilment, delivery, and post-purchase experiences New Connected Commerce Stage exploring connected data, composable platforms, and real-time insights eCommerce Clinic: interactive Q&A session with expert clinicians for practical advice Enhanced VIP Experience sponsored by Shopify, including the Judges Panel from the eCommerce Awards Growth Summit bringing together the UK's top 250 retail leaders Expanded Leadership Programme for C-level and director-level leaders

    Impact

    A bigger and stronger platform

    eCommerce Expo 2025 brought together over 10,000 professionals and more than 200 exhibitors at ExCeL London. The event featured 200+ sessions across six main content theatres, supplemented by Amazon's own dedicated theatre. The show was described as 'stronger, more focused, and more valuable than in previous years' and 'now clearly outpaces IRX in Birmingham earlier in 2025'. AI was the dominant theme, with a clear shift from hype to practical application across personalisation, automation, and customer experience. Attendee quality was exceptionally high: 92% of attendees were influencers or key decision-makers, 78% rated exhibitor quality as good or excellent, and 63% were C-level, Director or Head of Department. The co-located Technology for Marketing expanded reach to marketing professionals, and the introduction of a paid entry model appeared to deliver real benefits in content and exhibitor focus.

    Audience quality

    High-value decision-makers

    The 2025 edition attracted a high-quality, senior audience. 92% of attendees were influencers or key decision-makers, and 63% were C-level, Director or Head of Department. Attendees were engaged, vendors were more targeted, and the overall standard of discussion was elevated. The paid entry model contributed to a more focused and qualified attendee base.

    Exhibitor outcomes

    Real business growth

    Exhibitors reported strong engagement with a qualified audience: 78% of attendees rated exhibitor quality as good or excellent. The show floor featured 200+ solution providers across categories including AI, payments, logistics, platforms, and marketplaces. Notable exhibitors included Shopify, PayPal, Klaviyo, BigCommerce, ShipStation, and Temu, the latter actively recruiting UK vendors. The co-location with Technology for Marketing expanded exhibitor reach to marketing and MarTech professionals.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    UK and Europe

    Why it matters

    ECommerce Expo 2026 comes at a time when the UK e-commerce market is at a critical turning point. Market research shows that the UK e-commerce market is expected to reach US$317.3 billion in 2026, with a compound annual growth rate of 9.72% from 2026 to 2031. AI is comprehensively reshaping the e-commerce value chain from operational automation to agent-based shopping, from supply chain optimization to sustainable practices the industry is shifting from 'who is better at operating' to 'who is better at using AI' a paradigm change. At the same time, British consumers have become more cautious and picky, with unprecedented demands for trust, transparency and personalized experiences. In this context, ECommerce Expo, as the largest e-commerce event in the UK, provides an irreplaceable platform for the industry: more than 10,000 professionals gather here, more than 200 solution providers showcase cutting-edge technologies, and more than 200 hours of CPD certification content provide in-depth analysis of key topics such as AI, omni-channel retail, cross-border trade, and logistics fulfillment. The Technology for Marketing and Parcel+Post Expo held at the same time cover the complete e-commerce value chain from marketing customer acquisition to logistics fulfillment. They are the core hub for gaining insight into the UK and even European e-commerce market trends, establishing strategic connections, and driving business growth

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Artificial intelligence fully penetrates the entire e-commerce link

    AI is evolving from a single point tool to intelligent agent collaboration, promoting operational automation, intelligent decision-making and product innovation-. DHL's "2026 E-commerce Trends Report" shows that 29% of global consumers, 33% of Generation Z, and 36% of Millennials are willing to let AI independently complete the entire purchase and order process in the next five years; 59% of the e-commerce companies surveyed predict that consumers will rely on intelligent virtual assistants to complete shopping. More than 98% of sellers surveyed in China have used AI tools in their operations

    Source
    02

    The rise of Agentic Commerce

    AI is surpassing recommendation engines and entering the era of agent-based e-commerce intelligent assistants can browse, compare and even directly purchase products for consumers. Only 12% of the top 100 UK e-commerce brands are ready for AI autonomous checkout -. 80% of UK retailers expect online sales to accelerate in 2026

