Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
EA Masters 2026 is the UK's premier estate agency leadership conference, exhibition, and awards event, taking place on 3rd November 2026 at Battersea Evolution, London.
This year's theme, 'Dare to Win', focuses on embracing risk and change in the estate agency sector.
EA Masters takes place in London, UK.
TL;DR
- 1Dates and Venue: EA Masters 2026 runs on 3rd November 2026 at Battersea Evolution, London, UK.
- 2Scale and Focus: This premier event showcases the best in the estate agency sector, attracting over 1,000 attendees.
- 3Organiser: The event is organised by The Estate Agency Event of the Year, with more details available at eamasters.co.uk.
- 4Buyer Authority: Attendees include top estate agents, suppliers, and industry leaders, all influential in the property market.
- 5Entry: Full day tickets are available for £450 plus VAT, with early bird discounts for the first 50 tickets.
Why visit
Attending EA Masters provides invaluable insights from industry leaders, networking opportunities with top agents, and access to cutting-edge solutions in the Innovation Hall. Dates and Venue: EA Masters 2026 runs on 3rd November 2026 at Battersea Evolution, London, UK. Scale and Focus: This premier event showcases the best in the estate agency sector, attracting over 1,000 attendees. Buyer Authority: Attendees include top estate agents, suppliers, and industry leaders, all.
Why exhibit
Exhibiting at EA Masters allows suppliers to showcase their products to a targeted audience of decision-makers in the estate agency sector. Scale and Focus: This premier event showcases the best in the estate agency sector, attracting over 1,000 attendees. Buyer Authority: Attendees include top estate agents, suppliers, and industry leaders, all influential in the property market. EA Masters is crucial for the estate agency sector as it brings together industry leaders.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Estate agency owners and decision-makers
Property management professionals
Real estate investors and developers
Marketing and sales executives in real estate
Technology providers for the property sector
Industry consultants and analysts
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Suppliers of property management software
Marketing agencies specializing in real estate
Financial service providers for estate agents
Training and development firms for real estate professionals
Innovative technology companies in the property sector
Legal and conveyancing service providers
Product categories
Key solution areas showcased across the event.
Property management solutions and software
Marketing tools for estate agents
Financial services and mortgage solutions
Training programs for real estate professionals
Innovative technology products for the property market
Legal services for property transactions
Location & Facilities
Venue
Battersea Evolution
Chelsea Bridge Gate, Queenstown Road, Battersea Park, London SW8 4NW
Facilities
Food options
On-site catering
On-site diningParking: Battersea Evolution in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Battersea Evolution for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
Event daysOfficial show dates 3rd November 2026
Event daysconfirm daily opening hours on the organiser registration page
General admission
Full day ticket price plus VAT.
£450.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
London, UK
Why it matters
Attending EA Masters on 2026-11-03 to 2026-11-03 in London lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Top 8 property management platforms for 2026 - MRI Software | UK
www.mrisoftware.com/uk/blog/top-8-property-management-platforms-for-2026/ 2026-05-08T00:00:00.0000000
Property Management Software UK 2026: - CRM Reviews
crmreviews.co.uk/property-management-crm-uk/
Top 12 Estate Agent Software in the UK (2026)
estatai.co.uk/blog/top-12-estate-agent-software-uk-2026 2026-07-18T00:00:00.0000000
Proptech Tools UK Estate Agents Are Actually Using in 2026
www.askrubo.ai/en-GB/blog/proptech-tools-uk-estate-agents-2026 2026-04-30T00:00:00.0000000
The best tools for UK estate agents in 2026 — PropFind
propfind.io/blog/best-tools-for-uk-estate-agents-2026/ 2026-07-02T00:00:00.0000000
Best Estate Agent Software UK 2026 - Ranked and Compared
www.softomatesolutions.com/blog/best-estate-agent-software-uk-2026/ 2026-06-14T00:00:00.0000000
Plan your trip
Travel & logistics
Local currency · GBP
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
London Heathrow
London's largest international gateway, west of the city. Typical road transfer to Battersea Evolution is around 40-60 minutes off-peak, longer in the morning peak. The Elizabeth line and Piccadilly line also connect Heathrow to central London for onward Tube or rail. Times are approximate; confirm before travel.
