Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The E-Commerce & CX Meetings Conference is a premium B2B event taking place on February 3-4, 2027, at the Palacio de Congresos y Exposiciones Adolfo Suárez in Marbella, Spain.
This conference is dedicated to e-commerce, customer experience, and digital marketing, featuring a unique format of one-to-one meetings between hosted buyers and innovative suppliers.
With a focus on high-quality interactions, the event promises to deliver significant business opportunities and insights.
TL;DR
- 1Dates and Venue: 3-4 February 2027 at the Palacio de Congresos y Exposiciones Adolfo Suarez in Marbella, Spain - confirm the final edition dates on the organiser site before booking flights.
- 2Format: A one-to-one meetings programme run by Weyou Group, built around pre-scheduled appointments between e-commerce and customer-experience buyers and the solution providers they are matched with, not a walk-in exhibition floor.
- 3Access: Invitation-based entry for buyers and exhibitors, so delegates arrive with a booked meeting diary rather than browsing halls.
- 4Sector scope: E-commerce operations and customer-experience delivery - storefront and platform technology, customer service and contact-centre tooling, and the service partners that run them.
- 5Travel reality check: Marbella has no rail link, so plan on Malaga-Costa del Sol airport (AGP) plus a road transfer of roughly 45-60 minutes.
Why visit
Attendees will benefit from direct access to hosted buyers with validated projects, allowing for meaningful connections and potential partnerships. Dates and Venue: E-Commerce & CX Meetings Conference takes place from February 3-4, 2027, at Palacio de Congresos y Exposiciones Adolfo Suárez, Marbella, Spain. Buyer Authority: Hosted buyers with validated projects will meet innovative suppliers in pre-scheduled one-to-one meetings. Entry: The event is exclusive to invited.
Why exhibit
Exhibitors will gain visibility among key decision-makers in the e-commerce and customer experience industries. Scale and Focus: This premium B2B event focuses on e-commerce, customer experience, and digital marketing, featuring one-to-one meetings. Buyer Authority: Hosted buyers with validated projects will meet innovative suppliers in pre-scheduled one-to-one meetings. Entry: The event is exclusive to invited buyers and exhibitors, ensuring a targeted networking.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
E-commerce managers seeking innovative solutions
Customer experience professionals looking for best practices
Digital marketing specialists interested in the latest trends
Retail executives aiming to enhance customer engagement
Technology providers for e-commerce platforms
Consultants focusing on customer experience strategies
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Customer experience (CX) platform and contact-centre software vendors
AI and automation providers for customer service and personalisation
E-commerce platform, checkout and conversion-optimisation suppliers
Digital marketing, CRM and loyalty technology companies
Data, analytics and voice-of-customer specialists
Retail and omnichannel technology providers serving Spanish brands
Payments, logistics and fulfilment services for online sellers
Product categories
Key solution areas showcased across the event.
E-commerce platforms and solutions
Customer experience management tools
Digital marketing services
Data analytics and insights
Logistics and fulfillment solutions
Retail technology innovations
Location & Facilities
Venue
Palacio de Congresos y Exposiciones Adolfo Suárez
Marbella, Spain
Facilities
Parking
Palacio de Congresos y Exposiciones Adolfo Suárez in Marbella typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Palacio de Congresos y Exposiciones Adolfo Suárez in Marbella typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Palacio de Congresos y Exposiciones Adolfo Suárez for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Weyou Group
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Marbella, Spain
Why it matters
Attending E-Commerce & CX Meetings Conference on 2027-02-03 to 2027-02-04 in Marbella lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Malaga-Costa del Sol Airport
The practical gateway for the Palacio de Congresos y Exposiciones Adolfo Suarez; direct connections from most Western European hubs plus Madrid and Barcelona
TBA
to venue
Approx. 45-60 minutes by road - confirm with your transfer provider
by car
Gibraltar International Airport
Secondary option with a much smaller route network; only worth it if it beats the AGP connection for your origin
TBA
to venue
Approx. 60-80 minutes including the border crossing - confirm current queues
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel NH Collection Marbella
midscale
Near Palacio de Congresos y Exposiciones Adolfo Suarez4.5
Google Hotels capture lists approx. INR 15,910 per night for the 3-4 Feb 2027 sample, roughly USD 175-205 after conversion; amenities include outdoor pool, fitness center and bar, free Wi-Fi and paid parking.
