Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Dragonmeet Convention include 0D7C94F9 3Dbf 474F Beb9 20F6Fb492Db2, 2025 Haus Of Valley, 3 Honey Badger, 826443451608232243 Thornless Rose and Adder Stone Games.
- 0D7C94F9 3Dbf 474F Beb9 20F6Fb492Db2
- 2025 Haus Of Valley
- 3 Honey Badger
- 826443451608232243 Thornless Rose
- Adder Stone Games
Event overview
Overview
The Dragonmeet Convention is set to take place on 28 November 2026 at ExCeL London. This event is a premier gathering for tabletop gaming enthusiasts, featuring a variety of seminars, gaming sessions, and opportunities for networking.
Organised by Dragonmeet Ltd, the convention aims to connect game designers, publishers, and players in a vibrant atmosphere. Dragonmeet Convention takes place in London, UK.
TL;DR
- 1Scale and Focus: This event is a key gathering for tabletop gaming enthusiasts and industry professionals.
- 2Organiser: Hosted by Dragonmeet Ltd, known for their commitment to the gaming community.
- 3Buyer Authority: Attendees include game designers, publishers, and avid gamers looking to connect.
- 4Entry: Tickets will be available starting 19 June 2026, with various options for attendees.
Why visit
Attendees will have the chance to engage with industry leaders, participate in exciting gaming sessions, and discover new games. Tickets will be available starting 19 June 2026, with various options for attendees. The Dragonmeet Convention is set to take place on 28 November 2026 at ExCeL London. This event is a premier gathering for tabletop gaming enthusiasts, featuring a variety of seminars, gaming sessions, and opportunities for networking.
Why exhibit
Dragonmeet concentrates the UK tabletop RPG hobby into a single Saturday in London: exhibitors meet game masters, players, indie designers, retailers and actual-play creators who arrive ready to buy, playtest and book games for their home groups.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Tabletop RPG players and game masters who run D&D, Pathfinder, indie and OSR systems and are looking for new adventures, rules and table tools.
Indie designers, zine makers and small-press publishers who attend to playtest, trade and meet collaborators.
Board game hobbyists and collectors hunting new releases, second-hand titles in the Bring and Buy and demo tables.
UK game-store buyers and retail staff scouting RPG and board game lines that sell through to local play groups.
Actual-play creators, podcasters and streamers looking for systems with strong audience hooks and demo-friendly rules.
Miniature painters and wargamers checking terrain, paint, dice and accessory ranges that cross over into RPG play.
Families and casual gamers looking for accessible demo games and a one-day London hobby day out.
Convention volunteers, community organisers and club leads networking with UK RPG groups.
Artists, cartographers and illustrators showing portfolios to publishers and selling prints.
Collectors of out-of-print RPG books, vintage supplements and rare tabletop editions.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
RPG publishers with core rulebooks, supplements, adventure paths and starter sets for fantasy, horror, sci-fi and indie systems.
Indie designers and zine creators launching small-print adventures, settings, rules hacks and art books.
Board game publishers showing family, strategy and party games that fit a one-day convention audience.
Dice makers, accessory suppliers and terrain crafters selling physical tabletop kit.
Miniature and paint companies serving painters, wargamers and RPG encounter builders.
Artists and illustrators selling prints, maps, character art and commissions.
UK retailers and second-hand traders with curated game stock and Bring and Buy operations.
Actual-play studios and podcast networks scouting systems and talent.
Game clubs, charities and community groups promoting organised play and fundraising.
Event organisers and convention teams promoting other UK tabletop shows.
Product categories
Key solution areas showcased across the event.