to venue
Approx. 40-60 min by road outside peak hours (varies with traffic)
by car
London Gatwick
South of London and a major hub for short-haul and leisure routes. Frequent rail services (Gatwick Express and Southern) run to London Victoria, from where a short taxi or Tube/bus hop reaches Battersea. Times are approximate; confirm before travel.
to venue
Approx. 60-75 min by road (varies with traffic)
by car
London Stansted
North-east of London and a base for low-cost carriers. The Stansted Express runs to London Liverpool Street for onward Tube to Battersea; road transfers are longer than from Heathrow. Times are approximate; confirm before travel.
to venue
Approx. 75-90 min by road (varies with traffic)
by car
London Luton
North of London, served mainly by low-cost airlines. A rail link and shuttle bus connect Luton Airport Parkway to central London, then onward by Tube. Times are approximate; confirm before travel.
to venue
Approx. 60-80 min by road (varies with traffic)
by car
London City
A small east London airport close to Canary Wharf, convenient for short-haul business routes. The DLR connects to the Tube network for onward travel to Battersea. Times are approximate; confirm before travel.
to venue
Approx. 40-55 min by road (varies with traffic)
by car
London Southend
Southend Airport in Essex, north-east of London. Rail services run to London Liverpool Street for onward Tube to Battersea; the road transfer is longer. Times are approximate; confirm before travel.
to venue
Approx. 75-90 min by road (varies with traffic)
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Clapham / Battersea fringeUSD 90–150 / night
Premier Inn London Clapham or similar value chains, approx. 1.2 km from Battersea Evolution; short bus/Tube/taxi hop. Book early for event weeks; confirm before travel.
Mid-range
Chelsea Bridge / Nine ElmsUSD 160–240 / night
Pestana Chelsea Bridge and comparable 4-star properties, roughly a 5-10 minute walk to the venue. Confirm rates and cancellation terms before travel.
Premium
Battersea Power StationUSD 280–420 / night
art'otel London Battersea Power Station or Chelsea Bridge Apartments, within a few minutes' walk of the venue. Rates spike during major events; confirm before travel.
Local transport
Get around the city with these convenient transport options.
tube
Estimated costGBP 6–12 per person (contactless/Oyster off-peak)
Best forLondon Heathrow (LHR) to Battersea Evolution
Allow roughly 50-70 minutes door to door; change at Tottenham Court Road or Waterloo for the Northern line to Battersea Power Station. Confirm before travel.
train
Estimated costGBP 12–25 single (Gatwick Express/Southern to Victoria, plus Tube or bus)
Best forLondon Gatwick (LGW) to Battersea Evolution
Frequent rail services to Victoria, then short taxi or Tube/bus onward. Allow 60-80 minutes in total. Confirm before travel.
train
Estimated costGBP 20–35 single (Stansted Express plus Tube fare)
Best forLondon Stansted (STN) to Battersea Evolution
Stansted Express to Liverpool Street, then Tube to Battersea. Allow 75-90 minutes in total. Confirm before travel.
train
Estimated costGBP 18–32 single (rail/shuttle to central London plus Tube)
Best forLondon Luton (LTN) to Battersea Evolution
Rail or shuttle to Luton Airport Parkway and onward to central London, then Tube to Battersea. Allow 70-90 minutes in total. Confirm before travel.
rail
Estimated costGBP 4–8 per person (DLR plus Tube contactless)
Best forLondon City (LCY) to Battersea Evolution
DLR to Canning Town or Bank, then Tube to Battersea with one change. Allow 40-55 minutes. Confirm before travel.
taxi
Estimated costGBP 15–45 within central London; GBP 45–95 from Heathrow, higher in peak traffic
Best forCentral London or airport to Battersea Evolution (black cab / rideshare)
Useful with luggage or late arrivals; journey times vary significantly with traffic. Confirm before travel.
taxi
Estimated costGBP 30–70 taxi or rideshare to the venue district
Best forLondon Southend (SEN) to Battersea Evolution
Approx. 75-90 min by road (varies with traffic); Southend Airport in Essex, north-east of London. Rail services run to London Liverpool Street for onward Tube to Battersea; the road transfer is longer. Times are approximate; confirm before travel.
