Dates

    11–13 May 2027

    City / country

    Atlantic City, United States

    Venue

    Harrah's Resort Atlantic City

    Time

    Not published for 2027 · the programme runs three days from Tuesday, May 11 to Thursday, May 13, 2027

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    Event overview

    Overview

    The Eastern Coatings Show 2027 runs May 11-13, 2027 at Harrah's Resort Atlantic City in New Jersey.

    Hosted by the New England Society for Coatings Technology and the Metropolitan New York Coatings Association, it is the premier regional coatings event in North America, pairing a trade exhibition with technical presentations on coatings science, manufacturing and marketing.

    Recent editions drew roughly 1,200-1,300 attendees and 120-130 exhibitors.

    TL;DR

    1. 1May 11-13, 2027 at Harrah's Resort Atlantic City, 777 Harrah's Blvd, Atlantic City, NJ.
    2. 2Hosted by the New England Society for Coatings Technology and the Metropolitan New York Coatings Association.
    3. 3The 2025 edition drew 1,200 attendees and more than 120 exhibitors across the expo hall.
    4. 4The 2025 programme featured 42 technical presentations plus keynotes, panels and awards.
    5. 5Registration for 2027 is not yet open; no ticket price or deadline has been published.

    Why visit

    Visit to put technical presentations and supplier meetings in one trip: recent editions carried 42 technical papers alongside an exhibit hall of 120-plus suppliers. The programme covers coatings theory, formulation science, manufacturing and marketing, so a visitor can solve a formulation problem and source the raw materials or equipment to act on it.

    Why exhibit

    Exhibit because the show delivers the largest regional concentration of coatings manufacturers, R&D and procurement professionals in the Northeast. A supplier can meet formulators who specify raw materials, compare notes with distributors and reach technical decision-makers in three days, without the cost and scale of a national show.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Coatings formulators and R&D scientists
    Raw-material and additive procurement managers
    Technical service and quality managers
    Coatings manufacturers and plant operations leaders
    Distributors, consultants and industry media

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Resin, polymer and binder suppliers
    Pigments, colorants and effect-pigment makers
    Additives, rheology and dispersion suppliers
    Coatings equipment and testing-instrument makers
    Testing laboratories, consultants and technical publishers

    Product categories

    Key solution areas showcased across the event.

    Resins and binders
    Pigments and colorants
    Additives and rheology modifiers
    Solvents and coalescents
    Dispersion and grinding equipment
    Application and curing equipment
    Testing and analytical instruments
    Sustainability, regulatory and lab services

    Location & Facilities

    Venue

    Halls & areas

    1
    Harrah's Resort Atlantic City Convention and Expo Space (hall Names Not Published for 2027)

    Harrah's Resort Atlantic City

    Harrah's Resort Atlantic City, 777 Harrah's Blvd, Atlantic City, NJ 08401, USA

    Entrances & gates

    Convention centre entrance

    Eastern Coatings Show expo and session space

    Use the entrance signed for the show at Harrah's Resort Atlantic City; the 2027 hall-to-entrance plan was not published.

    Facilities

    Parking

    On-site resort parking garages and valet.

    Food options

    Resort restaurants and bars

    On-site dining

    Parking: The resort operates on-site self-parking and valet garages; current show parking rates were not published. Confirm garage access and any event validation with the venue.

    Gate: Use the convention-centre entrance signed for the Eastern Coatings Show; the 2027 hall and entrance allocation has not been published.

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Event daysNot published for 2027
    Event daysthe programme runs three days from Tuesday, May 11 to Thursday, May 13, 2027
    Register

    Ticket info

    Badge collection

    Bring photo identification matching the registered name; badge collection details for 2027 are not published.

    Ticket notes

    The official site lists 2027 registration as not yet open and does not publish ticket tiers, prices or a deadline. The event is trade-only; attendees should register through easterncoatingsshow.com once the 2027 form goes live and confirm the current fee before booking travel.