Tabletop RPG core rulebooks and starter sets
RPG supplements, adventure paths and campaign settings
Indie and small-press RPG zines
Board games, card games and party games
Miniatures, terrain and painting supplies
Dice, dice trays, bags and table accessories
Game master screens, maps and reference cards
Art prints, character commissions and illustrated maps
Actual-play media, podcasts and streaming equipment
Second-hand and out-of-print games in the Bring and Buy
Gaming apparel, bags and merchandise
Charity raffle and community fundraising items
Location & Facilities
Venue
ExCeL London
E16 1FR, London, UK
Facilities
Parking
ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at ExCeL London for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
28 November 2026:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Dragonmeet Ltd
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
London, UK
Why it matters
On 2026-11-28 to 2026-11-28, Dragonmeet Convention in London covering Tabletop role-playing games and accessories., Board games across various genres., Miniatures and gaming terrain., Card g gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · GBP
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
London Heathrow
Closest major gateway to Hammersmith. The Piccadilly line runs toward Hammersmith; allow 45-60 min door to door including the walk to the venue
to venue
Approx. 30-50 min by road; 45-60 min by Piccadilly line to Hammersmith
by car
London Gatwick
Rail to Victoria or Thameslink to central London, then District or Piccadilly line to Hammersmith. Allow 60-80 min and check weekend engineering works
to venue
Approx. 60-80 min by rail and tube
by car
London Stansted
Stansted Express to Liverpool Street, then Circle/Hammersmith and City or tube toward Hammersmith. Allow 75-90 min
to venue
Approx. 75-90 min by rail and tube
by car
London Luton
Thameslink to St Pancras or Farringdon, then tube to Hammersmith. Allow 70-90 min and check rail replacement services
to venue
Approx. 70-90 min by rail and tube
by car
London City
Useful for short-haul European flights. DLR to Canning Town, then Jubilee and District line connections toward Hammersmith
to venue
Approx. 45-60 min by DLR and tube
by car
London Southend
c2c to West Ham, then District/Hammersmith and City line toward Hammersmith. Allow 75-95 min and confirm train times
to venue
Approx. 75-95 min by rail and tube
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Travelodge London Hammersmith
3-star
HammersmithUSD 85–140 / night
Lower-cost option near Hammersmith; check room type, walk time and baggage storage before booking. Approximate night band.
Hilton London Kensington
4-star
Holland Park / Shepherd's BushUSD 140–230 / night
Full-service hotel with bus and tube links toward Hammersmith; useful if you want a wider choice of evening dining. Approximate night band.
Ibis London Shepherd's Bush
3-star
Shepherd's BushUSD 95–155 / night
Budget chain option near Westfield and Shepherd's Bush stations; short tube or bus to Hammersmith. Approximate night band.
Local transport
Get around the city with these convenient transport options.
tube
Estimated costApprox. GBP 4-7 single via Piccadilly line (contactless; confirm TfL fares)
Best forLondon Heathrow (LHR) to Hammersmith
Direct Piccadilly line service toward Hammersmith; allow 45-60 min door to door including the walk to the venue.
rail and tube
Estimated costApprox. GBP 18-27 single including rail and tube (confirm fares)
Best forLondon Gatwick (LGW) to ExCeL London
Gatwick Express or Thameslink to central London, then District or Piccadilly line to Hammersmith; allow 60-80 min.
rail and tube
Estimated costApprox. GBP 25-32 single including Stansted Express and tube (confirm fares)
Best forLondon Stansted (STN) to ExCeL London
Stansted Express to Liverpool Street, then Circle/Hammersmith and City or tube toward Hammersmith; allow 75-90 min.
rail and tube
Estimated costApprox. GBP 18-26 single including Thameslink and tube (confirm fares)
Best forLondon Luton (LTN) to ExCeL London
Thameslink to St Pancras or Farringdon, then tube to Hammersmith; allow 70-90 min and check rail replacement services.
DLR and tube
Estimated costApprox. GBP 4-7 single via DLR and Jubilee/District line (confirm fares)
Best forLondon City (LCY) to ExCeL London
Short DLR hop to Canning Town, then Jubilee and District line connections toward Hammersmith; allow 45-60 min.
rail and tube
Estimated costApprox. GBP 15-22 single including c2c and tube (confirm fares)
Best forLondon Southend (SEN) to ExCeL London
c2c to West Ham, then District/Hammersmith and City line toward Hammersmith; allow 75-95 min.
taxi
Estimated costApprox. GBP taxi/rideshare from LHR to venue (estimate; confirm before travel)
Best forLondon Heathrow (LHR) to ExCeL London
Use the official taxi rank or a pre-booked car; journey time varies with traffic on the M4 and Hammersmith Broadway.
taxi
Estimated costGBP 30–70 taxi or rideshare to the venue district
Best forCentral London to Hammersmith
Useful for late arrivals or heavy purchases; avoid peak congestion around Hammersmith Broadway.
Weather
Late-November London weather is cool and changeable; expect wet pavements and short showers on the walk between Hammersmith station and the venue. No official organiser weather advisory was captured.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks offer prepaid SIM and eSIM options for visitors; check roaming terms before travel. Venue Wi-Fi availability varies - confirm with the organiser and keep a power bank for a full convention day.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
At-table etiquette
Ask before joining a game and check whether the table is beginner-friendly. GMs usually set tone, safety tools and rules at the start; respect rulings and keep shared props tidy.
