Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The E-commerce Berlin Expo is Europe's leading e-commerce event, bringing together industry professionals to explore innovations and trends in digital commerce. Scheduled for February 17-18, 2027, at Messe Berlin, this event will feature over 320 exhibitors and attract more than 14,000 visitors.
Attendees can expect insightful talks, networking opportunities, and a showcase of the latest e-commerce solutions. E-commerce Berlin Expo takes place in Berlin, Germany.
TL;DR
- 1Dates and Venue: E-commerce Berlin Expo takes place on February 17-18, 2027, at Messe Berlin.
- 2Scale and Focus: This leading e-commerce event expects over 14,000 visitors and 320 exhibitors.
- 3Organiser: Hosted by E-commerce Capitals Sp. z o.o. Sp. k., details available at ecommerceberlin.com.
- 4Buyer Authority: Attendees include e-commerce professionals, entrepreneurs, and industry leaders.
- 5Entry: Pre-registration is available online for attendees.
Why visit
Attending the E-commerce Berlin Expo provides a unique opportunity to connect with industry leaders and innovators. Visitors can explore the latest e-commerce technologies, attend masterclasses, and network with potential partners. This event is essential for anyone looking to stay ahead in the rapidly evolving e-commerce landscape.
Why exhibit
Exhibiting at the E-commerce Berlin Expo allows brands to showcase their products to a targeted audience of e-commerce professionals. With direct access to decision-makers and potential clients, exhibitors can generate leads, enhance brand visibility, and engage in meaningful conversations that drive business growth.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
E-commerce entrepreneurs seeking innovative solutions
Digital marketing professionals looking for trends
Retailers interested in e-commerce technology
Logistics and supply chain experts
Investors exploring e-commerce opportunities
Startups aiming to connect with industry leaders
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Shop-system and e-commerce platform vendors - SaaS storefront, headless commerce and checkout tools for D2C brands, retailers and marketplace sellers.
Logistics, fulfilment and last-mile providers - warehousing, 3PL, carrier integration and returns management for online orders.
Payment and fintech companies - payment gateways, orchestration, BNPL, fraud prevention and cross-border settlement.
Performance marketing and retail-media agencies - acquisition, retention, affiliate and marketplace advertising services.
Customer experience and service software - chat, helpdesk, reviews, loyalty and personalisation platforms.
Data, analytics and AI tooling - product discovery, pricing, forecasting and customer segmentation for e-commerce teams.
Marketplace and international expansion services - listing, localisation, tax and compliance support for cross-border sellers.
Agency and systems-integrator partners - implementation, migration and optimisation services for commerce platforms.
Product categories
Key solution areas showcased across the event.
E-commerce platforms and software
Payment processing solutions
Logistics and shipping services
Digital marketing tools
Customer relationship management (CRM) systems
Web development and design services
Location & Facilities
Venue
Messe Berlin
Messe Berlin, Messedamm 22, 14055 Berlin, Germany
Facilities
Parking
Messe Berlin in Berlin typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Berlin in Berlin typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Berlin for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
E-commerce Capitals Sp. z o.o. Sp. k.
How the last edition performed
Previous edition
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Berlin, Germany
Why it matters
Attending E-commerce Berlin Expo on 2027-02-17 to 2027-02-18 in Berlin lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Berlin Brandenburg
to venue
by car
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costApprox. EUR 35-85
Best forBerlin Brandenburg (BER) to Messe Berlin
Typical Berlin airport-to-city taxi range; no official fare captured. Confirm the meter or fixed fare before departure.