Aparthotel Monarque Sultan
midscale
170 m from Palacio de Congresos y Exposiciones Adolfo Suarez4.4
Closest 4-star option in the capture, listed 170 m from the venue with breakfast, pool, hot tub, fitness center and spa. No nightly rate was captured - expect the Marbella 4-star band shown on the other midscale entries.
Ona Marbella Inn
economy
Marbella centre4.4
Three-star option captured from approx. INR 7,055 per night on the Google Hotels sample dates, roughly USD 78-92.
The Old House Marbella Hotel
midscale
Marbella old town4.6
Boutique property captured from approx. INR 12,861 per night on the sample dates, roughly USD 140-168.
Hotel Restaurante Baviera
economy
Marbella4.2
Three-star hotel with parking and free Wi-Fi, from approx. INR 12,026 per night in the capture, roughly USD 130-158.
The Apart Hotel Marbella Center
economy
Marbella centre3.9
Serviced-apartment style stay from approx. INR 10,196 per night on the sample dates, roughly USD 110-132; useful for longer stays.
Hostal Tak Boutique Marbella by Acemar
budget
Marbella centre4.1
Budget guesthouse captured from approx. INR 5,958 per night, roughly USD 63-78.
Pension Aduar Marbella
budget
Marbella old town4.0
Lowest-priced guesthouse in the capture, from approx. INR 5,493 per night, roughly USD 58-72. Rates were listed in INR in the capture; confirm the euro rate on the booking page.
Local transport
Get around the city with these convenient transport options.
Airport coach
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forMalaga-Costa del Sol Airport (AGP) to Palacio de Congresos y Exposiciones Adolfo Suárez
Regional coaches link Malaga airport with Marbella's bus station; from there take a local bus or taxi to the Palacio de Congresos y Exposiciones Adolfo Suarez. No official tariff was recorded in the capture, so treat the fare as approximate.
Taxi / private transfer
Estimated costApprox. EUR 70-95 one way - confirm the rate before departure
Best forAGP airport to Marbella hotels and the congress centre
The quickest door-to-door option, particularly with luggage or for early meeting slots; pre-booking avoids airport rank queues.
Taxi / ride-hailing
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forMarbella hotels and centre to Palacio de Congresos y Exposiciones Adolfo Suarez
Marbella has no metro or rail link, so taxis, ride-hailing and local buses cover the last leg to the venue.
Local bus
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forMarbella urban bus lines serving the congress centre and the coastal strip
Urban buses connect the old town, centre, Golden Mile and Puerto Banus; check which line stops closest to the Palacio de Congresos before travelling.
Car hire / self-drive
Estimated costApprox. EUR 30-60 per day plus fuel and tolls - confirm with the rental desk
Best forAGP airport to Marbella via the AP-7 toll motorway or the free A-7
Useful if you plan to stay outside Marbella or visit suppliers along the coast; check the venue's parking arrangements in advance.
Walking
Estimated costFree
Best forHotels in Marbella centre to the venue
Central Marbella hotels are within walking distance of the congress centre; Aparthotel Monarque Sultan is listed 170 m from the venue in the capture.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forGibraltar International Airport (GIB) to Palacio de Congresos y Exposiciones Adolfo Suárez
Approx. 60-80 minutes including the border crossing - confirm current queues; Secondary option with a much smaller route network; only worth it if it beats the AGP connection for your origin.
Weather
February is winter on the Costa del Sol but mild by northern European standards: expect daytime highs of roughly 15-19 C, nights of 7-11 C and a real chance of short rain showers. Sea breezes keep the coast cooler than inland Malaga, and indoor meeting rooms are heated, so layers work better than a heavy coat. This is a climatological band, not a forecast - check the week-of forecast before travelling.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spain runs on 230 V with type C and F sockets, so UK, US and other non-EU plugs need an adapter. EU roaming rules mean EU SIM holders pay domestic rates in Spain; visitors from outside the EU should check their operator's Spain pass or buy a prepaid SIM locally in Marbella. Mobile coverage along the coast is good, but venue Wi-Fi credentials for the Palacio de Congresos y Exposiciones Adolfo Suarez were not published in the source material, so ask the organiser if you plan to run live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and meeting style
Spanish is the local language, but English is widely spoken in Marbella hotels, the congress centre and at international B2B meetings. Expect a handshake in business settings and a fairly direct, relationship-first tone in one-to-one appointments.