Cosplay and photography
Many convention-goers cosplay, but prop and weapon rules are set by the organiser and venue. Ask before photographing people or posting images of identifiable attendees.
Payments
Traders set their own payment methods. Carry a card and some cash for small-press tables, Bring and Buy queues and charity raffles.
Access and crowding
Hammersmith station and the venue can be busy on Saturday. If you need step-free access, check the venue route in advance and allow extra time for lifts and crowded platforms.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LHR
Book to London Heathrow (LHR) if you can; it has the simplest rail link to Hammersmith. For a Saturday show, arrive Friday and allow immigration and baggage time. No verified fare was captured for this event; compare live fares and check baggage fees.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): Approx. 30-50 min by road; 45-60 min by Piccadilly line to Hammersmith; London Gatwick (LGW): Approx. 60-80 min by rail and tube; London Stansted (STN): Approx. 75-90 min by rail and tube; London Luton (LTN): Approx. 70-90 min by rail and tube. Allow road or rail time to ExCeL London; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near ExCeL London: Hammersmith: Travelodge London Hammersmith; Holland Park / Shepherd's Bush: Hilton London Kensington; Shepherd's Bush: Ibis London Shepherd's Bush.
Ride-hail: Uber, Bolt and local minicabs operate in London. Set the pick-up point at Hammersmith station or the venue's designated drop-off; traffic around Hammersmith Broadway can be slow on Saturday afternoon.
Public transit: Hammersmith station is served by the District and Piccadilly lines and a large bus interchange. Use contactless or Oyster and check TfL for weekend engineering works. The venue area is a short walk from the station, with bus options for step-free access.
Parking: Parking around Hammersmith is limited and likely to be busy on a Saturday. Use public car parks or the venue's advised parking, and confirm rates and height restrictions with the organiser before driving.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 5-11°C daytime; evenings can be cooler. Check a live forecast closer to 28 November 2026.
Seasonality: Late November falls in the UK's wetter autumn season, so expect short showers, grey skies and damp pavements around Hammersmith.
Packing: Pack a waterproof outer layer, warm mid-layers and comfortable walking shoes for the venue floor and Hammersmith transit interchanges.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Dragonmeet Convention usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your ticket type and entry time on dragonmeet.co.uk, and check whether advance purchase is required.
T-2
Book rail, coach or flights to London for Friday 27 November if you are travelling from outside the South East.
T-3
Reserve accommodation in Hammersmith or along the District and Piccadilly lines; compare cancellation terms before paying.
T-4
Check TfL status for the District and Piccadilly lines and identify a backup bus route to Hammersmith.
T-5
Review the official schedule and shortlist panels, actual-play sessions and games you want to join.
T-6
Prepare a wishlist of exhibitors and indie titles, and set a realistic budget for books, dice and accessories.
T-7
Bring a reusable bag or small trolley for purchases, especially if you plan to use the Bring and Buy.
T-8
Pack dice, a pencil, a notepad and any character sheets if you plan to play in a session.
T-9
Charge your phone and power bank for ticketing, maps, messages and photos.
T-10
Check the venue bag policy and accessibility route if you need step-free access.
T-11
Plan food and water, and confirm venue catering and nearby Hammersmith options.
T-12
Carry a payment card and some cash for traders that prefer it or for small-press tables.
T-13
Confirm return travel and leave a buffer for queues at Hammersmith station.
T-14
Check the weather forecast and pack a waterproof layer and comfortable shoes.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at ExCeL London
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Dragonmeet Convention registration concourse
ExCeL London
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
ExCeL London
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights£190.00
- Per diem × 2£150.00
Estimated total£340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Dragonmeet Convention fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Dragonmeet Convention, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Tabletop role-playing games and accessories. and Board games across various genr solutions and benchmarking suppliers at Dragonmeet Convention in London.
Min. budget
$480.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Tabletop role-playing games and accessories. and Board games across various genr products who need qualified meetings with the event's trade audience.
Min. budget
$2,160.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the London show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Dragonmeet?
Dragonmeet is a London tabletop gaming convention focused on role-playing games, board games, indie design and the wider hobby. The 2026 edition is scheduled for Saturday 28 November 2026.
Where is Dragonmeet 2026 held?
Dragonmeet is a London event. Recent editions have been held at the Novotel London West in Hammersmith; confirm the 2026 venue and access details on dragonmeet.co.uk before booking travel.
Is Dragonmeet open to the public or trade-only?
It is a public hobby convention with a trade hall, not a trade-only show. Players, collectors, designers, retailers and families attend.