S-Bahn
Estimated costApprox. EUR 4.50 single ABC ticket
Best forBER Airport to Messe Sued via Berlin Hauptbahnhof
Take S9 from BER to Berlin Hauptbahnhof, change to S3/S9 toward Messe Sued. Validate the ticket before boarding; confirm live fares.
bus
Estimated costApprox. EUR 3.50 single AB ticket
Best forBerlin city center to Messe Berlin
Bus 104 and 349 serve the Messe Berlin area; check BVG route maps for the stop closest to your hall. Confirm live fares.
rideshare
Estimated costApprox. EUR 30-80
Best forBER Airport to Messe Berlin
Uber, Bolt and FreeNow operate in Berlin; prices vary with demand and traffic. Confirm in-app before booking.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Berlin in February is cold and often grey, with daytime highs typically around 2-6 C and overnight lows near or below 0 C. Rain or light snow showers are possible across the show days. Messe Berlin halls are heated, but the walk between halls and transit stops is exposed, so pack a warm coat, layers, gloves and waterproof shoes.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Berlin has broad 4G/5G mobile coverage. EU visitors can use roam-like-at-home allowances; non-EU visitors can buy prepaid SIMs from Telekom, Vodafone or O2 shops in the city. Messe Berlin provides Wi-Fi in selected areas; confirm access for exhibitors and press when planning live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and greetings
German is the local language, though most Berlin trade fair staff and exhibitors speak English. A short greeting in German is appreciated.
Punctuality
Business meetings in Germany typically start on time; plan to arrive at Messe Berlin a little before scheduled slots.
Payments and tipping
Germany uses the euro; many venues and restaurants accept cards, but carrying some cash is useful for small purchases. Tipping around 5-10 percent is common for table service.
Sunday closures
Many shops close on Sundays in Berlin; plan grocery or supply runs for Saturday if you are staying over the weekend.
Trade fair etiquette
Bring a reusable bag for brochures and ask before taking photos of exhibitor stands. Stand staff appreciate a clear introduction and a specific product interest.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BER
Google Flights captures for 17 Feb 2027 show the LHR-BER nonstop as the shortest hop at about 2 hours, DXB-BER nonstop with Eurowings at about 7 hours, and JFK, NRT, SIN and SYD itineraries routed through Istanbul, Doha, Helsinki or London. Fare buckets shifted between low and high flags, so book early and compare bag-inclusive fares for a trade show week.
Visa
Schengen short-stay visa rules apply for non-EU travellers attending a trade fair in Germany; confirm your nationality's status before applying.
Estimated cost: Approx. EUR 90 Schengen visa fee for adults (confirm current fee)
Processing: Several weeks is typical; apply well ahead of the February 2027 show dates.
Carry your E-commerce Berlin Expo registration or a business invitation to substantiate the purpose of travel at the consulate.
OfficialHotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2027-02-16
Check-out (recommended)
2027-02-20
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Berlin Brandenburg (BER). Allow road or rail time to Messe Berlin; on-site parking is usually available at major exhibition venues.
Hotel → venue: Most listed hotels sit in Charlottenburg, City West or Tiergarten, a 10-20 min S-Bahn or bus ride from Messe Berlin. Use S3/S9 to Messe Sued or bus 104/349; confirm the best route from your hotel at check-in.
Ride-hail: Uber, Bolt and FreeNow operate in Berlin. Pick-up and drop-off at Messe Berlin is via designated taxi ranks and app zones; allow extra time during show-opening peaks. Approx. EUR 35-85 from BER, confirm in-app.
Public transit: S-Bahn S3 and S9 serve Messe Sued station, with connections from Berlin Hauptbahnhof and Zoo. Bus 104 and 349 also stop near the fairground. Buy an ABC single ticket for BER airport trips (approx. EUR 4.50) and validate before boarding.
Parking: Messe Berlin operates paid car parks and open-air lots around the fairground. Rates are set by the venue and charged per day; pre-booking is not always available. Confirm current tariffs and hall access on the Messe Berlin website before driving.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Daytime highs typically around 2-6 C; overnight lows near or below 0 C.
Seasonality: Winter season with frequent overcast skies; rain or light snow showers are possible across the show days.
Packing: Bring a warm coat, thermal layers, gloves, a scarf and waterproof shoes; indoor halls are heated, so dress in layers that you can remove during long meeting blocks.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at E-commerce Berlin Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
D-14
Confirm your E-commerce Berlin Expo registration status and download any visitor pass confirmation from the organiser.
D-13
Book a hotel in Charlottenburg, City West or Tiergarten; the Google Hotels capture for 17 Feb 2027 showed strong supply near Messe Berlin.
