Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Ears. Paws.
Tail 2027 is a specialized exhibition dedicated to pet products and services, held at VK "Ekspo-Volga" in Samara. This event serves as a vital meeting point for industry professionals, including breeders, veterinarians, and pet owners.
Attendees can explore a wide range of products, attend informative seminars, and participate in various competitions and forums.
TL;DR
- 1Dates and Venue: Ears. Paws. Tail 2027 runs from February 12 to 14, 2027, at VK "Ekspo-Volga", Samara, Russia.
- 2Sector Focus: Companion-animal expo covering dogs, cats, small pets, grooming, veterinary care, pet food and accessories, with breeder and club participation.
- 3Audience: Pet owners, breeders, kennel and club representatives, groomers, veterinarians, pet retailers and product suppliers.
- 4Admission: Event materials list 350 RUB general admission and a 250 RUB online promo fare; confirm current ticket terms on expoanimals.ru.
- 5Travel: Samara Kurumoch International Airport (KUF) is the main gateway, roughly 35-45 km from central Samara; allow 40-60 minutes by road.
Why visit
Visitors will have the opportunity to discover the latest trends in pet care, network with industry professionals, and attend educational seminars. The event features a variety of activities, including competitions and forums, making it a must-visit for anyone involved in the pet industry.
Why exhibit
Exhibitors will gain access to a targeted audience of pet owners and industry professionals, providing an excellent platform for showcasing products and services. Scale and Focus: This exhibition is a key platform in the Volga region for the pet industry, featuring over 8000 visitors and numerous exhibitors. Buyer Authority: Attendees include pet owners, breeders, veterinarians, and professionals from the pet care industry.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pet owners looking for the latest products
Veterinarians seeking new treatments and products
Breeders interested in networking and resources
Pet groomers looking for supplies and education
Retailers seeking to stock new pet products
Animal welfare organizations looking for partnerships
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of pet food and treats
Suppliers of veterinary equipment and medications
Pet grooming product companies
Retailers of pet accessories and toys
Service providers in pet training and care
Organizations involved in animal welfare and rescue
Product categories
Key solution areas showcased across the event.
Pet food and treats
Grooming supplies and equipment
Veterinary products and services
Pet accessories and toys
Animal health and wellness products
Training and behavior products
Location & Facilities
Venue
VK "Ekspo-Volga"
Michurina St, 23A, Samara, Russia
Facilities
Parking
VK "Ekspo-Volga" in Samara typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: VK "Ekspo-Volga" in Samara typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at VK "Ekspo-Volga" for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
12 – 14 February 2027:10:00 AM – 6:00 PM daily
General admission
Online tickets available for 250 rubles with promo code.
350
Who runs the show
Organisers
VK Expo-Volga
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Samara, Russia
Why it matters
Attending Ears. Paws. Tail 2027 on 2027-02-12 to 2027-02-14 in Samara lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Kurumoch International Airport
Main international gateway for Samara. Allow extra time in winter and confirm the current terminal and transfer options before travel
TBA
to venue
40-60 min
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget hotel, Samara city centre
budget
Samara city centreSimple double room; city-centre location gives access to buses and the metro, with a taxi or bus ride to VK "Ekspo-Volga". Confirm show-date availability.
Midscale hotel, Samara city centre
midscale
Samara city centrePractical base for visitors who want restaurants and transport links; allow 20-30 minutes by road to the venue depending on traffic.
Upscale hotel, Samara city centre
upscale
Samara city centreHigher-comfort option for exhibitors or international visitors; confirm airport transfer and late check-in arrangements.
Apartment-style stay, near VK "Ekspo-Volga"
apartment
Venue districtSelf-catering unit that can suit multi-night exhibitor stays; check minimum stay, kitchen facilities and distance to the hall entrance.