Dining hours
Lunch is normally taken between 14:00 and 16:00 and dinner from 21:00 onwards. If you are scheduling supplier dinners around the meeting programme, book late rather than early - many kitchens do not open before 20:30.
Siesta and opening hours
Smaller shops in the old town often close in the early afternoon and reopen in the evening, while banks and offices keep continuous hours. Plan errands and calls around this rather than during a meeting block.
Tipping
Tipping is not obligatory in Spain. Rounding up, or leaving 5-10 percent in a restaurant, is the normal practice for good service.
February on the coast
February is low season in Marbella: some beach clubs and seasonal restaurants are closed, while the old town and Puerto Banus stay active at weekends. Book dinner reservations for larger groups.
Dress code
Smart-casual is the safe default for a one-to-one meetings format - jacket optional, no tie. Evenings on the coast are cool in February, so bring a layer for outdoor terraces.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: AGP
Book into Malaga-Costa del Sol (AGP), the only realistic international gateway for Marbella. February is low season on the Costa del Sol, so midweek departures booked three to four weeks ahead normally give the best fares, and AGP has direct connections from most Western European hubs plus Madrid and Barcelona. If you land the same morning as your first appointment, allow 60-90 minutes between touchdown and arrival in Marbella, and keep a later return flight on the final day so a delayed meeting does not cost you the connection.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Malaga-Costa del Sol Airport (AGP): Approx. 45-60 minutes by road - confirm with your transfer provider; Gibraltar International Airport (GIB): Approx. 60-80 minutes including the border crossing - confirm current queues. Allow road or rail time to Palacio de Congresos y Exposiciones Adolfo Suárez; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Palacio de Congresos y Exposiciones Adolfo Suárez: Near Palacio de Congresos y Exposiciones Adolfo Suarez: Hotel NH Collection Marbella; 170 m from Palacio de Congresos y Exposiciones Adolfo Suarez: Aparthotel Monarque Sultan; Marbella centre: Ona Marbella Inn.
Ride-hail: Local taxi ranks and radio-taxi services are the reliable option in Marbella, and taxis can be booked by phone or through hotel reception. App-based ride-hailing coverage from Uber, Bolt or Cabify varies along the Costa del Sol, so check the app's availability in Marbella before relying on it for a fixed meeting slot, and keep a taxi rank or hotel-booked car as backup for the return leg.
Public transit: Marbella has no metro and no railway station. An urban bus network links the old town, the centre, the Golden Mile, the congress-centre area and Puerto Banus, with single tickets in the low single-digit euro range - confirm current lines and fares with the local operator. For longer trips, coaches leave Marbella bus station for Malaga, Fuengirola, Estepona and Algeciras, and the airport coach is the cheapest way to connect with AGP.
Parking: The Palacio de Congresos y Exposiciones Adolfo Suarez has parking at the congress complex, and nearby hotels such as Hotel NH Collection Marbella and Hotel Restaurante Baviera offer parking. Daily rates and gate opening hours were not published in the source material - confirm with the venue before driving. February is low season, so overflow parking on nearby streets is usually easier than in summer, but do not rely on free kerbside space during meeting hours.
Weather
Plan and pack for the event climate.
Month: February
Temperature: Daytime roughly 15-19 C, nights roughly 7-11 C - a climatological February band for the Costa del Sol, not a forecast; confirm the week-of forecast before travel.
Seasonality: February is one of the wetter months on the Costa del Sol, though rain usually comes as short showers rather than all-day downpours. It is also low season: the resort is quiet midweek, some beach venues close, and hotel rates sit below spring levels.
Packing: Pack layers rather than a heavy coat: a light waterproof or compact umbrella, a warm mid-layer for cool evenings on terraces, smart-casual business dress for the one-to-one meetings, comfortable shoes for walking between hotels and the congress centre, and a type C/F plug adapter for Spanish sockets.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at E-Commerce & CX Meetings Conference usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your invitation or registration status with Weyou Group and check that your buyer profile has been matched to the meeting categories you actually want to buy in.
Day 13
Book the flight into Malaga-Costa del Sol (AGP). February is low season on the Costa del Sol, so midweek returns booked three to four weeks out are normally the cheapest.