    Source
    03

    Sustainable consumption and circular retail become mainstream

    Sustainability has changed from a brand bonus to a necessity for market access. About 25% of British consumers will buy second-hand or refurbished products in 2024, and this number continues to grow. 57% of consumers in the European market regularly participate in second-hand online transactions. DHL simultaneously launched GoGreen Plus to achieve substantial emission reductions from its own transportation network

    Source
    04

    Social commerce and content-driven shopping continue to expand

    Social shopping entertainment (Shoppertainment) reshapes consumption habits. British social commerce sales will be nearly 6.5 billion pounds in 2025, and growth is expected to accelerate in 2026. Platforms such as Temu, SHEIN, and TikTok Shop continue to disrupt the global retail landscape

    Source
    05

    Logistics fulfillment and reverse logistics have become the core of competition

    Logistics fulfillment experience is still the first factor that determines order conversion. 79% of consumers will give up placing orders due to unreasonable return and exchange rules. The global returns and exchanges market has a potential stock value of US$62.5 billion. The popularity of flexible delivery models is accelerating, and nearly 30% of users prefer off-site delivery modes such as post stations and self-pickup points

    Source
    06

    Sustainable Fulfilment and Last-Mile Innovation

    Logistics and delivery are transforming at speed, with a focus on AI-powered automation, smarter infrastructure, sustainable operations, and out-of-home innovation. The event's debut of Parcel+Post Expo in 2026 reflects this industry shift, bringing together operators, carriers, and fulfilment leaders.

    Source

    Market news

    Latest updates from across the market.

    "China's New E-commerce Development Report (2026)" is officially released

    Read

    IMRG: UK online retail returns to growth in first half of 2026

    Read

    Amazon releases "White Paper on China's Export Cross-Border E-commerce Development Trends in 2026"

    Read

    DHL releases "2026 E-commerce Trend Report"

    Read

    80% of British retailers expect online sales to grow in 2026, with AI-driven experience upgrades

    Read

    ECommerce Expo 2026 announces full speaker lineup

    Read

    Panorama of European e-commerce and retail technology activities in 2026

    February to December 2026

    The calendar of European e-commerce and retail technology events in 2026 is intensive, covering multiple key nodes from the beginning of the year to the end of the year. The first half of the year was represented by Shoptalk Europe (Barcelona, June) and K5 Future Retail Conference (Berlin, June); September ushered in the peak exhibition season, NRF Retail's Big Show Europe (Paris, September 15-17) and ECommerce Expo (London, September 23-24); at the end of the year, there were DMEXCO (Cologne, September), White Label Expo (London, November) and B2B Online Europe (Berlin, December) and other events concluded. This event matrix provides e-commerce and retail practitioners with non-stop learning, networking and business development opportunities throughout the year

    23–24 Sep 2026

    E-commerce Berlin Expo

    Berlin, Germany

    Free admission for retailers; content covers paid media, marketplace, retail media, personalization, cross-border, payments and fulfillment

    website
    23–24 Sep 2026

    Retail Technology Show

    London, U.K

    Co-located with ECommerce Expo (ExCeL London), focusing on AI, automation and retail innovation

    website
    23–24 Sep 2026

    Shoptalk Europe

    barcelona, Spain

    One-third of attendees are C-suite level; 25,000+ business matching meetings

    website
    23–24 Sep 2026

    K5 Future Retail Conference

    Berlin, Germany

    The theme focuses on AI-first transformation and the survival of classic online stores

    website
    23–24 Sep 2026

    NRF Retail's Big Show Europe

    Paris, France

    NRF global network flagship European event, covering AI, omni-channel retail and e-commerce innovation

    website
    23–24 Sep 2026

    DMEXCO

    Cologne, Germany

    Focus on marketing technology, advertising technology and digital commerce

    website
    23–24 Sep 2026

    White Label Expo

    London, U.K

    Connect thousands of professionals with white label product suppliers and manufacturers

    website
    23–24 Sep 2026

    B2B Online Europe

    Berlin, Germany

    Focus on B2B digital transformation and digital business strategy

    website

    Spring (February-April)