Weather
Early November in London is cool and changeable, with rain likely on many days. Expect roughly 8-12 C by day and around 3-7 C at night, plus a chance of wind and showers. Daylight is limited, so pack a waterproof jacket, a warm layer, and a compact umbrella for a full day at Battersea Evolution. Figures are approximate seasonal averages; check a live forecast before travelling.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile coverage across central London is generally strong. Prepaid SIM and eSIM plans are widely available from EE, Vodafone, Three, and O2, including at airport arrivals; roaming rules changed after Brexit, so check your home plan before you travel. Venue Wi-Fi at Battersea Evolution can be limited in busy areas, so download the EA Masters schedule, e-tickets, and any badge or event apps before you arrive. Bring a portable charger for a long conference day.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual or business attire is typical for UK estate agency conferences and awards events. Check the EA Masters programme for any gala or evening dress code.
Arrival and badges
Arrive early on 3 November 2026 for badge collection, venue orientation, and a look around the conference and exhibition areas before sessions begin.
Currency and payments
The UK uses pound sterling (GBP). Contactless card and phone payments are widely accepted in London and many venues are increasingly cashless, so keep only a small amount of cash for incidental purchases.
Tipping
A service charge is often included in London restaurant bills. If it is not, a tip of around 10-12.5% for table service is customary; tipping is discretionary in cafes and bars.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LHR
Book flights into London Heathrow (LHR) where possible for the most direct transfers to Battersea Evolution; London City (LCY) is a convenient alternative for short-haul business routes. Compare Gatwick (LGW), Stansted (STN), Luton (LTN), and Southend (SEN) only if fares are materially lower, and factor in the longer onward transfer. For the 3 November 2026 event, consider arriving the evening before to allow for delays, book early for the best fares, and check whether your fare includes any onward transfer.
Hotels
Find a stay near the venue with options for every budget.
Areas to stay
Battersea Power Station · Chelsea Bridge / Nine Elms · Clapham / Battersea fringe
budget
GBP 90-150/night
mid range
GBP 160-240/night
premium
GBP 280-420/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): Approx. 40-60 min by road outside peak hours (varies with traffic); London Gatwick (LGW): Approx. 60-75 min by road (varies with traffic); London Stansted (STN): Approx. 75-90 min by road (varies with traffic); London Luton (LTN): Approx. 60-80 min by road (varies with traffic). Allow road or rail time to Battersea Evolution; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Battersea Evolution: Clapham / Battersea fringe: Clapham / Battersea fringe; Chelsea Bridge / Nine Elms: Chelsea Bridge / Nine Elms; Battersea Power Station: Battersea Power Station.
Ride-hail: Ride-hailing is well established in London: Uber, Bolt, and FREE NOW operate widely, and black cabs can be hailed on the street or booked through apps. Pick-up points around Battersea Park can get busy at the end of the event, so request your ride a few minutes ahead and confirm the exact meeting point with your driver. Fares vary with demand, so check the app estimate before booking.
Public transit: Battersea Evolution is in Battersea Park, south-west London. The nearest stations are Battersea Park (National Rail), Battersea Power Station (Northern line), and Queenstown Road (Battersea) on National Rail. Use Transport for London (TfL) Tube, rail, and bus services, and plan routes with the TfL journey planner, allowing extra time on the morning of 3 November 2026. A contactless card or phone, or an Oyster card, is the easiest way to pay.
Parking: Battersea Evolution sits within Battersea Park, and on-site parking availability and charges can vary by event, so confirm details with the organiser or venue before travelling. Public car parks and on-street parking in the surrounding Battersea and Chelsea Bridge area are limited and often restricted, so public transport is usually the simpler option. If you drive, allow extra time for congestion and check for any event-day road or park access restrictions.
Weather
Plan and pack for the event climate.
Month: November
Temperature: Around 8-12 C by day in early November in London, with nights roughly 3-7 C. These are approximate seasonal averages; check a live forecast before travel.
Seasonality: Early November in London is often grey and changeable, with rain on many days; showers can be short but frequent. Daylight is limited and it can feel colder by the river at Battersea, so keep a compact umbrella and a waterproof layer with you.
Packing: Pack layers, a waterproof jacket or coat, and comfortable closed shoes for walking between transport and Battersea Evolution. Bring an umbrella and a warm layer for the evening. If the programme includes an awards evening, pack smart or business attire separately for that. A portable charger and a downloaded copy of your ticket and schedule are also useful.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at EA Masters usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out
Confirm your EA Masters 2026 ticket or event bundle via eamasters.co.uk/tickets/ and save your confirmation.