Day 12
Reserve a hotel within walking distance of the Palacio de Congresos y Exposiciones Adolfo Suarez - Aparthotel Monarque Sultan is listed 170 m from the venue, Hotel NH Collection Marbella is the nearest 4-star with a pool and gym.
Day 11
Send the organiser your preferred supplier categories and current stack so your meeting schedule can be built before you travel.
Day 10
Check your passport and Schengen entry requirements for Spain, and confirm travel insurance or a valid EHIC/GHIC card.
Day 9
Write a one-page brief on your e-commerce and CX setup - platform, order management, service desk, integrations, monthly order volume - and use it to open every meeting.
Day 8
Fix your airport transfer: regional coach from AGP to Marbella bus station plus a short taxi, or a pre-booked private transfer for roughly EUR 70-95 one way.
Day 7
Decide the three buyer problems you want solved on this trip and the questions that would disqualify a vendor in five minutes.
Day 6
Prepare two short case studies with numbers (conversion, response time, cost per contact) to share with suppliers under NDA if needed.
Day 5
Load the meeting schedule and venue floor plan on your phone and note any room or time changes made after the first confirmation.
Day 4
Confirm hotel check-in times and late-arrival arrangements - coastal hotels in February often run reduced reception hours.
Day 3
Pack smart-casual business dress, a light waterproof and a warm layer for cool evenings; add a plug adapter for Spanish type C/F sockets.
Day 2
Travel day - keep your meeting schedule, passport and hotel confirmation offline as well as on your phone.
Day 1
Arrive at the Palacio de Congresos 20-30 minutes before your first appointment to clear registration and find the meeting rooms.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Palacio de Congresos y Exposiciones Adolfo Suárez
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2E-Commerce & CX Meetings Conference registration concourse
Palacio de Congresos y Exposiciones Adolfo Suárez
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Palacio de Congresos y Exposiciones Adolfo Suárez
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether E-Commerce & CX Meetings Conference fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
Where and when does the E-Commerce & CX Meetings Conference take place?
The show is held at the Palacio de Congresos y Exposiciones Adolfo Suarez in Marbella, Spain, in February 2027. The organiser domain is e-commerce-cx-one-to-one-meetings.es, where exact dates and registration are published.
What is the format of the event?
It is a one-to-one meetings exhibition, not a traditional aisle-based trade fair: the organiser describes three days of highly qualified business in the heart of Marbella, combining an exhibition with pre-scheduled meetings between buyers and suppliers.
Which sectors does the event cover?
Official copy describes it as an exhibition dedicated to CX, AI, Digital Marketing and Data for businesses, e-commerce and retail.
How do I register as a visitor?
Visitor registration and any ticket or pass options are handled through the organiser site e-commerce-cx-one-to-one-meetings.es. Check the official visitor page for the current pass types before booking travel.
How do I get to the venue from the airport?
Marbella is served by Malaga-Costa del Sol airport (AGP), the closest international gateway in the region. From there, continue by airport bus, shuttle or taxi to Marbella and the Palacio de Congresos y Exposiciones Adolfo Suarez; confirm current timetables and fares before travelling.
Glossary
- One-to-one meetings
- A pre-scheduled appointment format in which exhibiting suppliers and qualified buyers meet in private slots instead of browsing stands.
- CX
- Customer experience: the design and management of every touchpoint a shopper has with a brand, from service contact to purchase and post-sale support.
- Omnichannel retail
- Selling and serving customers consistently across physical stores, marketplaces, websites and apps, with shared inventory and customer data.
- Voice of customer (VoC)
- Structured collection of feedback through surveys, reviews and support transcripts, used by retailers to steer product and service decisions.
- Data-driven personalisation
- Using first-party customer and behavioural data to tailor product recommendations, pricing and messaging across channels.
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Also known as
Alternate names and search phrases for this event.
- E-Commerce Conference Marbella 2027
- CX Meetings Spain 2027
- One to One Meetings Marbella
- Digital Marketing Events 2027
- E-Commerce & CX Meetings Conference
- E-Commerce & CX Meetings Conference 2027
- E-Commerce & CX Meetings Conference Marbella
- E-Commerce & CX Meetings Conference Marbella 2027
- Commerce
- Commerce 2027
10 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.