    E-Commerce Berlin ExpoRetail Technology ShowSavant B2B eCommerce Congress

    Focusing on Germany and the UK, it is suitable for early-year planning and spring purchasing season

    Summer (June)

    Shoptalk EuropeK5 Future Retail Conference

    Two top retail technology events in Europe, focusing on AI and retail innovation

    Autumn (September-November)

    NRF Retail's Big Show EuropeECommerce ExpoDMEXCOWhite Label Expo

    During the peak exhibition season, Paris, London and Cologne are linked together, covering the entire chain of retail, e-commerce, marketing and procurement

    Winter (December)

    B2B Online Europe

    The year ends with a focus on B2B e-commerce strategy and digital transformation

    The date and scale of the event are based on the official announcements of each organizer in 2026

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LCY

    London City Airport

    The nearest airport and most convenient for business travelers -. It takes about 10-12 minutes to take the Docklands Light Rail (DLR) to Custom House Station - -. The airport offers flights to several European business destinations

    Approximately 1.6 kilometers (1 mile)

    to venue

    About 5 minutes by taxi

    by car

    LHR

    London Heathrow Airport

    You can take the Elizabeth Line directly from Heathrow Airport to Custom House Station, which takes about 43-49 minutes. Trains run every 20 minutes -. This is the most convenient airport option besides London City Airport

    Approximately 40 kilometers (25 miles)

    to venue

    It takes about 60-90 minutes to drive

    by car

    LGW

    London Gatwick Airport

    Connect to central London via Thameslink or Southern rail services, then transfer to the Underground or DLR to ExCeL

    Approximately 80 kilometers (50 miles)

    to venue

    It takes about 60-80 minutes to drive

    by car

    STN

    London Stansted Airport

    Mainly serving European low-cost airlines. You can take the Stansted Express to Liverpool Street Station, then transfer to the Elizabeth Line or DLR

    Approximately 64 kilometers (40 miles)

    to venue

    Approximately 60 minutes by car

    by car

    LTN

    London Luton Airport

    Thameslink train to London St Pancras, then Underground (Circle/Hammersmith & City) to Liverpool Street, then Elizabeth line to Custom House.

    31.1 miles

    to venue

    60–90 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Surrounding the ExCeL venue/Royal Docks

    USD 90–140 / night

    Including Holiday Inn Express London ExCeL (from about $106/night), Hampton by Hilton London Excel (from about $107/night) -, ibis London Excel Docklands (3 stars), some hotels include free breakfast and Wi-Fi. Prices may increase during the exhibition, so early booking is recommended

    Mid-range (mid-range)
    Surrounding the ExCeL venue/Royal Docks

    USD 150–250 / night

    Including Novotel London Excel (4 stars, one of the hotels closest to the venue)-, Aloft London Excel (owned by Marriott)-, DoubleTree by Hilton London Excel (4 stars)-, Crowne Plaza London Docklands. The price on weekdays is about $170-$220/night, and may rise to $260-$365/night during the exhibition

    Premium (high-end/feature)
    Surrounding the ExCeL venue/Royal Docks

    USD 250–400 / night

    Including Sunborn London Yacht Hotel (4 stars, water yacht hotel, unique experience), Good Hotel London (4 stars, special water hotel) provide unique accommodation experience and high-quality services

    Local transport

    Get around the city with these convenient transport options.

    Docklands Light Rail (DLR)

    Estimated cost£2.80 - £3.40(Oyster/contactless)
    Best forCustom House Station (West Entrance) or Prince Regent Station (East Entrance) -. From Canning Town Station (Jubilee Line), transfer to the Beckton-bound train, which is just two stops away

    Custom House Station is connected to ExCeL via a covered pedestrian walkway, less than a two-minute walk away

    Elizabeth Line

    Estimated costApproximately £3-£5 (in zone 1); approximately £12 from Heathrow Airport
    Best forCustom House station leads directly to the west entrance of ExCeL. It can be reached directly from central London (such as Paddington, Liverpool Street) or Heathrow Airport

    It takes about 43-49 minutes from Heathrow Airport to Custom House; about 23 minutes from Paddington; about 11 minutes from Liverpool Street