    Who runs the show

    Organisers

    Eastern Coatings Federation, Inc.

    Organiser

    New England Society for Coatings Technology

    Host society

    Metropolitan New York Coatings Association

    Host society

    What's on

    Programme

    Topic tracks

    Technical ProgrammeKeynotes and PanelsShort Course and EducationBusinesswomen in Paint & Coatings

    Awards

    Rick Mazzariello Lifetime Achievement Award

    Annual

    Recognises a career-long contribution to the coatings industry; presented at the 2023 and 2025 editions.

    source

    Pflaumer Brothers Most Outstanding Paper Award

    Annual

    Recognises the strongest technical paper presented at the show; awarded at recent editions.

    source

    How the last edition performed

    Previous edition

    Last edition

    2025

    Completed

    Visitors: 1,200

    Exhibitors: 120

    This edition

    2027

    Forecast — not final

    Visitors: 1,200

    Exhibitors: 120

    Next edition

    Not announced yet

    Growth over time

    Edition recap

    The Eastern Coatings Show returns May 11-13, 2027 at Harrah's Resort Atlantic City, hosted by the New England Society for Coatings Technology and the Metropolitan New York Coatings Association. The 2025 edition drew 1,200 attendees and more than 120 exhibitors.

    New this edition

    • 1

      2027 technical programme

      The organiser lists a 2027 schedule as coming soon, with technical presentations, keynotes and panels expected to follow the format of recent editions.

      Source
    • 2

      Businesswomen in Paint & Coatings

      A networking reception for technical and marketing professionals, staged at recent editions and expected to continue in 2027.

      Source

    Impact

    A bigger and stronger platform

    The Eastern Coatings Show is the Northeast coatings industry's technical and commercial meeting point. It matters less for spectacle than for density: formulators, raw-material suppliers and equipment makers who already work in the same regional supply chain spend three days comparing technology and renewing relationships.

    Audience quality

    High-value decision-makers

    The audience is technical and commercial rather than general public: coatings formulators, R&D managers, procurement leads, plant operations staff and supplier technical-service teams. Attendance of about 1,200 in 2025 is small enough to be workable but concentrated enough to justify a stand for suppliers whose products are specified by chemists.

    Exhibitor outcomes

    Real business growth

    ROI comes from specification work, not footfall. A supplier that brings application data, samples and technical staff can convert a small number of formulator conversations into trials; a consumer-style booth with giveaways and no lab support will not. Pre-booked meetings and a 48-hour sample follow-up matter more here than at a large national expo.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Northeast United States

    Why it matters

    Coatings manufacturing in the Northeast is concentrated in New Jersey, Pennsylvania, New York and New England, close to Atlantic City. The Eastern Coatings Show puts that regional supply chain in one hall: raw-material makers meet the formulators who specify them, and equipment and testing suppliers meet the plants that buy them.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Sustainability and VOC pressure

    Formulators continue to shift toward waterborne, high-solids and low-VOC systems as air-quality rules and customer specifications tighten.

    What it changes: Suppliers of low-VOC resins, dispersants and coalescents can position products around compliance rather than price alone.

    Source
    02

    Technical service as a differentiator

    With mature commodity chemistries, suppliers compete on application support, lab trials and formulation expertise rather than catalogue availability.

    What it changes: Exhibitors that bring application scientists and trial data convert better than those staffing a stand with sales generalists.

    Source
    03

    Regional supply-chain resilience

    Coatings makers are qualifying second sources and shorter supply routes after several years of raw-material volatility.

    What it changes: A regional show is an efficient place for procurement teams to meet alternative suppliers and test substitution options.

    Source

    Market news

    Latest updates from across the market.