Do I need to buy a ticket in advance?
Ticket arrangements are set by the organiser. Check the official Dragonmeet ticket page for current prices, on-the-door availability and any advance-purchase cut-off; no deadline was verified for this listing.
Can I buy games and accessories at the show?
Yes. The trade hall includes publishers, indie designers, retailers and accessory makers. The Bring and Buy area is also a place to find second-hand games, subject to organiser rules.
What is the Bring and Buy?
It is a staffed second-hand sales area for games and books. Check the official show guide for intake times, commission rules and payment methods.
Can I join an RPG session if I come alone?
Dragonmeet typically uses demo tables and games-on-demand style sign-ups so solo visitors can join a table. Check the schedule or sign-up desk on the day.
Are there panels, seminars or actual-play events?
The programme usually includes panels, seminars, actual-play sessions and workshops alongside the trade hall. Check the official schedule for 2026 timings.
How do I exhibit or run a game?
Use the exhibitor or volunteer contact routes on dragonmeet.co.uk. The organiser can confirm stand availability, table sizes and any submission deadlines.
Is the venue accessible?
Accessibility arrangements depend on the confirmed venue. Check the organiser's accessibility page and contact them with specific step-free, seating or assistance-dog requirements.
Are children and families welcome?
Dragonmeet is a hobby convention with family attendance, but age policies and ticket requirements are set by the organiser. Check the official ticket terms before bringing children.
What should I bring?
Bring a payment card and some cash, a reusable bag for purchases, dice and a notepad if you plan to play, a phone power bank and a waterproof layer for November weather.
How do I get to the venue from Heathrow?
Take the Piccadilly line toward Hammersmith, then walk or take a short bus to the venue. Allow 45-60 minutes door to door and check TfL for weekend engineering works.
Is cosplay allowed?
Many attendees cosplay, but prop and weapon rules are set by the organiser and venue. Check the official cosplay policy before bringing large props.
Will there be food at the venue?
Venue catering and nearby Hammersmith options vary by site. Check the official show guide and plan a lunch break outside peak times.
Can I buy second-hand RPG books at Dragonmeet?
The Bring and Buy is the usual route for second-hand books and games. Stock is attendee-supplied, so availability varies by year and by arrival time.
Glossary
- TTRPG
- Tabletop role-playing game: players describe their characters' actions while a game master adjudicates outcomes, usually with dice, rules and shared storytelling.
- RPG
- Role-playing game. At Dragonmeet this usually means pen-and-paper tabletop RPGs rather than video games or live-action role-play.
- GM or DM
- Game master or dungeon master: the player who runs the world, non-player characters, pacing and rules for a table.
- Session zero
- A pre-campaign meeting where a group agrees on tone, safety tools, character concepts and house rules before play begins.
- One-shot
- A complete adventure played in a single session. One-shots are common at conventions because they need no ongoing campaign.
- Campaign
- An ongoing series of linked RPG sessions with the same characters, setting and story arc.
- Actual play
- A recorded or streamed RPG session performed for an audience. Actual-play creators often use conventions to discover new systems and demo-friendly games.
- Indie RPG
- A game published by a small designer or studio, often with experimental rules, short print runs or direct-to-player sales.
- Zine
- A small-circulation, often self-published booklet. In RPGs, zines can contain adventures, settings, rules hacks or art.
- Playtest
- A test run of an unpublished or in-development game to gather player feedback before a wider release.
- Bring and Buy
- A staffed second-hand sales area where attendees can sell or buy used books, board games and accessories under organiser rules.
- d20
- A twenty-sided die, and by extension the family of games that use it as the core resolution die.
- OSR
- Old-school renaissance: a style or family of RPGs inspired by early fantasy role-playing rules, often with lightweight systems and sandbox play.
- Board game
- A tabletop game with boards, cards or tiles. Dragonmeet's trade hall includes board games alongside RPGs and accessories.
- Miniatures game
- A tabletop game played with figures and terrain. The hobby overlaps with RPG encounter building, painting and terrain crafting.
- Demo table
- A staffed table where an exhibitor teaches and runs a short game or product demonstration for visitors.
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Also known as
Alternate names and search phrases for this event.
- Dragonmeet Convention 2026
- Dragonmeet Convention London 2026
- London UK
- Tabletop role-playing games and accessories
- Board games across various genres
- Miniatures and gaming terrain
- Card games and collectible card games
- Trade show B2B Trade Expo London
- Tabletop role-playing games and accessories.
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.