    Bus

    Estimated cost£1.75(Oyster/contactless)
    Best forRoutes passing Custom House bus station: 147, 241, 325, 473, 541, N551

    Several daytime and nighttime lines serve the area around ExCeL

    Taxi/Ride-hail

    Estimated cost£30 - £50 (from city center)
    Best forFrom various central London locations to ExCeL London

    ExCeL has a taxi rank -. You can order a ride with apps like Uber

    Self-driving (Car)

    Estimated costParking fee £20 - £25 / 24 hours
    Best forIt is accessible via the M25, M11, A406 Northern Ring Road and the A13 road. The entrance to the car park is on the Royal Victoria Dock Road or the A112

    The venue has over 3,000 parking spaces -. It is recommended to book online in advance. Sandstone Lane and Seagull Lane within the venue are closed

    IFS Cloud Cable Car

    Estimated costEvent participants can enjoy exclusive discounted fares
    Best forConnecting ExCeL London to the O2 Arena and North Greenwich Station

    Offers panoramic views of the River Thames and is a convenient way to and from the O2 Arena

    Bicycle

    Estimated costFree (bring your own bike); Santander Cycles day pass £3.50
    Best forThere are free bicycle racks under the DLR trail at the west entrance

    Use the TfL Go app to plan your cycling route

    Cycling

    Estimated costFree
    Best forFree cycle racks available at the west entrance beneath the DLR walkway

    Use TfL Go app to plan cycling routes. Sustainable, low-carbon travel option.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Standard Visitor Visa (6 months)Applicable to citizens from countries/regions that require a visa to go to the UK for business activities (such as attending meetings, negotiating, signing contracts, participating in exhibitions, etc.) and staying for no more than 6 months$175.00Standard processing approximately 3 weeks (15 working days) -; Priority service (5 working days) plus fee
    Electronic Travel Authorisation (ETA)Applicable to citizens from visa-free countries/regions (such as the United States, Canada, Australia, New Zealand, Japan, South Korea, EU member states, etc.) who go to the UK for business activities (such as attending meetings, negotiations, etc.) and stay no more than 6 months$26.00Apply online and usually be approved within 3 working days

    Citizens from EU/EFTA member states, the United States, Canada, Australia, New Zealand, Japan, South Korea, Singapore, the United Arab Emirates, Qatar, Bahrain, Kuwait, Oman, Saudi Arabia, Malaysia, Brunei, Argentina, Brazil, Chile, Mexico and other countries can enter the UK without a visa (an ETA application is required) for short-term business visits, and their stay shall not exceed 6 months. Irish citizens enjoy full immunity under the Common Travel Area Agreement -. This list may be adjusted, please refer to the official announcement by the British government

    The UK will accept digital ATA Carnet (eATA Carnet) from June 1, 2026. Currently both paper and digital formats of ATA Carnets are accepted -. It can be used for temporary export of professional equipment, exhibition samples and other commodities, and is valid for up to one year. Exhibitors are advised to consult relevant chambers of commerce in advance

    Official visa page

    Weather

    The weather in London in late September is mild, with daytime highs around 18-22°C (64-72°F) and nighttime lows around 10-12°C (50-54°F). The average rainfall is about 44.5 mm, and the number of rainy days is about 5-. It is recommended to bring a light jacket or umbrella in case of occasional rainfall

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    ExCeL London is one of the most accessible venues in London. Main modes of transportation include: Elizabeth Line: direct from Heathrow Airport to Custom House Station, 12 trains per hour. Docklands Light Rail (DLR): Both Custom House Station (west entrance) and Prince Regent Station (east entrance) can reach the exhibition hall directly. Jubilee Line: You can transfer to the DLR at Canary Wharf to Custom House. IFS Cloud cable car: connects ExCeL and the O2 Arena, providing river views. National Railways: You can transfer to ExCeL at major London railway stations (such as Liverpool Street and Paddington)