    2025 edition closes with 1,200 attendees and 120-plus exhibitors

    Read

    2027 dates move to May 11-13 at Harrah's Resort Atlantic City

    Read

    Coatings industry circuit

    March to October

    The Eastern Coatings Show is the Northeast regional meeting point. Suppliers usually pair it with the larger American Coatings Show and the Western Coatings Show to cover US formulators across the year.

    May

    Eastern Coatings Show 2027

    Northeast regional buying window.

    Biennial

    American Coatings ShowWestern Coatings Show

    National and western US alternatives; confirm dates.

    Dates for non-ECS events are intentionally left blank; confirm them on each organiser site.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ACY

    Atlantic City International Airport

    Closest gateway; limited route network.

    About 20 km

    to venue

    20-25 minutes

    by car

    PHL

    Philadelphia International Airport

    Largest nearby hub; rental car or coach onward.

    About 100 km

    to venue

    1 hour 15 minutes

    by car

    EWR

    Newark Liberty International Airport

    Major international gateway; allow for tolls and traffic.

    About 200 km

    to venue

    2 hours 30 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Atlantic City marina / Black Horse Pike

    USD 90–140 / night

    Short drive or taxi to the resort; limited on-site dining.

    source
    Mid-range
    Harrah's Resort and marina district

    USD 140–220 / night

    Harrah's is the headquarters hotel and venue; book early for May.

    source
    Premium
    Boardwalk / Borgata marina

    USD 220–350 / night

    Best dining and nightlife; 10-20 minutes by car to the venue.

    source

    Local transport

    Get around the city with these convenient transport options.

    Taxi or ride-hail

    Estimated costUSD 30-45
    Best forAtlantic City International Airport to Harrah's Resort

    20-25 minutes; ride-hail availability can be thin late at night.

    NJ Transit Atlantic City Line

    Estimated costUSD 11 + USD 10-15 taxi
    Best forPhiladelphia 30th Street to Atlantic City Rail Terminal, then taxi

    Cheapest intercity option; check the timetable for connections.

    Jitney

    Estimated costUSD 2.50
    Best forAtlantic City jitney along the marina and boardwalk corridor

    Cash fare; frequent along the main routes.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    ESTA (Visa Waiver Program)Eligible visa-waiver nationals travelling by air, including UK and many EU citizens$21.00Usually minutes to 72 hours
    B-1 business visitor visaNationals not eligible for the Visa Waiver Program$185.00Weeks to months; check current wait times

    Canadian citizens generally enter the US visa-free for business visits; Visa Waiver Program nationals need an approved ESTA rather than a visa.

    The United States accepts ATA carnets for temporary admission of exhibits and professional equipment; confirm the goods list and port of entry with a customs broker.

    Official visa page

    Weather

    Mid-May in Atlantic City is mild and breezy, roughly 12-22°C, with a real chance of rain and cool evenings on the water. Pack layers and a waterproof jacket.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The resort and hotels offer Wi-Fi; a US eSIM or roaming plan is useful for lead capture and ride-hail.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Restaurant, bar and taxi tipping is customary at 18-20% in the United States.

    Dress code

    Business casual is the norm on the show floor; resort evenings can be smart casual.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Atlantic City International Airport (ACY) or Philadelphia International (PHL)

    Book 8-12 weeks ahead; May weekends fill Atlantic City hotels.

    Visa

    Visa Waiver Program nationals need an ESTA; other foreign nationals need a US B-1 visitor visa. Canadian citizens generally travel visa-free for business.

    Estimated cost: USD 21 ESTA / USD 185 B-1 visa

    Processing: ESTA usually within 72 hours; visa weeks to months

    Apply before booking non-refundable travel.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: ACY is about 20 minutes by taxi; PHL about 75 minutes; EWR about two and a half hours.

    Hotel → venue: Harrah's guests walk to the convention area; other hotels need a taxi, jitney or rideshare.

    Ride-hail: Uber and Lyft serve Atlantic City; late-night availability can be limited, so pre-book or use a taxi.

