ECOM & RETAIL EXPO SAMARKAND White Label Edition 2027

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Market news

Latest updates from across the market.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

E-commerce

The buying and selling of goods or services over digital channels. At this Samarkand ecom-retail show, the term covers both online-only stores and the digital arms of established retailers looking for payment, delivery and platform partners.

2

Marketplace

A platform where third-party sellers list products while the platform handles traffic, payments and often fulfilment or dispute resolution. Marketplace onboarding is a practical comparison point for Uzbek sellers weighing their own store against a larger regional platform.

3

Cross-border e-commerce

Online selling where the buyer and seller are in different countries, requiring customs, payment, delivery and returns handling across borders. Exhibitors at SOF EXPO Samarkand may present cross-border fulfilment or payment routes for Central Asian buyers.

4

Fulfilment and 3PL

Order storage, picking, packing and dispatch, often outsourced to a third-party logistics provider. Fulfilment providers are relevant for retailers that need to move beyond manual dispatch as online order volumes grow.

5

Last-mile delivery

The final stage of delivery from a local hub to the customer's address or pickup point. At the show, last-mile operators matter for retailers comparing coverage, cash handling and delivery speed in Uzbek cities.

6

Cash on delivery (COD)

A payment method where the customer pays when the order arrives rather than paying online in advance. COD remains a practical checkout option in many emerging e-commerce markets, so logistics and payment providers at the show may present COD reconciliation tools.

7

Payment gateway

A service that authorises and processes online card or wallet payments for a merchant. Payment gateways are relevant to exhibitors and visitors comparing checkout acceptance, settlement times and fraud controls for Uzbekistan.

8

Omnichannel retail

A retail model that connects physical stores, online catalogues, marketplaces and delivery into one customer view. The ecom-retail agenda is relevant to retailers moving from separate online and offline operations to shared inventory and customer data.

9

POS and retail tech

Point-of-sale hardware and software used to process in-store sales, manage inventory and capture customer data. Retail-tech suppliers at SOF EXPO Samarkand may connect POS data with e-commerce order management.

10

Warehouse management system (WMS)

Software that tracks stock, orders and warehouse workflows. A WMS becomes relevant when fulfilment volume outgrows spreadsheets and retailers need visibility across multiple sales channels.

11

Click-and-collect

An online order that the customer collects from a store, locker or pickup point. This model can reduce last-mile cost and is a useful topic for retailers comparing delivery options in Samarkand and other Uzbek cities.

12

Customer acquisition cost (CAC)

The average marketing and sales cost of winning one customer. CAC is a practical metric for e-commerce operators evaluating marketplace fees, ad channels and retail media offers discussed at the show.

13

Conversion rate

The share of visitors or sessions that result in a purchase or another desired action. Conversion rate is useful when comparing checkout, payment and delivery options because friction at any of those steps can reduce completed orders.