D-12
Check passport validity and, if you need a Schengen visa, start the application with the German mission in your country.
D-10
Compare flights into BER from LHR, DXB, JFK, NRT, SIN or SYD and lock in a fare before prices move.
D-7
Draft a meeting shortlist across e-commerce platforms, logistics, payments and retail tech exhibitors.
D-3
Pack layers for a Berlin February; expect cold, grey days and possible rain or snow flurries.
D-1
Check BER transfer options and plan a buffer for Messe Berlin arrival and security screening.
D-0
Arrive early at Messe Berlin, collect your badge and orient on the hall layout before the first meeting.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Berlin
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2E-commerce Berlin Expo registration concourse
Messe Berlin
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Berlin
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether E-commerce Berlin Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is E-commerce Berlin Expo taking place?
E-commerce Berlin Expo runs 17-18 February 2027 at Messe Berlin in Berlin, Germany.
Which airport should I fly into for Messe Berlin?
Berlin Brandenburg Airport (BER) is the primary gateway; trains, taxis and rideshares connect it to Messe Berlin. Confirm current transfer times and fares before travel.
Where should I stay for E-commerce Berlin Expo?
Hotels in Charlottenburg, City West and Tiergarten are convenient for Messe Berlin. The Google Hotels capture for 17 February 2027 listed options from budget MEININGER properties to the JW Marriott Hotel Berlin.
Do I need a visa to attend E-commerce Berlin Expo in Germany?
Many non-EU visitors need a Schengen short-stay visa for a trade fair visit. Apply through the German diplomatic mission in your country and allow several weeks for processing; check the official EU visa page for your nationality.
What can I expect to see on the show floor?
The exhibitor base spans e-commerce platforms, logistics and fulfilment providers, payment solutions, digital marketing agencies and retail technology, in line with the profile of the expo.
Glossary
- E-commerce Berlin Expo
- Annual e-commerce trade fair at Messe Berlin covering shop systems, marketplaces, logistics, payments, marketing and customer experience for D2C and retail operators.
- Messe Berlin
- Trade fair campus in Berlin-Charlottenburg that hosts E-commerce Berlin Expo; halls are served by S-Bahn Messe Sued and local bus lines.
- Hub27
- One of Messe Berlin's modern exhibition halls; check the official floor plan for which E-commerce Berlin Expo stages and exhibitor zones use it.
- D2C (direct-to-consumer)
- Brand-owned online sales model that bypasses traditional retail; a core buyer segment for shop-system, fulfilment and retention vendors at the show.
- Marketplace integration
- Connecting a retailer's catalogue, stock and orders to platforms such as Amazon, eBay or Zalando; exhibitors at the show cover listing, repricing and fulfilment tools.
- Fulfilment orchestration
- Software that routes orders across warehouses, 3PLs and carriers; relevant to logistics exhibitors and retailers scaling cross-border delivery.
- Payment orchestration
- Managing multiple payment providers, methods and currencies through one layer; a common topic among payment exhibitors at E-commerce Berlin Expo.
- Retail media
- Advertising sold by retailers on their own digital properties; appears in the show's marketing and marketplace tracks as a revenue stream for online shops.
- Headless commerce
- Separating storefront presentation from backend commerce logic; discussed by platform and agency exhibitors serving enterprise retailers.
- Cross-border e-commerce
- Selling to customers in other countries, including VAT, customs, local payment methods and returns; a recurring theme in Berlin because of the EU single market.
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Also known as
Alternate names and search phrases for this event.
- E-commerce Berlin Expo 2027
- Berlin e-commerce event
- E-commerce Expo Germany
- E-commerce Berlin Expo
- Berlin Expo
- Berlin Expo 2027
- Berlin Germany
- E-commerce Berlin 2027
- E-commerce
- E-commerce Berlin
9 more alternate names hidden
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Sources
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References
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Publishers
0
Date checked
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E-commerce Capitals Sp. z o.o. Sp. k.
- event_website
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E-commerce Berlin Expo
- event_social
- event_social
- event_social
- event_social
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.