    Public transit: NJ Transit rail reaches the Atlantic City Rail Terminal; local jitneys run along the main corridors.

    Parking: On-site resort garages and valet are available; show parking rates were not published.

    Weather

    Plan and pack for the event climate.

    Month: May

    Temperature: 12°C to 22°C

    Seasonality: Mild and breezy with occasional rain; evenings cooler on the water.

    Packing: Layers, a waterproof jacket, comfortable shoes for the hall and a light sweater for evening events.

    Plan your trip

    Planning

    Best day to visit: Wednesday, May 12, 2027

    The middle day typically carries the keynote, the busiest exhibit-hall hours and the main technical sessions, based on the pattern of the 2023 and 2025 editions. Tuesday is arrival, short-course and reception day; Thursday is lighter and better for follow-up meetings. The 2027 schedule is not yet published, so confirm session times before booking travel.

    T-14

    Register online once the 2027 form opens — Use a business email and company name.

    T-10

    Book flights and a refundable hotel room — Harrah's is the venue and headquarters hotel; book early.

    T-7

    Download the programme and shortlist technical sessions — Match sessions to one formulation or sourcing problem.

    T-3

    Build a 12-15 supplier target list — Include resins, pigments, additives and testing.

    T-1

    Pack badge ID, cards, layers and comfortable shoes — May evenings are cool on the water.

    T-12

    Book the airport transfer or rental car — ACY is closest; PHL is about 75 minutes by road.

    T-5

    Write three technical questions for suppliers — Specific formulation questions get better answers than a general catalogue request.

    Sample visitor itinerary

    Route-optimised day
    08:30

    Arrive, collect badge, walk the hall before crowds

    Convention centre entrance
    10:00

    Keynote or technical session

    Main session room
    11:30

    Resin and additive supplier meetings

    Exhibit hall
    13:00

    Lunch and informal technical discussions

    Expo hall
    14:30

    Testing and equipment demos

    Exhibit hall
    16:30

    Second-pass meetings and lead review

    Exhibit hall / lobby

    Side trips

    4

    Atlantic City Boardwalk

    City Landmark

    10-15 minutes from the marina

    Classic shore walk with piers, food and ocean views.

    Steel Pier

    Amusement Pier

    15 minutes by car

    Easy evening add-on on the boardwalk.

    Cape May

    Day Trip

    About 45-60 minutes by car

    Victorian seaside town and lighthouse; good for a spare day.

    Philadelphia historic district

    City Day Trip

    About 1 hour 15 minutes by car

    Independence Hall and museums; convenient before a PHL flight.

    Networking spots

    2

    Opening poolside reception

    Official networking

    Recent editions opened with a poolside reception; check the 2027 programme for time and access.

    Businesswomen in Paint & Coatings reception

    Official networking

    A networking event for technical and marketing professionals, staged at recent editions.

    First-timer guide

    Follow-up playbook

    1. Sort leads into trial-now, evaluate and educate tiers on the plane home.
    2. Send a personalised email within 48 hours referencing the technical conversation.
    3. Attach the data sheet, sample request form and next-step trial plan.
    4. Book a 20-minute call with the supplier technical team for the following week.
    5. Log consent and source in the CRM so commercial follow-up is auditable.

    The Eastern Coatings Show compresses a technical sales cycle into three days. Suppliers who win are the ones who follow up while the formulator still remembers the conversation, with samples and application data already in motion.

