Impact
A bigger and stronger platform
eCommerce Expo 2025 brought together over 10,000 professionals and more than 200 exhibitors at ExCeL London. The event featured 200+ sessions across six main content theatres, supplemented by Amazon's own dedicated theatre. The show was described as 'stronger, more focused, and more valuable than in previous years' and 'now clearly outpaces IRX in Birmingham earlier in 2025'. AI was the dominant theme, with a clear shift from hype to practical application across personalisation, automation, and customer experience. Attendee quality was exceptionally high: 92% of attendees were influencers or key decision-makers, 78% rated exhibitor quality as good or excellent, and 63% were C-level, Director or Head of Department. The co-located Technology for Marketing expanded reach to marketing professionals, and the introduction of a paid entry model appeared to deliver real benefits in content and exhibitor focus.