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    business etiquette

    London business culture values ​​politeness and punctuality -. It is recommended to arrive at the meeting or appointment location a few minutes early -. British people are usually more reserved and their communication style is reserved -. Use formal titles (such as Mr./Ms.) when meeting for the first time, unless the other person offers to use their first name -. Dress code generally leans towards formal and conservative -. Please consciously abide by order when queuing

    public transport etiquette

    Please stand to the right when riding the escalator -. Please keep quiet in the Tube -. It's most convenient to pay your fare with an Oyster card or contactless bank card

    communication style

    Brits tend to use more formal language and avoid slang and over-reliance on pop culture -. Body language and gestures are used less -. Avoid criticism or inappropriate jokes about British cultural, political or religious topics

    Dress Code

    Business attire at eCommerce Expo ranges from smart casual to business formal. Many attendees wear smart-casual: blazers, smart trousers, or dresses. Comfortable shoes are highly recommended given the size of the venue. The weather in late September can be unpredictable, so a smart coat or jacket is advisable.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: London City Airport (LCY) or London Heathrow Airport (LHR)

    London has six international airports. London City Airport (LCY) is the closest to the exhibition hall (approximately 1 mile) and is the most convenient option -. Heathrow Airport (LHR) has a direct service to Elizabeth Line -. It is recommended to book flights as early as possible to get better prices

    Visa

    Business visitors going to the UK to participate in ECommerce Expo 2026 need to apply for a Standard Visitor Visa or an Electronic Travel Authorization (ETA) depending on their nationality. The standard visit visa allows a stay of up to 6 months and is suitable for business activities (such as attending conferences, exhibitions, negotiations, etc.) -. ETA applies to citizens of visa-free countries and also allows business visits of up to 6 months

    Processing: Standard Visitor Visa: approximately 3 weeks (15 working days) ETA: usually approved within 3 working days

    It is recommended to apply for a visa 3 months in advance -. Applicants need to prove that they have sufficient funds to support their expenses during their stay in the UK, have clear itinerary arrangements, and will leave the country after the visit. The standard visitor visa fee is £135

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Surrounding the ExCeL venue/Royal Docks within walking distance, most convenient · Canary Wharf business district, complete facilities, DLR direct access to the venue · Central London — lots of options, but longer commute

    Budget

    About $90-$140/night

    Mid-range (mid-range)

    About $150-$250/night

    Premium (high-end/feature)

    About $250 - $400+ / night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: London City Airport (LCY): About 1.6 kilometers from the exhibition hall, about 5 minutes by taxi, and 10-12 minutes by DLR. London Heathrow Airport (LHR): Take the Elizabeth Line directly to Custom House Station, about 45 minutes. London Gatwick (LGW) and Stansted (STN) Airports: You can take a train to central London and change to the DLR or Elizabeth Line

    Hotel → venue: Most hotels around the venue are within a 5-15 minute walk. A little further from the hotel, you can take the DLR to Custom House (west entrance) or Prince Regent (east entrance) station

    Ride-hail: Online ride-hailing services such as Uber and Bolt are convenient and cost about $40-$65 from the city center to the exhibition hall. ExCeL has a taxi rank

    Public transit: DLR: Custom House Station and Prince Regent Station provide direct access to the venue -. Elizabeth Line: Custom House station connects the city center with Heathrow Airport -. It's easiest to pay with an Oyster card or contactless card

    Parking: There are over 3,000 parking spaces at ExCeL with a daily cost of around £20. The venue is located in the Ultra Low Emission Zone (ULEZ), please confirm vehicle compliance

    Weather

    Plan and pack for the event climate.

    Month: September

    Temperature: 10-22°C (50-72°F)

    Seasonality: The average rainfall is about 44.5 mm, and the number of rainy days is about 5-. Autumn weather can be changeable and rain may occur

    Packing: It is recommended to bring a light jacket or umbrella and wear comfortable shoes for walking around large venues. For business occasions, it is recommended to bring formal or smart casual attire

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at ExCeL – West entrance (Custom House station) or East entrance (Prince Regent station). Collect badge.
    2. 09:30Conference opening keynote – 'Building Smarter Commerce'
    3. 11:00Visit exhibition floor – prioritise pre-selected solution providers
    4. 12:30Lunch break – explore on-site catering or nearby Royal Docks dining
    5. 14:00Conference session: 'AI-driven personalisation in eCommerce'
    6. 15:30Networking break – connect with speakers and peers
    7. 17:00Day 1 closes. Option: attend eCommerce Awards at Hilton London Bankside (evening)

    Plan your trip

    Planning

    Best day to visit: Both days offer valuable content; Day 1 features the opening keynote and the eCommerce Awards evening, while Day 2 includes the IMRG Optimisation Stage and closing sessions.