    Budget

    Costs & budget

    Shell scheme

    USD 130–200 / m²

    Raw space

    USD 60–100 / m²

    Standard booth

    9 m²

    Use as a budgeting range, not a quote. A 9 sqm shell stand lands around USD 1,170-1,800 before extras.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $165.00/m²$1,485.00
    • Hotel × 4 nights$440.00
    • Per diem × 4$260.00
    • Visa$185.00
    • Insurance$150.00
    • Flight — From New York$250.00
    Estimated total$2,770.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Shell scheme stand

    exhibitor · 9 sqm

    USD 1170–1800 / per stand

    estimateAs of 2026-10-31

    Hotel

    both · mid-range

    USD 140–220 / per night

    estimateAs of 2026-10-31

    Flights

    both · North America return

    USD 250–420 / per person

    estimateAs of 2026-10-31

    Visa / ESTA

    both · standard

    USD 21–185 / per person

    estimateAs of 2026-10-31

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Six questions to decide whether the Eastern Coatings Show 2027 is a visit, an exhibit or a skip.

    QUESTION 1 OF 6

    What is your role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a formulation or sourcing list and can attend at least one full day.

    Best for

    Coatings formulators, R&D managers and procurement teams sourcing in the Northeast

    Min. budget

    $800.00

    Timeline

    2-3 months out for flights and hotel

    Risks

    Small show floor compared with national events

    Limited public transport to the resort

    exhibit

    You can bring application scientists and follow up within 48 hours.

    Best for

    Raw-material, additive, equipment and testing suppliers with a Northeast customer base

    Min. budget

    $6,000.00

    Timeline

    4-6 months out for stand, freight and meetings

    Risks

    Low footfall without pre-booked technical meetings

    High cost per lead if staffed by sales generalists

    skip

    You cannot commit technical staff, samples or a credible trial plan.

    Best for

    Consumer paint brands, retailers and suppliers with no technical or Northeast story

    Timeline

    Not applicable

    Risks

    Missing a compact regional specification window

    Book with

    Partners

    Flights to Atlantic City / Philadelphia

    travel

    Compare fares to ACY, PHL and EWR.

    Visit partner Confidence: editorial

    Affiliate suggestion, not an official show partner.

    Atlantic City hotels

    hotel

    Compare marina and boardwalk hotels near the venue.

    Visit partner Confidence: editorial

    Affiliate suggestion.

    US ESTA and visas

    visa

    Official US visa and ESTA guidance.

    Visit partner Confidence: high

    Official government source.

    Exhibit freight

    freight

    Plan customs, lifting and venue handling for a US show.

    Visit partner Confidence: editorial

    Commercial suggestion, not an official contractor.

    Recommended providers

    Visa

    US Department of State

    Official ESTA and visa guidance.

    Hotels

    Booking.com

    Harrah's is the venue and headquarters hotel.

    Flights

    Google Flights

    Compare ACY, PHL and EWR fares; book 8-12 weeks out.

    Freight & shipping

    DSV

    Freight forwarder suggestion; confirm venue approval.

    Insurance

    Allianz

    Business travel and exhibitor liability cover.

    Side trips

    GetYourGuide

    Atlantic City and Philadelphia day trips.

    Lead capture

    Captello

    Badge-scan and lead-capture alternative if no official scanner.