Airport-area hotel, Kurumoch
budget to midscale
Kurumoch airport districtConvenient for early flights but farther from the show; budget 40-60 minutes by road to VK "Ekspo-Volga" and confirm shuttle availability.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costApprox. 1,200-1,800 RUB
Best forKurumoch International Airport (KUF) to VK "Ekspo-Volga"
40-60 minutes depending on traffic and weather. Use an official taxi desk or a trusted ride-hailing app; confirm the fare before departure.
taxi
Estimated costApprox. 300-500 RUB
Best forCentral Samara to VK "Ekspo-Volga"
15-30 minutes depending on traffic. Winter snow can slow transfers; allow extra time for the return trip.
metro
Estimated costApprox. 35 RUB
Best forSamara Metro, single journey
Samara Metro is a single-line system, so plan a bus or taxi for the final leg to the venue. Confirm the nearest practical station before travel.
bus
Estimated costApprox. 40-45 RUB
Best forSamara city bus, single journey
Routes and stops vary; confirm the stop nearest VK "Ekspo-Volga" with the venue or a local map app. Keep tickets until the end of the journey.
tram
Estimated costApprox. 35-40 RUB
Best forSamara tram, single journey
Useful for central Samara connections, but confirm the route and walking distance to the venue before relying on it for show-day travel.
airport bus
Estimated costApprox. 50-100 RUB
Best forKurumoch Airport to Samara city centre
Cheaper than taxi but slower and less frequent; combine with metro, tram or a short taxi to reach VK "Ekspo-Volga". Confirm current schedules locally.
Weather
February is deep winter in Samara: expect freezing temperatures, snow and icy pavements. Pack insulated layers, waterproof boots with grip, gloves and a warm hat. Allow extra time for road transfers during snowfall and check the forecast in the week before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and signage
Russian is the main language for schedules, signage and many exhibitor stands. English may be limited at smaller booths, so carry a translation app and save the venue address in Russian.
Currency and payments
The local currency is the Russian ruble (RUB). Cards are widely used in cities, but carry some cash for small purchases, transport and markets.
Pet etiquette at public venues
If you bring an animal, keep it leashed or in a carrier, carry its veterinary passport and follow steward instructions around rings and benching areas.
Winter travel
Pavements can be icy and daylight is short in February. Wear footwear with grip and allow extra time for walking and road transfers.
Public transport etiquette
Queue at stops, validate tickets and keep bags clear of aisles during peak hours. On crowded services, keep pet carriers closed and close to your body.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: KUF
Compare flights to the nearest international gateway serving Samara; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Kurumoch International Airport (KUF): 40-60 min. Allow road or rail time to VK "Ekspo-Volga"; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near VK "Ekspo-Volga": Samara city centre: Budget hotel, Samara city centre; Samara city centre: Midscale hotel, Samara city centre; Samara city centre: Upscale hotel, Samara city centre.
Ride-hail: Ride-hailing apps are commonly used in Samara; confirm local availability before travel.
Public transit: Samara has a single-line metro plus bus, tram and trolleybus networks. For VK "Ekspo-Volga", use metro or bus to the nearest practical stop and finish by taxi or local bus; confirm the final route with the venue or organiser because services and stops can change. Approximate single fares are 35-45 RUB on city transport, with airport buses costing more.
Parking: On-site parking is available at VK "Ekspo-Volga"; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: February: approx. -14C to -5C; overnight lows can fall below -15C. Confirm the forecast before travel.
Seasonality: Snow is more likely than rain. Expect short daylight hours, snow-covered pavements and possible ice; winter weather can slow road transfers. Check forecasts in the week before departure.
Packing: February 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Ears. Paws. Tail 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14-10: Confirm dates, venue and opening hours on expoanimals.ru, then book tickets if the online promo fare is still available.
T-2
Day 14-10: Book accommodation in central Samara or near VK "Ekspo-Volga"; winter demand can tighten availability during event dates.
T-3
Day 10-7: Check flights into Kurumoch (KUF) and plan the 40-60 minute airport transfer, allowing extra time for snow.
T-4
Day 10-7: If bringing a pet, confirm the organiser's animal-entry rules and required veterinary documents before booking travel.
T-5
Day 7-3: Check Russian visa or entry requirements for your nationality and prepare passport copies and registration documents.
T-6
Day 7-3: Pack winter clothing, grip footwear, a translation app and offline Russian maps for Samara.
T-7
Day 3-1: Download tickets, save the venue address in Russian and confirm taxi or public transport routes to the venue.