    Attending both days maximises exposure to content, exhibitors, and networking opportunities. If only one day is possible, choose based on your priority sessions – check the agenda closer to the event.

    T-30

    Clarify 2-3 core business goals (such as improving conversion rates, optimizing customer journeys, strengthening loyalty, etc.) — This is the basis for planning the entire exhibition itinerary, and a purposeful visit will be more effective

    T-14

    Register for free tickets and download the official event app (provided by Swapcard) — Browse the conference agenda, solution providers, mark must-see sessions and arrange meetings with exhibitors and speakers through the App

    T-7

    Develop a flexible schedule framework — Set aside time for priority meetings each day, while leaving space to explore the exhibit areas for impromptu networking opportunities

    T-3

    Use the app to create a shortlist of exhibitors and prepare targeted questions — Make efficient use of on-site time at the exhibition and conduct high-quality face-to-face communication with solution providers

    T-1

    Confirm travel and accommodation arrangements, and view venue transportation information — ExCeL London is located at the Royal Victoria Docks and can be navigated using the postcode E16 1XL

    On the day of the event

    Bring your registration confirmation and photo ID and arrive early to collect your badge — Exhibition opening hours: September 23 (Wednesday) 9:30 to 17:00, September 24 (Thursday) 9:30 to 16:45

    T-0 (Day 1)

    Arrive early (08:30) to collect your badge and avoid queues — Registration opens at 08:30. Bring your confirmation email with barcode.

    T-0 (Daily)

    Use the app for real-time updates, session reminders, and networking — Stay informed about networking opportunities, giveaways, and live announcements

    Sample visitor itinerary

    Route-optimised day
    08:30 – 09:00

    Arrive at ExCeL and collect your badge at the west or east entrance

    ExCeL London
    09:30 – 10:30

    Attend the main stage opening keynote

    conference area
    10:30 – 12:30

    Explore the exhibition area and visit priority exhibitors

    exhibition hall
    12:30 – 13:30

    Lunch and networking

    ExCeL dining area
    13:30 – 15:00

    Attend a breakout session on AI, customer experience or fulfillment

    Branch venue
    15:00 – 17:00

    Continue to visit the exhibition area and attend appointment meetings

    exhibition hall
    05:30 PM onwards

    After-hours drinks and eCommerce networking

    Canary Wharf / Docklands

    Side trips

    4

    The O2 Arena

    Entertainment/Event Venues

    Take the IFS Cloud cable car or DLR for about 5 minutes

    World-class concert and event venue with multiple restaurants, bars and cinemas

    Thames Barrier Park

    Garden

    About 10 minutes walk

    Modern riverside park with landscaped gardens and stunning views of the Thames Barrier

    Royal Docks

    Waterfront

    Located around the venue

    Historic Docklands with walking and cycling trails, as well as dining options

    Canary Wharf

    Business/Shopping Area

    About 10 minutes by DLR

    Shopping, dining and Crossrail Place rooftop garden

    Networking spots

    4

    ExCeL dining area

    In the field

    A place for informal networking during lunch and coffee breaks

    Hilton London Bankside

    Off the field

    Home of the eCommerce Awards 2026 – a great evening networking opportunity

    O2 Arena

    Off the field

    Bars, restaurants and entertainment venues for evening socializing

    Growth Summit

    On-site

    Brings together the UK's top 250 retail leaders for exclusive networking and insight-led sessions

    Budget

    Costs & budget

    Exhibitor pricing is not publicly listed on the official website. Interested companies are advised to complete the exhibitor enquiry form to receive a tailored quote for exhibiting or sponsorship packages. Third-party sources estimate booth costs in the range of $3,000–$15,000 USD for similar events, but these are not confirmed for ECommerce Expo 2026. [2025 data]