    FAQs & glossary

    Answers

    Frequently asked

    When is the Eastern Coatings Show 2027?
    The Eastern Coatings Show 2027 runs from Tuesday, May 11 to Thursday, May 13, 2027. The three-day event is held at Harrah's Resort Atlantic City in New Jersey. The dates were moved from an earlier May 2027 slot to avoid a clash with another industry trade show, so travellers should use May 11-13 for flights and hotel bookings.
    Where is the Eastern Coatings Show held?
    The show is held at Harrah's Resort Atlantic City, 777 Harrah's Blvd, Atlantic City, New Jersey 08401. The resort is also the headquarters hotel, so the exhibit hall, technical sessions and most networking events sit under one roof. Atlantic City is on the New Jersey shore, about an hour from Philadelphia by road.
    Is the Eastern Coatings Show free to attend?
    No free attendance policy for 2027 has been published. The official site does not yet list ticket tiers, prices or a registration deadline, and the event is trade-only. Prospective visitors should check easterncoatingsshow.com for the 2027 registration form and confirm the current attendee fee before booking travel or a hotel room.
    Who should exhibit at the Eastern Coatings Show?
    Suppliers to coatings manufacturing should exhibit: resin and binder makers, pigment and colorant suppliers, additives and rheology companies, dispersion and application equipment makers, testing laboratories and technical publishers. The show suits businesses whose products are specified by formulators. Consumer paint brands, retailers and suppliers with no technical story are a weaker fit for this audience.
    How many exhibitors and visitors attend?
    The 2025 edition drew 1,200 attendees and more than 120 exhibitors, according to the post-show report. The 2023 edition was reported at more than 1,300 attendees and more than 130 exhibitors. No 2027 target has been published, so planning should assume attendance in the 1,200-1,300 range rather than rapid growth.
    Is the Eastern Coatings Show trade-only?
    Yes. The Eastern Coatings Show is a coatings-industry trade show and technical conference, not a public consumer event. Attendees are formulators, R&D staff, procurement managers, plant operators, distributors, consultants and press. Visitors should expect to register with a business identity and to discuss technical and commercial matters rather than attend as members of the public.
    How do I register for the Eastern Coatings Show 2027?
    Registration is handled through the official website, easterncoatingsshow.com. The 2027 registration form is not yet open and no deadline has been posted. Register with a business email and company name, keep the confirmation, and bring photo identification that matches the badge name. Exhibitors should use the separate exhibitor contract route rather than the attendee form.
    What happens in the technical programme?
    The programme combines keynotes, panel discussions and peer-reviewed technical presentations on coatings theory, formulation, manufacturing and marketing. The 2025 edition featured 42 technical presentations, and the 2023 edition ran 42 technical sessions over two days. The 2027 schedule is listed as coming soon, so session titles, times and speakers are not yet published.
    Where should I stay for the Eastern Coatings Show?
    Harrah's Resort Atlantic City is the headquarters hotel and the venue itself, which makes it the most convenient choice. Nearby marina and boardwalk hotels offer alternatives at different price points. Book early because May is a busy shore weekend period, and confirm whether any room block or show rate is available before using a general booking site.
    How do I get to Atlantic City for the show?
    Atlantic City International Airport is the closest gateway, roughly 20 minutes by road. Philadelphia International Airport is about an hour and 15 minutes by car, and Newark Liberty is around two and a half hours. NJ Transit rail and bus services reach Atlantic City, and taxis, ride-hail and the local jitney serve the resort strip.

    Glossary

    1
    Resin
    The film-forming polymer or binder in a coating that holds pigments and additives together and adheres to the substrate.
    2
    Pigment
    A solid particle that gives a coating its colour, opacity or protective effect; titanium dioxide is the most common white pigment.
    3
    Additive
    A minor formulation ingredient used to control properties such as foam, rheology, dispersion, adhesion, gloss or UV stability.
    4
    VOC
    Volatile organic compounds: solvents and other components that evaporate during curing and are regulated for air quality and worker safety.
    5
    Dispersion
    The process of breaking down pigment agglomerates and distributing them evenly through a liquid vehicle to make a stable millbase.
    6
    Technical paper
    A peer-reviewed presentation of formulation, test or processing work, usually delivered by a supplier or manufacturer scientist at a coatings conference.

    Also known as

    Alternate names and search phrases for this event.

    • Eastern Coatings Show 2027
    • ECS 2027 Atlantic City
    • Eastern Coatings Show Atlantic City
    • coatings trade show 2027
    • coatings conference 2027 New Jersey
    • Harrah's Resort Atlantic City coatings show
    • Eastern Coatings Show May 2027
    • paint and coatings exhibition 2027
    • coatings technology conference 2027
    • Eastern Coatings Show exhibitor registration

    5 more alternate names hidden

    Trust footer

    Sources

    2

    References

    2

    Publishers

    2

    Date checked

    1

    Eastern Coatings Federation

    2

    Coatings World

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