12 days out
Book London accommodation near Battersea or along a convenient Tube/rail line; hotel demand rises in early November.
10 days out
Plan your travel to Battersea Evolution using TfL or National Rail to Battersea Park and check any engineering works.
7 days out
Review the EA Masters programme, speaker pages, and timings at eamasters.co.uk to build your personal agenda for 3 November 2026.
5 days out
Check the London weather forecast and pack layers and a waterproof jacket for a full conference day.
3 days out
Confirm UK entry requirements and carry ID/passport plus any visa or ETA documentation.
1 day out
Charge devices, download the Swapcard EA Masters app for networking, and reconfirm your route to Battersea Evolution.
Event day
Arrive early at Battersea Evolution for badge collection, orient yourself to the conference and awards areas, and plan networking around the published timing schedule.
Networking spots
2EA Masters registration concourse
Organiser B2B lounge (if offered)
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights£180.00
- Per diem × 2£150.00
Estimated total£330.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
GBP 450 / per person
unknown
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | GBP 450 / per person | unknown |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether EA Masters fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Estate agency
- The business of marketing residential property for sale and acting for sellers (vendors) through to an agreed sale and completion; regulated in the UK, with mandatory redress scheme membership for agents.
- Lettings
- The side of agency that rents property on behalf of landlords, covering marketing, tenant referencing, tenancy agreements, rent collection, and deposit handling.
- SSTC (Sold Subject to Contract)
- A listing status meaning a sale price has been agreed but contracts have not yet been exchanged, so the sale is not yet legally binding and can still fall through.
- Sales progression
- The work of managing an agreed sale through conveyancing, surveys, mortgage offers, and exchange to completion, keeping buyer, seller, and solicitors aligned.
- Conveyancing
- The legal process of transferring property ownership, carried out by solicitors or licensed conveyancers acting for the buyer and the seller.
- Energy Performance Certificate (EPC)
- A required document rating a property's energy efficiency from A to G; most UK homes must have a valid EPC when they are sold or let.
- AML (Anti-Money Laundering) checks
- Identity, address, and source-of-funds verification that estate and letting agents must carry out on clients under UK money-laundering rules.
- Client Money Protection (CMP)
- A scheme that protects money held by agents on behalf of clients, such as rents and deposits; letting agents in England must belong to an approved CMP scheme.
- Tenant referencing
- Checks on a prospective tenant's affordability, employment, credit history, and previous landlord references before a tenancy is agreed.
- Deposit protection scheme
- A government-approved scheme (for example TDS, DPS, or MyDeposits) where a tenancy deposit must be registered within set timescales.
- Fall-through
- When an agreed property sale collapses before completion; a key pipeline and fee-income metric for agency businesses.
- Freehold and leasehold
- The two main UK ownership types: freehold means owning the property and the land outright; leasehold means owning the property for a fixed term, subject to a freeholder.
- Stamp Duty Land Tax (SDLT)
- A UK tax payable on property purchases above a threshold, with different rates and reliefs depending on price and buyer status.
- Property portals
- Online property marketing platforms such as Rightmove, Zoopla, and OnTheMarket, where agents list homes for sale and to rent.
- The Property Ombudsman (TPO)
- A UK redress scheme for property agents; agents must belong to an approved redress scheme so consumers can escalate unresolved complaints.
- Renters' Rights Act
- UK legislation reforming the private rented sector, including changes to tenancy structures and notice periods; agents should follow the latest government guidance and implementation dates.
- Propertymark
- A professional body for UK estate and letting agents, offering qualifications, membership standards, and industry representation.
- CRM (Customer Relationship Management)
- Software used by agencies to manage applicant and vendor records, viewings, follow-ups, and marketing pipelines in one place.
- Lead generation
- The activity of attracting and converting enquiries, such as valuation requests, into instructions and sales or letting opportunities.
- Valuation
- An assessment of a property's likely sale or rental value; a market appraisal visit is often the first step in winning an instruction.
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Also known as
Alternate names and search phrases for this event.
- EA Masters
- EA Masters 2026
- EA Masters London
- EA Masters London 2026
- EA Masters Battersea Evolution
- Estate agency conference London 2026
- Estate agency event UK 2026
- Estate agents conference London
- Property management software expo London
- Estate agent marketing tools event
10 more alternate names hidden
Trust footer
Sources
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References
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Publishers
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Date checked
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EA Masters
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.