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$160.00
    • Per diem × 2$200.00
    • Visa$130.00
    • Insurance$50.00
    • Flight — Economy (from Europe)$150.00
    Estimated total$690.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth space (estimate)

    exhibitor · Standard booth (approximately 9-12 square meters)

    USD 3000–15000 / each booth

    estimate

    Booth design and construction (estimate)

    exhibitor · Standard 10x10 booth

    USD 5000–25000 / each booth

    estimate

    Freight & Moving (Estimate)

    exhibitor · standard

    USD 1500–5000 / every company

    estimate

    Travel and accommodation (estimate)

    exhibitor · 3 person team

    USD 4500–12000 / every company

    estimate

    Pre-show marketing and materials (estimate)

    exhibitor · standard

    USD 1500–8000 / every company

    estimate

    Lead Capture Tool (Estimate)

    exhibitor · Third party tools

    USD 500 / every company

    estimate

    Visitor Registration

    visitor · Free

    —

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, we recommend the best decision for you regarding ECommerce Expo 2026 (23–24 September, ExCeL London). Higher scores suggest stronger fit for each option

    QUESTION 1 OF 8

    What is your primary role at your organisation?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    When you need to stay current on industry trends, evaluate multiple vendors, or find inspiration for your eCommerce strategy

    Best for

    eCommerce and marketing practitioners, brand managers, retailers, and tech buyers looking to learn, network, and evaluate solutions without the commitment of a booth

    Min. budget

    $150.00

    Timeline

    1 to 2 days; register at least 1 week in advance to secure free ticket and schedule meetings via app

    Risks

    Limited time to see all exhibits and sessions

    Potential difficulty scheduling meetings with busy exhibitors

    Overnight stay costs if commuting from far

    exhibit

    When you have a clear target audience, a strong product-market fit for the UK eCommerce market, and a plan to generate and convert leads

    Best for

    eCommerce solution providers, agencies, platforms, and technology vendors targeting senior decision-makers in retail and B2B/B2C brands

    Min. budget

    $5,000.00

    Timeline

    Plan 2 to 3 months ahead for booth design, lead capture, staff training, and pre-show marketing

    Risks

    High cost and staff commitment

    ROI depends on lead quality and follow-up

    Competition with 200+ other exhibitors

    skip

    When your business is not focused on UK eCommerce, your budget is extremely tight, or you have attended the event recently and gained little new value

    Best for

    Those with limited budget, no immediate need for eCommerce solutions, or who can gain equivalent value from online resources

    Timeline

    N/A

    Risks

    Missing out on face-to-face networking and live demos

    May fall behind on competitors' strategies

    Future editions may have different focus or pricing

    Book with

    Partners

    IMRG

    Supporting Association

    The UK's eCommerce Association, supporting eCommerce Expo and providing industry insights, benchmarking, and networking.

    Visit partner Confidence: confirmed

    Official event website mentions support from IMRG.

    The Paypers

    Media Partner

    Global media partner covering eCommerce, payments, and fintech; provides the Global Ecommerce Report.

    Visit partner Confidence: confirmed

    Mentioned as media partner on the Content Hub page.

    Event Express

    Accommodation Partner

    Official accommodation partner offering discounted hotel rates for attendees.

    Visit partner Confidence: confirmed

    Mentioned in the FAQ as accommodation partner.

    Parcel Monitor

    Media Partner

    Community of eCommerce logistics professionals; contributes articles on last-mile delivery.

    Visit partner Confidence: inferred

    Mentioned as media partner in a 2023 article.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    CPD-accredited
    Content that has been certified by the Continuing Professional Development (CPD) Certification Service, ensuring it meets professional development standards and contributes to ongoing learning
    2
    IMRG
    The UK's eCommerce Association, which supports ECommerce Expo and provides benchmarking technology for the retail industry
    3
    Growth Summit
    An invitation-only event for senior retail leaders, powered by IMRG's benchmarking technology, bringing together the top 250 retailers to explore performance across 40 critical metrics
    4
    Technology for Marketing
    A co-located event focusing on marketing technology and AI for B2B and B2C marketing professionals

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card