Day 1
Arrive early for security and orientation; keep bags and pet carriers clear of aisles and ring access areas.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at VK "Ekspo-Volga"
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Ears. Paws. Tail 2027 registration concourse
VK "Ekspo-Volga"
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
VK "Ekspo-Volga"
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 350 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 350 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Ears. Paws. Tail 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Ears. Paws. Tail 2027?
The event is scheduled for February 12-14, 2027, at VK "Ekspo-Volga" in Samara, Russia. Confirm opening hours and hall access on the official schedule before travelling.
What can visitors see at Ears. Paws. Tail?
The programme is built around companion animals, including dogs, cats and small pets, with breeder and club participation plus grooming, veterinary care, pet food and accessory displays. Check the official schedule for ring times and special zones.
How much are tickets for Ears. Paws. Tail 2027?
Event materials list general admission at 350 RUB and an online promo fare of 250 RUB. Prices and promo conditions can change, so confirm the current ticket page on expoanimals.ru before purchase.
Can I bring my pet to the exhibition?
Do not assume entry for pets. Confirm the organiser's animal-entry rules, vaccination requirements and carrier or leash policy before travelling. Bring a veterinary passport if your animal is allowed in.
Is Ears. Paws. Tail trade-only or open to the public?
It is a public-facing pet expo with breeder and trade participation rather than a closed trade-only fair. Check registration categories if you plan to attend as a buyer, breeder or exhibitor.
How do I get to VK "Ekspo-Volga" from Kurumoch Airport?
Kurumoch International Airport (KUF) is roughly 35-45 km from central Samara. Allow 40-60 minutes by taxi, with an approximate fare of 1,200-1,800 RUB; bus and metro combinations are cheaper but slower.
Is parking available at the venue?
Venue parking is typically available at VK "Ekspo-Volga", but rates and capacity for show days are not confirmed in the source pack. Check the organiser or venue site before driving.
What language is used at the event?
Russian is the primary language for signage, schedules and exhibitor stands. Some breeders and suppliers may speak English, but a translation app and the venue address in Russian are useful.
Do I need a visa to attend from abroad?
Visa rules depend on nationality. Many foreign visitors need a Russian visa before travel, so check the nearest Russian embassy or visa centre early and ask the organiser about visa support letters.
What should I wear in Samara in February?
Expect deep winter conditions with freezing temperatures, snow and icy pavements. Pack insulated layers, gloves, a warm hat and footwear with good grip; allow extra time for road transfers.
Glossary
- Breed ring
- A designated show area where judges assess dogs or cats against the breed standard and place entries in competition.
- Conformation show
- A structured evaluation of breeding animals for type, movement, temperament and adherence to the breed standard.
- Best in Show
- The top award at a conformation event, usually chosen from group or breed winners by a final panel of judges.
- Breed standard
- The written description of an ideal breed's appearance, movement and temperament, used by judges and breeders.
- Kennel club
- A registry organisation that records pedigrees, litter registrations and show results for purebred animals.
- Pedigree
- Documented ancestry showing registered parents and earlier generations, usually issued by a kennel club or breed registry.
- Veterinary passport
- A record of vaccinations, treatments and health checks required for travel or entry to animal events.
- Grooming
- Coat care, bathing, trimming and presentation work that prepares animals for the show ring or sale.
- Benching area
- Exhibitor space where animals are housed, prepared and displayed between competition classes.
- Junior handling
- A youth competition in which young handlers are judged on presentation, control and ring technique.
- Companion animal
- A pet species kept primarily for companionship, such as dogs, cats, small mammals, birds or reptiles.
- Pet nutrition
- Commercial and home-prepared diets, supplements and feeding systems for companion animals.
- Zoonosis
- An infectious disease that can pass between animals and people, a key hygiene topic at public animal events.
- Aquascaping
- The design of planted or hardscaped aquariums, often shown alongside aquatics and small-pet displays.
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Also known as
Alternate names and search phrases for this event.
- Ears Paws Tail 2027
- animal care products
- veterinary forum Samara
- Ears. Paws. Tail 2027 Samara 2027
- Ears 2027
- Ears Samara 2027
- Paws 2027
- Paws Samara 2027
- Tail Samara 2027
- Samara Russia
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.